This is a presentation by Sarah Leishman, Global Digital Community Manager at Arc'teryx for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017. For more details, visit YVRSocial.ca Copyright (c): Sarah Leishman

2. Arc’teryx Content Filters
Wild Places People ArtDesign & Innovation

3. Arc’teryx Our Content Ecosystem
Influencers
User
Content
Athletes
Events
Mtn Culture
Product
education

4. Arc’teryx Influencers Drive Our Best Posts

5. Arc’teryx Our Influencers Tell Great Stories

6. Arc’teryx Tribe
A good fit: Someone who “Lives It”, Is true to the
Arc’teryx brand, posts authentic content, is
known & respected in the community for getting
outdoors. Genuinely uses our gear for its
intended purpose.
A poor fit: Someone who isn’t authentic, goes
outside just to post it on Instagram, ‘poses’, is a
career ‘influencer.’

7. Arc’teryx Influencers in The Wild

8. Arc’teryx Influencers In Our Feed

9. ARC’TERYX EQUIPMENT – CONFIDENTIAL
©2017
Arc’teryx Influence and Conversion

10. Thank you