This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.
This is a social media audit I did years ago with my agency Media Touch for a hotel client in Qatar. While this was done a few years ago, and some of the tools may no longer be relevant, the approach/process is still useful for learning how to do a social media audit for any organization. Feel free to use this in your classes.
As part of my work with Elevator Strategy (Agency of Record), I had the opportunity develop the social strategy for Toyota's regional account (Toyota BC).
In order to grow BC Truck sales and market share, I developed an influencer strategy with focus on key BC niche communities; e.g. mountain biking, kayaking etc.
In each community, we partnered up with extreme sports athletes and other influencers (who were existing Toyota owners) to grow engagement, purchase intent and ultimately sales.
This influencer program (in tandem with other programs) has allowed Toyota BC to develop a strong footprint in some key profitable BC wide Truck communities (overlooked by competitors).
As a result, Toyota BC has experienced some of the highest Truck sales in history.
In 2016, the Toyota Tacoma (Toyota's flagship small pick up) experienced a 16.7% sales increase, which boosted its market share to 56.3% of small pick-ups (highest in Canada).
Get in touch at WahibaChair.com
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Every kind of content publishing and management is demanding and delicate work. Creating and managing good content is not a fluke; it’s rather a result of good conception and planning, stringed production, successful distribution, and at the end, steady optimization and monitoring. Especially in social media management and publishing, the general need is to reach the largest possible target audience with your catchy and useful content in an elegant style. Of course, social media publishing should be multi-channel.
Under the major topic of social media management tools, multi-channel publishing and scheduling several tools help to manage the content. Some of these tools have just social media content management features with engagement metrics, while some have advanced capabilities such as monitoring, tracking, analytics, alerts, CRM and so on. The options for compatibility vary for brands, depending on their business needs and social media engagement strategy.
This is a social media audit I did years ago with my agency Media Touch for a hotel client in Qatar. While this was done a few years ago, and some of the tools may no longer be relevant, the approach/process is still useful for learning how to do a social media audit for any organization. Feel free to use this in your classes.
As part of my work with Elevator Strategy (Agency of Record), I had the opportunity develop the social strategy for Toyota's regional account (Toyota BC).
In order to grow BC Truck sales and market share, I developed an influencer strategy with focus on key BC niche communities; e.g. mountain biking, kayaking etc.
In each community, we partnered up with extreme sports athletes and other influencers (who were existing Toyota owners) to grow engagement, purchase intent and ultimately sales.
This influencer program (in tandem with other programs) has allowed Toyota BC to develop a strong footprint in some key profitable BC wide Truck communities (overlooked by competitors).
As a result, Toyota BC has experienced some of the highest Truck sales in history.
In 2016, the Toyota Tacoma (Toyota's flagship small pick up) experienced a 16.7% sales increase, which boosted its market share to 56.3% of small pick-ups (highest in Canada).
Get in touch at WahibaChair.com
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Every kind of content publishing and management is demanding and delicate work. Creating and managing good content is not a fluke; it’s rather a result of good conception and planning, stringed production, successful distribution, and at the end, steady optimization and monitoring. Especially in social media management and publishing, the general need is to reach the largest possible target audience with your catchy and useful content in an elegant style. Of course, social media publishing should be multi-channel.
Under the major topic of social media management tools, multi-channel publishing and scheduling several tools help to manage the content. Some of these tools have just social media content management features with engagement metrics, while some have advanced capabilities such as monitoring, tracking, analytics, alerts, CRM and so on. The options for compatibility vary for brands, depending on their business needs and social media engagement strategy.
It is a presentation on Integrated Communications plan on Eastwood Community League, a not-for-profit organization, located in Edmonton, Alberta. This presentation includes digital communication plan, internal communication and external communication plan.
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Use this practical checklist to determine social media goals, measurement tools and metrics. You can work on this with your team as part of your social media strategy session. Used this successfully at various social media workshops.
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
This case study shows a digital PR campaign execution from start to finish using digital tactics such as social media, partner promotion, paid media, video and more.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
This is the fourth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
It is a presentation on Integrated Communications plan on Eastwood Community League, a not-for-profit organization, located in Edmonton, Alberta. This presentation includes digital communication plan, internal communication and external communication plan.
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Use this practical checklist to determine social media goals, measurement tools and metrics. You can work on this with your team as part of your social media strategy session. Used this successfully at various social media workshops.
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
This case study shows a digital PR campaign execution from start to finish using digital tactics such as social media, partner promotion, paid media, video and more.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
This is the fourth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Teaching and Learning with Social Media: TwitterJoshua Murdock
Learn more about Twitter and its use in Education. This presentation dives into the basics, examples, and cool tools to help you be successful on Twitter.
For more tips, tricks, and idea visit http://professorjosh.com
Twitter: @ProfessorJosh
Facebook: http://facebook.com/professorjosh
YouTube: http://youtube.com/theprofessorjosh
Webinar: Communication that Captures Students' AttentionD2L Barry
From the Brightspace Teaching and Learning Community, with presenter Barbra Thoeming.
Communication that Captures Students' Attention - February 3, 2015
Twitter will be utilized in COMM 460 (Social Media & Mobile Technologies in Strategic Communications) at the University of Louisville. These are the guidelines for Twitter participation and engagement for the Fall 2013 class, created by Karen Freberg.
How to use Social Media in the ClassroomAdam Voyton
Learn how to incorporate social media tools into learning activities. When used properly, social media tools can boost student engagement, link students to content experts, find online classroom lessons, and help students to establish an online body of work/establish their brand.
Much is written about using Twitter for research, but what about using it in learning and teaching? It has plenty of applications there as well.
This workshop presentation (containing a link to the handout) covers what Twitter is, why it's useful, debunks some Twitter myths, and illustrates ideas for Twitter use in modules, lectures and lab-sessions, using current examples from academics. It also covers embedding a Twitter stream in a Blackboard VLE.
Also covers the tools Twtpoll and Tweetbeam.
I have used this in my professional communications and social media courses, but the content may be adapted to other courses as well. Let me know how your students may enjoy it and if you have any questions!
As part of my agency work at Media Touch, I used to run demos and events for food and health brands. This is an example of an informal short report for a client at the Epic Sustainable Living Expo. Our food safe certified, and social media trained ambassadors hosted the client's booth at the event. We provided this short report and photos to the client who was happy with the results and turn out.
Take note of how this report includes a combination of statistical and non statistical graphics, including tables, photos, screenshots, and quotes.
This is an example of a social media progress report in the form of a presentation for a client (AutoStitch Panorama) I worked with a while ago.
Since then, the client has been acquired by Google. Although this report is over a decade ago, and some of the tools are no longer relevant, it serves as a good visual example of the structure of a social media progress report, and what clients expect. Clients want to see highlights in the form of data AND insights -- they also care about growth. Having a balance of qualitative and quantitative data is always a good idea.
This is something I have used in my business communication and digital marketing / social media courses.
Zain Meghji, Head of Video Content for Daily Hive walks us through what makes a successful video campaign with case studies.
For more info, visit htp://YVRSocial.ca
Video Strategy Consultant Karen Hopkins walks us through why video strategy matters, and how to develop a framework for your video campaigns. For more details on #YVRSocial visit http://YVRSocial.ca
This is a presentation by Alicia Taggio, Advocate Marketing Lead at Hootsuite for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017. For more details, visit YVRSocial.ca Copyright (c): Alicia Taggio
This is a presentation by Sarah Leishman, Global Digital Community Manager at Arc'teryx for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017.
For more details, visit YVRSocial.ca
Copyright (c): Sarah Leishman
This is a presentation by Mitchell Fawcett, VP Partnerships & Social Strategy at 6S Marketing for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017.
For more details, visit YVRSocial.ca
Copyright (c): Mitchell Fawcett
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
1. How to Use Twitter for Higher Education
(with Case Studies)
W A H I B A C H A I R | S E N I O R S T R A T E G I S T & I N S T R U C T O R | W A H I B A C H A I R . C O M
2. Hello
I’m a senior strategist in Vancouver, BC. And, I’ve
had the opportunity to teach at top Canadian
universities such as Simon Fraser University and
the University of British Columbia.
This is a summary of what I have learned from
using Twitter in class for the past 6+ years.
Enjoy, and feel free to tweet me @WahibaChair
and let me know how it goes!
3. Who is this Presentation for?
This presentation is for educators and
students who would like to harness the
power of Twitter to create a more
engaging learning experience.
While Twitter can be used to enhance
both in person and online class
environments, it can become an essential
tool for virtual learning (currently the
default, as per the COVID 19 crisis)
This presentation is standalone with tips
and examples for both students and
educators. You may also share it as a
guide for your students.
4. Please Note…
This is NOT a general guide for using Twitter and/or
the technical aspects of Twitter.
You may find plenty of such resources online
(I reference a few here.)
This guide assumes some basic familiarity with
Twitter.
5. Why Twitter for Higher Education?
Twitter is a powerful social
network which allows you to have
real-time conversations, build
relationships and community, in
280 characters or less.
Using a hashtag, you can also
measure results of your class
engagement.
6. Do You Use Twitter?
When I ask students and fellow faculty members
about Twitter, I often get a “look”…
“No, I don’t have time for Twitter” OR “No, I like
Instagram better” OR “I just don’t get Twitter. What
can I tweet about?” …
But once they start getting interactions and
building momentum, they often become addicted.
Contrary to popular belief, Twitter is easy to learn
and a really fun tool!
8. Step 0: Educator Twitter Account
First, if you don’t already have a Twitter
account, you need to create one.
More details here:
https://help.twitter.com/en/using-
twitter/create-twitter-account
9. Step 1: Course Hashtag
Now, you need to create an original class
hashtag.
For my courses, I generally use the short
name of the university, followed by the
program or course code.
For instance, #UBCDMC stands for UBC’s
Digital Marketing Communications program.
10. Step 1 (Cont): Hashtag Requirements
The course hashtag needs to be:
Original (I.e. not used before, except by your
class). To know if it’s original, type it in the
search box as shown on right.
Not too long
Easy to remember for students / relevant to
the course
11. Step 1 (Cont): Course Hashtag Examples
#SFUSocialBC: Social Media Bootcamp at SFU
#UBCDMC: UBC’s Digital Marketing & Communications
#SFUPR250: SFU’s PR 250 class
If you click on any of these links, it will give you an idea on the class
conversations and engagement.
12. Step 2: Course Twitter List
This is not necessary, but from experience, really
helpful.
You can create a list of your students, and this helps
everyone find each other.
Unlike the hashtag, the class list name needs to be
descriptive but NOT original.
Best to make the list “public” so students can find it.
To create a new list, visit this:
https://help.twitter.com/en/using-twitter/twitter-lists
13. Step 2 (Cont): Add Students to the List
As your students tweet
you/join Twitter, you may add
them to the list.
Everyone can keep track of the
list’s conversations by
subscribing to the list.
14. Step 3: Motivate Your Students to Use Twitter
I generally incorporate
Twitter as a participation
grade worth at least 5%.
You may find other tactics
which work for you.
15. Step 3: Guide Students through Twitter Use
In the first class, you need to
walk students through
Twitter/this presentation/why
and how to use it.
Once students set-up their
Twitter accounts (before or in
class), you can have a Twitter
ice breaker activity (next slide)
16. Step 3: Twitter Ice Breaker Activity Examples
You can ask your students to share one of the
following using the class hashtag:
#MyClassHashtag Why are you taking this class?
#MyClassHashtag Introduce yourself!
#MyClassHashtag, please add me to the class
Twitter list.
18. STEP 4: Throughout the Course
You can post weekly course related questions, articles or videos using the
course hashtag.
Students are expected to respond and engage back with the instructor
and each other.
Each class, to further motivate students, you can take a look at course
conversations, and give a shout out to most creative tweet!
In order to build momentum and continuously motivate students, it’s
important that the instructor responds timely to the students’ tweets.
Students can post before/during/after class!
20. Step 0: Student Twitter Account
First, if you don’t already have a Twitter
account, you need to create one.
Add a photo, and in your bio, consider
adding your @School and interests.
More details here:
https://help.twitter.com/en/using-
twitter/create-twitter-account
21. STEP 1: Ice Breaker activity
Share your excitement about joining the class!
This can be answering the instructor’s tweet or sharing
something of your own.
23. STEP 2: Start Tweeting
Every week, you can share a tweet about something related to the course; e.g.:
Something you learned / a takeaway
An article/video related to something we discussed in class
Something you look forward to learning
A reflection on something discussed in class
Answering the instructor question and / or comment (if applicable)
Answering classmate tweet
24. Step 2: Start Tweeting (Cont)
Make sure to include the course hashtag and tag instructor
(if relevant) in all your tweets.
Also consider adding photos, images, and GIFs to make your
tweets more engaging.
To help you compose your tweet, you should first see what
has been said in the course conversation by clicking on the
course hashtag (on Twitter).
In doing so, you should try to not only converse with the
instructor but also your classmates.
38. Make Memories with Twitter Moments
At the end of the class, consider
curating some of the tweets to
create a Twitter Moment.
See example here:
https://twitter.com/i/events/8508
05335270998016
More about Twitter Moments:
https://buffer.com/library/twitter
-moments
39. Measure Results
At the end of the course, you can
use a tool like Tweet Reach and
Keyhole (free trial) to measure
hashtag reach and engagement.
See example in next slide.
40. Measure Results
Over 2 M
potential
impressions.
Source: Twitter Counter
Engagement peaks
during class times!
41. Final Thoughts
Twitter is a simple tool that can
help to create a more engaging
learning experience.
It’s also a good tool for students
to learn, no matter what their
academic and career aspirations
may be.
These practical tips can be
applied to ANY course, anytime.
42. Thank You!
WAHIBA CHAIR | SENOR STRATEGIST & INSTRUCTOR
L E A R N M O R E A N D G E T I N T O U C H A T : W A H I B A CHAIR. C O M
@ W A H I B A CHAIR