This is an example of a social media progress report in the form of a presentation for a client (AutoStitch Panorama) I worked with a while ago. Since then, the client has been acquired by Google. Although this report is over a decade ago, and some of the tools are no longer relevant, it serves as a good visual example of the structure of a social media progress report, and what clients expect. Clients want to see highlights in the form of data AND insights -- they also care about growth. Having a balance of qualitative and quantitative data is always a good idea. This is something I have used in my business communication and digital marketing / social media courses.

1. AutoStitch Panorama
For iPhone
Monthly Update
September 30 2012

2.  Twitter
 Facebook
 Instagram
 Klout
 Referrals
Progress Summar y

3. Twitter Growth
334
543
About 62.5% net increase in followers in last 30 days

4. Twitter Engagement
31% increase in mentionsand 45% increase in retweets in last30 days (as compared with last month)

5. T w i tte r E n g a g eme nt E x a m p l e s
Loyal fans and new ones finding Autostitch better than Apple`s
panorama camera app

6. Facebook

7. Facebook
August 2012
With Paid Ads
September 2012
Organic views
85
43
144
36
*Unique users –how many times each person viewed contentaboutyour page

8. Instagram Growth
Last update This update
Instagram Metric % increase
Total Followers 86.5%
Likes 37.5%
Comments 18.1%

9. Instagram Engagement

10. Social Influence

11. Social Influence
AutoStitchhas achieved the influence of its lead competitors in 3 months – with a wider
reachof networks, more focused topics and consistent engagement.

12. W hat about direct refer rals?
Bit.ly/AutoStitchPanorama

13. Directreferrals such as apps could also be Twitter and other social media third party apps

14. @AutoStitch Panorama
Thank You