This is a social media audit I did years ago with my agency Media Touch for a hotel client in Qatar. While this was done a few years ago, and some of the tools may no longer be relevant, the approach/process is still useful for learning how to do a social media audit for any organization. Feel free to use this in your classes.
This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.
Use this practical checklist to determine social media goals, measurement tools and metrics. You can work on this with your team as part of your social media strategy session. Used this successfully at various social media workshops.
This case study shows a digital PR campaign execution from start to finish using digital tactics such as social media, partner promotion, paid media, video and more.
This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.
Use this practical checklist to determine social media goals, measurement tools and metrics. You can work on this with your team as part of your social media strategy session. Used this successfully at various social media workshops.
This case study shows a digital PR campaign execution from start to finish using digital tactics such as social media, partner promotion, paid media, video and more.
As part of my work with Elevator Strategy (Agency of Record), I had the opportunity develop the social strategy for Toyota's regional account (Toyota BC).
In order to grow BC Truck sales and market share, I developed an influencer strategy with focus on key BC niche communities; e.g. mountain biking, kayaking etc.
In each community, we partnered up with extreme sports athletes and other influencers (who were existing Toyota owners) to grow engagement, purchase intent and ultimately sales.
This influencer program (in tandem with other programs) has allowed Toyota BC to develop a strong footprint in some key profitable BC wide Truck communities (overlooked by competitors).
As a result, Toyota BC has experienced some of the highest Truck sales in history.
In 2016, the Toyota Tacoma (Toyota's flagship small pick up) experienced a 16.7% sales increase, which boosted its market share to 56.3% of small pick-ups (highest in Canada).
Get in touch at WahibaChair.com
It is a presentation on Integrated Communications plan on Eastwood Community League, a not-for-profit organization, located in Edmonton, Alberta. This presentation includes digital communication plan, internal communication and external communication plan.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
SocialNetGate - One stop solution for managing social media
Social Media Management Services
* Social Media Presence - 300+ social networking sites (Facebook, Twitter, MySpace),
* Social Media Activities - Publish contents,
* Social Media Monitoring - Monitor networking activities,
* Social Media Advertising - like Facebook Ads Management
Consumers are connecting with retailers, restaurants, travel and entertainment firms, financial companies, and other businesses via social media.
The messages conveyed via social media wield substantial power.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
As part of my work with Elevator Strategy (Agency of Record), I had the opportunity develop the social strategy for Toyota's regional account (Toyota BC).
In order to grow BC Truck sales and market share, I developed an influencer strategy with focus on key BC niche communities; e.g. mountain biking, kayaking etc.
In each community, we partnered up with extreme sports athletes and other influencers (who were existing Toyota owners) to grow engagement, purchase intent and ultimately sales.
This influencer program (in tandem with other programs) has allowed Toyota BC to develop a strong footprint in some key profitable BC wide Truck communities (overlooked by competitors).
As a result, Toyota BC has experienced some of the highest Truck sales in history.
In 2016, the Toyota Tacoma (Toyota's flagship small pick up) experienced a 16.7% sales increase, which boosted its market share to 56.3% of small pick-ups (highest in Canada).
Get in touch at WahibaChair.com
It is a presentation on Integrated Communications plan on Eastwood Community League, a not-for-profit organization, located in Edmonton, Alberta. This presentation includes digital communication plan, internal communication and external communication plan.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
SocialNetGate - One stop solution for managing social media
Social Media Management Services
* Social Media Presence - 300+ social networking sites (Facebook, Twitter, MySpace),
* Social Media Activities - Publish contents,
* Social Media Monitoring - Monitor networking activities,
* Social Media Advertising - like Facebook Ads Management
Consumers are connecting with retailers, restaurants, travel and entertainment firms, financial companies, and other businesses via social media.
The messages conveyed via social media wield substantial power.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Benjamin Weisman
All Media by Nature is Social.
What we have begun to refer to as Social Media is better described as:
Computer Assisted Social Interactions.
This Presentation provides an overview into the need to practice Planning as a discipline and the ways that Magazines and publishing can leverage such thinking. This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
Almost all successful businesses have a well-designed marketing strategy, high levels of brand awareness and a loyal customer base. That said, the opportunity often exists to enhance their digital brand presence and drive additional revenue with an integrated, data-driven, measurable approach.
By taking an insights-led, strategic approach to digital/social media marketing, it becomes easier to track -- allowing iteration over time to ensure real business results are met.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'aMahmoud Bahgat
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
methods of doing international business international tourism notes 3.pdfPankaj Chandel
Methods of Doing International Business
• Every market has its own set of rules. If you’re thinking about opening your business up to new
markets, define your international marketing strategy by following these steps.
• The tourism industry is continuously changing: it grows, evolves, faces new challenges to tackle,
and presents new market trends that see marketers having to update to technological changes that
transform the way they can reach their target customers. Not only that, every market and
audience has unique traits that make it even more imperative to think locally while crafting
adapted international marketing strategies.
• The bet on one-of-a-kind experiences that a traveler will never be able to repeat is the underlying
trend. Still, we can’t stop focusing on new ways of selling that respond to new online
consumption habits and have transformed the way users decide between one destination or
another.
• As we noted in our tourism trends report, an extensive analysis McKinsey and Google study of
the European travel industry found that 87% of all travel bookings included the Internet at some
point in the customer journey. Travelers are increasingly preferring to plan their vacations online
instead of visiting traditional travel agencies.
• With the help of technology, brands have a tremendous opportunity to impact their target
audience throughout the decision-making process by showing them exactly what they have to
offer, using the right message, at the right time.
• 360º Marketing in the travel industry
• In this context, with the number of touchpoints multiplying and a purchasing process that does
not follow a linear pattern, we need to consider communicating about a brand from a
comprehensive perspective. That’s where 360° Marketing comes in. It’s an approach to
marketing that brings together all tactics under coherent, unified messaging across all touchpoints
a consumer has with a brand. Therefore, it’s all about having a 360° view over all the resources
we have available and that all the separate actions work together.
• The idea is to craft a complete experience for users and connect them to every stage of the
traveler’s journey. It starts from when they’re searching for inspiration for their next adventure,
beginning to plan it, reserving hotels and excursions, living it in real life, and ending when they’re
sharing it afterward with their friends and loved ones.
Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
I have used this in my professional communications and social media courses, but the content may be adapted to other courses as well. Let me know how your students may enjoy it and if you have any questions!
As part of my agency work at Media Touch, I used to run demos and events for food and health brands. This is an example of an informal short report for a client at the Epic Sustainable Living Expo. Our food safe certified, and social media trained ambassadors hosted the client's booth at the event. We provided this short report and photos to the client who was happy with the results and turn out.
Take note of how this report includes a combination of statistical and non statistical graphics, including tables, photos, screenshots, and quotes.
This is an example of a social media progress report in the form of a presentation for a client (AutoStitch Panorama) I worked with a while ago.
Since then, the client has been acquired by Google. Although this report is over a decade ago, and some of the tools are no longer relevant, it serves as a good visual example of the structure of a social media progress report, and what clients expect. Clients want to see highlights in the form of data AND insights -- they also care about growth. Having a balance of qualitative and quantitative data is always a good idea.
This is something I have used in my business communication and digital marketing / social media courses.
Zain Meghji, Head of Video Content for Daily Hive walks us through what makes a successful video campaign with case studies.
For more info, visit htp://YVRSocial.ca
Video Strategy Consultant Karen Hopkins walks us through why video strategy matters, and how to develop a framework for your video campaigns. For more details on #YVRSocial visit http://YVRSocial.ca
This is a presentation by Alicia Taggio, Advocate Marketing Lead at Hootsuite for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017. For more details, visit YVRSocial.ca Copyright (c): Alicia Taggio
This is a presentation by Sarah Leishman, Global Digital Community Manager at Arc'teryx for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017.
For more details, visit YVRSocial.ca
Copyright (c): Sarah Leishman
This is a presentation by Mitchell Fawcett, VP Partnerships & Social Strategy at 6S Marketing for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017.
For more details, visit YVRSocial.ca
Copyright (c): Mitchell Fawcett
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
2. MediaTouch.ca Social Media Review Report 2 | P a g e
Introduction
In today’s social web, content marketing and social media are critical to build more brand awareness,
engagement, and influence, all of which have been proven to have a positive outcome on an
organization’s bottom line.
This is especially important for players in the hospitality and tourism industry (such as K108 Hotel) where
social media can be used strategically as an effective channel to:
Respond to current and prospect guest inquiries (i.e. social customer service)
Increase brand awareness and reach new relevant market segments and niches
Turn “happy” guests into brand ambassadors, and address/turn “negative” feedback (if
applicable) into happy guests and positive experiences
Reach out to online influencers (e.g. travel bloggers) to garner organic coverage
Educate current and prospect hotel guests on the hotel’s unique experience, benefits, corporate
social responsibility etc.
Leverage partners (e.g. charity partners) to create more online engagement via cross-promotions
Announce special deals, promotions and events
Support hiring efforts by promoting open positions
K108 Hotel that opened two years ago is the first boutique hotel in Doha that also donates 100% of its
proceeds to charity. The hotel has garnered excellent reviews on third party relevant authority sites such
as Hotels.com, Trip Advisor, and Expedia, and is looking to grow its social media presence and online
brand presence.
The purpose of this report is to review the current state of social media channels for K 108 Hotel, and
Yum Yum restaurant, and provide some recommendations for improving the online presence, and social
media reach, engagement, and influence moving forward.
Current Online Reach & Growth
K108 Hotel and Yum Yum restaurant have a presence in the following social channels:
Channel URL / Username # Followers/Fans
1
LinkedIn http://www.linkedin.com/company/k108-hotel-doha-qatar 187
Twitter https://twitter.com/K108HotelDoha 1336
Facebook https://www.facebook.com/K108HotelDoha 1175
YouTube http://www.youtube.com/user/k108hoteldoha 12 subscribers; 4586 views
Instagram @YumYumK108 55
Total Reach 2765
1
As of June 14th
, 2014
3. MediaTouch.ca Social Media Review Report 3 | P a g e
Currently, the hotel has a good overall online reach. This can be improved organically through using
some of the recommendations below, and or through paid advertising in relevant channels if and as
needed.
The hotel’s Twitter channel has been growing steadily by 16% over the past six months.
Figure 1: Hotel K108 Growth in followers in Twitter (last 6 months; source: Twittercounter)
According to analytics platform Like Analyzer, the hotel’s average monthly “likes” growth rate is 5% (more
detailed stats can only be obtained by admin of the page).
Branding, Identity and Social Media Blueprint
It’s good that the hotel has secured consistent social trademarks across all channels and it should use
@K108HotelDoha consistently in all hotel signages, menus etc. to make it easy for hotel guests to
engage with the hotel’s social networks.
While Yum Yum restaurant is a part of the hotel experience, it
maintains its own unique brand which is currently conveyed
through the instagram account @YumYumK108
One thing to keep in mind is that while the hotel has multiple
online channels and profiles including on Trip Advisor,
Booking.com, Twitter, Facebook, Instagram etc. it should try
to maintain a consistent voice and brand experience across all
“on” and “off” line touch points.
The “voice” of the hotel should be the same across all channels even if handled through multiple staff.
To help unify the “voice” of the hotel, it’s important to think about the hotel’s community values and
guiding principles which can be:
4. MediaTouch.ca Social Media Review Report 4 | P a g e
Welcoming & friendly
Appreciation; .e.g. showing appreciation to someone who shares content and or his/her
experience at the hotel
Respect: Being respectful and mindful of feedback, even if it is negative
High integrity
It’s important to note that “voice” should be consistent while “tone” will change depending on the context;
e.g. feeling happy, excited, sorry (if a guest shares a negative experience) etc.
Audience Overview
Below we briefly analyze the current online audience in relevant channels.
On Twitter, the majority of the followers are in the GCC countries, followed by Europe, which is consistent
with the hotel’s marketing strategy and profile of current guests. Below we analyze the current followers of
K108 hotel, and notice that the majority of the followers have 100-499 followers. By being more engaging,
K108 can try to attract not only followers who have more fans, but also those who have more “clout”.
5. MediaTouch.ca Social Media Review Report 5 | P a g e
Content Analysis & Recommendations
Content Strategy – Add value and don’t just post promotional content
We notice that currently K 108 is posting mostly promotional content around its own activities and
features.
Content marketing is all about valuable content that engages and adds value to your audience. As a rule
of thumb, around 80% of the content should be non promotional and add value to the audience without
any specific call to action or promotions. Only 20% or less of the content should be promotional. This
should be at the heart of all content marketing efforts across all channels to ensure that the audience is
engaged and doesn’t tune out, and instead remains interested and enticed with the content and brand.
The focus of the content is to build relationships with key individuals and organizations over time.
Relationships online are built through consistent interactions and conversations around common topics.
In the world of social media, content is king. K108 Hotel requires a clear content strategy across all
channels. The macro content strategy should serve as a guide as to what content should be shared
across all channels, while the “micro” content strategy will help to define specific content
recommendations for each channel.
Non promotional
o Events in and around Doha; e.g. sharing content from Qatar Happening, Qatar Living etc.
o Doha relevant business/cultural news; e.g. world cup, new airport launch etc.
o Helpful information about Ramadan; e.g. health tips on how to stay hydrated etc.
o Share news about the current charity partners of K108
o Questions; e.g. Do you have plans this weekend? Who do you think will win today’s
game?
o Textual and visual quotes that tie back to the values/CSR of K108; e.g. “To be doing
good deeds is man's most glorious task.” (people like to share quotes)
Promotional
o Deals or special promotions for the hotel rooms, restaurant etc.
o Special menus at Yum Yum e.g. for Mother’s Day, Father’s Day etc.
o Interesting tidbits or facts about K108 hotel and Yum Yum
Did you know we donate 100% of our proceeds to charity?
Did you know our meat is sourced locally and X% low in fat?
6. MediaTouch.ca Social Media Review Report 6 | P a g e
Congratulations to the @YumYumK108 Chef who won…
o Events and conferences that happen in K108
Note some of this content can be scheduled ahead of time, and other content will have to be posted live.
Finding what best content “sticks” with the audience requires constant experimentation and refinement.
Content Format – Focus on images and visuals
For content on Twitter and Facebook, K 108 Hotel should focus as much as possible on images.
For instance, images of the food, architecture etc. Images tend to get more shares as they provide people
a ‘preview’ of the content and avoid having them go to an external link. As an example the picture on the
right is a lot more attractive and shareable than the picture on the left.
Content Frequency & Scheduling
The posting frequency depends on the channel, type of organization, number of followers the account
has, and marketing goals. For K108, for instance, we recommend the following posting schedule:
Twitter: 5-10 tweets per day which include pre-scheduled content in addition to engagement
tweets; e.g. replies, re-sharing other people’s content etc. Note that we recommend that the
scheduled content be repeated twice per day since only a small percentage of followers view the
content at any time. And this also helps to optimize content management efforts.
Facebook: One post per day or every other day
Instagram: One post per day or every other day
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Content Management: Discover, Curate, Schedule
With so much content online in this day and age, the process of curation makes it more efficient to find
and share interesting content without having to create it in the first place.
However, curation still takes a bit of time as it involves establishing relevant content sources, finding the
content in the content source, editing the content, and posting/distributing it over relevant social channels.
The easiest and quickest way to “curate” content is to find it directly in the channel; e.g. on Twitter,
Facebook by following relevant content sources and authority sites. On Facebook, we recommend that
K108 Hotels “likes” other pages that can be used as a source of content.
Pinterest, Stumble Upon, and AllTop.com are all examples of external sites that can be used to aid in the
curation process.
We recommend K108 Hotel schedules content on a monthly basis on Facebook and Twitter.
K108 Hotel can use Media Touch partner, HootSuite, the leading social media management dashboard
(used by over 8M users worldwide), to aid in the content scheduling and social media monitoring.
Content Inspiration – Learn from other hotels in the region
It is a good idea for K108 Hotel to take a look at similar hotels around the area that are doing well in
social media and gain inspiration for content; e.g. W Hotel Doha, Movenpick Tower etc. K 108 Hotel can
create a list of other hotels in the region and follow that list instead of following each individual hotel.
This is an example of a value add content in relation to Father’s Day by the W Hotel:
Engagement Level & Recommendations
The overall engagement level of K108 Hotel across all channels is good but can be improved through a
number of engagement tactics relevant to each channel.
Based on our current assessment and interactions with the hotel’s online brand channels (I.e. Twitter and
Instagram in particular), we find that the hotel has not been as responsive initially to the praise and
questions of hotel guests as it could have been, until this week.
By looking at the month of June, we notice of a peak of engagement in this period given our heavy and
consistent tweeting with the hotel.
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K108 Hotel needs to be build on its most engaged contributors such as the ones below,
For instance, below are some tactics to improve engagement in every channel:
Twitter
Schedule content on a monthly basis using Hootsuite as mentioned above (Buffer also an option)
Make time for “daily” engagement to check mentions and reply to every guest who says or posts
something, whether positive or negative
Use relevant hashtags; e.g. #Doha, #Qatar, #Food to increase discoverability of the content
Define a consistent hashtag for K108 hotel e.g. #K108HotelDoha across all channels and monitor
the hashtag as well (see section “Social Media Monitoring”)
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Create lists to organize target audiences; e.g. current hotel guests, partners, possible future hotel
guests, bloggers, media, competitors etc.
Use social media monitoring to engage into conversations, meet new people and partners
Facebook
“Like” other related pages to have more sources of content to post directly from Facebook
Engage with other pages e.g. Qatar Living etc. to increase visibility and reciprocity
Ask people questions when posting something
Instagram
Use good filters to enhance the image content
Monitor the hashtag people are using in Instagram e.g. #K108Hotel #YumYumK108 and reply to
every photo / like / comment (see below)
Like other people’s photos by searching for relevant hashtags e.g. #Doha #Qatar to build more
visibility
Social Media Monitoring
We here by social media monitoring as the process of retrieving content and conversations relevant to
K108 Hotel. The most important aspect of social media monitoring lies in retrieving content that current
hotel and restaurant guests share without necessarily “tagging” @K108HotelDoha. They simply use the
name of the hotel or some hashtags. It’s as important to respond to these guests so they feel
acknowledged as well as become more familiar with the hotel’s proper tags.
For instance on Twitter we find the following content by searching for #K108Hotel and K108 hotel
On Instagram we find the following content using hashtag #K108Hotel (other hashtags used include
#yumyumK108). All of these posts even if they do not tag the hotel’s instagram account @YumYumK108
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At a very basic level, Twitter can be used for social media monitoring, but we recommend using Hootsuite
(mentioned above) as it allows the search by geo-tags and multiple keywords at once.
Creative & Graphics
K108 Hotel is such a beautiful hotel and Yum Yum has such wonderful food, which is not reflected in the
creative side of social media on Twitter and Facebook. The small avatar should be a nice picture of the
room (e.g. photo shoot) to reflect “boutique”.
The top banner could include a series of photos that highlight a guest’s experience including room and
food. The background should be more enticing with images than simply serve as a letterhead.
As a source to these creative assets can be existing guests’ images already online.
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Online Influence
We use Klout, a standard tool to measure online influence. Klout uses numerous engagement metrics
across multiple channels to determine this score. A Klout score ranges between 0 and 100.
Currently the hotel’s Klout score is 41 – which could be improved to be at least higher than 50 (average).
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As a benchmark, W Hotels have a Klout score of 65.
In addition to growing the hotel’s Klout score, it’s important to keep the topics that the hotel if influential on
consistent with the hotel’s marketing and content strategy. For instance Hotel K 108 should be influential
in the following key topics: Tourism, Hotels, Doha, charity etc.
Internal Digital Knowledge
Based on discussions with the hotel manager, facilities, IT, and front desk team, as well as Nicola,
manager at Yum Yum restaurant, we feel that the team could benefit from more training on strategic use
of social media and tools to support the day to day social media tasks and growth.
Other Recommendations
As mentioned above, since K 108 is a luxury boutique hotel, the level and experience of personal touch is
critical both on and off line and has to be consistent across all brand touch points.
Hotel Signages & Contest
For hotel guests who walk through the doors of the K 108 hotel, there is no clear indication of the social
media channels of the K108 hotel or an incentive for hotel guests to share their experience.
We recommend including a small signage with an iPad showing the current twitter feed on the reception
table, and having a similar signage in the restaurant and possibly in each room in the future.
The signage should not just list the social media icons and username and say “follow us”, but rather
provide an incentive and example for hotel guests to share their experience.
Below are rough ideas for the content of a signage with contest call to action:
“Share a photo while @K108HotelDoha on Twitter (and tag @K108HotelDoha)
and you could win a 1 night stay with continental breakfast!”
“Share your food @YumYumK108 on Instagram (make sure to tag
@YumYumK108!) with hashtag #YumYumK108 and you could win one business
lunch for you and a friend!”
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This is an example of a current contest at Movenpick Hotel:
The idea here is to create a simple campaign that people can enter easily and that can be replicated over
time. A winner can be chosen quarterly or monthly depending on the actual entries and level of business
of the hotel. This can also tie back to the hotel’s promotional calendar.
Other channels
E-mail marketing can be good to do as well in the future to leverage the guests’ email addresses, but it
requires time to find the right content, set up the newsletter etc. It has to be done right or not at all.
We recommend that the hotel continues to create and distribute Youtube videos throughout other
channels but try to focus on specific themes; e.g. Mother’s Day etc. Here’s an example of a popular
Mother’s day video for the Fairmont in Vancouver that we used for a collaborative campaign with the
hotel: http://www.youtube.com/watch?v=JoJYku6JY2M
LinkedIn can be used as more of a corporate channel to engage partners, share news, and support hiring
and screening efforts.
Finally, in social media like anything else, the sky is the limit; however it’s more important to do
things right step by step than to rush into things.
Social media takes time. It has to be strategic and consistent to yield results, and it is ultimately
an investment in your brand.