The document discusses the results of Nielsen's 2013 Global Survey of Trust in Advertising, which polled over 29,000 people across 58 countries about their trust in various forms of paid, earned, and owned advertising. It finds that recommendations from friends and family remain the most trusted form of advertising, followed by owned advertising on branded websites. While trust in traditional media like television, magazines, and newspapers remains strong, trust in online and mobile advertising is growing significantly. Regions with the highest levels of trust in advertising are also most likely to take action based on ads.
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy. Trust in advertising on branded websites increased 9 percentage points to 69 percent in 2013 as the second most trusted format in 2013, a jump from fourth-place ranking in 2007. Sixty-eight percent of survey respondents indicated that they trust consumer opinions posted online, which ranked third in 2013, up 7 percentage points from 2007.
“While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands,” said Randall Beard, global head, Advertiser Solutions at Nielsen. “On the flipside, earned advertising channels have empowered consumers to advocate for their favorite brands, something that shouldn’t go unnoticed by brand advertisers.”
Global Trust in Advertising Report by NielsenVictor Kong
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.
Courtesy of Nielsen
Global trust in advertising report, Nielsen 2013IAB México
The document summarizes the results of Nielsen's 2013 Global Survey of Trust in Advertising. Some key findings:
- Recommendations from friends and family remain the most trusted form of advertising at 84%. Owned media such as branded websites is the second most trusted at 69%.
- Trust in online and mobile advertising is increasing, with growth in trust for banners ads, online video, social media ads and mobile ads.
- Latin America reports the highest levels of trust and willingness to take action across most advertising formats.
- Humorous ads resonate most globally at 47% while real-life situations resonate more in Latin America and Asia-Pacific at 57%.
This document discusses how content marketing has become critical for most organizations' marketing strategies. It outlines how paid, owned, and earned media are blurring together in an evolving digital landscape. Content marketing, especially using online video and social media, can help integrate these different types of media across the customer lifecycle to increase impact and ROI. However, managing content across multiple online channels and platforms poses challenges around cost, time-to-market, and measurement. Cloud-based content services can help address these challenges by enabling efficient video delivery, app development, and cross-platform analytics.
The document summarizes the key findings of a survey on content marketing strategies in Asia-Pacific brands. Over half of respondents have a content strategy in place, and most others plan to develop one. Budgets for content marketing are expected to increase significantly in the next year. Most content is currently created for companies' own websites and top social media platforms. Brands use content primarily to improve reputation and strengthen customer relationships. However, measuring the impact of content is still a major challenge for many marketers.
The document provides presentation notes for a talk given to IAB Mexico. The key points are:
1) The presenter will review what works to build brands online by focusing on metrics beyond direct response like click-through rates.
2) While click-through continues to dominate online marketing, research shows that online ads can build brands similarly to other media and creativity remains important.
3) Large format ads like billboards have been shown to be most effective at moving metrics like awareness and purchase intent, reinforcing the message that "bigger is better" for online brand building.
2014 - A year of transformation,
consolidation and disruption.
New brand tops the rankings
Top 100 brand values increase
Surprising top riser
A first for sector growth
First time a retailer makes the coveted Top 10
more : http://www.wpp.com/wpp/marketing/brandz/brandz-2014/
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy. Trust in advertising on branded websites increased 9 percentage points to 69 percent in 2013 as the second most trusted format in 2013, a jump from fourth-place ranking in 2007. Sixty-eight percent of survey respondents indicated that they trust consumer opinions posted online, which ranked third in 2013, up 7 percentage points from 2007.
“While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands,” said Randall Beard, global head, Advertiser Solutions at Nielsen. “On the flipside, earned advertising channels have empowered consumers to advocate for their favorite brands, something that shouldn’t go unnoticed by brand advertisers.”
Global Trust in Advertising Report by NielsenVictor Kong
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.
Courtesy of Nielsen
Global trust in advertising report, Nielsen 2013IAB México
The document summarizes the results of Nielsen's 2013 Global Survey of Trust in Advertising. Some key findings:
- Recommendations from friends and family remain the most trusted form of advertising at 84%. Owned media such as branded websites is the second most trusted at 69%.
- Trust in online and mobile advertising is increasing, with growth in trust for banners ads, online video, social media ads and mobile ads.
- Latin America reports the highest levels of trust and willingness to take action across most advertising formats.
- Humorous ads resonate most globally at 47% while real-life situations resonate more in Latin America and Asia-Pacific at 57%.
This document discusses how content marketing has become critical for most organizations' marketing strategies. It outlines how paid, owned, and earned media are blurring together in an evolving digital landscape. Content marketing, especially using online video and social media, can help integrate these different types of media across the customer lifecycle to increase impact and ROI. However, managing content across multiple online channels and platforms poses challenges around cost, time-to-market, and measurement. Cloud-based content services can help address these challenges by enabling efficient video delivery, app development, and cross-platform analytics.
The document summarizes the key findings of a survey on content marketing strategies in Asia-Pacific brands. Over half of respondents have a content strategy in place, and most others plan to develop one. Budgets for content marketing are expected to increase significantly in the next year. Most content is currently created for companies' own websites and top social media platforms. Brands use content primarily to improve reputation and strengthen customer relationships. However, measuring the impact of content is still a major challenge for many marketers.
The document provides presentation notes for a talk given to IAB Mexico. The key points are:
1) The presenter will review what works to build brands online by focusing on metrics beyond direct response like click-through rates.
2) While click-through continues to dominate online marketing, research shows that online ads can build brands similarly to other media and creativity remains important.
3) Large format ads like billboards have been shown to be most effective at moving metrics like awareness and purchase intent, reinforcing the message that "bigger is better" for online brand building.
2014 - A year of transformation,
consolidation and disruption.
New brand tops the rankings
Top 100 brand values increase
Surprising top riser
A first for sector growth
First time a retailer makes the coveted Top 10
more : http://www.wpp.com/wpp/marketing/brandz/brandz-2014/
This study examined the impact of different types of online content on consumer decision making across various product categories. The study found that expert content, such as third-party reviews and articles, was the most effective at increasing familiarity with products, influencing perceptions of products, and boosting purchase consideration. Expert content performed best across all stages of the purchase process and for high, mid, and low priced products. The study concludes that expert content is the most trusted and influential type of online content for consumers.
The company you keep looks at why context matters, especially in an age where there is an attention deficit, and quantifies the newsbrand context effect among the 20 million regular readers of national newsbrands.
Social sharing in B2B: Understanding the cycle of influenceKeller Fay Group
Cognito Insights, Cognito’s new practice area dedicated to impactful analytics and actionable intelligence, partnered with Keller Fay, an Engagement Labs Company focused on data and technology that measures and tracks online and offline conversations and influencers, for a two-part webinar series on social sharing in B2B financial services.
Although the concept of social sharing is an old one, the challenges and opportunities of social sharing in the age of technology continue to stir debate in the communications community. This first webinar (February 2016) on “understanding the cycle of influence” will cut through the buzz and explore the impact of social sharing, implications for measurement and strategies for implementation. A second webinar (March 2016) will provide a deep-dive into measurement tools and tactics.
Speakers:
Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
Eli Singer, CMO, Engagement Labs
Vivienne Hsu, Director, Cognito
Katie Kinnear, Social Media Manager, Cognito
Marketing Attribution: Valuing The Customer JourneyDung Tri
This document summarizes a study on marketing attribution conducted by Econsultancy. The study included surveys of over 600 marketers and agencies as well as 22 interviews. Key findings include:
- Attribution is still new for most companies, with 83% having used it for less than 2 years. It allows marketers to better optimize budgets and understand customer journeys.
- Larger companies are using attribution more, and it is moving to mid-sized companies. Methods are evolving from last-click to more sophisticated multi-touch approaches.
- Attribution provides accountability for digital spending but can also cause budgetary conflicts. There remains a gap integrating online and offline attribution.
- No single approach works for all - success depends on
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
By 2016, advertisers will spend $77 billion on interactive marketing, reaching 35% of all advertising spend. Search marketing will remain the largest segment but lose share as budgets shift to display advertising, mobile marketing, and social media. Display advertising will see strong growth, rallying from marketers shifting budgets from search due to increasing keyword costs. Mobile marketing will overtake email and social media spending by 2011, growing at a 38% compound annual rate as smartphone and tablet adoption increases consumer time with mobile devices.
The document summarizes the key findings of a survey on native advertising conducted by Hexagram and Spada with over 1,000 respondents. It finds that while publishers are currently driving most native advertising, brands and agencies use is growing. The majority of publishers, agencies, and brands see native ads as adding value for readers. Publishers prefer traffic/audience metrics to measure effectiveness, while brands and agencies also value video and social engagement. All groups forecast growth in native advertising over the next year, especially for publishers and agencies.
Financial Services Firms Claim the CX Advantage Lithium
- The document discusses trends around customer engagement through social channels based on surveys of over 1,386 consumers. Customer experience is found to significantly impact brand loyalty, repeat business, and word-of-mouth recommendations.
- While industries like retail and hotels score high on customer experience, financial services firms like banks and credit card companies show a large gap between leaders and laggards, indicating room for improvement.
- Younger consumers increasingly want brands to provide customer support and listen/respond through social media, suggesting financial companies should focus on improving social customer interactions.
This document summarizes a study on how Gen Z expectations are reshaping brand experiences. The study found that Gen Z expects instant, highly personalized, secure, and entertaining digital experiences from brands. Gen Z values trust, security, and digital features more than previous generations. They are also very comfortable with digital payments and interacting with brands through mobile apps and social media. For brands to attract Gen Z customers, they will need to deliver fast, personalized experiences across digital channels.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
Importance of environment for online advertisingNewsworks
- Newsbrand and original content sites are highly trusted sources of digital news and information, more so than social media or other sites.
- Advertising is more effective and drives stronger consumer actions, like visits to advertiser websites, when placed on trusted newsbrand and original content sites compared to other online environments like social media or portals.
- Multiple studies show advertising on newsbrand and original content sites improves brand awareness, perception, favorability, and purchase intent more than advertising on less trusted general sites.
1. The document summarizes research on the social brand experience from both marketer and consumer perspectives, finding that consumers want more engagement, experiences, and rewards from brands on social media than brands currently provide.
2. Consumers are open, engaged, demanding, loyal, and willing advocates for brands they love, but have high expectations that brands often fail to meet, such as fast and helpful support.
3. Brands that provide more engaging experiences, opportunities for consumer connection, and special rewards and status will gain advantage over competitors in attracting consumer loyalty and support through social media.
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
1) The document discusses how gaining consumer attention is becoming the most important metric in digital advertising in 2015 and beyond. Advertisers are shifting budgets from standard banners to mobile, video, and native formats that are better at capturing attention.
2) Success metrics are also shifting from quick metrics like impressions and click-through rates (CTRs) to metrics that show interactions and post-impression actions, which indicate a brand fully captured a user's attention.
3) Viewability is important but not a guarantee of attention on its own; creative, format, and placement must be optimized to engage users and garner their attention once an ad is viewable.
Recommendations have more impact on consumers' purchase decisions than brand or price. Positive online recommendations can increase purchase intent by 9.5%, while negative reviews decrease it by 11%. Online sharing was found to increase the perceived value of products - from $1.54 for grocery items to $9,623.74 for cars. The strength of the recommendation was more important than who provided it. Friends and family's opinions had the most influence on consumers. Marketers should invest in encouraging current customers to share their experiences online.
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
Return on sharing quanitfying the monetary value of social sharingAileen Cahill
The document analyzes the monetary value of social sharing and recommendations. It finds that excellent recommendations can increase purchase intent by 9.5% and allow manufacturers to charge more. Conversely, bad recommendations decrease purchase incidence by 11%. This value translates to thousands of extra dollars in revenue per vehicle or small increases in revenue for other products. The document also finds that online recommendations have as much influence as in-person recommendations, and recommendations in general outweigh brand and price factors in consumer decision making.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
Nielsen is a global information and media company that provides marketing and media information services to clients in over 100 countries. It collects television audience measurement data, online intelligence, and analyzes consumer purchasing behavior. In 2011, Nielsen went public in an IPO that raised $1.6 billion. The company's mission is to provide clients with a complete understanding of global consumers and markets.
In case you missed the MWC 2017, take a look and update yourself with the latest smartphones launched at MWC 2017. Must take a look if you are fond of Smartphones.
The document discusses trends in the Indian fast moving consumer goods (FMCG) market. Key points include:
- The FMCG market in India is expected to increase from USD36.8 billion in 2012 to USD110.4 billion by 2020 at a compound annual growth rate of 14.7%.
- Rural FMCG spending is also expected to see strong growth, increasing from USD12 billion in 2011 to an estimated USD100 billion by 2025.
- Rising incomes, growing population, and increasing brand awareness are driving broader demand increases across both urban and rural India.
El documento resume el Mobile World Congress 2017, incluyendo datos de impacto económico, lanzamientos de nuevos dispositivos por parte de la industria móvil, y las principales tendencias tecnológicas como 5G, Internet de las Cosas, realidad virtual y aumentada, vehículos conectados y blockchain. Además, ofrece información sobre la filosofía de trabajo de la compañía Enzyme basada en la transformación, innovación y excelencia.
This study examined the impact of different types of online content on consumer decision making across various product categories. The study found that expert content, such as third-party reviews and articles, was the most effective at increasing familiarity with products, influencing perceptions of products, and boosting purchase consideration. Expert content performed best across all stages of the purchase process and for high, mid, and low priced products. The study concludes that expert content is the most trusted and influential type of online content for consumers.
The company you keep looks at why context matters, especially in an age where there is an attention deficit, and quantifies the newsbrand context effect among the 20 million regular readers of national newsbrands.
Social sharing in B2B: Understanding the cycle of influenceKeller Fay Group
Cognito Insights, Cognito’s new practice area dedicated to impactful analytics and actionable intelligence, partnered with Keller Fay, an Engagement Labs Company focused on data and technology that measures and tracks online and offline conversations and influencers, for a two-part webinar series on social sharing in B2B financial services.
Although the concept of social sharing is an old one, the challenges and opportunities of social sharing in the age of technology continue to stir debate in the communications community. This first webinar (February 2016) on “understanding the cycle of influence” will cut through the buzz and explore the impact of social sharing, implications for measurement and strategies for implementation. A second webinar (March 2016) will provide a deep-dive into measurement tools and tactics.
Speakers:
Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
Eli Singer, CMO, Engagement Labs
Vivienne Hsu, Director, Cognito
Katie Kinnear, Social Media Manager, Cognito
Marketing Attribution: Valuing The Customer JourneyDung Tri
This document summarizes a study on marketing attribution conducted by Econsultancy. The study included surveys of over 600 marketers and agencies as well as 22 interviews. Key findings include:
- Attribution is still new for most companies, with 83% having used it for less than 2 years. It allows marketers to better optimize budgets and understand customer journeys.
- Larger companies are using attribution more, and it is moving to mid-sized companies. Methods are evolving from last-click to more sophisticated multi-touch approaches.
- Attribution provides accountability for digital spending but can also cause budgetary conflicts. There remains a gap integrating online and offline attribution.
- No single approach works for all - success depends on
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
By 2016, advertisers will spend $77 billion on interactive marketing, reaching 35% of all advertising spend. Search marketing will remain the largest segment but lose share as budgets shift to display advertising, mobile marketing, and social media. Display advertising will see strong growth, rallying from marketers shifting budgets from search due to increasing keyword costs. Mobile marketing will overtake email and social media spending by 2011, growing at a 38% compound annual rate as smartphone and tablet adoption increases consumer time with mobile devices.
The document summarizes the key findings of a survey on native advertising conducted by Hexagram and Spada with over 1,000 respondents. It finds that while publishers are currently driving most native advertising, brands and agencies use is growing. The majority of publishers, agencies, and brands see native ads as adding value for readers. Publishers prefer traffic/audience metrics to measure effectiveness, while brands and agencies also value video and social engagement. All groups forecast growth in native advertising over the next year, especially for publishers and agencies.
Financial Services Firms Claim the CX Advantage Lithium
- The document discusses trends around customer engagement through social channels based on surveys of over 1,386 consumers. Customer experience is found to significantly impact brand loyalty, repeat business, and word-of-mouth recommendations.
- While industries like retail and hotels score high on customer experience, financial services firms like banks and credit card companies show a large gap between leaders and laggards, indicating room for improvement.
- Younger consumers increasingly want brands to provide customer support and listen/respond through social media, suggesting financial companies should focus on improving social customer interactions.
This document summarizes a study on how Gen Z expectations are reshaping brand experiences. The study found that Gen Z expects instant, highly personalized, secure, and entertaining digital experiences from brands. Gen Z values trust, security, and digital features more than previous generations. They are also very comfortable with digital payments and interacting with brands through mobile apps and social media. For brands to attract Gen Z customers, they will need to deliver fast, personalized experiences across digital channels.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
Importance of environment for online advertisingNewsworks
- Newsbrand and original content sites are highly trusted sources of digital news and information, more so than social media or other sites.
- Advertising is more effective and drives stronger consumer actions, like visits to advertiser websites, when placed on trusted newsbrand and original content sites compared to other online environments like social media or portals.
- Multiple studies show advertising on newsbrand and original content sites improves brand awareness, perception, favorability, and purchase intent more than advertising on less trusted general sites.
1. The document summarizes research on the social brand experience from both marketer and consumer perspectives, finding that consumers want more engagement, experiences, and rewards from brands on social media than brands currently provide.
2. Consumers are open, engaged, demanding, loyal, and willing advocates for brands they love, but have high expectations that brands often fail to meet, such as fast and helpful support.
3. Brands that provide more engaging experiences, opportunities for consumer connection, and special rewards and status will gain advantage over competitors in attracting consumer loyalty and support through social media.
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
1) The document discusses how gaining consumer attention is becoming the most important metric in digital advertising in 2015 and beyond. Advertisers are shifting budgets from standard banners to mobile, video, and native formats that are better at capturing attention.
2) Success metrics are also shifting from quick metrics like impressions and click-through rates (CTRs) to metrics that show interactions and post-impression actions, which indicate a brand fully captured a user's attention.
3) Viewability is important but not a guarantee of attention on its own; creative, format, and placement must be optimized to engage users and garner their attention once an ad is viewable.
Recommendations have more impact on consumers' purchase decisions than brand or price. Positive online recommendations can increase purchase intent by 9.5%, while negative reviews decrease it by 11%. Online sharing was found to increase the perceived value of products - from $1.54 for grocery items to $9,623.74 for cars. The strength of the recommendation was more important than who provided it. Friends and family's opinions had the most influence on consumers. Marketers should invest in encouraging current customers to share their experiences online.
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
Return on sharing quanitfying the monetary value of social sharingAileen Cahill
The document analyzes the monetary value of social sharing and recommendations. It finds that excellent recommendations can increase purchase intent by 9.5% and allow manufacturers to charge more. Conversely, bad recommendations decrease purchase incidence by 11%. This value translates to thousands of extra dollars in revenue per vehicle or small increases in revenue for other products. The document also finds that online recommendations have as much influence as in-person recommendations, and recommendations in general outweigh brand and price factors in consumer decision making.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
Nielsen is a global information and media company that provides marketing and media information services to clients in over 100 countries. It collects television audience measurement data, online intelligence, and analyzes consumer purchasing behavior. In 2011, Nielsen went public in an IPO that raised $1.6 billion. The company's mission is to provide clients with a complete understanding of global consumers and markets.
In case you missed the MWC 2017, take a look and update yourself with the latest smartphones launched at MWC 2017. Must take a look if you are fond of Smartphones.
The document discusses trends in the Indian fast moving consumer goods (FMCG) market. Key points include:
- The FMCG market in India is expected to increase from USD36.8 billion in 2012 to USD110.4 billion by 2020 at a compound annual growth rate of 14.7%.
- Rural FMCG spending is also expected to see strong growth, increasing from USD12 billion in 2011 to an estimated USD100 billion by 2025.
- Rising incomes, growing population, and increasing brand awareness are driving broader demand increases across both urban and rural India.
El documento resume el Mobile World Congress 2017, incluyendo datos de impacto económico, lanzamientos de nuevos dispositivos por parte de la industria móvil, y las principales tendencias tecnológicas como 5G, Internet de las Cosas, realidad virtual y aumentada, vehículos conectados y blockchain. Además, ofrece información sobre la filosofía de trabajo de la compañía Enzyme basada en la transformación, innovación y excelencia.
Nielson Case Competition Slides - Team Rubik Top 24Shi Jun Neo
This document contains a group project proposal for the launch of Xian Dai's new smartphone, Planet Saturn, in Singapore. It includes an analysis of the market potential, competitors, consumers, and distribution channels. Key recommendations include differentiating the product through an "X Factor" that capitalizes on its strengths and expanded services, changing perceptions of Chinese brands through a branding strategy, and partnering with local advocates and distributors for promotion and conversion strategies to help penetrate the new Singapore market. The overall objectives are to achieve high brand awareness and a top 4 market share position within 6 months of launch.
MEC CES 2017-key-takeaways-and-trends-finalBrian Crotty
The document provides details about CES 2017, including key facts and figures. It summarizes that CES 2017 attracted over 150,000 attendees, 3,800 exhibitors from around the world, covered over 2.6 million square feet, and launched over 20,000 new electronics products. Major themes included technologies like autonomous vehicles, robotics, VR/AR, and artificial intelligence.
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
Digital Marketing in India - Current State, Trends and Future OutlookSiddharth Sriram
Digital marketing in India is growing rapidly. Internet users in India are projected to reach 376 million by 2015, up from 120 million currently. Digital advertising spending is also increasing significantly and is estimated to reach 10% of total advertising spending by 2016. Search advertising and display advertising, including video, are two largest and fastest growing segments of digital advertising. Marketers are using digital media for lead generation, customer insights, and targeted reach to youth audiences. Measurement of effectiveness and ROI remains a key challenge for the industry. The future of digital marketing in India is bright with continued growth in broadband and mobile internet access.
Nielsen is a global marketing research company that monitors consumer purchasing behavior and media consumption habits. It collects data from over 250,000 households worldwide using handheld scanners and point-of-sale technology. Nielsen uses this data to provide analytics to clients on topics like marketing performance, advertising effectiveness, pricing strategies, retail and shopper behavior, brand and product management, and social media intelligence.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
Brand equity refers to the added value that a brand name provides to products and services. It is created by the differential effect of brand knowledge on consumer response to marketing of the brand. There are several models for measuring brand equity, including brand asset valuing, Aaker's model, BrandZ, and brand resonance. Building strong brand equity involves choosing memorable and meaningful brand elements, developing positive brand associations through marketing, and indirectly transferring associations from other entities linked to the brand. Measuring brand equity provides benefits for companies such as increased customer loyalty and insulation from competitors.
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Global Trust in Advertising Report Nielsen 2013Dung Tri
- Friends and family recommendations remain the most trusted form of advertising according to the survey. Owned media like branded websites has become the second most trusted.
- Trust in online and mobile advertising is increasing, with the biggest gains seen in formats like online banners ads, online video ads, and text ads on mobile phones.
- Regions with the highest levels of trust, like Latin America, also reported the greatest willingness from consumers to take actions in response to advertisements.
The document discusses trends in native advertising. It provides an overview of how native advertising is still nascent but growing rapidly. It then summarizes various studies and statistics on the use and effectiveness of native ads. These include findings that while most media buyers already use native ads, two-thirds plan to use them more. The benefits of native ads for advertisers are discussed, but challenges like measurement and alignment with objectives are also noted.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
E marketer mobile_display_advertising-aspirations_revelations_and_frustrationsAdCMO
Marketers are increasing their spending on mobile display advertising significantly as smartphones become more widely adopted. While clickthrough rates for mobile ads are much higher than for online ads, some marketers find the results inconsistent. Additional metrics beyond clicks are needed to fully measure the effectiveness of mobile advertising campaigns. Rich media ads have shown higher engagement than static banners, and targeting ads improves clickthrough rates. However, a sizable portion of mobile ad clicks may be accidental or fraudulent taps.
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
The document summarizes research from over 1,000 campaigns across podcasts, influencer marketing and branded content to identify the five key attributes that drive brand lift in emerging media: brand recall, enjoyability, captivating content, relatability, and avoiding negativity. It found that brand recall has the strongest influence on brand lift, accounting for nearly 40% of the effect. The research also examined how brand strength impacts the potential for growth on key metrics like familiarity and purchase intent. Well-known brands have less room for improvement as they start at a higher baseline.
The document summarizes the findings of a study on the ROI of social marketing programs run by Powered in 2008. It found that Powered's online communities delivered an average ROI of $60 for every $1 invested, a 10% increase from 2007. This significantly outperformed benchmarks for other types of marketing like direct marketing (11:1 ROI) and non-CPG advertising (2:1 ROI). The programs also increased purchase intent, brand affinity, and consumer satisfaction, with over 90% of respondents reporting being satisfied with the content.
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
[Kantar Media Reactions 2023] Báo cáo thị trường kênh truyền thông quảng cáo ...Chng83
🔍 Báo cáo tập trung vào những thách thức mà ngành quảng cáo tại Việt Nam phải đối mặt. Ngành quảng cáo Việt Nam đang phải đối mặt với nhiều thách thức trong bối cảnh nền kinh tế và chính trị phức tạp, điều đó đã tác động đến quảng cáo và sự thay đổi trong hành vi tiêu dùng.
📊 Báo cáo cũng đề cập đến tình hình kinh tế, với tốc độ phục hồi chậm và dự báo tăng trưởng GDP thực tế trong tương lai. Kinh tế Việt Nam đang phục hồi chậm sau đại dịch COVID-19, với dự báo tăng trưởng GDP thực tế chỉ đạt 6,5-7% trong năm 2024. Điều này sẽ ảnh hưởng đến chi tiêu tiêu dùng và nhu cầu quảng cáo của doanh nghiệp.
Cuối cùng, báo cáo cũng tập trung vào các xu hướng công nghệ tiên tiến như trí tuệ nhân tạo AI, công nghệ tăng cường quyền riêng tư (Privacy-Enhancing Technologies - PETs). Sự phát triển của công nghệ mới đang làm thay đổi cách thức quảng cáo. Các nhà quảng cáo cần bắt kịp xu hướng công nghệ mới để tạo ra các chiến dịch quảng cáo hiệu quả hơn.
The document summarizes key findings from a survey of 560 marketers in the UK. Some of the main findings include:
- 91% of marketers believe the digital revolution is still ongoing and will be disrupted by younger digital native consumers.
- Social media is the channel being used most heavily, while spending on live events is also increasing.
- Marketers feel least confident about using mobile and data analytics is seen as the most important skill.
- The rise of empowered consumers and content marketing are seen as the biggest disruptors and influences on future marketing.
A survey of over 500 digital marketing professionals found that while paid social media advertising is growing, clear measurement of its effectiveness remains a challenge. 64% of advertisers planned to increase paid social budgets in 2013, primarily by shifting funds from other online and offline channels. However, advertisers primarily use paid social for branding and want consistent cross-platform metrics like brand lift and sales that many media sellers cannot provide. The lack of agreed-upon metrics is hampering the industry's ability to understand paid social media advertising's impact and potential.
1) Expert content-based advertising leverages positive earned media from independent experts by curating and promoting it through paid advertising channels. This allows brands to scale the impact of trusted content beyond what is possible through earned media alone.
2) A case study found that consumers who read expert content through an expert content-based advertising program were 58% more likely to consider purchasing the product and 68% more likely to share information about the product with others, compared to a control group.
3) The case study estimated that such a program could deliver a return on investment up to 14 times the cost of the program through incremental sales revenue, highlighting the potential value of expert content-based advertising.
The document summarizes the key findings of the 2009 Ad Network Study conducted by Collective Media and Sterling Research Group. Some of the main findings include:
- More respondents planned to work with ad networks in 2009 compared to 2008.
- Over 70% of agencies/advertisers use 1-2 ad networks per media plan.
- Re-targeting and channel targeting saw significant increases in usage.
- Efficiency, reach, and targeting were the top reasons for using ad networks.
- Ad exchanges saw limited usage and were not expected to replace ad networks.
Taking cues from the customer omnichannel and the drive for audience engagementAidelisa Gutierrez
This document provides an overview of omnichannel marketing strategies. It defines omnichannel as developing a customer-centered promotional approach through continuous communication across all communication channels to optimize long-term customer relationships. The document reports that interest in omnichannel strategies is surging as they are seen to drive real value. It identifies several competencies needed for marketers and publishers to succeed with omnichannel, including customer analytics, rich cross-platform content, and operational infrastructure aligned with customer engagement.
Winterbury Group / IAB: Omnichannel Audience Engagement June 2013Brian Crotty
This document provides an overview of omnichannel marketing strategies. It defines omnichannel as developing a customer-centered promotional approach through continuous communication across all communication channels to optimize long-term customer relationships. The document reports that interest in omnichannel strategies is surging as they are seen to drive real value. It identifies several competencies needed for marketers and publishers to succeed with omnichannel, including customer analytics, rich cross-platform content, and operational infrastructure aligned with customer engagement.
ForeSee Experience Index (FXI): 2013 U.K. Retail Mobile EditionForeSee
Retailers in the UK need to address customer satisfaction on mobile platforms. Satisfied customers are more loyal and purchase more, so improving the mobile shopping experience can increase sales across all channels. Smartphone penetration in the UK is growing rapidly and mobile is driving most digital sales growth. However, customer satisfaction is currently 4 points lower for mobile sites than traditional websites. To close this gap, retailers should measure satisfaction, understand customer needs, and improve the mobile experience.
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
Similar to Nielsen global trust in advertising report (20)
Música & Mercado (Music & Market) Media kit | ChineseMúsica & Mercado
Música & Mercado is a media company that connects international brands with Spanish and Portuguese speaking buyers in the music industry. It publishes content across various platforms including web, print, and social media. The company's audience includes decision makers, influencers, and consumers in the pro audio, lighting, LED, and musical instruments industries in Latin America and the US Hispanic market. Música & Mercado offers various advertising packages and products to help companies promote their brands and make connections with potential customers in the Spanish and Portuguese speaking markets.
Música & Mercado é uma publicação para quem faz negócios com equipamentos de áudio, luz e instrumentos musicais
Disponível em formato revista, site, aplicativos de celular e iPad, temos como missão unir os canais de distribuição da indústria do entretenimento, fornecendo informações relacionadas ao mercado pertinente.
Assim, o conteúdo editorial inclui notícias sobre empresas e marcas, entrevistas com os profissionais de música, relatórios de análise de setores da indústria e conhecimentos sobre as técnicas de marketing, merchandising e treinamento. Duas publicações que cobrem a América Latina e Espanha: 21 países no total.
No mais, temos a maior paixão pelo mercado da música.
Música & Mercado é uma publicação para quem faz negócios com equipamentos de áudio, luz e instrumentos musicais
Disponível em formato revista, site, aplicativos de celular e iPad, temos como missão unir os canais de distribuição da indústria do entretenimento, fornecendo informações relacionadas ao mercado pertinente.
Assim, o conteúdo editorial inclui notícias sobre empresas e marcas, entrevistas com os profissionais de música, relatórios de análise de setores da indústria e conhecimentos sobre as técnicas de marketing, merchandising e treinamento. Duas publicações que cobrem a América Latina e Espanha: 21 países no total.
No mais, temos a maior paixão pelo mercado da música.
Música & Mercado é uma publicação para quem faz negócios com equipamentos de áudio, luz e instrumentos musicais
Disponível em formato revista, site, aplicativos de celular e iPad, temos como missão unir os canais de distribuição da indústria do entretenimento, fornecendo informações relacionadas ao mercado pertinente.
Assim, o conteúdo editorial inclui notícias sobre empresas e marcas, entrevistas com os profissionais de música, relatórios de análise de setores da indústria e conhecimentos sobre as técnicas de marketing, merchandising e treinamento. Duas publicações que cobrem a América Latina e Espanha: 21 países no total.
No mais, temos a maior paixão pelo mercado da música.
O documento é uma edição da revista "Música & Mercado" de julho/agosto de 2011. A revista contém artigos sobre novidades de empresas do setor musical, iniciativas privadas para música em escolas e um guia do Sebrae para criar planos de marketing. A revista também apresenta cobertura da feira AES e dos produtos premiados na Musikmesse 2011.
Este número comemora o 50o lançamento da revista Música & Mercado, apresentando 80 produtos essenciais para lojas de música. Além disso, traz matérias sobre marketing digital, expansão internacional de fornecedores, dicas para feiras de negócios e como aumentar as vendas.
Música & Mercado é uma publicação para quem faz negócios com equipamentos de áudio, luz e instrumentos musicais
Disponível em formato revista, site, aplicativos de celular e iPad, temos como missão unir os canais de distribuição da indústria do entretenimento, fornecendo informações relacionadas ao mercado pertinente.
Assim, o conteúdo editorial inclui notícias sobre empresas e marcas, entrevistas com os profissionais de música, relatórios de análise de setores da indústria e conhecimentos sobre as técnicas de marketing, merchandising e treinamento. Duas publicações que cobrem a América Latina e Espanha: 21 países no total.
No mais, temos a maior paixão pelo mercado da música.
O documento discute:
1) Informações sobre eventos, feiras e convenções do mercado musical como NAMM e Musikmesse;
2) Diferentes artigos sobre estratégias de marketing, gestão e vendas para lojistas de instrumentos musicais e acessórios;
3) Uma matéria de capa sobre a história de 110 anos da empresa Giannini e suas novas estratégias para o futuro.
Música & Mercado é uma publicação para quem faz negócios com equipamentos de áudio, luz e instrumentos musicais
Disponível em formato revista, site, aplicativos de celular e iPad, temos como missão unir os canais de distribuição da indústria do entretenimento, fornecendo informações relacionadas ao mercado pertinente.
Assim, o conteúdo editorial inclui notícias sobre empresas e marcas, entrevistas com os profissionais de música, relatórios de análise de setores da indústria e conhecimentos sobre as técnicas de marketing, merchandising e treinamento. Duas publicações que cobrem a América Latina e Espanha: 21 países no total.
No mais, temos a maior paixão pelo mercado da música.
Música & Mercado é uma publicação para quem faz negócios com equipamentos de áudio, luz e instrumentos musicais
Disponível em formato revista, site, aplicativos de celular e iPad, temos como missão unir os canais de distribuição da indústria do entretenimento, fornecendo informações relacionadas ao mercado pertinente.
Assim, o conteúdo editorial inclui notícias sobre empresas e marcas, entrevistas com os profissionais de música, relatórios de análise de setores da indústria e conhecimentos sobre as técnicas de marketing, merchandising e treinamento. Duas publicações que cobrem a América Latina e Espanha: 21 países no total.
No mais, temos a maior paixão pelo mercado da música.
Musica & Mercado is the 1# cross media publication in Spanish.
WHO we are
Founded in 2002, Musica & Mercado (M&M) is a publication for Spanish and Portuguese speaking countries (21). Our audiences are those sell, rent, buy, and tinker with entertainment products, such as pro audio, musical instruments, and pro lighting.
WHAT we do
M&M provide an extraordinary connection between your brand/company to distributors, dealers, and influential people. We extend the official communication for international brands to Spanish and Portuguese speaking countries. Products release, and company will be seen in 21 countries, by end consumers, distributors, dealers, rentals, and orchestras.
HOW we do it
Through your company advertisement and the editorial content of our website, iPads/mobile App, and the free distributed magazine.
Este documento proporciona información sobre negocios para minoristas de audio, iluminación e instrumentos musicales. Incluye entrevistas con ejecutivos de empresas como FBT y Gretsch, así como artículos sobre temas de ventas, marketing digital, productos nuevos y tendencias en la industria musical a nivel global.
Música & Mercado é uma publicação para quem faz negócios com equipamentos de áudio, luz e instrumentos musicais
Disponível em formato revista, site, aplicativos de celular e iPad, temos como missão unir os canais de distribuição da indústria do entretenimento, fornecendo informações relacionadas ao mercado pertinente.
Assim, o conteúdo editorial inclui notícias sobre empresas e marcas, entrevistas com os profissionais de música, relatórios de análise de setores da indústria e conhecimentos sobre as técnicas de marketing, merchandising e treinamento. Duas publicações que cobrem a América Latina e Espanha: 21 países no total.
No mais, temos a maior paixão pelo mercado da música.
A revista apresenta as novas estratégias da Izzo Musical para se preparar para as tendências do mercado, com a criação de novas marcas, reposicionamento de marcas antigas e investimentos em plano de negócios. A publicação também destaca a história da empresa de áudio Shure e as técnicas para tornar os vendedores mais eficientes.
Musica & Mercado is the 1# cross media publication in Spanish.
WHO we are
Founded in 2002, Musica & Mercado (M&M) is a publication for Spanish and Portuguese speaking countries (21). Our audiences are those sell, rent, buy, and tinker with entertainment products, such as pro audio, musical instruments, and pro lighting.
WHAT we do
M&M provide an extraordinary connection between your brand/company to distributors, dealers, and influential people. We extend the official communication for international brands to Spanish and Portuguese speaking countries. Products release, and company will be seen in 21 countries, by end consumers, distributors, dealers, rentals, and orchestras.
HOW we do it
Through your company advertisement and the editorial content of our website, iPads/mobile App, and the free distributed magazine.
Musica & Mercado is the 1# cross media publication in Spanish.
WHO we are
Founded in 2002, Musica & Mercado (M&M) is a publication for Spanish and Portuguese speaking countries (21). Our audiences are those sell, rent, buy, and tinker with entertainment products, such as pro audio, musical instruments, and pro lighting.
WHAT we do
M&M provide an extraordinary connection between your brand/company to distributors, dealers, and influential people. We extend the official communication for international brands to Spanish and Portuguese speaking countries. Products release, and company will be seen in 21 countries, by end consumers, distributors, dealers, rentals, and orchestras.
HOW we do it
Through your company advertisement and the editorial content of our website, iPads/mobile App, and the free distributed magazine.
Musica & Mercado is the 1# cross media publication in Spanish.
WHO we are
Founded in 2002, Musica & Mercado (M&M) is a publication for Spanish and Portuguese speaking countries (21). Our audiences are those sell, rent, buy, and tinker with entertainment products, such as pro audio, musical instruments, and pro lighting.
WHAT we do
M&M provide an extraordinary connection between your brand/company to distributors, dealers, and influential people. We extend the official communication for international brands to Spanish and Portuguese speaking countries. Products release, and company will be seen in 21 countries, by end consumers, distributors, dealers, rentals, and orchestras.
HOW we do it
Through your company advertisement and the editorial content of our website, iPads/mobile App, and the free distributed magazine.
Musica & Mercado is the 1# cross media publication in Spanish.
WHO we are
Founded in 2002, Musica & Mercado (M&M) is a publication for Spanish and Portuguese speaking countries (21). Our audiences are those sell, rent, buy, and tinker with entertainment products, such as pro audio, musical instruments, and pro lighting.
WHAT we do
M&M provide an extraordinary connection between your brand/company to distributors, dealers, and influential people. We extend the official communication for international brands to Spanish and Portuguese speaking countries. Products release, and company will be seen in 21 countries, by end consumers, distributors, dealers, rentals, and orchestras.
HOW we do it
Through your company advertisement and the editorial content of our website, iPads/mobile App, and the free distributed magazine.
Musica & Mercado is the 1# cross media publication in Spanish.
WHO we are
Founded in 2002, Musica & Mercado (M&M) is a publication for Spanish and Portuguese speaking countries (21). Our audiences are those sell, rent, buy, and tinker with entertainment products, such as pro audio, musical instruments, and pro lighting.
WHAT we do
M&M provide an extraordinary connection between your brand/company to distributors, dealers, and influential people. We extend the official communication for international brands to Spanish and Portuguese speaking countries. Products release, and company will be seen in 21 countries, by end consumers, distributors, dealers, rentals, and orchestras.
HOW we do it
Through your company advertisement and the editorial content of our website, iPads/mobile App, and the free distributed magazine.
Música & Mercado é uma publicação para quem faz negócios com equipamentos de áudio, luz e instrumentos musicais
Disponível em formato revista, site, aplicativos de celular e iPad, temos como missão unir os canais de distribuição da indústria do entretenimento, fornecendo informações relacionadas ao mercado pertinente.
Assim, o conteúdo editorial inclui notícias sobre empresas e marcas, entrevistas com os profissionais de música, relatórios de análise de setores da indústria e conhecimentos sobre as técnicas de marketing, merchandising e treinamento. Duas publicações que cobrem a América Latina e Espanha: 21 países no total.
No mais, temos a maior paixão pelo mercado da música.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
2. 2 GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
BELIEVABILITY
IS KEY IN
ADVERTISING
EFFECTIVENESS
RECOMMENDATIONS FROM FRIENDS AND
FAMILY REMAIN MOST CREDIBLE
TRUST INCREASES ACROSS NEARLY ALL MEDIA;
TRUST IN NEWSPAPER ADS DECLINES
OWNED MEDIA MOVES TO SECOND MOST
TRUSTED MEDIA GLOBALLY
ONLINE AND MOBILE ADS INCREASE
IN CREDIBILITY
REGIONS REPORTING HIGHEST LEVELS OF TRUST ALSO
MOST WILLING TO TAKE ACTION ON ADVERTISEMENTS
HUMOROUS ADS RESONATE AMONG AUDIENCES
AROUND THE WORLD
4. 4 GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
TRUST IN
TRADITIONAL
ADVERTISING
STILL STRONG
Ads on television, in newspapers and in magazines continue to
be among the most trusted forms of paid advertising. Trust in
television ads increased from 56 percent in 2007 to 62 percent
in 2013. Six-in-10 respondents trusted ads in magazines, a rise
of 4 percentage points from 2007. Newspaper ads were the only
format to decline—61 percent of respondents found newspaper
ads credible, down from 63 percent in 2007. Although global ad
spend grew only a marginal 1.9 percent in the first quarter of 2013,
traditional paid media continues to own the majority share of
spend, with TV in the top spot owning 59 percent, according to
Nielsen’s most recent Global AdView Pulse Report.
Ads on radio (57%) and before movies (56%) both gained
consumer trust as well, reporting increases of 3 and 18 percentage
points, respectively, since 2007. Brand sponsorships (61%)
increased 12 percentage points from 2007. Trust in billboards and
outdoor advertising (57%), TV program product placements (55%)
and editorial content such as newspaper articles (67%), an earned
form of traditional advertising, were not included in Nielsen’s
2007 survey.
“While TV remains the front-running format for the delivery of
marketing messages based on ad spend, consumers globally are
also looking to online media to get information about brands,”
noted Beard. “On the flipside, earned advertising channels have
empowered consumers to advocate for their favorite brands,
something that shouldn’t go unnoticed by brand advertisers.”
6. 6 GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
TO WHAT EXTENT DO YOU TRUST THE
FOLLOWING FORMS OF ADVERTISING?
GLOBAL AVERAGE - PERCENT COMPLETELY/SOMEWHAT TRUST
FORM OF ADVERTISING 2013 2007 DIFFERENCE 2013
VS. 2007
Recommendations from people I know 84% 78% 6%
Branded websites 69% 60% 9%
Consumer opinions posted online 68% 61% 7%
Editorial content such as newspaper articles 67% * *
Ads on TV 62% 56% 6%
Brand sponsorships 61% 49% 12%
Ads in newspapers 61% 63% -2%
Ads in magazines 60% 56% 4%
Billboards and other outdoor advertising 57% * *
Ads on radio 57% 54% 3%
Emails I signed up for 56% 49% 7%
Ads before movies 56% 38% 18%
TV program product placements 55% * *
Ads served in search engine results 48% 34% 14%
Online video ads 48% * *
Ads on social networks 48% * *
Display ads on mobile devices 45% * *
Online banner ads 42% 26% 16%
Text ads on mobile phones 37% 18% 19%
Source: Nielsen Global Survey of Trust in Advertising, Q3 2007 and Q1 2013
*Not included in the Nielsen 2007 Global Survey
8. 8 GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
FORM OF ADVERTISING TAKE ACTION TRUST DIFFERENCE
ACTION VS. TRUST
Recommendations from people I know 84% 84% --
Consumer opinions posted online 70% 68% 2%
Ads on TV 68% 62% 6%
Branded websites 67% 69% -2%
Ads in newspapers 65% 61% 4%
Emails I signed up for 65% 56% 9%
Editorial content such as newspaper articles 64% 67% -3%
Ads in magazines 62% 60% 2%
Brand sponsorships 60% 61% -1%
TV program product placements 58% 55% 3%
Billboards and other outdoor advertising 57% 57% --
Ads served in search engine results 57% 48% 9%
Ads on radio 55% 57% -2%
Ads on social networks 55% 48% 7%
Ads before movies 53% 56% -3%
Online video ads 52% 48% 4%
Online banner ads 50% 42% 8%
Display ads on mobile devices 49% 45% 4%
Text ads on mobile phones 45% 37% 8%
Source: Nielsen Global Survey of Trust in Advertising, Q1 2013
TO WHAT EXTENT DO YOU TAKE ACTION ON
THE FOLLOWING FORMS OF ADVERTISING?
GLOBAL AVERAGE - PERCENT ALWAYS/SOMETIMES TAKE ACTION
10. 10 GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
ASIA-PACIFIC
EUROPE MIDDLE EAST/
AFRICA
LATIN
AMERICA
NORTH
AMERICA
RECOMMENDATIONS FROM PEOPLE I KNOW
TRUST 85% 80% 84% 87% 82%
TAKE ACTION 88% 79% 85% 85% 79%
BRANDED WEBSITES
TRUST 77% 53% 74% 74% 62%
TAKE ACTION 75% 51% 72% 79% 56%
CONSUMER OPINIONS POSTED ONLINE
TRUST 73% 63% 67% 61% 68%
TAKE ACTION 75% 63% 70% 74% 60%
EDITORIAL CONTENT, SUCH AS
NEWSPAPER ARTICLES
TRUST 70% 55% 72% 77% 67%
TAKE ACTION 69% 54% 69% 78% 56%
BRAND SPONSORSHIPS
TRUST 68% 42% 71% 73% 57%
TAKE ACTION 68% 43% 69% 75% 49%
ADS ON TV
TRUST 67% 46% 67% 75% 61%
TAKE ACTION 73% 55% 72% 80% 65%
ADS IN NEWSPAPERS
TRUST 65% 46% 69% 75% 63%
TAKE ACTION 69% 50% 73% 77% 60%
ADS IN MAGAZINES
TRUST 65% 44% 66% 72% 62%
TAKE ACTION 67% 48% 69% 76% 56%
TO WHAT EXTENT DO YOU TRUST/TAKE ACTION ON
THE FOLLOWING FORMS OF ADVERTISING?
PERCENT SOMEWHAT/COMPLETELY TRUST AND ALWAYS/SOMETIMES TAKE ACTION
ADS IN RADIO
TRUST 59% 44% 61% 74% 58%
TAKE ACTION 57% 44% 62% 75% 51%
Continued on pg 11
12. 12 GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
WORLDWIDE
RESONANCE: ADS
THAT MAKE THE
GREATEST IMPACT
As advertisers aim to stand out in today’s fragmented media
landscape, the advertising medium is only part of the formula
for reaching consumers. Creating a memorable brand identity by
resonating with consumers is just as important, and some messages
resonate more than others.
Forty-seven percent of global respondents agreed that humorous ads
resonated most. Regionally, survey respondents in North America,
Europe, Middle East and Africa indicated that ads that made them
laugh were most appealing. In Latin America and the Asia-Pacific
region, however, 57 percent of survey respondents indicated that
ads featuring real-world situations resonated most. Other ad
characteristics that resonated globally included real-life situations
(46%), family-oriented and health-themed (both 38%) advertisements.
“For advertisers, it’s vital that consumers make a memorable and
meaningful connection with both the message and brand,” says Beard.
“Regardless of the ad delivery format, be it print, billboard, TV or
online, effectively reaching consumers is predicated upon having a
message that favorably impacts consumers when making a purchase
decision. These favorable decisions are a key metric of marketing ROI.
Recent Nielsen research has found that although regional nuances in
preference do exist, comedic relief, relatable situations, and those that
focus on family and health themes speak to the hearts and minds of
consumers around the world.”
14. 14 GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
Malaysia 61%
Mexico 37%
Netherlands 93%
New Zealand 88%
Norway 97%
Pakistan 15%
Peru 37%
Philippines 32%
Poland 65%
Portugal 55%
Romania 44%
Russia 48%
Saudi Arabia 49%
Singapore 75%
Slovakia 79%
South Africa 17%
South Korea 83%
Spain 67%
Sweden 93%
Switzerland 82%
Taiwan 75%
Thailand 30%
Turkey 46%
United Arab Emirates 71%
United Kingdom 84%
Ukraine 34%
United States 78%
Venezuela 41%
Vietnam 34%
COUNTRIES INCLUDED IN THIS STUDY
MARKET INTERNET
PENETRATION
Argentina 66%
Australia 89%
Austria 80%
Belgium 81%
Brazil 46%
Bulgaria 51%
Canada 83%
Chile 59%
China 40%
Colombia 60%
Croatia 71%
Czech Republic 73%
Denmark 90%
Egypt 36%
Estonia 78%
Finland 89%
France 80%
Germany 83%
Greece 53%
Hong Kong 75%
Hungary 65%
India 11%
Indonesia 22%
Ireland 77%
Israel 70%
Italy 58%
Japan 80%
Latvia 72%
Lithuania 65%
MARKET INTERNET
PENETRATION
Source: Internet World Stats, June 30, 2012