Imagine having a single view of every customer interaction with your business at your fingertips. From the time they walk into your stores or office, visit your website, tweet about your products, or reach out to your call center for help- all of these interactions would be available in a single view of your customer. Now imagine how you can leverage that rich data to create a differentiated and seamless customer experience. A crystal ball is not required in order to envision the future of customer engagement but you will need to think beyond the traditional CRM to technology that can support the infinite possibilities and unique paths comprising your customers’ journey today.