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The Value of Personal Branding, Networking, Social Media & E-Portfolios

Do you want to advance your career but are not sure how to communicate with upper management or network between departments?  Networking is the key to exposure and opportunities!  This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!

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The Value of Personal Branding, Networking, Social Media & E-Portfolios

  1. 1. PICK ME, PICK ME! The Value of Professional Networking, Social Media, and E-Portfolios Presented at 2015 GROW Conference By: Madeline Roberts (@MadelineBray) & Rachel A. Adler (@RachelA_Adler)
  2. 2. Agenda ■ Social media platform overview ■ Creating a personal brand – Twitter – LinkedIn – Digital portfolios ■ Homework ■ Final thoughts
  3. 3. Why We Use Social Media ■ Communication ■ Building relationships ■ Reputation management ■ Customer service ■ Information ■ Entertainment
  4. 4. Not All Social Networks are Equal ■ LinkedIn • Professional network connecting 300+ million members from 170 industries, worldwide • Digital resume and professional image ■ Twitter • Timely content in 140 characters or less • Professional and personal branding
  5. 5. “YOU NEED TO THINK AND ACT LIKE YOU’RE RUNNING A START-UP: YOUR CAREER.” Reid Hoffman Linkedin co-founder Author of The Start-Up of You
  6. 6. How Are You Perceived? ■ Online Reputation – What do search results say about you? ■ Professional Relationships – What do your colleagues & managers say about you? ■ Personal Relationships – What do your friends and family say about you? ■ Audiences tend to trust people more than corporations
  7. 7. Creating a Personal Brand What are Your Goals? ■ Gain awareness (be visible) ■ Build trust (be consistent) ■ Earn loyalty (be valuable) 3 Steps: ■ Discover who you are – Your USPs (Unique Selling Points) – Your passions – Your skills ■ Create your identity – Consistency is key ■ Make it visible
  8. 8. A Quick Note About Facebook ■ Companies use Pages, so can individuals ■ Think you’re private? Think again. – Manage privacy settings – Be comfortable with what you post Read more: Being Professionally Personable on Facebook (Harvard Business Review)
  9. 9. Using Twitter to Build Your Brand
  10. 10. Build Your Profile 160 CHARACTERS USE # AND @ PROFESSIONAL PICTURE HANDLE THAT MAKES SENSE
  11. 11. Build Your Profile ■ Header photo (1500 x 500 px) ■ Profile photo (400 x 400 px) ■ Name ■ Bio (max 160 characters) ■ Location ■ Website ■ Theme color ■ Birthday
  12. 12. Who to Follow
  13. 13. Create/Subscribe to Lists ■ Lists are curated groups of Twitter users – create your own or subscribe to ones created by others ■ Useful for reading tweets, not tweeting to a specific group
  14. 14. How to Tweet ■ 140 character limit (includes text, spaces, images & URLs) – Twitter counts the characters for you – Try abbreviations to fit limit – Links & images take up 20 characters ■ Retweeting lets you repost to your followers or comment
  15. 15. What’s With the Symbols? ■ @mention – tags user within a tweet ■ # (hashtag) – searchable word/phrase; groups conversations Hashtags for Financial Professionals @ #
  16. 16. What and When to Tweet ■ What? – Trending topics – Mix of professional & personal – Source attribution ■ When? – Depends on audience & location – Live tweet events or TV shows – Participate in Twitter chats – Schedule it!
  17. 17. Share a Variety of Content Read more: How to Balance Your Personal and Professional Brand on Social Media
  18. 18. Crafting the Perfect Tweet ■ Use hashtags & links together ■ Don’t hashtag overload (2 = ideal) ■ Tweet longer (120+ characters work best) ■ Clear Call to Action (CTA) ■ Urgency ■ Tweet frequently (1-5 times per day) ■ Use pictures (2x engagement) Read more: 10 Tips for Crafting the Perfect Tweet
  19. 19. Anatomy of a Perfect Tweet
  20. 20. Branding Yourself on LinkedIn
  21. 21. Complete Your Profile ■ Professional photo ■ Descriptive headline ■ Experience, education, certifications ■ Organizations, volunteer work ■ Publications (articles, videos, photography)
  22. 22. LinkedIn Profile Checklist ■ Photo: Professional, high quality ■ Headline: Tell people what you’re excited about now & what you want to do in the future. ■ Vanity URL: Make yourself easy to find. ■ Summary: A few short paragraphs of what motivates you, what you’re skilled at, and what’s next. ■ Experience: Jobs you held and accomplishments at each. Include photos, write ups, or videos. ■ Recommendations: Ask managers, peers, or co-workers to write a recommendation. This gives authority to your strengths and skills. ■ Education: List all of your educational experiences, including summer programs. – Courses can show skills & interests you’re most excited about ■ Volunteer Experience & Causes ■ Skills & Expertise: Add 5+ skills you want to be endorsed for. ■ Honors & Awards: Don’t be shy to brag about your accomplishments. ■ Projects: Showcase digital campaigns or projects. ■ Interests: Add anything else about yourself; helps with search! ■ Organize sections
  23. 23. Make Connections & Find News ■ Join groups based on… – Area – Industry – Interests ■ Start & join discussions ■ Use Pulse to find news – Comment – Share with your network
  24. 24. LinkedIn Publishing ■ Way for members to contribute professional insight ■ Long-form content becomes part of your profile ■ Searchable on/off LinkedIn ■ Added to Pulse (if content is relevant) ■ Read more: Writing tips
  25. 25. Build Your Digital Portfolio
  26. 26. About.me ■ Personal homepage ■ Summary ■ Location ■ Job history ■ Education ■ Interests ■ Link to social profiles
  27. 27. BrandYourself.com ■ Mission: help people take back control of their own lives online ■ Look better in Google results ■ Digital resume ■ Social stream ■ Links to additional projects
  28. 28. Why You Need to Build a Website ■ A website isn’t static; it’s dynamic ■ Having a website makes you more findable ■ Not many people have one – having a website can help you stand out. ■ You gain some new skills ■ Top Free Personal Website Builders: – Self-Made/Self-Hosted – Tumblr – Flavors.me – Weebly – Wix – Re.vu – Enthuse.me – Designedyou.com
  29. 29. Personal Blogs
  30. 30. Guest Blogging ■ Blogging is one of the best ways to build your visibility, credibility, and brand message online. ■ Recruiters and hiring decision makers routinely search the blogosphere when they're vetting candidates. ■ Do some research before diving in: – Look for blogs relevant to your expertise and/or industry. – Find out which blogs the recruiters and hiring decision makers you want to attract are visiting. ■ Some ideas to find the right blogs: – Consult with your professional network. – Do a Google search of relevant key words for your industry/field and your areas of expertise. – Use the LinkedIn Groups search feature to connect with relevant professional networks. – Look at the blogrolls
  31. 31. Your Homework ■ Create or update your LinkedIn profile – Goal: connect with 30+ people by end of month – Post or share an update at least once/week – Leave and request a recommendation from colleague/manager ■ If Twitter is right for you… – Create/update your branded profile – Have a conversation – Share news/relevant posts to your audience
  32. 32. Final Thoughts ■ Personal branding is a way to – Establish credibility – Grow your network – Attract opportunities ■ Before you post, ask yourself... – Is it valuable? – Does it fit with my personal brand? – Did I include source attribution? – Did I add relevant hashtags?
  33. 33. QUESTIONS?

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  • MadelineKronfeld

    Sep. 1, 2015

Do you want to advance your career but are not sure how to communicate with upper management or network between departments?  Networking is the key to exposure and opportunities!  This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!

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