Blog on, Link In, Twitter Out and Digg it!


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An introduction to using social media to develop / promote business presence.

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Blog on, Link In, Twitter Out and Digg it!

  1. 1. Blog On, Link In, Twitter Out, and Digg It!<br />An Introduction to Social Media and Business Presence<br />
  2. 2. Goals<br /><ul><li>To introduce the concept of what social media is
  3. 3. To introduce three of the major players
  4. 4. To provide some ideas on how to establish and promote an online business presence using social media</li></li></ul><li>What Is Social Media?<br />Social Media is:<br /><ul><li>Collections of sites and online tools that are based around user-generated content
  5. 5. Available to help businesses and individuals to accelerate their information and communication needs</li></li></ul><li>Examples<br />Examples of types of Social Media include:<br />Blogs <br />LinkedIn<br />Twitter<br />Facebook<br />Digg<br />And others<br />
  6. 6. Blogs<br />
  7. 7. Blogs<br />A Blog is:<br />A personal or corporate website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles.<br />
  8. 8. Blogs<br />There are two basic types of blogs:<br />Those hosted as part of your website<br />Those hosted external from your website at sites like Blogger.comhttp://<br />
  9. 9. Blogs<br />Sample Blogs<br />
  10. 10. Blogs<br />Why would I use it:<br />To keep current clients and attract new ones<br />Can act as an FAQ on your product(s) or service(s)<br />Well written + updated regularly = establishes you as an expert in your field<br />
  11. 11. Blogs<br />How would I use it:<br />By writing brief, punchy posts on topics in your field<br />To promote yourself, your products, services, and company<br />By promoting it through other social media to further enhance your Business Presence<br />
  12. 12. Blogs<br />Establishing Business Presence:<br />Ensure content is original, interesting, and timely<br />Write from a position of authority / knowledge<br />Use your logo and established branding<br />
  13. 13. LinkedIn<br />
  14. 14. LinkedIn<br />
  15. 15. LinkedIn<br />What is LinkedIn:<br />A way to manage your online professional identity<br />Stay connected with past / present colleagues, professional groups and organizations in your field<br />Grow your network through the networks of those you know<br />
  16. 16. LinkedIn<br />Building your network:<br />
  17. 17. LinkedIn<br />Why would I use it:<br />Stay connected with colleagues and events in and outside your field and local area<br />Connect with other businesses to form partnership opportunities<br />To attract new clients to your business<br />
  18. 18. LinkedIn<br />How would I use it:<br />By searching for and joining groups<br />By answering questions <br />By connecting with new people through use of your network<br />
  19. 19. LinkedIn<br />Establishing Business Presence<br />Start, join and participate in a group or discussion in your area or field<br />Answer questions in your career area<br />Expand your professional network by getting introduced to others<br />
  20. 20. Twitter<br />
  21. 21. Twitter<br />
  22. 22. Twitter<br />What is Twitter<br />In its simplest terms Twitter allows you to say almost anything to anyone in 140 characters or less<br />It is the “what’s on your mind right now” form of microblogging that permeates most modern social media<br />
  23. 23. Twitter<br />Why would I use it<br />Get instant access to what’s being said, this minute, about your organization, people, products, or brand<br />Get a steady stream of resources, links, and ideas in your industry<br />Get your message out to millions easily and instantly<br />
  24. 24. Twitter<br />How would I use it<br />Automatically tweet your new blog post<br />Promote a new Product or service, share an interesting news item<br />Looking for someone to collaborate with? <br />If so, tweet it with a link to the details<br />
  25. 25. Twitter<br />Establishing Business Presence:<br />Use Twitter to communicate not to sell<br />Be authentic, be human, and have a sense of humor<br />Once someone decides to follow your companies twitter account, follow them back. It show’s you’re listening<br />
  26. 26. Digg<br />
  27. 27. Digg<br />
  28. 28. Digg<br />What is Digg<br />A social content site where members rate news stories, blog entries and items of interest in a specific field<br />
  29. 29. Digg<br />What you should know about Digg<br />All content on Digg is community generated<br />Members recommend an item by “digg”ing it<br />The more “diggs” you have the more popular the item is<br />
  30. 30. Digg<br />Establishing Business Presence<br />Be sure you “digg” your items under the right category<br />Make sure to incorporate the digg widget into your blog posts<br />Remember Digg isn’t just for blog posts, its also for videos and images<br />
  31. 31. Questions?<br />
  32. 32. The End<br />
  33. 33. Resources<br />LinkedIn<br /><br /><br />Twitter<br /><br />@FossilDesigns<br />Digg<br /><br />
  34. 34. Resources<br />Articles<br />15 Companies That Really get Corporate Blogging<br /><br />Top 15 Corporate Blogs<br /><br />A Guide To Corporate Blogging<br /><br />
  35. 35. Where to Next?<br />Develop a Social Media strategy for your business and stick with it<br />Decide which forms of social media you want to use<br />Start using them and getting a feel for them before you start to use them to promote<br />
  36. 36. Blogs<br />Top 5 Corporate Blogs of 2008:<br />Google<br />Adobe<br />Flickr<br />Facebook<br />Yahoo! Search<br />
  37. 37. Blogs<br />Top 5 CEO Blogs:<br />Jonathan Schwartz - President & CEO Sun Microsystems<br />Scott Ragsdale - Founder and CEO, Naseba<br />Mark Cuban - Owner, Dallas Mavericks<br />Guy Kawasaki - CEO, Fog City Software (1993 – 1995)<br />Craig Newmark - CEO, Craig’s List<br />
  38. 38. Twitter<br />Twitter Terminology<br />Each message is called a “Tweet”<br />People on twitter you interact with are your “Tweeps” (Twitter Peeps or Twitter People)<br />Hashtags are words that start with an octothorpe or pound sign (#) #FollowFriday<br />DM or Direct Message<br />@ or “at me”<br />RT or ReTweet<br />