The power of integration

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The power of integration

  1. 3. yourmindframe.com
  2. 5. www.kylelacy.com @kyleplacy
  3. 6. #anlaclinic
  4. 8. 73% Consumers prefer mail for product / sale announcements
  5. 9. 75% Social media users say email is the best way for companies to communicate
  6. 10. 138% increase in spending by email consumers than traditional consumers
  7. 11. 18% Consumers prefer email for product / sale announcements
  8. 12. 300,000 New Twitter Accounts Created Every Day
  9. 13. +600 M Facebook Accounts
  10. 14. 55,177,900 40-64 year olds who are on Facebook
  11. 16. However... there is a problem with statistics and trends
  12. 19. We focus everything on demographic, geographic, and transactional.
  13. 20. It is about WHO instead of how many
  14. 21. 5 Sides to Direct Response <ul><li>Psychological </li></ul><ul><li>Transactional </li></ul><ul><li>Generational </li></ul><ul><li>Geographical </li></ul><ul><li>Aspirational </li></ul>
  15. 23. Data should be used not only to report but to inform
  16. 31. Starting to Capture <ul><li>Current Customer Lists </li></ul><ul><li>Individuals in the Social Media Sphere </li></ul><ul><li>Mailing Lists </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Twitter Distribution </li></ul>
  17. 32. Capturing is about engagement with people
  18. 33. Loyalty is not about them being loyal to you...
  19. 34. It is about listening for the content THEY want to... hear, consume, and remember.
  20. 43. Educate the people on what you offer, how and why
  21. 45. Stories give us context and context helps us understand things
  22. 46. Stories inspire more people to action
  23. 49. Compel to opt-in and JOIN the community or movement
  24. 51. Community Development Ideas?
  25. 53. Ask individuals to purchase via mail, email, Facebook, Twitter, and text messaging
  26. 54. They first need to be involved in the process
  27. 55. in order to deliver the right messaging, technology, and product
  28. 57. Allow new and past customers to share their experience working with your company
  29. 60. Creating brand advocates is just as important as creating brand awareness
  30. 69. Steps Towards Integration <ul><li>Website with Content Management System and Blog </li></ul><ul><li>Email Newsletter </li></ul><ul><li>Facebook Business Page </li></ul><ul><li>Twitter Distribution Channel </li></ul>
  31. 70. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Company: YourMindFrame.com </li></ul><ul><li>Email: kyle@yourmindframe.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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