The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
Silverpop and Return Path take a fresh look at email marketing deliverability in a world where Reputation and Engagement are critical to message delivery.
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
The top 10 ways you're limiting the potential of your email marketingBrian Riback
Recommendations from a veteran marketing technologist as to the ways you can improve deliverability, opens, clicks, and more, without breaking the bank. Learn simple ways to improve content, engagement, and 1:1 relevance, all of which can collectively help you achieve improved results from your email marketing efforts.
Michael Twomey, Silverpop - 'Building ROI'iStrategy
iStrategy Conference Melbourne 2011: Michael Twomey, Silverpop, 'From Social Media to Email | Building your company's ROI' - Interactive Workshop (Day One)
State of Transactional Email 2018 (Benchmark report)SparkPost
Transactional email is a fundamental part of the customer experience and is increasing in importance in our app and cloud-based economy. It now plays a critical role in acquiring and retaining customers. To understand how organizations are utilizing this important communications channel SparkPost surveyed more than 1,800 organizations to gain insight into their use of transactional email. From overall strategy to specific tactics – such as sending patterns, deliverability, technologies used and people involved – the results are both eye-opening and instructive.
How To Ride The GDPR Wave And Send Better Emails In The Process - Stafford Su...Claire Dibben
These slides are from Stafford Sumner's talk at Digital Gaggle on Wednesday 7th November in Bristol. Stafford, CEO of Jarrang, taught the attendees about all things email marketing!
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Unlocking Email’s Hidden Opportunities to Create a Competitive AdvantageSparkPost
Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge
on competition and capture subscriber attention.
Silverpop and Return Path take a fresh look at email marketing deliverability in a world where Reputation and Engagement are critical to message delivery.
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
The top 10 ways you're limiting the potential of your email marketingBrian Riback
Recommendations from a veteran marketing technologist as to the ways you can improve deliverability, opens, clicks, and more, without breaking the bank. Learn simple ways to improve content, engagement, and 1:1 relevance, all of which can collectively help you achieve improved results from your email marketing efforts.
Michael Twomey, Silverpop - 'Building ROI'iStrategy
iStrategy Conference Melbourne 2011: Michael Twomey, Silverpop, 'From Social Media to Email | Building your company's ROI' - Interactive Workshop (Day One)
State of Transactional Email 2018 (Benchmark report)SparkPost
Transactional email is a fundamental part of the customer experience and is increasing in importance in our app and cloud-based economy. It now plays a critical role in acquiring and retaining customers. To understand how organizations are utilizing this important communications channel SparkPost surveyed more than 1,800 organizations to gain insight into their use of transactional email. From overall strategy to specific tactics – such as sending patterns, deliverability, technologies used and people involved – the results are both eye-opening and instructive.
How To Ride The GDPR Wave And Send Better Emails In The Process - Stafford Su...Claire Dibben
These slides are from Stafford Sumner's talk at Digital Gaggle on Wednesday 7th November in Bristol. Stafford, CEO of Jarrang, taught the attendees about all things email marketing!
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Unlocking Email’s Hidden Opportunities to Create a Competitive AdvantageSparkPost
Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge
on competition and capture subscriber attention.
Data is the key to emerging from the digital “Dark Ages” and cutting through the clutter to create trusted relationships with customers. But data alone isn’t enough. You need the right data and the right insights to promote and protect your brand. In this deck, we’ll show you how to achieve true Data Enlightenment.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. All the benefits of direct mail, including personalization enabled by variable data digital printing technologies, highly targeted, a long shelf life, and standing out from the crowd by placing your marketing piece literally in your prospect's hands, are not leveraged in most automated marketing programs.
It doesn't need to be this way. It is actually pretty easy to add a direct mail channel to a marketing automation program.
This presentation dispels four direct mail myths and illustrates why you should consider adding direct mail to your marketing automation program.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...Return Path
According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. View the presentation to learn how to unlock the secrets from the Top 3,000 retailers.
Presentation delivered at 2010 Brandworks conference in Madison, WI by Loren McDonald on May 25. Discusses current state of email marketing; 3 phases of email marketing; and email design, creative and use of automation such as behavioral trigger-based programs.
Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
Driving email engagement for non-profits.Sophia Latto
What is the role of email with constituents these days? Are people reading them at all? Should we be emailing and how does mobile fit in? In an ever-shifting online communications landscape, this session will explore where e-mail still has the greatest value in your marketing and fundraising efforts and will show you tips on how to optimize your email efforts.
How to keep_your_lists_clean_and_improve_deliverabilityReturn Path
How to Keep Your Lists Clean and Improve Deliverability
Ideally, your email list would be populated exclusively with the email addresses of people who are actively engaged with your brand and want to receive your emails. However, this is impossible to achieve if your list is comprised of invalid, unverified email addresses. Mistakes happen, people mistype email addresses. But this can lead to increased bounces, which can have a tremendous impact on your deliverability.
Mailbox providers monitor the addresses to which you are sending and will filter or ultimately block your mail if you send to invalid addresses and experience high bounce rates. So what can you do to ensure you maintain a high quality list and inbox placement?
In this webinar, you will learn:
• The importance of maintaining a clean and validated subscriber list
• How to monitor your unknown user rates to gauge your list quality
• Why cleaning your list at point of capture can have a big impact on deliverability
• How Real-Time Email Validation can help ensure you send only to verified subscribers and beat the bounce for good
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
3. Email
53% of marketers state
email produces significant
or some ROI.
Only 29% of marketers say
the same for social.
Social
4. How Effective is Email Marketing?
Source: Sikich, DMA UK
Consumers who receive
marketing emails spend
83% more when shopping
ROI = $81.11
for every dollar spent
in 2014, compared to
$53.19 in 2013
They order
28% more often
Their orders are
44% larger
70% of digital marketers
see email as the top
medium for ROI
And here’s why…
5. Email Optimization
Drive more ROI from
the #1 digital channel
Increase email
spend by 15-20%
by reallocating
budget from lower
performing
channels
Delivered
60 million
more monthly
responses
Got nearly
25 billion
messages to
the inbox
6. 2.5 billion+
Mailboxes in the
provider cooperative
4 million+
Consumers
in the end-user panel
50 billion+
Messages
scanned and parsed
The Return Path
Data Cloud
We curate exclusive
information and
translate it into
unexpected insights,
empowering clients
and partners to make
great decisions.
10. On average 17% of
commercial emails land in
spam or get blocked.
11. Reach The Right Inbox
Optimise email visibility by getting more email
delivered.
Get on the Best
Certified Whitelist
Assess Your Inbox
Placement
Know Your Sender
Reputation
12. Solution: Data
• Using data, we can analyze many aspects preventing organizations
from reaching their customers, grabbing their attention, and being
relevant.
Open rates Inbox placement rate
Personalised deliveryComplaint rates
13. A Drop in Response Rates
Declining Open and
Click Through Rates
80% Inbox
Placement Rate
5% Inbox Placement
Rate in Some
Countries
14. “Working with Return Path we now
know that the fundamentals are in
perfect state and it’s this piece of
mind that is allowing us to move onto
phase two of our email optimisation
road map.”
Jodie Dunkley
eCommerce Director
Identity Direct
19. • Coast meets country, shades of grey, and
gluten free banana bread.
• Up to 50% off seats to suit your style, plus
you could score FREE shipping.
• ★ Hit refresh on your bathroom with free
shipping on Aura's new towels.
• Free freight Friday is here!
What subject line was read the most?
20. Winner: Coast meets country, shades of grey, and gluten free banana bread.
20%
18%
15%
13%
Coast meets country, shades of grey,
and gluten free banana bread.
Up to 50% off seats to suit your style,
plus you could score FREE shipping.
Hit refresh on your bathroom with free
shipping on Aura's new towels.
Free freight Friday is here!
21. “Reviewing the results of the partnership with Return Path
one year after its inception, Identity Direct not only renewed
the agreement but decided to also tap into Return Path’s
expertise to address other elements of its email program
such as increasing subscriber engagement by focusing on
its subject lines based on recommendations from Return
Path’s Subject Line Optimizer app. Return Path is definitely
challenging us to get better every day and the new Subject
Line Optimizer is a new innovation which we use regularly.”
Jodie Dunkley
eCommerce Director
Identity Direct
23. Relevancy and Personalization are Key
Have a secondary
email address to
get away from
spam and
marketing emails.
Said email was
their preferred
channel to receive
marketing offers
from brands.
39% said they
wanted to receive
fewer emails.
32% said they
wanted fewer
repetitive emails.
25. An individual is 25% more likely
to open an email within the first
hour that it lands in their inbox.
26. The Right Time
Earn more response and revenue by having your email
arrive when customers are in their inbox.
Optimise the
Send Time
by Subscriber
Pinpoint the Best
Day and Time
to Connect
See Higher Opens,
Clicks, and
Conversions
28. Case Study | Major Resort
“Send time optimised campaigns perform much better than our control
group as well as the default hour.”
Open rates were Click-thru rates were Click to conversion was
higher higher higher
30. Solution: Data
• Know your competitors and how your brand performs against theirs
• Use engagement data from your campaigns to know where to focus and
what to prioritise
• Know how subscribers read your email (clients, devices, and inboxes)
• Use performance data to create more effective subject lines and content
31. READ RATE FOR
QANTAS LOYALTY’S
CAMPAIGNS IS HIGHER BY
VS
19%
WINNER: QANTAS LOYALTY
45%*
32. READ RATE FOR
CBA’S CAMPAIGNS
IS HIGHER BY
VS
50%
WINNER: COMMONWEALTH BANK
16%
33. Daryle Powers
Vice President CRM
Cedar Fair
“Using Inbox Insight we found some great ideas
that were working for other companies in our
space. Our messages started looking more like
theirs. Now when we look at the top campaigns,
more and more we see other companies’
messages look like ours. It’s the sincerest form
of flattery.”
35. Source: RSA Fraud Report (October 2014), EMC
The Average Uptime
For Phishing Attacks
Source: APWG Global Phishing Report 2H2014
Email Threat Trends
Phishing Is Up
29hours
162%
since 2010
37. Solution: Data
• With DMARC, Return Path protects almost
two-thirds of the world’s consumer
mailboxes and 65% of Australian
customers.
• With DMARC, Return Path protects your
brand from direct domain phishing attacks.
• Instructs mailbox providers on how to
handle unauthenticated messages.
Source: Return Path DMARC Intelligence Report, Feb 2015
38. Source: DMARC.org, press release, February 2015
Anti-phishing standard today, inbox placement factor tomorrow
DMARC
“If your domain doesn’t protect itself with DMARC, you
will be increasingly likely to see your messages sent
directly to a spam folder or even rejected.”
John Rae-Grant
Product Manager, Google
39. Case Study - Global Financial Services Leader
Challenge:
• Cybercriminals launched
phishing and malware
attacks from legitimate
sending domains,
tricking customers and
gaining access to their
passwords.
Solution:
• Implemented DMARC to
authenticate email from
sending domains.
• Employed Return Path’s
Email Threat
Intelligence to detect
and take down malicious
“brand spoofing”
messages.
Result:
• Blocked millions of
phishing emails in a two-
day period
• With visibility into
unaffiliated domain
threats, they can protect
their customers
• The percent of
suspicious messages
blocked grew from 13%
to 96% — a 600%
increase.