RPWT Sydney Summary - Using Data to Connect with CustomersReturn Path
In today’s digital age it is important to discover how your company and trusted brands can use data to stand out in an increasingly competitive marketplace. Return Path will show you the latest in how our data can work to promote and protect your brand.
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
Stirista is a database marketing agency based in San Antonio, Texas. Check out our Media Kit to learn more about what makes us tick and how we can grow your business.
LashBack Presentation at Mailcon January 2018LashBack, LLC
Data-driven Insights and Opportunities in Email
Peter Wilson - CEO, LashBack
Mailcon – Las Vegas
January 2018
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs.
“Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In order to succeed, you need to do the right analytics… at the right time, using the right data.” Over a series of slides that include in-depth graphic representations and detailed analysis of real data, he shows how LashBack’s data insights can provide businesses with the clarity needed to understand a company’s own inboxing rates. For example, quality issues such as authentication, length of HTML, and use of special characters will impact delivery.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
RPWT Sydney Summary - Using Data to Connect with CustomersReturn Path
In today’s digital age it is important to discover how your company and trusted brands can use data to stand out in an increasingly competitive marketplace. Return Path will show you the latest in how our data can work to promote and protect your brand.
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
Stirista is a database marketing agency based in San Antonio, Texas. Check out our Media Kit to learn more about what makes us tick and how we can grow your business.
LashBack Presentation at Mailcon January 2018LashBack, LLC
Data-driven Insights and Opportunities in Email
Peter Wilson - CEO, LashBack
Mailcon – Las Vegas
January 2018
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs.
“Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In order to succeed, you need to do the right analytics… at the right time, using the right data.” Over a series of slides that include in-depth graphic representations and detailed analysis of real data, he shows how LashBack’s data insights can provide businesses with the clarity needed to understand a company’s own inboxing rates. For example, quality issues such as authentication, length of HTML, and use of special characters will impact delivery.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
Data Visualization Deck presented at I-COMJoyce Lin
Kevin Tan, CEO of Eyeota and Greg Herbst, VP Programmatic Solutions at Bombora were joint panelists on a data visualization presentation at the I-COM Global Summit 2016.
Info CheckPoint provides a marketing database that includes exclusive profiles relevant to your business. We have data experts who maintain accurate databases and with an advanced search platform, you can gain access to data instantly.
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind?
In this webinar, Invoca CMO Eric Holmen and guest Forrester Analyst Lori Wizdo examine:
-Why the inbound call channel is crucial for B2B sales and marketing teams
-Why customer preferences should dictate a non-linear customer life cycle
-How to integrate the human channel into your digital world, and get more buyers calling
The shift to mobile has occurred—and that means for business decision makers too. As marketers look to reach BDMs, they must rethink their strategies to target them where they are engaging meaningfully, frequently and deeply: mobile. Join Paul Peterman, US Head of Industry, Technology & Connectivity at Facebook as he shares:
-Insights around business decision makers’ mobile and media consumption behavior
-Case studies on B2B brands who have successfully reached them
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
Data Visualization Deck presented at I-COMJoyce Lin
Kevin Tan, CEO of Eyeota and Greg Herbst, VP Programmatic Solutions at Bombora were joint panelists on a data visualization presentation at the I-COM Global Summit 2016.
Info CheckPoint provides a marketing database that includes exclusive profiles relevant to your business. We have data experts who maintain accurate databases and with an advanced search platform, you can gain access to data instantly.
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind?
In this webinar, Invoca CMO Eric Holmen and guest Forrester Analyst Lori Wizdo examine:
-Why the inbound call channel is crucial for B2B sales and marketing teams
-Why customer preferences should dictate a non-linear customer life cycle
-How to integrate the human channel into your digital world, and get more buyers calling
The shift to mobile has occurred—and that means for business decision makers too. As marketers look to reach BDMs, they must rethink their strategies to target them where they are engaging meaningfully, frequently and deeply: mobile. Join Paul Peterman, US Head of Industry, Technology & Connectivity at Facebook as he shares:
-Insights around business decision makers’ mobile and media consumption behavior
-Case studies on B2B brands who have successfully reached them
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
Data is the key to emerging from the digital “Dark Ages” and cutting through the clutter to create trusted relationships with customers. But data alone isn’t enough. You need the right data and the right insights to promote and protect your brand. In this deck, we’ll show you how to achieve true Data Enlightenment.
How is channel marketing evolving now that the value of consumer data is more...Grace Russell
The explosion of consumer data brings a lot of opportunity to the table, however with increased understanding of it's value, consumers want a lot more for it: individualised conversations, predictive personalisation, hyper convenience - and they want this across their preferred channels, on days and at times that suit them. They want a ‘customer-first’ value exchange, and if that’s not received they will find it somewhere else.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
Mastering The Data Trifecta: How To Inject Campaigns With Flawless DataG3 Communications
Watch this #COSeries webinar on-demand here: http://dg-r.co/2nLzv28
What if the data powering your campaigns was 90%–or even 97% accurate?
Nearly perfect, always-updated data is no longer a pipeline dream, but the new reality in the age of intelligence. In this webinar, you’ll learn how a groundbreaking approach to leveraging state-of-the-art data paves the way for better campaign predictions, reach, and ROI.
Reserve your spot to learn how to:
Increase campaign reach by 33% immediately;
Access 400+ new data types for new targeting techniques; and
Leverage data that updates 10x faster than any other source.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
#FlipMyFunnel Austin - Eric Walschmidt - Using Personalized Web Experiences t...#FlipMyFunnel
Eric Walschmidt, Marketing Director at SAVI, recently presented “Using Personalized Web Experiences to Accelerate ABM Lead Gen Activities” at the #FlipMyFunnel Austin.
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
How to keep_your_lists_clean_and_improve_deliverabilityReturn Path
How to Keep Your Lists Clean and Improve Deliverability
Ideally, your email list would be populated exclusively with the email addresses of people who are actively engaged with your brand and want to receive your emails. However, this is impossible to achieve if your list is comprised of invalid, unverified email addresses. Mistakes happen, people mistype email addresses. But this can lead to increased bounces, which can have a tremendous impact on your deliverability.
Mailbox providers monitor the addresses to which you are sending and will filter or ultimately block your mail if you send to invalid addresses and experience high bounce rates. So what can you do to ensure you maintain a high quality list and inbox placement?
In this webinar, you will learn:
• The importance of maintaining a clean and validated subscriber list
• How to monitor your unknown user rates to gauge your list quality
• Why cleaning your list at point of capture can have a big impact on deliverability
• How Real-Time Email Validation can help ensure you send only to verified subscribers and beat the bounce for good
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - Chicago
1. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
2. #RPWT#RPWT
Little Data, Big Decisions:
The Path to Data Enlightenment Keynote
3:30 - 4:00
Using Return Path Data to Promote Your Brand:
Marketing/Research Breakout Session
4:45 - 5:30
Tami Forman, Vice President of Corporate
Marketing & Communications, Return Path
Speakers:
Casey Swanton, Director Response
Consulting, Return Path
Brandon Dingae, Director, Sales
Enablement, Return Path
4:00 - 4:45
Real Data, Real Results:
Customer Showcase & Panel Discussion
4:45 - 5:30
Using Return Path Data to Protect Your Brand:
Security Breakout Session
5:30
Networking and cocktails
Please join us as we wrap up the day!
4. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
#RPWT | @returnpath
5. #RPWT
Path to Data
Enlightenment Webinar
Wednesday, November 11, 2015
1 PM EST/11 AM MST
Learn how email data builds
customer connections for Return
Path clients.
Register now at
returnpath.com/webinars
9. #RPWT#RPWT
Sao Paulo
October 14, 2015
London
October 13, 2015
Paris
November 5, 2015
Sydney
October 8, 2015
Los Angeles
November 5, 2015
San Francisco
November 3, 2015
New York
October 29, 2015
Chicago
October 27, 2015
10. #RPWT#RPWT
Little Data, Big Decisions:
The Path to Data Enlightenment Keynote
3:30 - 4:00
Using Return Path Data to Promote Your Brand:
Marketing/Research Breakout Session
4:45 - 5:30
Tami Forman, Vice President of Corporate
Marketing & Communications, Return Path
Speakers:
Casey Swanton, Director Response
Consulting, Return Path
Brandon Dingae, Director, Sales
Enablement, Return Path
4:00 - 4:45
Real Data, Real Results:
Customer Showcase & Panel Discussion
4:45 - 5:30
Using Return Path Data to Protect Your Brand:
Security Breakout Session
5:30
Networking and cocktails
Please join us as we wrap up the day!
11. #RPWT
We are a global data solutions provider
that helps the world’s leading companies
promote and protect their brand.
2,500+
Clients
100+ ESP &
ISP Partners
500
Employees
12 Global
Offices
16. #RPWT#RPWT
Promote Your Brand
• Awareness through understanding what happens to
marketing messages after you hit send and consumer
behavior based on what reaches their inboxes.
• Clarity through data-driven analysis into performance
and relevancy to inform decision making.
• Connection through the use of data to optimize email
campaigns and deliver an exceptional experience to
engage with customers like never before.
17. #RPWT#RPWT
Promote Your Brand
One in five commercial
emails fails to reach
the inbox
In-app purchases for
games declined an
average of 24% after
Super Bowl promotion
December 25 is
expected to be the
biggest day for gift
card purchases
Optimizing send time
for each subscriber can
increase read rate by
+25%
18. #RPWT#RPWT
“Certification from Return Path helped
Citrix Online achieve email delivery to the
inbox exceeding 95% increasing response
rates and revenue, and greatly reducing
inquiries from customers and prospects
about undelivered transactional emails.”
Scott Barnett
Director of CRM Marketing Programs
Citrix
19. #RPWT#RPWT
Protect Your Brand
• Awareness through visibility into your email
ecosystem and its vulnerabilities.
• Clarity through the most extensive source of
email threat intelligence data in the world.
• Connection through faster response to
increasingly complex email fraud attacks to better
maintain your customer’s trust.
20. #RPWT#RPWT
Protect Your Brand
760,000 malicious
emails were identified
over a 40-day period
Those fraudulent
emails targeted just
40 top-tier brands
Customers are 42%
less likely to interact
with your brand after
being phished.
Average consumers
can only spot 1 in 4
fraudulent emails
21. #RPWT#RPWT
“We are very concerned about the online safety of
our guests. We never want them to get a malicious
message purporting to be from our brand. Return
Path’s Email Fraud Protection solution protects
our brand reputation from abuse by phishers and
spoofers. The revenue loss that would be incurred
if our customers didn’t feel safe responding to our
emails is impossible to calculate.”
Kevin Hickey
Global Manager Email Marketing
IHG
22. #RPWT
We have unprecedented visibility into the inbox
PROVIDER NETWORK
Data Examples:
Mail logs, spam traps, complaints,
deliverability stats, IP authentication,
SPF/DKIM/DMARC records
70
Providers
2.5B
Inboxes
with
CONSUMER & DEVELOPER NETWORK
and
2M+
Consumers
eCommerce receipts
from over
5,000
Retailers
Data Examples:
Message arrived, message read,
message deleted, subject line, creative,
purchase receipts, travel notifications
24. #RPWT
• One of the most comprehensive sources
of data from the email ecosystem
• Consists of inputs from more than 70
mailbox and security providers
representing 2.5 billion email accounts
• Offers in-depth behavioral insights from
the inboxes of more than 2 million
individual consumers
#RPWT
25. Reach the Right Inbox: Reach the
maximum number of consumers by
avoiding costly delivery and
reputation problems
With the Right Message: Build
relationships and trust with
consumers through the right strategy,
creative, content, and subject lines
At the Right Time: Better engage
with consumers by controlling the
timing and frequency of
communications
#RPWT
26. Email Governance: Minimize the
time and effort required to
implement authentication across
your legitimate email channels
Advanced Threat Detection: Real-
time detection of spoofing and
phishing attacks targeting your
brand
Managed Services: Additional
insights and proactive fraud
blocking in partnerships with ISP’s
and and takedown vendors
#RPWT
27. Behavioral Insights: Consumer
preferences and purchase
behavior from millions of real
email users
Purchase Insights: SKU-level
purchase data from over 5,000
global retailers
Travel Insights: Bookings data
for airlines, hotels, and ground
transportation (Uber, Lyft, etc)
#RPWT
29. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
30. #RPWT
Real Data, Real Results
Eric Livingston
Senior Manager,
Marketing Operations
American Red Cross
Kevin O’Malley
Senior Vice President,
Core Content Insights
iRi
Brian Doman
Information Security
Analyst
Ameriprise
31. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
32. #RPWT#RPWT
Little Data, Big Decisions:
The Path to Data Enlightenment Keynote
3:30 - 4:00
Using Return Path Data to Promote Your Brand:
Marketing/Research Breakout Session
4:45 - 5:30
Tami Forman, Vice President of Corporate
Marketing & Communications, Return Path
Speakers:
Casey Swanton, Director Response
Consulting, Return Path
Brandon Dingae, Director, Sales
Enablement, Return Path
4:00 - 4:45
Real Data, Real Results:
Customer Showcase & Panel Discussion
4:45 - 5:30
Using Return Path Data to Protect Your Brand:
Security Breakout Session
5:30
Networking and cocktails
Please join us as we wrap up the day!
33. #RPWT
Using Return Path Data to Promote Your Brand
Marketing/Research Breakout Session
Casey Swanton
Director Response Consulting, Return Path
35. #RPWT
Email
53% of marketers state
email produces significant
or some ROI.
Only 29% of marketers say
the same for social.
Social
36. #RPWT
How Effective is Email Marketing?
Source: Sikich, 2013
Consumers who receive
marketing emails spend
83% more when shopping
ROI = $44.25
for every dollar spent
They order
28% more often
Their orders are
44% larger
70% of digital marketers
see email as the top
medium for ROI
And here’s why…
37. #RPWT
Email Optimization
Drive more ROI from
the #1 digital channel
Increase email
spend by 15-20%
by reallocating
budget from lower
performing
channels
Delivered
60 million
more monthly
responses
Got nearly
25 billion
messages to
the inbox
38. #RPWT
2.5 billion+
Mailboxes in the
provider cooperative
4 million+
Consumers
in the end-user panel
50 billion+
Messages
scanned and parsed
The Return Path
Data Cloud
We curate exclusive
information and
translate it into
unexpected insights,
empowering clients
and partners to make
great decisions.
40. #RPWT
Opportunities for Email Marketing
• Reach the Inbox
• Grab Their Attention
• Be Relevant
• Gain a Competitive
Advantage
• Earn and Maintain Trust
43. #RPWT
Reach The Right Inbox
Optimize email visibility by getting more email
delivered.
Get on the Best
Certified Whitelist
Assess Your Inbox
Placement
Know Your Sender
Reputation
44. #RPWT
Solution: Data
• Using data, we can analyze many aspects preventing organizations
from reaching their customers, grabbing their attention, and being
relevant.
Open rates
Complaint rates
Inbox placement rate
Personalized delivery
45. #RPWT
Deliverability is Like a Roller Coaster
• Low Inbox Placement Rates
• Comcast delivery issues
• Sending behaviors resemble spam signals
46. #RPWT#RPWT
“Certification was huge for us. Yahoo and
Comcast account for a big part of our file, and
our email campaigns reached more people this
year because our messages are getting through
almost all of the time.”
Daryle Powers
VP of CRM
Cedar Fair
51. #RPWT
What Are Words Worth?
Actual If Sending Average If Sending Worst
Full Send in Millions
Obama: Best vs. Worst
52. #RPWT
• Did you get one of these yet?
• Don't miss your (free) limited edition
sticker
• Thanks for getting one of these, Tom
• You'll think these are pretty cool:
Emails from Hillary
53. #RPWT
46%
23%
27%
24%
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Tom
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edition sticker
You'll think these are pretty cool:
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54. #RPWT#RPWT
“Return Path is definitely challenging us to get
better every day and the new Subject Line
Optimizer is a new innovation which we use
regularly.”
Jodie Dunkley
eCommerce Director
Identity Direct
56. #RPWT
Relevancy and Personalization are Key
Have a secondary
email address to
get away from
spam and
marketing emails.
Said email was
their preferred
channel to receive
marketing offers
from brands.
39% said they
wanted to receive
fewer emails.
32% said they
wanted fewer
repetitive emails.
58. #RPWT#RPWT
An individual is 25% more likely
to open an email within the first
hour that it lands in their inbox.
59. #RPWT
The Right Time
Earn more response and revenue by having your email
arrive when customers are in their inbox.
Optimize the
Send Time
by Subscriber
Pinpoint the Best
Day and Time
to Connect
See Higher Opens,
Clicks, and
Conversions
61. #RPWT
Case Study | Major Resort
“Send time optimized campaigns perform much better than our control
group as well as the default hour.”
Open rates were Click-thru rates were
higher higher
63. #RPWT
Solution: Data
• Know your competitors and how your brand performs against theirs
• Use engagement data from your campaigns to know where to focus and
what to prioritize
• Know how subscribers read your email (clients, devices, and inboxes)
• Use performance data to create more effective subject lines and content
64. #RPWT
READ RATE FOR
WINNER’S CAMPAIGNS
IS HIGHER BY
19%*
VS
29%
WINNER: STARBUCKS
* Shared subscribers are 6% of Starbucks’ total list size.
65. #RPWT
READ RATE FOR
WINNER’S CAMPAIGNS
IS HIGHER BY
10%*
VS
11%
WINNER: REI
* Shared subscribers are 7% of Sports Authority’s total list size.
66. #RPWT#RPWT
Daryle Powers
Vice President CRM
Cedar Fair
“Using Inbox Insight we found some great ideas
that were working for other companies in our
space. Our messages started looking more like
theirs. Now when we look at the top campaigns,
more and more we see other companies’
messages look like ours. It’s the sincerest form
of flattery.”
68. #RPWT
Source: RSA Fraud Report (October 2014), EMC
The Average Uptime
For Phishing Attacks
Source: APWG Global Phishing Report 2H2014
Email Threat Trends
Phishing Is Up
29hours
162%
since 2010
70. #RPWT
• “DMARC protects almost two-thirds
of the world’s consumer mailboxes
and 85% of US customers.”
• DMARC protects your brand from
direct domain phishing attacks
• Instructs mailbox providers on how to
handle unauthenticated messages
Source: Return Path DMARC Intelligence Report, Feb 2015
Solution: Data
71. #RPWT
Source: DMARC.org, press release, February 2015
Anti-phishing standard today, inbox placement factor tomorrow
DMARC
“If your domain doesn’t protect itself with DMARC, you
will be increasingly likely to see your messages sent
directly to a spam folder or even rejected.”
John Rae-Grant
Product Manager, Google
72. #RPWT
Case Study - Blocket
70%
Drop in Support Tickets
99%
Drop in Phishing Messages
74. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
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