The document appears to be an agenda for an email marketing conference. It includes a schedule of presentations and speakers for the day, including a presentation from Daniel Incandela, Chief Marketing Officer of Return Path, on "Email in 2020: Getting More from Email Data". Other scheduled presentations include an "Innovation Showcase Panel" and a presentation on "Client Success: Temple & Webster". The document promotes the use of data to improve email marketing and deliverability.
This is a Power Point presentation I gave to the Garner Chamber of Commerce
explaining what social media vehicles are out there and how Agri Supply uses them.
Service Providers, join the Millennium Movement. Learn how Millennium’s reporting capabilities work for you. Use reports and the Real Time Monitoring Station to enhance client experience, increase sales, and monitor sales!
This is a Power Point presentation I gave to the Garner Chamber of Commerce
explaining what social media vehicles are out there and how Agri Supply uses them.
Service Providers, join the Millennium Movement. Learn how Millennium’s reporting capabilities work for you. Use reports and the Real Time Monitoring Station to enhance client experience, increase sales, and monitor sales!
California has always been a king of innovation - from the earliest ventures in filmmaking to today’s Silicon Valley technologies. So it's not surprising that California has been at the vanguard of cybersecurity, being the first state to enact a breach data notification law in 2003.
Laws don't stop cybercriminals, though - and California has seen a sharp rise in breaches the last 4 years, according to The California Data Breach Report. Consider these chilling realities:
• There were 657 data breaches involving more than 500 records from 2012-2015 - impacting a total of more than 49 million records of Californians.
• In 2012, 2.6 million records were impacted; by 2015, that number rose to 24 million.
• Nearly 3 out of 5 California residents were victims of a data breach last year.
According to the report, every industry is affected: schools, hospitals, restaurants, retailers, banks, hotels, government agencies and more. Any of them can suffer severe consequences, such as brand damage, class action lawsuits, lost business and regulatory fines. Their users and consumers see their social security numbers, payment card data, medical information, driver's license numbers and other personal data fall into criminal hands; according to Javelin Strategy & Research, 67 percent of 2014 breach victims in the U.S. were also victims of fraud.
a slides of lecture of pharmacognosy
about the flowers and its anatomy
its useful for who study botany or pharmamcognocy
or who interests in plants science
What's New in IdP 9.0 Behavioral Biometrics and more…SecureAuth
We are proud to announce our latest version of SecureAuth™ IdP v9.0. This release marks a milestone in technology advancement for access control and authentication security with the introduction of behavioral biometrics. This groundbreaking new risk analysis technology makes an organization even more secure while improving user experience. The technology performs keystroke and mouse movement analysis to determine a user’s legitimacy without the user noticing, if they don’t match – SecureAuth IdP v9.0 can require multi-factor authentication (MFA) for that login to proceed. SecureAuth is the first identity management vendor to offer this capability as part of a comprehensive risk-based authentication process.
Dette er presentasjonen fra 2-dagers kurset mitt om Google Analytics. Den individuelle oppfølging, spørsmålene og ikke minst de konkrete og praktiske svarene finner du ikke her, men du får se strukturen i kurset.
#TDC17 - MetaPack - Welcome and Trends in DeliveryMetaPack
Patrick Wall, MetaPack’s CEO and Founder, provides data and insight for the 2016 peak period, as the industry comes together for the first large-scale reunion of 2017.
During the session, Patrick discusses delivery volumes, options and carrier performance. Patrick will also take a moment to highlight the key trends that emerged during 2016 - that together shape our industry and define the customer experience.
Experience more great The Delivery Conference content at http://www.thedeliveryconference.com.
#TDC18 - MetaPack - Welcome and trends in deliveryMetaPack
Patrick is very pleased to be welcoming everyone to the Delivery Conference, now in its ninth year and will be providing the industry with its first opportunity 'post Peak' to review key trends from the prior year and discuss what changes and developments may shape the future. Here, Patrick will take us through the 2017 peak performance and highlight major year-on-year trends in eCommerce delivery. He will feature key conclusions from MetaPack's recent consumer research and give MetaPack 's view of noteworthy eCommerce trends over the next three years.
Learn more about MetaPack's The Delivery Conference 2018 (#TDC18) at the event website https://www.thedeliveryconference.com.
Real Data Insight To Turn This Holiday Season Into the Best One YetAdestra
The holiday season is key to retailers, accounting for a significant amount of the total sales in a year. But with an ever-increasing battle for attention in the inbox, standing out is no longer an easy task when the email flood gates open.
This year we’re letting the data do the talking, sharing in-depth insight from last year’s email marketing performance. Anna Wilson and Jefferson Davis will analyse, discuss the data and share advice and examples to help you make this retail holiday season a stunning success.
For more information on the data presented, download the presentation to see the notes.
I AM A DESIGNER WHO LOVES POWERPOINT.
A versatile PowerPoint and presentation designer, graphic designer and project manager with 15+ years' experience, specialising in PowerPoint with creative design skills (templates, pitch work and presentations).
-----------------
I LOVE POWERPOINT SO YOU DON'T HAVE TO.
California has always been a king of innovation - from the earliest ventures in filmmaking to today’s Silicon Valley technologies. So it's not surprising that California has been at the vanguard of cybersecurity, being the first state to enact a breach data notification law in 2003.
Laws don't stop cybercriminals, though - and California has seen a sharp rise in breaches the last 4 years, according to The California Data Breach Report. Consider these chilling realities:
• There were 657 data breaches involving more than 500 records from 2012-2015 - impacting a total of more than 49 million records of Californians.
• In 2012, 2.6 million records were impacted; by 2015, that number rose to 24 million.
• Nearly 3 out of 5 California residents were victims of a data breach last year.
According to the report, every industry is affected: schools, hospitals, restaurants, retailers, banks, hotels, government agencies and more. Any of them can suffer severe consequences, such as brand damage, class action lawsuits, lost business and regulatory fines. Their users and consumers see their social security numbers, payment card data, medical information, driver's license numbers and other personal data fall into criminal hands; according to Javelin Strategy & Research, 67 percent of 2014 breach victims in the U.S. were also victims of fraud.
a slides of lecture of pharmacognosy
about the flowers and its anatomy
its useful for who study botany or pharmamcognocy
or who interests in plants science
What's New in IdP 9.0 Behavioral Biometrics and more…SecureAuth
We are proud to announce our latest version of SecureAuth™ IdP v9.0. This release marks a milestone in technology advancement for access control and authentication security with the introduction of behavioral biometrics. This groundbreaking new risk analysis technology makes an organization even more secure while improving user experience. The technology performs keystroke and mouse movement analysis to determine a user’s legitimacy without the user noticing, if they don’t match – SecureAuth IdP v9.0 can require multi-factor authentication (MFA) for that login to proceed. SecureAuth is the first identity management vendor to offer this capability as part of a comprehensive risk-based authentication process.
Dette er presentasjonen fra 2-dagers kurset mitt om Google Analytics. Den individuelle oppfølging, spørsmålene og ikke minst de konkrete og praktiske svarene finner du ikke her, men du får se strukturen i kurset.
#TDC17 - MetaPack - Welcome and Trends in DeliveryMetaPack
Patrick Wall, MetaPack’s CEO and Founder, provides data and insight for the 2016 peak period, as the industry comes together for the first large-scale reunion of 2017.
During the session, Patrick discusses delivery volumes, options and carrier performance. Patrick will also take a moment to highlight the key trends that emerged during 2016 - that together shape our industry and define the customer experience.
Experience more great The Delivery Conference content at http://www.thedeliveryconference.com.
#TDC18 - MetaPack - Welcome and trends in deliveryMetaPack
Patrick is very pleased to be welcoming everyone to the Delivery Conference, now in its ninth year and will be providing the industry with its first opportunity 'post Peak' to review key trends from the prior year and discuss what changes and developments may shape the future. Here, Patrick will take us through the 2017 peak performance and highlight major year-on-year trends in eCommerce delivery. He will feature key conclusions from MetaPack's recent consumer research and give MetaPack 's view of noteworthy eCommerce trends over the next three years.
Learn more about MetaPack's The Delivery Conference 2018 (#TDC18) at the event website https://www.thedeliveryconference.com.
Real Data Insight To Turn This Holiday Season Into the Best One YetAdestra
The holiday season is key to retailers, accounting for a significant amount of the total sales in a year. But with an ever-increasing battle for attention in the inbox, standing out is no longer an easy task when the email flood gates open.
This year we’re letting the data do the talking, sharing in-depth insight from last year’s email marketing performance. Anna Wilson and Jefferson Davis will analyse, discuss the data and share advice and examples to help you make this retail holiday season a stunning success.
For more information on the data presented, download the presentation to see the notes.
I AM A DESIGNER WHO LOVES POWERPOINT.
A versatile PowerPoint and presentation designer, graphic designer and project manager with 15+ years' experience, specialising in PowerPoint with creative design skills (templates, pitch work and presentations).
-----------------
I LOVE POWERPOINT SO YOU DON'T HAVE TO.
Keynote - Strategy Execution in a Digital World Robin Speculand
Yesterday’s success no longer guarantees tomorrow’s results. Digitalization is dramatically transforming the way businesses operate today.
Sharing practical stories and examples, presenter Robin Speculand outlines best practices used by early adopters. He also explains why not every organization needs to be digitally driven immediately by examining strategy cadence and how digital execution differs from past strategy executions.
Multichannel Approach to Building Your Owned Email Marketing AudienceTinuiti
With ever-changing regulations, technology, and capabilities, the landscape of email marketing is constantly evolving. But one thing remains the same: it’s not going anywhere. Now more than ever, brands are relying on email to engage customers, share important updates, and drive online conversions. List growth is the key to scaling any successful email program but where to start? Join us as we explore a multichannel approach to email acquisition as well as retention and brand loyalty.
Presentations from MEPRA Connect January 27 2016MEPRA
Kindly find enclosed the slides from Carine Duvignaud, General Manager at MEPRA, Alex Koumi, CEO at Kingston Stanley and Stephen King, Director of Strategic Alliances & Partnerships with MEPRA.
How to Avoid a Website Redesign Disaster Like M&S - Paul Rouke at Marketing W...PRWD
These are the slides from Paul Rouke's talk 'How to Avoid a Redesign Disaster Like M&S' which he gave at Marketing Week Live 2015.
This talk shows you how a data driven approach is transforming the way marketers approach website redesigns and avoid a redesign disaster. It also shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
MWL has been described as 'big, it's buzzy, and brilliant.' A conference from the people behind Marketing Week, Econsultancy, Design Week and Creative Review, they're continually striving to better serve the UK's marketing community. To do so, they've created MWL to reflect the biggest opportunities, threats and challenges.
Overview of nationally-recognized B2B PR Agency, 10Fold Communications. This agency is headquartered in Silicon Valley with offices in Austin, Boston, and San Diego.
Similar to Return Path World Tour Keynote - Sydney (20)
How to keep_your_lists_clean_and_improve_deliverabilityReturn Path
How to Keep Your Lists Clean and Improve Deliverability
Ideally, your email list would be populated exclusively with the email addresses of people who are actively engaged with your brand and want to receive your emails. However, this is impossible to achieve if your list is comprised of invalid, unverified email addresses. Mistakes happen, people mistype email addresses. But this can lead to increased bounces, which can have a tremendous impact on your deliverability.
Mailbox providers monitor the addresses to which you are sending and will filter or ultimately block your mail if you send to invalid addresses and experience high bounce rates. So what can you do to ensure you maintain a high quality list and inbox placement?
In this webinar, you will learn:
• The importance of maintaining a clean and validated subscriber list
• How to monitor your unknown user rates to gauge your list quality
• Why cleaning your list at point of capture can have a big impact on deliverability
• How Real-Time Email Validation can help ensure you send only to verified subscribers and beat the bounce for good
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
14. #RPWT#RPWT
2.5 billion+
Mailboxes in the
provider cooperative
2.5 million+
Consumers
in the end-user panel
50 billion+
Messages
scanned and parsed
The Return Path
Data Platform
We curate exclusive
information and
translate it into
unexpected insights,
empowering clients
and partners to make
great decisions.
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Transition slide showing speaker and title to bridge between RPWT Welcome and the 2020 content
There has never been a better time to be in the email business.
After 45 years, email is still central to people’s lives. There are more than 4.35 billions email accounts in the world.
Email is consumers’ preferred channel for interaction with brands. 72% say that email is their favored method of communication with companies they do business with.
And it shows no sign of slowing down. In fact...
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Email volume is growing! Daily email volumes have grown about 4.6% every year, and are expected to grow from 215 billion emails sent and received today to 258 billion emails sent and received by 2020.
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And most importantly, email gets results.
- Marketers report an average of 222% ROI on their email programs—more than any other channel.
- 66% of consumers have made a purchase as a direct result of an email marketing message.
- And email drives nearly 20% of all ecommerce sales, up from 17% in 2015.
Oh, and just for comparison — social accounts for only 2% of online sales. Keep that in mind when you’re talking to your boss about increasing your budget for next year.
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What are email marketers thinking about today?
Reaching more people.
Cutting through the noise.
Connecting with customers on a deeper level.
Improving deliverability.
Increasing conversions.
Keeping up with technology.
Performing better with limited resources.
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What is the key to helping marketers accomplish all of these goals? Data.
But at the same time, businesses are drowning in data. It’s a matter of finding the right data, identifying tools that can distill this data into actionable insights, and then using those insights to make smart business decisions. And we all know that’s a tall order.
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In the future, marketers will worry about the same things. They will still struggle to keep up with the pace and of technological changes and worry about the performance of their email programs,
In fact, these problems will be compounded. In 2020, businesses will face an influx of even more data. Technological changes will occur even faster and marketing teams will have a harder time adapting. And marketing teams will still worry about increasing open and clickthrough rates, growing their lists, improving deliverability, and optimizing conversions.
But it is possible today for marketers to futureproof their marketing programs. How? 67% of marketers believe data analytics and insight is the most critical for success by 2020. Marketers will need to move from being data-blind to being data smart. When data is not used intelligently, it can result in making bad decisions with high confidence.
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The inbox is a nearly limitless source of data. With visibility into a single consumer’s inbox, you’d have unprecedented insight into their lives—which brands they trust, where they shop, what they buy, where they travel… Now imagine having visibility into not one, but millions of consumer inboxes. That’s the power of email data.
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At Return Path, we analyze the world’s largest and most diverse collection of email data to help email marketers and organizations be “data smart.” In just the past year, we’ve analyzed and categorized the reputations of trillions of IP addresses. We curate this exclusive information and translate it into unexpected insights, empowering our clients and partners to make great business decisions.
Here are a few things we what found when analyzing all those emails.
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Not surprisingly, most email senders have poor reputations, which resulted in nearly all of their email being classified as spam or blacklisted. Using Sender Score, Return Path’s scoring system that represents an email sender’s overall reputation, we can see that that email providers do a really good job of rejecting the bad stuff. Senders with a Sender Score of 80 or below only had 16% of their emails delivered.
And while email providers are doing a great job of stopping spam from reaching our inboxes, emails that people sign up for and actually want—these are the emails that all of you in the audience are sending—are often the casualties in the war on spam. Analyzing trillions emails to find the the good stuff in a sea of spam can be like looking for a needle in a stack of needles.
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[Statement: On average, 24% of promotional emails land in spam or get blocked] (Dave - rather than this statement on the slide, can we just include 24% on the page with some design indicating it’s spam folder placement?)
The problem is so bad that, on average, 24% of promotional emails were filtered to spam or blocked in according to our 2016 Deliverability Benchmark report. In a potentially concerning trend, we found that deliverability rates declined every quarter over the past year. Part of this decline is due to engagement spam filtering. To find the emails that people want, email providers train their filters to look for signals from subscribers—things like whether they are opening the message, replying to it, or deleting it without ever opening it or marking it as spam. Without the right data or solution, engagement filtering makes it more difficult for email marketers to resolve deliverability issues.
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“We knew this idea was dead in the water if we couldn’t be excellent at delivering e-mail so with our extremely limited budget, that was where we put $10,000 really early on.”
James Hirschfeld, Co-founder and CEO, Paperless Post
A startup seller of custom, online cards and invitations recognized early on that landing in the spam folder would destroy their user experience and virtually eliminate the potential for repeat customers. One of their first business investments was a contract with Return Path, to ensure the custom-designed cards their customers created would arrive safely in the inbox.
By looking ahead, this company was able to see this potential pitfall and devote the necessary resources to making sure their business could deliver on its promises—and deliver its customers’ invitations.
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A lot of deliverability problems can be attributed to the quality of one’s subscriber list. And so it should be no surprise that one of the top worries of email marketers today is increasing the quality of their lists. According to a survey Return Path conducted with Ascend2, 71% of marketers find that increasing email list quality is the most important goal of their email list strategy. Today, marketers are worried about increasing the quality of their email lists. This won’t change in the future.
Automatically clean your subscriber list to ensure you’re sending to only valid email addresses.
Reduce bounce emails and improve deliverability to the inbox.
Our partnership with BriteVerify ensures an easy, smooth process to keep your subscriber list clean.
We’ll hear some success stories later from Briteverify.
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And even the quality of your email list can have an effect on global politics.
In Trump’s first large-scale fundraising email received complaints from politicians in Iceland to Australia that were oddly and perhaps illegaly on his list.
About four in five of those messages were flagged by spam filters and never reached subscribers’ inboxes.
To make matter worse, Trump’s mass email service provider said “you’re fired!” since "the email in question has raised serious security and legal concerns" so the company exercised its "contractual option to suspend the Trump campaign from sending email.”
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[Statement: The average consumer receives more than 500 marketing messages in a given month… and opens fewer than 1 in 15.]
Today, organizations face an immense amount of competition in the inbox. On average, subscribers receives over 500 messages, but open fewer than 1 in 15. The amount of emails that people receive for is only going to grow, making it more challenging to earn a response as email volumes increase and subscriber attention spans decline. So organizations need to do more than just get permission to email people. They need to cultivate relationships with their subscribers, gather data about their behaviors and preferences, and use that data make their emails so amazing that they’re irresistible.
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[NOTES FROM SLIDE 5 OF SFO DECK]
Client 1 is an online retailers that was sending email at 7x per week. Return Path analyzed their engagement data and recommended frequency treatments of 7x / Week
3x / Week, 2x / Week, 1x / Week, 2x / Month and conducted a 4 week test. We tested a control group against the RP recommended frequency treatment options. Based on the test results we build out projections to show what the marketers can expect if they applied the Return Path recommendations to their entire list for 12 months. As you can see, Client 1 could expect a 20% growth in their list size, a 13% increase in opens, an 18% increase in clicks and a 10% increase in revenue from email.
[Speaker Notes]
An online retailer was struggling to connect with its intended audience — email opens, clicks, and conversions were lagging, while unsubscribes were spiking. Working with their Return Path service professional, the retailer looked at subscriber engagement data and implemented a send frequency test based on engagement data. Subscribers were given a personalized frequency everywhere from once a day to twice a month and conducted a 4 week test. The results were better than expected: 20% list growth, a 13% increase in opens, an 18% increase in clicks and a 10% increase in revenue from email.
[ORIGINAL NOTES FOR 1800 FLOWERS]
A major online gift retailer was struggling to connect with its intended audience — email opens, clicks, and conversions were lagging, while unsubscribes were spiking. Working with their Return Path service professional, the retailer looked at subscriber engagement data and implemented a send frequency test.
By following Return Path’s send frequency recommendations, the retailer was able to dramatically improve subscriber engagement. Open rate increased by 126%, click-through rate by 85%, and conversion rate by 200%. In addition, unsubscribes were cut in half. By reducing volume for certain segments of their list, they were able to increase lifetime value of these subscribers.
A global financial services company was having the same problem. In this case, the solution was to increase volume for certain segments to stand out and grab the attention of subscribers that receive a lot mail in their inbox.
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[Speaker Notes]
Client 3, a financial services company, was a bit different. Their challenge was that wanted to send more email but wanted to do so safely in a way that would not jeopardize deliverability. Their frequency was just 2x a month. After applying our frequency model, we recommended treatments 2x/week, 1x/week or 2x/month. Here in their projections you can see that their list size decreased just a very small amount - this was anticipated since some subscribers were receiving more messages and would therefore unsubscribe or complain more. However, the small decrease in list size was very much offset by the large projected increase in opens and clicks.
All together, this business saw the lifetime value of their subscribers increase substantially by ignoring the taboo of “sending more” and being data driven with their question of frequency.
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[From Tom’s Deck]
The Art of Persuasion
And in the future, like today, content will still matter. But thanks to data, email marketers can In the case of Waitrose, they use extremely compelling language (“Richly Warming Reds”) and evocative imagery (see the cosy fire burning in the background) to create very vivid mental pictures with their subscribers. This is just a single example, but it forms a regular part of their strategy. For the analysis that is shown in the graph I categorized 3-months of Waitrose campaigns by whether each promotion was more or less emotive in its approach (This was admittedly subjective!). What we can see is that Read rates to the more emotive approach were typically about 10% higher, and we can also see User-Marked Spam rates were much lower – around half of the rate for the less emotive promotions.
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Now is the time for companies to decide how they will use data and analytic power to promote and protect their brand. The tools are available—and the future is coming—but many organizations have not yet made the commitment to think differently about their marketing approach and investments. When they do, they will realize the opportunity to futureproof their programs for tomorrow and beyond.
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