This document discusses 5 types of customer behaviors that can be automated through marketing: 1) joining/subscribing, 2) browsing and abandoning carts, 3) abandoning shopping baskets, 4) making a purchase, and 5) going inactive. For each behavior, it provides examples of automated marketing campaigns including welcome emails, content-based nurture series, remarketing, upsell emails, and re-engagement campaigns. It highlights the importance of personalizing communications based on customers' behaviors and preferences through behavioral marketing automation.