SlideShare a Scribd company logo
#RPWT
Using Return Path Data to Promote Your Brand
Marketing/Research Breakout Session
Tom Sather
Senior Director of Email Research, Return Path
#RPWT
Email addresses in
the world.
Facebook users in
the world.
Twitter users in the
world.
#RPWT
Email
53% of marketers state
email produces significant
or some ROI.
Only 29% of marketers say
the same for social.
Social
#RPWT
How Effective is Email Marketing?
Source: Sikich, 2013
Consumers who receive
marketing emails	
  spend
83% more when shopping
ROI = $44.25
for every dollar spent
They order
28% more often
Their orders are
44% larger
70% of digital marketers
see email as the top
medium for ROI
And here’s why…
#RPWT
Email Optimization
Drive more ROI from
the #1 digital channel
Increase email
spend by 15-20%
by reallocating
budget from lower
performing
channels
Delivered
60 million
more monthly
responses
Got nearly
25 billion
messages to
the inbox
#RPWT
2.5 billion+
Mailboxes in the
provider cooperative
4 million+
Consumers
in the end-user panel
50 billion+
Messages
scanned and parsed
The Return Path
Data Cloud
We curate exclusive
information and
translate it into
unexpected insights,
empowering clients
and partners to make
great decisions.
#RPWT#RPWT
What a Marketer Worries About Before Hitting Send
#RPWT
Opportunities for Email Marketing
•  Reach the Inbox
•  Grab Their Attention
•  Be Relevant
•  Gain a Competitive
Advantage
•  Earn and Maintain Trust
#RPWT
Opportunity:
Reach the Inbox
#RPWT#RPWT
On average 21% of
commercial emails land in
spam or get blocked.
#RPWT
Reach The Right Inbox
Optimize email visibility by getting more email delivered.
Get on the Best
Certified Whitelist
Assess Your Inbox
Placement
Know Your Sender
Reputation
#RPWT
Solution: Data
•  Using data, we can analyze many aspects preventing organizations
from reaching their customers, grabbing their attention, and being
relevant.
Open rates
Complaint rates
Inbox placement rate
Personalized delivery
#RPWT
Deliverability is Like a Roller Coaster
•  Low Inbox Placement Rates
•  Comcast delivery issues
•  Sending behaviors resemble spam
signals
#RPWT#RPWT
“Certification was huge for us. Yahoo and
Comcast account for a big part of our file, and
our email campaigns reached more people this
year because our messages are getting through
almost all of the time.”
Daryle Powers
VP of CRM
Cedar Fair
#RPWT
Opportunity:
Grab Their Attention
#RPWT#RPWT
The average consumer receives
more than 500 marketing
messages in a given month and
opens fewer than 1 in 15.
#RPWT
Capture Attention
With the Right
Subject Line
Know How You’re
Being Viewed
See What Your
Competitors are
Doing
The Right Message
#RPWT
Optimizing Subject Lines
Subject Line and
Body Copy are
Important
Optimize for the
Action, Not Just
the Open
Test Everything
#RPWT
What	
  Are	
  Words	
  Worth?
0
0.5
1
1.5
2
2.5
3
3.5
4
Actual If Sending Average If Sending Worst
Full Send in Millions
Obama: Best vs. Worst
#RPWT
•  Thanks for getting one of these, Tom
•  Did you get one of these yet?
•  Don't miss your (free) limited edition
sticker
•  You'll think these are pretty cool:
Emails from Hillary
#RPWT
46%
23%
27%
24%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Thanks for Getting One of These,
Tom
Did you get one of these yet? Don't miss your (free) limited
edition sticker
You'll think these are pretty cool:
Winner: Thanks for Getting one of These, Tom
#RPWT#RPWT
“Return Path is definitely challenging us to get
better every day and the new Subject Line
Optimizer is a new innovation which we use
regularly.”
Jodie Dunkley
eCommerce Director
Identity Direct
#RPWT
Opportunity:
Be More Relevant
#RPWT
Relevancy and Personalization are Key
Have a secondary
email address to
get away from
spam and
marketing emails.
Said email was
their preferred
channel to receive
marketing offers
from brands.
39% said they
wanted to receive
fewer emails.
32% said they
wanted fewer
repetitive emails.
#RPWT
Solution: Data
•  Personalize email frequency
and send time of day
messages based on
customer behavioral data.
#RPWT#RPWT
An individual is 25% more likely
to open an email within the first
hour that it lands in their inbox.
#RPWT
The Right Time
Earn more response and revenue by having your email
arrive when customers are in their inbox.
Optimize the
Send Time
by Subscriber
Pinpoint the Best
Day and Time
to Connect
See Higher Opens,
Clicks, and
Conversions
#RPWT
Initiate
Send
Send Time
Optimization
Shelly
Tanya
Ramón
…the rest of your list
Receives email
At 9:00 am
Receives email
At 3:00 pm
Receives email
At 12:00 am
Subscribers receive
email when they are
typically online
#RPWT
Case Study | Major Resort
“Send time optimized campaigns perform much better than our control
group as well as the default hour.”
Open rates were Click-thru rates were
higher higher
#RPWT
Opportunity:
Gain a Competitive
Advantage
#RPWT
Solution: Data
•  Know your competitors and how your brand performs against theirs
•  Use engagement data from your campaigns to know where to focus and
what to prioritize
•  Know how subscribers read your email (clients, devices, and inboxes)
•  Use performance data to create more effective subject lines and content
#RPWT
READ RATE FOR
WINNER’S CAMPAIGNS
IS HIGHER BY
19%*
VS
29%
WINNER: STARBUCKS
* Shared subscribers are 6% of Starbucks’ total list size.
#RPWT#RPWT
Daryle Powers
Vice President CRM
Cedar Fair
“Using Inbox Insight we found some great ideas
that were working for other companies in our
space. Our messages started looking more like
theirs. Now when we look at the top campaigns,
more and more we see other companies’
messages look like ours. It’s the sincerest form
of flattery.”
#RPWT
Opportunity:
Earning and
Maintaining Trust
#RPWT
Source: RSA Fraud Report (October 2014), EMC
The Average Uptime
For Phishing Attacks
Source: APWG Global Phishing Report 2H2014
Email Threat Trends
Phishing Is Up
29hours
162%
since 2010
#RPWT
PHISH
#RPWT
•  “DMARC protects almost two-thirds
of the world’s consumer mailboxes
and 85% of US customers.”
•  DMARC protects your brand from
direct domain phishing attacks
•  Instructs mailbox providers on how to
handle unauthenticated messages
Source: Return Path DMARC Intelligence Report, Feb 2015
Solution: Data
#RPWT
Source: DMARC.org, press release, February 2015
Anti-phishing standard today, inbox placement factor tomorrow
DMARC
“If your domain doesn’t protect itself with DMARC, you
will be increasingly likely to see your messages sent
directly to a spam folder or even rejected.”
John Rae-Grant
Product Manager, Google
#RPWT
Case Study - Blocket
70%
Drop in Support Tickets
99%
Drop in Phishing Messages
#RPWT
Reach the
Right Inbox
With the Right
Message
At the Right
Time
#RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris

More Related Content

What's hot

Email Marketing Kickoff for 2018
Email Marketing Kickoff for 2018Email Marketing Kickoff for 2018
Email Marketing Kickoff for 2018
Litmus
 
2014 10 22 broadband world forum mike sherman
2014 10 22 broadband world forum mike sherman2014 10 22 broadband world forum mike sherman
2014 10 22 broadband world forum mike sherman
Mike Sherman
 
How to Get Your Brand Elected: Big Data Presentation at NRF by David Selinger
How to Get Your Brand Elected: Big Data Presentation at NRF by David SelingerHow to Get Your Brand Elected: Big Data Presentation at NRF by David Selinger
How to Get Your Brand Elected: Big Data Presentation at NRF by David Selinger
Rich Relevance
 
Exploring the First Few Weeks of GDPR
Exploring the First Few Weeks of GDPRExploring the First Few Weeks of GDPR
Exploring the First Few Weeks of GDPR
MediaPost
 
Frakture demo slides 4.1
Frakture demo slides 4.1Frakture demo slides 4.1
Frakture demo slides 4.1
Chris Lundberg
 
Five in Five - My Five Best Tech Tips in 300 seconds - Jeff Lobb
Five in Five - My Five Best Tech Tips in 300 seconds - Jeff LobbFive in Five - My Five Best Tech Tips in 300 seconds - Jeff Lobb
Five in Five - My Five Best Tech Tips in 300 seconds - Jeff Lobb
Inman News
 
Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted Emails
Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted EmailsEtix Blast: Smaller Sends, Bigger Returns - The Art of Targeted Emails
Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted Emails
Etix
 
April 2014 - Market Watch
April 2014 - Market WatchApril 2014 - Market Watch
April 2014 - Market Watch
Michelle Makos
 
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Adapting to Consumers' New Definition of Spam [Webinar]
Adapting to Consumers' New Definition of Spam [Webinar]Adapting to Consumers' New Definition of Spam [Webinar]
Adapting to Consumers' New Definition of Spam [Webinar]
Litmus
 
Local Link Building Tips, Tools, and Tactics
Local Link Building Tips, Tools, and TacticsLocal Link Building Tips, Tools, and Tactics
Local Link Building Tips, Tools, and Tactics
Mike Ramsey
 
Local Projects to Boost Your Company and Career
Local Projects to Boost Your Company and CareerLocal Projects to Boost Your Company and Career
Local Projects to Boost Your Company and Career
Mike Ramsey
 

What's hot (12)

Email Marketing Kickoff for 2018
Email Marketing Kickoff for 2018Email Marketing Kickoff for 2018
Email Marketing Kickoff for 2018
 
2014 10 22 broadband world forum mike sherman
2014 10 22 broadband world forum mike sherman2014 10 22 broadband world forum mike sherman
2014 10 22 broadband world forum mike sherman
 
How to Get Your Brand Elected: Big Data Presentation at NRF by David Selinger
How to Get Your Brand Elected: Big Data Presentation at NRF by David SelingerHow to Get Your Brand Elected: Big Data Presentation at NRF by David Selinger
How to Get Your Brand Elected: Big Data Presentation at NRF by David Selinger
 
Exploring the First Few Weeks of GDPR
Exploring the First Few Weeks of GDPRExploring the First Few Weeks of GDPR
Exploring the First Few Weeks of GDPR
 
Frakture demo slides 4.1
Frakture demo slides 4.1Frakture demo slides 4.1
Frakture demo slides 4.1
 
Five in Five - My Five Best Tech Tips in 300 seconds - Jeff Lobb
Five in Five - My Five Best Tech Tips in 300 seconds - Jeff LobbFive in Five - My Five Best Tech Tips in 300 seconds - Jeff Lobb
Five in Five - My Five Best Tech Tips in 300 seconds - Jeff Lobb
 
Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted Emails
Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted EmailsEtix Blast: Smaller Sends, Bigger Returns - The Art of Targeted Emails
Etix Blast: Smaller Sends, Bigger Returns - The Art of Targeted Emails
 
April 2014 - Market Watch
April 2014 - Market WatchApril 2014 - Market Watch
April 2014 - Market Watch
 
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
 
Adapting to Consumers' New Definition of Spam [Webinar]
Adapting to Consumers' New Definition of Spam [Webinar]Adapting to Consumers' New Definition of Spam [Webinar]
Adapting to Consumers' New Definition of Spam [Webinar]
 
Local Link Building Tips, Tools, and Tactics
Local Link Building Tips, Tools, and TacticsLocal Link Building Tips, Tools, and Tactics
Local Link Building Tips, Tools, and Tactics
 
Local Projects to Boost Your Company and Career
Local Projects to Boost Your Company and CareerLocal Projects to Boost Your Company and Career
Local Projects to Boost Your Company and Career
 

Viewers also liked

Effect of Yogasana Training on Low Back Pain among College Players
Effect of Yogasana Training on Low Back Pain among College PlayersEffect of Yogasana Training on Low Back Pain among College Players
Effect of Yogasana Training on Low Back Pain among College Players
iosrjce
 
How yoga helps me
How yoga helps meHow yoga helps me
How yoga helps me
Daniel Gola
 
William Johnson resume
William Johnson resumeWilliam Johnson resume
William Johnson resume
william johnson
 
趣味でゲームを作ったけどまったく遊ばれなかった話
趣味でゲームを作ったけどまったく遊ばれなかった話趣味でゲームを作ったけどまったく遊ばれなかった話
趣味でゲームを作ったけどまったく遊ばれなかった話
Takashi Sato
 
Introduction to Telecom Business & Management (ETE 521 L2)
Introduction to Telecom Business & Management (ETE 521 L2)Introduction to Telecom Business & Management (ETE 521 L2)
Introduction to Telecom Business & Management (ETE 521 L2)
Nazirul Islam Zico
 
Presentación2
Presentación2Presentación2
Presentación2
Jorge Teran
 
Craigslist Masters Class
Craigslist Masters ClassCraigslist Masters Class
Craigslist Masters Class
Multifamily Insiders
 
Tgm
TgmTgm
Just When You Think You Know It All….the courtroom could become your classroom!
Just When You Think You Know It All….the courtroom could become your classroom!Just When You Think You Know It All….the courtroom could become your classroom!
Just When You Think You Know It All….the courtroom could become your classroom!
Multifamily Insiders
 
éMile zola
éMile zolaéMile zola
éMile zola
km92
 
Why Don’t They Do What I Tell Them To Do?!
Why Don’t They Do What I Tell Them To Do?!Why Don’t They Do What I Tell Them To Do?!
Why Don’t They Do What I Tell Them To Do?!
Multifamily Insiders
 
P2P as ISP Killer?
P2P as ISP Killer?P2P as ISP Killer?
P2P as ISP Killer?
Stas Khirman
 
AN APPRAISAL OF PORT CONCESSIONS IN NIGERIA AND ITS ROLE IN ACHIEVING THE MAR...
AN APPRAISAL OF PORT CONCESSIONS IN NIGERIA AND ITS ROLE IN ACHIEVING THE MAR...AN APPRAISAL OF PORT CONCESSIONS IN NIGERIA AND ITS ROLE IN ACHIEVING THE MAR...
AN APPRAISAL OF PORT CONCESSIONS IN NIGERIA AND ITS ROLE IN ACHIEVING THE MAR...
Francisca Tanimojo
 
Waste & Recycling
Waste & RecyclingWaste & Recycling
Waste & Recycling
Bill Kuhl
 
To Analyze the Use of Statistical Tool/S for Cost Effectiveness and Quality o...
To Analyze the Use of Statistical Tool/S for Cost Effectiveness and Quality o...To Analyze the Use of Statistical Tool/S for Cost Effectiveness and Quality o...
To Analyze the Use of Statistical Tool/S for Cost Effectiveness and Quality o...
iosrjce
 
E-Zine-Vol-2-10th-edition_1
E-Zine-Vol-2-10th-edition_1E-Zine-Vol-2-10th-edition_1
E-Zine-Vol-2-10th-edition_1
Kunal Patel
 
Pierre Étaix
Pierre ÉtaixPierre Étaix
Pierre Étaix
filmotecaforum
 
Unified framework for streaming databases
Unified framework for streaming databasesUnified framework for streaming databases
Unified framework for streaming databases
Alejandro Grez
 
Terri Norvell: Average People SET Goals, Extraordinary People ACHIEVE Them!
Terri Norvell:  Average People SET Goals, Extraordinary People ACHIEVE Them!Terri Norvell:  Average People SET Goals, Extraordinary People ACHIEVE Them!
Terri Norvell: Average People SET Goals, Extraordinary People ACHIEVE Them!
Multifamily Insiders
 

Viewers also liked (19)

Effect of Yogasana Training on Low Back Pain among College Players
Effect of Yogasana Training on Low Back Pain among College PlayersEffect of Yogasana Training on Low Back Pain among College Players
Effect of Yogasana Training on Low Back Pain among College Players
 
How yoga helps me
How yoga helps meHow yoga helps me
How yoga helps me
 
William Johnson resume
William Johnson resumeWilliam Johnson resume
William Johnson resume
 
趣味でゲームを作ったけどまったく遊ばれなかった話
趣味でゲームを作ったけどまったく遊ばれなかった話趣味でゲームを作ったけどまったく遊ばれなかった話
趣味でゲームを作ったけどまったく遊ばれなかった話
 
Introduction to Telecom Business & Management (ETE 521 L2)
Introduction to Telecom Business & Management (ETE 521 L2)Introduction to Telecom Business & Management (ETE 521 L2)
Introduction to Telecom Business & Management (ETE 521 L2)
 
Presentación2
Presentación2Presentación2
Presentación2
 
Craigslist Masters Class
Craigslist Masters ClassCraigslist Masters Class
Craigslist Masters Class
 
Tgm
TgmTgm
Tgm
 
Just When You Think You Know It All….the courtroom could become your classroom!
Just When You Think You Know It All….the courtroom could become your classroom!Just When You Think You Know It All….the courtroom could become your classroom!
Just When You Think You Know It All….the courtroom could become your classroom!
 
éMile zola
éMile zolaéMile zola
éMile zola
 
Why Don’t They Do What I Tell Them To Do?!
Why Don’t They Do What I Tell Them To Do?!Why Don’t They Do What I Tell Them To Do?!
Why Don’t They Do What I Tell Them To Do?!
 
P2P as ISP Killer?
P2P as ISP Killer?P2P as ISP Killer?
P2P as ISP Killer?
 
AN APPRAISAL OF PORT CONCESSIONS IN NIGERIA AND ITS ROLE IN ACHIEVING THE MAR...
AN APPRAISAL OF PORT CONCESSIONS IN NIGERIA AND ITS ROLE IN ACHIEVING THE MAR...AN APPRAISAL OF PORT CONCESSIONS IN NIGERIA AND ITS ROLE IN ACHIEVING THE MAR...
AN APPRAISAL OF PORT CONCESSIONS IN NIGERIA AND ITS ROLE IN ACHIEVING THE MAR...
 
Waste & Recycling
Waste & RecyclingWaste & Recycling
Waste & Recycling
 
To Analyze the Use of Statistical Tool/S for Cost Effectiveness and Quality o...
To Analyze the Use of Statistical Tool/S for Cost Effectiveness and Quality o...To Analyze the Use of Statistical Tool/S for Cost Effectiveness and Quality o...
To Analyze the Use of Statistical Tool/S for Cost Effectiveness and Quality o...
 
E-Zine-Vol-2-10th-edition_1
E-Zine-Vol-2-10th-edition_1E-Zine-Vol-2-10th-edition_1
E-Zine-Vol-2-10th-edition_1
 
Pierre Étaix
Pierre ÉtaixPierre Étaix
Pierre Étaix
 
Unified framework for streaming databases
Unified framework for streaming databasesUnified framework for streaming databases
Unified framework for streaming databases
 
Terri Norvell: Average People SET Goals, Extraordinary People ACHIEVE Them!
Terri Norvell:  Average People SET Goals, Extraordinary People ACHIEVE Them!Terri Norvell:  Average People SET Goals, Extraordinary People ACHIEVE Them!
Terri Norvell: Average People SET Goals, Extraordinary People ACHIEVE Them!
 

Similar to Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Session - LA

Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Return Path
 
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - London
 Little Data, Big Decisions: The Path to Data Enlightenment Keynote - London Little Data, Big Decisions: The Path to Data Enlightenment Keynote - London
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - London
Return Path
 
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Return Path
 
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - Chicago
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - ChicagoLittle Data, Big Decisions: The Path to Data Enlightenment Keynote - Chicago
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - Chicago
Return Path
 
RPWT Sydney Summary - Using Data to Connect with Customers
RPWT Sydney Summary  - Using Data to Connect with CustomersRPWT Sydney Summary  - Using Data to Connect with Customers
RPWT Sydney Summary - Using Data to Connect with Customers
Return Path
 
Return Path World Tour Keynote - New York
Return Path World Tour Keynote - New YorkReturn Path World Tour Keynote - New York
Return Path World Tour Keynote - New York
Return Path
 
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Return Path
 
Return Path World Tour Keynote - San Francisco
Return Path World Tour Keynote - San FranciscoReturn Path World Tour Keynote - San Francisco
Return Path World Tour Keynote - San Francisco
Return Path
 
Using Return Path Data to Promote Your Brand: Marketing Session
Using Return Path Data to Promote Your Brand: Marketing SessionUsing Return Path Data to Promote Your Brand: Marketing Session
Using Return Path Data to Promote Your Brand: Marketing Session
Return Path
 
39 KPIs In E-Commerce (To Swear By)
39 KPIs In E-Commerce (To Swear By)39 KPIs In E-Commerce (To Swear By)
39 KPIs In E-Commerce (To Swear By)
Styla
 
Get the Most out of Your Traffic: Smart Strategies to Increase Conversion
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionGet the Most out of Your Traffic: Smart Strategies to Increase Conversion
Get the Most out of Your Traffic: Smart Strategies to Increase Conversion
Pedram Farsaii, MBA
 
Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...
Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...
Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...
Return Path
 
Ask the Experts: Top Tips to Drive More Conversions from Email
Ask the Experts: Top Tips to Drive More Conversions from EmailAsk the Experts: Top Tips to Drive More Conversions from Email
Ask the Experts: Top Tips to Drive More Conversions from Email
Invoca
 
96% of Email Campaigns Fail - Don't Let Yours Be One of Them
96% of Email Campaigns Fail - Don't Let Yours Be One of Them96% of Email Campaigns Fail - Don't Let Yours Be One of Them
96% of Email Campaigns Fail - Don't Let Yours Be One of Them
Return Path
 
5 Keys to Effective Email Marketing
5 Keys to Effective Email Marketing5 Keys to Effective Email Marketing
5 Keys to Effective Email Marketing
Jason Dalton
 
The Changing Face Of Email Marketing
The Changing Face Of Email  MarketingThe Changing Face Of Email  Marketing
The Changing Face Of Email Marketing
CleverTap
 
How to Get the Most Out of Your Email Campaign
How to Get the Most Out of Your Email CampaignHow to Get the Most Out of Your Email Campaign
How to Get the Most Out of Your Email Campaign
SparkPost
 
How to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce businessHow to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce business
Gabrielle Retcho, Digital Marketer
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - Sao...
Using Return Path Data to Protect Your Brand: Security Breakout Session - Sao...Using Return Path Data to Protect Your Brand: Security Breakout Session - Sao...
Using Return Path Data to Protect Your Brand: Security Breakout Session - Sao...
Return Path
 
Automation Edge Email Marketing
Automation Edge Email MarketingAutomation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge
 

Similar to Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Session - LA (20)

Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
 
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - London
 Little Data, Big Decisions: The Path to Data Enlightenment Keynote - London Little Data, Big Decisions: The Path to Data Enlightenment Keynote - London
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - London
 
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
 
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - Chicago
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - ChicagoLittle Data, Big Decisions: The Path to Data Enlightenment Keynote - Chicago
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - Chicago
 
RPWT Sydney Summary - Using Data to Connect with Customers
RPWT Sydney Summary  - Using Data to Connect with CustomersRPWT Sydney Summary  - Using Data to Connect with Customers
RPWT Sydney Summary - Using Data to Connect with Customers
 
Return Path World Tour Keynote - New York
Return Path World Tour Keynote - New YorkReturn Path World Tour Keynote - New York
Return Path World Tour Keynote - New York
 
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Ses...
 
Return Path World Tour Keynote - San Francisco
Return Path World Tour Keynote - San FranciscoReturn Path World Tour Keynote - San Francisco
Return Path World Tour Keynote - San Francisco
 
Using Return Path Data to Promote Your Brand: Marketing Session
Using Return Path Data to Promote Your Brand: Marketing SessionUsing Return Path Data to Promote Your Brand: Marketing Session
Using Return Path Data to Promote Your Brand: Marketing Session
 
39 KPIs In E-Commerce (To Swear By)
39 KPIs In E-Commerce (To Swear By)39 KPIs In E-Commerce (To Swear By)
39 KPIs In E-Commerce (To Swear By)
 
Get the Most out of Your Traffic: Smart Strategies to Increase Conversion
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionGet the Most out of Your Traffic: Smart Strategies to Increase Conversion
Get the Most out of Your Traffic: Smart Strategies to Increase Conversion
 
Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...
Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...
Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3,000 ...
 
Ask the Experts: Top Tips to Drive More Conversions from Email
Ask the Experts: Top Tips to Drive More Conversions from EmailAsk the Experts: Top Tips to Drive More Conversions from Email
Ask the Experts: Top Tips to Drive More Conversions from Email
 
96% of Email Campaigns Fail - Don't Let Yours Be One of Them
96% of Email Campaigns Fail - Don't Let Yours Be One of Them96% of Email Campaigns Fail - Don't Let Yours Be One of Them
96% of Email Campaigns Fail - Don't Let Yours Be One of Them
 
5 Keys to Effective Email Marketing
5 Keys to Effective Email Marketing5 Keys to Effective Email Marketing
5 Keys to Effective Email Marketing
 
The Changing Face Of Email Marketing
The Changing Face Of Email  MarketingThe Changing Face Of Email  Marketing
The Changing Face Of Email Marketing
 
How to Get the Most Out of Your Email Campaign
How to Get the Most Out of Your Email CampaignHow to Get the Most Out of Your Email Campaign
How to Get the Most Out of Your Email Campaign
 
How to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce businessHow to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce business
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - Sao...
Using Return Path Data to Protect Your Brand: Security Breakout Session - Sao...Using Return Path Data to Protect Your Brand: Security Breakout Session - Sao...
Using Return Path Data to Protect Your Brand: Security Breakout Session - Sao...
 
Automation Edge Email Marketing
Automation Edge Email MarketingAutomation Edge Email Marketing
Automation Edge Email Marketing
 

More from Return Path

Understanding Gmail Deliverability
Understanding Gmail DeliverabilityUnderstanding Gmail Deliverability
Understanding Gmail Deliverability
Return Path
 
Green Eggs & Spam
Green Eggs & SpamGreen Eggs & Spam
Green Eggs & Spam
Return Path
 
Return Path World Tour Keynote - Sao Paulo
Return Path World Tour Keynote - Sao PauloReturn Path World Tour Keynote - Sao Paulo
Return Path World Tour Keynote - Sao Paulo
Return Path
 
Return Path World Tour Keynote - Sydney
Return Path World Tour Keynote - SydneyReturn Path World Tour Keynote - Sydney
Return Path World Tour Keynote - Sydney
Return Path
 
Return Path World Tour Keynote - Paris
Return Path World Tour Keynote - ParisReturn Path World Tour Keynote - Paris
Return Path World Tour Keynote - Paris
Return Path
 
World Tour Keynote Presentation - London
World Tour Keynote Presentation - LondonWorld Tour Keynote Presentation - London
World Tour Keynote Presentation - London
Return Path
 
Stemming the Fall of Email Deliverability
Stemming the Fall of Email DeliverabilityStemming the Fall of Email Deliverability
Stemming the Fall of Email Deliverability
Return Path
 
Return Path Academy on 7 September 2016
Return Path Academy on 7 September 2016Return Path Academy on 7 September 2016
Return Path Academy on 7 September 2016
Return Path
 
Deliverability Rates are Falling - Learn the Reasons Why and How to Prevent It.
Deliverability Rates are Falling - Learn the Reasons Why and How to Prevent It.Deliverability Rates are Falling - Learn the Reasons Why and How to Prevent It.
Deliverability Rates are Falling - Learn the Reasons Why and How to Prevent It.
Return Path
 
How to keep_your_lists_clean_and_improve_deliverability
How to keep_your_lists_clean_and_improve_deliverabilityHow to keep_your_lists_clean_and_improve_deliverability
How to keep_your_lists_clean_and_improve_deliverability
Return Path
 
The Hidden Metrics of Email Deliverability Webinar
The Hidden Metrics of Email Deliverability WebinarThe Hidden Metrics of Email Deliverability Webinar
The Hidden Metrics of Email Deliverability Webinar
Return Path
 
CASL One Year Later
CASL One Year Later CASL One Year Later
CASL One Year Later
Return Path
 
Email Optimization Suite Product Overview
Email Optimization Suite Product OverviewEmail Optimization Suite Product Overview
Email Optimization Suite Product Overview
Return Path
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - LA
Using Return Path Data to Protect Your Brand: Security Breakout Session - LAUsing Return Path Data to Protect Your Brand: Security Breakout Session - LA
Using Return Path Data to Protect Your Brand: Security Breakout Session - LA
Return Path
 
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - LA
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - LALittle Data, Big Decisions: The Path to Data Enlightenment Keynote - LA
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - LA
Return Path
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - San...
Using Return Path Data to Protect Your Brand: Security Breakout Session - San...Using Return Path Data to Protect Your Brand: Security Breakout Session - San...
Using Return Path Data to Protect Your Brand: Security Breakout Session - San...
Return Path
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - NYC
Using Return Path Data to Protect Your Brand: Security Breakout Session - NYCUsing Return Path Data to Protect Your Brand: Security Breakout Session - NYC
Using Return Path Data to Protect Your Brand: Security Breakout Session - NYC
Return Path
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...
Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...
Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...
Return Path
 
Increase Open Rates by Sending at the Best Time
Increase Open Rates by Sending at the Best TimeIncrease Open Rates by Sending at the Best Time
Increase Open Rates by Sending at the Best Time
Return Path
 
Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo
Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao PauloLittle Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo
Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo
Return Path
 

More from Return Path (20)

Understanding Gmail Deliverability
Understanding Gmail DeliverabilityUnderstanding Gmail Deliverability
Understanding Gmail Deliverability
 
Green Eggs & Spam
Green Eggs & SpamGreen Eggs & Spam
Green Eggs & Spam
 
Return Path World Tour Keynote - Sao Paulo
Return Path World Tour Keynote - Sao PauloReturn Path World Tour Keynote - Sao Paulo
Return Path World Tour Keynote - Sao Paulo
 
Return Path World Tour Keynote - Sydney
Return Path World Tour Keynote - SydneyReturn Path World Tour Keynote - Sydney
Return Path World Tour Keynote - Sydney
 
Return Path World Tour Keynote - Paris
Return Path World Tour Keynote - ParisReturn Path World Tour Keynote - Paris
Return Path World Tour Keynote - Paris
 
World Tour Keynote Presentation - London
World Tour Keynote Presentation - LondonWorld Tour Keynote Presentation - London
World Tour Keynote Presentation - London
 
Stemming the Fall of Email Deliverability
Stemming the Fall of Email DeliverabilityStemming the Fall of Email Deliverability
Stemming the Fall of Email Deliverability
 
Return Path Academy on 7 September 2016
Return Path Academy on 7 September 2016Return Path Academy on 7 September 2016
Return Path Academy on 7 September 2016
 
Deliverability Rates are Falling - Learn the Reasons Why and How to Prevent It.
Deliverability Rates are Falling - Learn the Reasons Why and How to Prevent It.Deliverability Rates are Falling - Learn the Reasons Why and How to Prevent It.
Deliverability Rates are Falling - Learn the Reasons Why and How to Prevent It.
 
How to keep_your_lists_clean_and_improve_deliverability
How to keep_your_lists_clean_and_improve_deliverabilityHow to keep_your_lists_clean_and_improve_deliverability
How to keep_your_lists_clean_and_improve_deliverability
 
The Hidden Metrics of Email Deliverability Webinar
The Hidden Metrics of Email Deliverability WebinarThe Hidden Metrics of Email Deliverability Webinar
The Hidden Metrics of Email Deliverability Webinar
 
CASL One Year Later
CASL One Year Later CASL One Year Later
CASL One Year Later
 
Email Optimization Suite Product Overview
Email Optimization Suite Product OverviewEmail Optimization Suite Product Overview
Email Optimization Suite Product Overview
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - LA
Using Return Path Data to Protect Your Brand: Security Breakout Session - LAUsing Return Path Data to Protect Your Brand: Security Breakout Session - LA
Using Return Path Data to Protect Your Brand: Security Breakout Session - LA
 
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - LA
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - LALittle Data, Big Decisions: The Path to Data Enlightenment Keynote - LA
Little Data, Big Decisions: The Path to Data Enlightenment Keynote - LA
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - San...
Using Return Path Data to Protect Your Brand: Security Breakout Session - San...Using Return Path Data to Protect Your Brand: Security Breakout Session - San...
Using Return Path Data to Protect Your Brand: Security Breakout Session - San...
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - NYC
Using Return Path Data to Protect Your Brand: Security Breakout Session - NYCUsing Return Path Data to Protect Your Brand: Security Breakout Session - NYC
Using Return Path Data to Protect Your Brand: Security Breakout Session - NYC
 
Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...
Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...
Using Return Path Data to Protect Your Brand: Security Breakout Session - Chi...
 
Increase Open Rates by Sending at the Best Time
Increase Open Rates by Sending at the Best TimeIncrease Open Rates by Sending at the Best Time
Increase Open Rates by Sending at the Best Time
 
Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo
Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao PauloLittle Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo
Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo
 

Recently uploaded

transgenders community data in india by govt
transgenders community data in india by govttransgenders community data in india by govt
transgenders community data in india by govt
palanisamyiiiier
 
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
sheetal singh$A17
 
BDSM Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service And ...
BDSM Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service And ...BDSM Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service And ...
BDSM Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service And ...
fatima shekh$A17
 
High Girls Call Nagpur 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Nagpur 000XX00000 Provide Best And Top Girl Service And No1 i...High Girls Call Nagpur 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Nagpur 000XX00000 Provide Best And Top Girl Service And No1 i...
saadkhan1485265
 
ch8_multiplexing cs553 st07 slide share ss
ch8_multiplexing cs553 st07 slide share ssch8_multiplexing cs553 st07 slide share ss
ch8_multiplexing cs553 st07 slide share ss
MinThetLwin1
 
DU degree offer diploma Transcript
DU degree offer diploma TranscriptDU degree offer diploma Transcript
DU degree offer diploma Transcript
uapta
 
Towards an Analysis-Ready, Cloud-Optimised service for FAIR fusion data
Towards an Analysis-Ready, Cloud-Optimised service for FAIR fusion dataTowards an Analysis-Ready, Cloud-Optimised service for FAIR fusion data
Towards an Analysis-Ready, Cloud-Optimised service for FAIR fusion data
Samuel Jackson
 
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
gargnatasha985
 
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdfCMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
IndranilDasgupta19
 
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
kinni singh$A17
 
the unexpected potential of Dijkstra's Algorithm
the unexpected potential of Dijkstra's Algorithmthe unexpected potential of Dijkstra's Algorithm
the unexpected potential of Dijkstra's Algorithm
huseindihon
 
potential development of the A* search algorithm specifically
potential development of the A* search algorithm specificallypotential development of the A* search algorithm specifically
potential development of the A* search algorithm specifically
huseindihon
 
Mumbai Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And ...
Mumbai Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And ...Mumbai Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And ...
Mumbai Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And ...
norina2645
 
Best Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
Best Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...Best Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
Best Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
sharonblush
 
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
NABLAS株式会社
 
OpenMetadata Spotlight - OpenMetadata @ Aspire by Vinol Joy Dsouza
OpenMetadata Spotlight - OpenMetadata @ Aspire by Vinol Joy DsouzaOpenMetadata Spotlight - OpenMetadata @ Aspire by Vinol Joy Dsouza
OpenMetadata Spotlight - OpenMetadata @ Aspire by Vinol Joy Dsouza
OpenMetadata
 
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
ginni singh$A17
 
BDSM Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
BDSM Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDeliveryBDSM Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
BDSM Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
erynsouthern
 
History and Application of LLM Leveraging Big Data
History and Application of LLM Leveraging Big DataHistory and Application of LLM Leveraging Big Data
History and Application of LLM Leveraging Big Data
Jongwook Woo
 
Celebrity Girls Call Andheri 9930245274 Unlimited Short Providing Girls Servi...
Celebrity Girls Call Andheri 9930245274 Unlimited Short Providing Girls Servi...Celebrity Girls Call Andheri 9930245274 Unlimited Short Providing Girls Servi...
Celebrity Girls Call Andheri 9930245274 Unlimited Short Providing Girls Servi...
revolutionary575
 

Recently uploaded (20)

transgenders community data in india by govt
transgenders community data in india by govttransgenders community data in india by govt
transgenders community data in india by govt
 
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
 
BDSM Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service And ...
BDSM Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service And ...BDSM Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service And ...
BDSM Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service And ...
 
High Girls Call Nagpur 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Nagpur 000XX00000 Provide Best And Top Girl Service And No1 i...High Girls Call Nagpur 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Nagpur 000XX00000 Provide Best And Top Girl Service And No1 i...
 
ch8_multiplexing cs553 st07 slide share ss
ch8_multiplexing cs553 st07 slide share ssch8_multiplexing cs553 st07 slide share ss
ch8_multiplexing cs553 st07 slide share ss
 
DU degree offer diploma Transcript
DU degree offer diploma TranscriptDU degree offer diploma Transcript
DU degree offer diploma Transcript
 
Towards an Analysis-Ready, Cloud-Optimised service for FAIR fusion data
Towards an Analysis-Ready, Cloud-Optimised service for FAIR fusion dataTowards an Analysis-Ready, Cloud-Optimised service for FAIR fusion data
Towards an Analysis-Ready, Cloud-Optimised service for FAIR fusion data
 
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
 
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdfCMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
 
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
 
the unexpected potential of Dijkstra's Algorithm
the unexpected potential of Dijkstra's Algorithmthe unexpected potential of Dijkstra's Algorithm
the unexpected potential of Dijkstra's Algorithm
 
potential development of the A* search algorithm specifically
potential development of the A* search algorithm specificallypotential development of the A* search algorithm specifically
potential development of the A* search algorithm specifically
 
Mumbai Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And ...
Mumbai Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And ...Mumbai Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And ...
Mumbai Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And ...
 
Best Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
Best Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...Best Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
Best Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
 
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
 
OpenMetadata Spotlight - OpenMetadata @ Aspire by Vinol Joy Dsouza
OpenMetadata Spotlight - OpenMetadata @ Aspire by Vinol Joy DsouzaOpenMetadata Spotlight - OpenMetadata @ Aspire by Vinol Joy Dsouza
OpenMetadata Spotlight - OpenMetadata @ Aspire by Vinol Joy Dsouza
 
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
 
BDSM Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
BDSM Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDeliveryBDSM Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
BDSM Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
 
History and Application of LLM Leveraging Big Data
History and Application of LLM Leveraging Big DataHistory and Application of LLM Leveraging Big Data
History and Application of LLM Leveraging Big Data
 
Celebrity Girls Call Andheri 9930245274 Unlimited Short Providing Girls Servi...
Celebrity Girls Call Andheri 9930245274 Unlimited Short Providing Girls Servi...Celebrity Girls Call Andheri 9930245274 Unlimited Short Providing Girls Servi...
Celebrity Girls Call Andheri 9930245274 Unlimited Short Providing Girls Servi...
 

Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Session - LA

  • 1. #RPWT Using Return Path Data to Promote Your Brand Marketing/Research Breakout Session Tom Sather Senior Director of Email Research, Return Path
  • 2. #RPWT Email addresses in the world. Facebook users in the world. Twitter users in the world.
  • 3. #RPWT Email 53% of marketers state email produces significant or some ROI. Only 29% of marketers say the same for social. Social
  • 4. #RPWT How Effective is Email Marketing? Source: Sikich, 2013 Consumers who receive marketing emails  spend 83% more when shopping ROI = $44.25 for every dollar spent They order 28% more often Their orders are 44% larger 70% of digital marketers see email as the top medium for ROI And here’s why…
  • 5. #RPWT Email Optimization Drive more ROI from the #1 digital channel Increase email spend by 15-20% by reallocating budget from lower performing channels Delivered 60 million more monthly responses Got nearly 25 billion messages to the inbox
  • 6. #RPWT 2.5 billion+ Mailboxes in the provider cooperative 4 million+ Consumers in the end-user panel 50 billion+ Messages scanned and parsed The Return Path Data Cloud We curate exclusive information and translate it into unexpected insights, empowering clients and partners to make great decisions.
  • 7. #RPWT#RPWT What a Marketer Worries About Before Hitting Send
  • 8. #RPWT Opportunities for Email Marketing •  Reach the Inbox •  Grab Their Attention •  Be Relevant •  Gain a Competitive Advantage •  Earn and Maintain Trust
  • 10. #RPWT#RPWT On average 21% of commercial emails land in spam or get blocked.
  • 11. #RPWT Reach The Right Inbox Optimize email visibility by getting more email delivered. Get on the Best Certified Whitelist Assess Your Inbox Placement Know Your Sender Reputation
  • 12. #RPWT Solution: Data •  Using data, we can analyze many aspects preventing organizations from reaching their customers, grabbing their attention, and being relevant. Open rates Complaint rates Inbox placement rate Personalized delivery
  • 13. #RPWT Deliverability is Like a Roller Coaster •  Low Inbox Placement Rates •  Comcast delivery issues •  Sending behaviors resemble spam signals
  • 14. #RPWT#RPWT “Certification was huge for us. Yahoo and Comcast account for a big part of our file, and our email campaigns reached more people this year because our messages are getting through almost all of the time.” Daryle Powers VP of CRM Cedar Fair
  • 16. #RPWT#RPWT The average consumer receives more than 500 marketing messages in a given month and opens fewer than 1 in 15.
  • 17. #RPWT Capture Attention With the Right Subject Line Know How You’re Being Viewed See What Your Competitors are Doing The Right Message
  • 18. #RPWT Optimizing Subject Lines Subject Line and Body Copy are Important Optimize for the Action, Not Just the Open Test Everything
  • 19. #RPWT What  Are  Words  Worth? 0 0.5 1 1.5 2 2.5 3 3.5 4 Actual If Sending Average If Sending Worst Full Send in Millions Obama: Best vs. Worst
  • 20. #RPWT •  Thanks for getting one of these, Tom •  Did you get one of these yet? •  Don't miss your (free) limited edition sticker •  You'll think these are pretty cool: Emails from Hillary
  • 21. #RPWT 46% 23% 27% 24% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Thanks for Getting One of These, Tom Did you get one of these yet? Don't miss your (free) limited edition sticker You'll think these are pretty cool: Winner: Thanks for Getting one of These, Tom
  • 22. #RPWT#RPWT “Return Path is definitely challenging us to get better every day and the new Subject Line Optimizer is a new innovation which we use regularly.” Jodie Dunkley eCommerce Director Identity Direct
  • 24. #RPWT Relevancy and Personalization are Key Have a secondary email address to get away from spam and marketing emails. Said email was their preferred channel to receive marketing offers from brands. 39% said they wanted to receive fewer emails. 32% said they wanted fewer repetitive emails.
  • 25. #RPWT Solution: Data •  Personalize email frequency and send time of day messages based on customer behavioral data.
  • 26. #RPWT#RPWT An individual is 25% more likely to open an email within the first hour that it lands in their inbox.
  • 27. #RPWT The Right Time Earn more response and revenue by having your email arrive when customers are in their inbox. Optimize the Send Time by Subscriber Pinpoint the Best Day and Time to Connect See Higher Opens, Clicks, and Conversions
  • 28. #RPWT Initiate Send Send Time Optimization Shelly Tanya Ramón …the rest of your list Receives email At 9:00 am Receives email At 3:00 pm Receives email At 12:00 am Subscribers receive email when they are typically online
  • 29. #RPWT Case Study | Major Resort “Send time optimized campaigns perform much better than our control group as well as the default hour.” Open rates were Click-thru rates were higher higher
  • 31. #RPWT Solution: Data •  Know your competitors and how your brand performs against theirs •  Use engagement data from your campaigns to know where to focus and what to prioritize •  Know how subscribers read your email (clients, devices, and inboxes) •  Use performance data to create more effective subject lines and content
  • 32. #RPWT READ RATE FOR WINNER’S CAMPAIGNS IS HIGHER BY 19%* VS 29% WINNER: STARBUCKS * Shared subscribers are 6% of Starbucks’ total list size.
  • 33. #RPWT#RPWT Daryle Powers Vice President CRM Cedar Fair “Using Inbox Insight we found some great ideas that were working for other companies in our space. Our messages started looking more like theirs. Now when we look at the top campaigns, more and more we see other companies’ messages look like ours. It’s the sincerest form of flattery.”
  • 35. #RPWT Source: RSA Fraud Report (October 2014), EMC The Average Uptime For Phishing Attacks Source: APWG Global Phishing Report 2H2014 Email Threat Trends Phishing Is Up 29hours 162% since 2010
  • 37. #RPWT •  “DMARC protects almost two-thirds of the world’s consumer mailboxes and 85% of US customers.” •  DMARC protects your brand from direct domain phishing attacks •  Instructs mailbox providers on how to handle unauthenticated messages Source: Return Path DMARC Intelligence Report, Feb 2015 Solution: Data
  • 38. #RPWT Source: DMARC.org, press release, February 2015 Anti-phishing standard today, inbox placement factor tomorrow DMARC “If your domain doesn’t protect itself with DMARC, you will be increasingly likely to see your messages sent directly to a spam folder or even rejected.” John Rae-Grant Product Manager, Google
  • 39. #RPWT Case Study - Blocket 70% Drop in Support Tickets 99% Drop in Phishing Messages
  • 40. #RPWT Reach the Right Inbox With the Right Message At the Right Time
  • 41. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris