Michael Twomey, Silverpop - 'Building ROI'
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iStrategy Conference Melbourne 2011: Michael Twomey, Silverpop, 'From Social Media to Email | Building your company's ROI' - Interactive Workshop (Day One)
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- Leveraging additional triggers like abandoning calculators or wishlists expands remarketing opportunities.
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3. Get creative - Keep design simple yet pleasant. Focus on effective branding and content. Consider mobile.
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Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
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Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
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Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
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1 The Key to Email Onboarding The Welcome Email The Quick Win Email The Milestone Email 2 Examples You Can Replicate 3 Implementation Table of Contents
Intro to Successful Onboarding 1
What is onboarding?
“Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.”
— Lincoln Murphy, Sixteen Ventures
The Welcome Email
The Purpose of the Welcome Email • Build of the momentum of the signup • Move users to the next step, not the final goal • Set the tone for their experience Example goals • “Complete your profile…”
Why This Email Rocks • Simple, clear and bold • Connecting a new platform to SumAll means they can start collecting data and therefore create value for users • Contrasting button, friction-free copy
Why This Emails Rocks • The email is a simple catalyst to get new people logged in • Basecamp is confident that the product will sell itself
The Purpose of the “Quick Win” Email • Get new users engaged with your product • Introduce them to features you know people love
Why This Email Rocks • Very useful feature (remember, onboarding is largely a product issue, email is just a catalyst) • Piques interest with education, which tees up the CTA • Includes an example and a deep link to create your own
Why This Email Rocks • Knowledge is power – the more users understand your product, the more value they’ll get from it
The Purpose of the Milestone Email • Reward people for good behavior • Reinforce the value your product is delivering • Build on the momentum by moving them to the next step Tips for great Milestone emails
Why This Email Rocks • Rewards engagement – makes the user feel good about it • Moves users to the next step by explaining advanced features
Why This Email Rocks • Gamification is a way turn behavior into habit • The imagery makes it clear there are move achievements to be unlocked (“I want the 20 designs trophy!”)
How to get started with triggered onboarding emails • Ask customers to go on a second date, not get married. • Define success and map out the steps to get users engaged, committed and 100% onboard
Places to learn more about onboarding • Nir Eyal (nirandfar.com): Behavior engineering, habit-forming products
The “Hail Mary” Email 4
The Purpose of the “Hail Mary” Email • Get as many trial customers to convert as possible • It helps improve the ROI of your top-line spend
Why This Email Rocks • This email actually worked and is how Vero became a Help Scout customer. • It was sent 5-6 months after my initial trial expired.
Why This Email Rocks • There are clear reasons to come back: Sprout highlight new features and/or feature I may not have seen.
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Key Concepts for Implementing a Data-Driven Email Program
Key Concepts for Implementing a Data-Driven Email Program
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Leveraging behavioural data for success silverpop ibm festival of marketing
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#INBOUND13 - Harnessing the Power of Segmentation for Marketing Results
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How to Send Data-Driven Lifecycle Emails That Convert Every Time
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How To Ride The GDPR Wave And Send Better Emails In The Process - Stafford Su...
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How to Drive Better Business Insights with Strong Data Governance
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Are you using your data to improve the customer experience and make better business decisions?
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AUBG Lecture - Data & Analytics - Importance of data.pptx
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How to Measure ROI from CX Improvements on Episerver
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A must watch for CEM enthusiast or any business professionals interesting in reducing churn.
Find video at: http://www.youtube.com/watch?v=BFPDmM4Ct1E
Or read it in our corporate blog: http://tce.io/tutecast
Video itinerary:
0:00:07 What is Customer Experience Management (CEM)?
0:02:04 Why do CEO’s care?
0:04:15 Why CEM vendor should be excited?
0:07:15 What does CEM Program looks like?
0:07:45 Design of a CEM Program: CEM Program Components
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0:17:17 Design of a CEM Program: Integrating your business data (mapping organization silos with survey type)
0:20:58 Design of a CEM Program: Three ways to grow business… why just NPS is not enough?
0:25:40 TCELab product plug but some cross winds of CEM gold information
0:33:10 TCELab CLAAP Platform but some cross winds of CEM gold information
0:39:00 TCELab product execution process, time-lengths & other relevant information around it (information relevant to affiliate networks)
0:43:30 TCELab product lists (information relevant to affiliate networks)
0:52:40 TCELab case study: Kashoo + lot of good information for SAAS companies CEM program
For More, please visit http://www.tcelab.com
Total Customer Experience Management Overview #TCE #CEM -- The Why, What and How
This is a CEM tutorial & TCELab introduction presentation we put together for our TCELab Sales Affiliates and Partners -- explains an overview of Total Customer Experience Management, Why your customer's CEO's will love it, your opportunity, and how TCELab's products and services fit into the CEM / Big Data / Customer Loyalty Space.
A must watch for CEM enthusiast or any business professionals interesting in reducing churn.
Find video at: http://www.youtube.com/watch?v=BFPDmM4Ct1E
Or read it in our corporate blog: http://tce.io/tutecast
Video itinerary:
0:00:07 What is Customer Experience Management (CEM)?
0:02:04 Why do CEO’s care?
0:04:15 Why CEM vendor should be excited?
0:07:15 What does CEM Program looks like?
0:07:45 Design of a CEM Program: CEM Program Components
0:11:20 Design of a CEM Program: Disparate Sources of Business Data
0:14:23 Design of a CEM Program: Data Linkage (connecting data to answer different question)
0:17:17 Design of a CEM Program: Integrating your business data (mapping organization silos with survey type)
0:20:58 Design of a CEM Program: Three ways to grow business… why just NPS is not enough?
0:25:40 TCELab product plug but some cross winds of CEM gold information
0:33:10 TCELab CLAAP Platform but some cross winds of CEM gold information
0:39:00 TCELab product execution process, time-lengths & other relevant information around it (information relevant to affiliate networks)
0:43:30 TCELab product lists (information relevant to affiliate networks)
0:52:40 TCELab case study: Kashoo + lot of good information for SAAS companies CEM program
For More, please visit http://www.tcelab.com
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How to Drive Better Business Insights with Strong Data Governance
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Total Customer Experience Management Overview #TCE #CEM -- The Why, What and How
Total Customer Experience Management Overview #TCE #CEM -- The Why, What and How
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#MITXData 2014 - Integration of Online & Offline Data
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Michael Twomey, Silverpop - 'Building ROI'
- 12. Consolidatedata sources and capture points with CRM integration, web analytics, transactional or other sources
- 13. Review & optimisetouch points and include progressiveprofiling where appropriate
- 14. Develop content worthy of value exchange
- 23. Leverage your new insights byoptimisingcontent using improved segmentation, dynamic content, real time content or content scraping
- 24. Avoid over-personalisationand decorative content
- 27. Automate key building block programs and assign a dashboard ROI
- 32. + 23 % + 58%
- 33. Data is the source of fuel #silverpop Spend your time on shifting behaviour – automateeverything else #istrategy # silverpop
- 36. Australian marketers are at the beginning of the data evolution #istrategy #silverpop Data is the source of fuel #silverpop Focus on the data your using, the purpose of your communications & what behaviour you want to change #istrategy #silverpop Spend your time shifting behaviour – automateeverything else #istrategy#silverpop
- 37. ?
Editor's Notes
- The operator wondered which content would maximize the effectiveness of the campaign. They decided to create different images and test them with 8Seconds Optimizer. In this way, the recipients will point out what works best.
- The operator wondered which content would maximize the effectiveness of the campaign. They decided to create different images and test them with 8Seconds Optimizer. In this way, the recipients will point out what works best.
- The operator wondered which content would maximize the effectiveness of the campaign. They decided to create different images and test them with 8Seconds Optimizer. In this way, the recipients will point out what works best.
- The operator wondered which content would maximize the effectiveness of the campaign. They decided to create different images and test them with 8Seconds Optimizer. In this way, the recipients will point out what works best.