Data is the key to emerging from the digital “Dark Ages” and cutting through the clutter to create trusted relationships with customers. But data alone isn’t enough. You need the right data and the right insights to promote and protect your brand. In this deck, we’ll show you how to achieve true Data Enlightenment.

2. Thesis Statement
• Data is the key to connecting with customers,
building trusted relationships, and standing out in an
increasingly competitive marketplace.
• Return Path is poised to bring brands out of the
“Dark Ages” and into the age of “Data Enlightenment.”

3. The Importance of Data
• During the Dark Ages, people relied on authority figures or personal
experience to drive decision making, not inquiry or research.
• In the Age of Enlightenment, the way people thought and perceived
the world shifted, bringing about true science and the scientific
method.
• Today, thanks to Big Data, more information is available than ever
before but business struggle to make sense of it or use it to make
smart decisions.
• The time has come for Data Enlightenment.

4. The Dark Ages
Many companies today are in the "Dark Ages" when it
comes to data, and they often don’t recognize the
gaps in their data until something goes wrong—like a
failed email campaign or a phishing attack.

5. Awareness Clarity
The Path to Data Enlightenment
Connection

6. The first step toward Data
Enlightenment is Awareness—
using data to understand
what’s really happening within
your email program and
identifying previously unknown
issues and challenges.
Awareness

7. Clarity
The next step toward Data
Enlightenment is Clarity—
leveraging data to analyze not
only what is happening with
your email program, but also
why—and how to fix it.

8. Connection
The final step before reaching
Data Enlightenment is
Connection—deriving unique
insights from data, and using
these insights to create deeper
connections with customers
and prospects.

9. Reaching Data Enlightenment with Return Path
“Enlightened Marketing”
Awareness by providing an accurate
view into what happens to marketing
messages after you hit send.
Clarity through deep analysis and
insights into email performance and
relevancy.
Connection using data to optimize
email campaigns and deliver an
exceptional customer experience.
“Enlightened Security”
Awareness by providing
unparalleled visibility into your
email ecosystem and its
vulnerabilities.
Clarity through the most extensive
source of email threat intelligence
data in the world.
Connection through faster
response to increasingly complex
email fraud attacks to maintain your
customer’s trust.
“Enlightened Strategy”
Awareness by providing a granular
understanding of how, when, and
what millions of consumers purchase.
Clarity through data-driven analysis
of market trends for intelligent
decision-making.
Connection through improved
predictive power to engage with your
customers like never before.

10. Return Path is poised to bring brands
out of the “dark ages” and into the
age of “data enlightenment.”
Read more at returnpath.com/dataenlightenment

11. World Tour 2015
• Sydney – Oct. 8
• London – Oct. 13
• Sao Paulo – Oct. 15
• Chicago – Oct. 26
• NYC – Oct. 28
• San Francisco – Nov. 3
• Los Angeles – Nov. 5
• Paris – Nov. 5
See the Path to Data
Enlightenment come to life in
our world tour.
returnpath.com/worldtour

13. Thank You