The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
How to keep_your_lists_clean_and_improve_deliverabilityReturn Path
How to Keep Your Lists Clean and Improve Deliverability
Ideally, your email list would be populated exclusively with the email addresses of people who are actively engaged with your brand and want to receive your emails. However, this is impossible to achieve if your list is comprised of invalid, unverified email addresses. Mistakes happen, people mistype email addresses. But this can lead to increased bounces, which can have a tremendous impact on your deliverability.
Mailbox providers monitor the addresses to which you are sending and will filter or ultimately block your mail if you send to invalid addresses and experience high bounce rates. So what can you do to ensure you maintain a high quality list and inbox placement?
In this webinar, you will learn:
• The importance of maintaining a clean and validated subscriber list
• How to monitor your unknown user rates to gauge your list quality
• Why cleaning your list at point of capture can have a big impact on deliverability
• How Real-Time Email Validation can help ensure you send only to verified subscribers and beat the bounce for good
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
How to keep_your_lists_clean_and_improve_deliverabilityReturn Path
How to Keep Your Lists Clean and Improve Deliverability
Ideally, your email list would be populated exclusively with the email addresses of people who are actively engaged with your brand and want to receive your emails. However, this is impossible to achieve if your list is comprised of invalid, unverified email addresses. Mistakes happen, people mistype email addresses. But this can lead to increased bounces, which can have a tremendous impact on your deliverability.
Mailbox providers monitor the addresses to which you are sending and will filter or ultimately block your mail if you send to invalid addresses and experience high bounce rates. So what can you do to ensure you maintain a high quality list and inbox placement?
In this webinar, you will learn:
• The importance of maintaining a clean and validated subscriber list
• How to monitor your unknown user rates to gauge your list quality
• Why cleaning your list at point of capture can have a big impact on deliverability
• How Real-Time Email Validation can help ensure you send only to verified subscribers and beat the bounce for good
Discover the most common email marketing pitfalls that cause ecommerce nightmares. Learn simple exercises to uncover and prevent the same mistakes. Optimize your current email strategy by avoiding destructive segmentation, poor acquisition and tracking. Learn to advance your current plan of action.
Perfect Your Email Marketing shows you how to use advanced tactics in your email marketing strategy including segmentation, automation, triggers and transactional emails, dynamic segments and dynamic content, split testing, lead nurturing, demographic and behavioral strategies and scheduled email and recurring email campaigns.
Overview of why welcome emails are important; key elements of welcome emails; samples of good and bad welcome emails; best practices; and samples of welcome series
Aloha Welcome Email & Unsubscribe Best PracticesSilverpop
The "aloha" stages of email marketing (both hello and goodbye) all too often receive little attention and priority on the email marketer's task list. That's a big "hewa" (mistake), because the welcome email, whether a single message or a series of strategic messages, might be the most important email your company will ever send.
Why? The welcome email is typically your subscriber's first email experience with your brand and sets the tone for the relationship. When done well, you will achieve higher levels of engagement out of the gate and minimize early disengagement and churn.
However, whether it happens early or far into the email relationship, some subscribers will still want to opt out. It is critical that you not only make it easy for them to unsubscribe but also provide logical alternatives to saying goodbye. This could help you capture 25 percent or more of those looking to leave.
This Webinar, designed for beginner to intermediate consumer (B2C) marketers, explains why the email "aloha" process is so important, outlines key best practices and shows numerous good and not-so-good examples of welcome emails and unsubscribe pages.
Busting out of the junk folder: Dale LangleyAdestra
Text, images, spam words, laws, permission, spam traps, segmentation, cadence, IP addresses, spoofing, whitelists, blacklists, firewalls, opens, reads, complaints…the list goes on! Join us for a simplified guide to deliverability and tackling one of the most common problems, getting your email into the inbox.
Discover the most common email marketing pitfalls that cause ecommerce nightmares. Learn simple exercises to uncover and prevent the same mistakes. Optimize your current email strategy by avoiding destructive segmentation, poor acquisition and tracking. Learn to advance your current plan of action.
Perfect Your Email Marketing shows you how to use advanced tactics in your email marketing strategy including segmentation, automation, triggers and transactional emails, dynamic segments and dynamic content, split testing, lead nurturing, demographic and behavioral strategies and scheduled email and recurring email campaigns.
Overview of why welcome emails are important; key elements of welcome emails; samples of good and bad welcome emails; best practices; and samples of welcome series
Aloha Welcome Email & Unsubscribe Best PracticesSilverpop
The "aloha" stages of email marketing (both hello and goodbye) all too often receive little attention and priority on the email marketer's task list. That's a big "hewa" (mistake), because the welcome email, whether a single message or a series of strategic messages, might be the most important email your company will ever send.
Why? The welcome email is typically your subscriber's first email experience with your brand and sets the tone for the relationship. When done well, you will achieve higher levels of engagement out of the gate and minimize early disengagement and churn.
However, whether it happens early or far into the email relationship, some subscribers will still want to opt out. It is critical that you not only make it easy for them to unsubscribe but also provide logical alternatives to saying goodbye. This could help you capture 25 percent or more of those looking to leave.
This Webinar, designed for beginner to intermediate consumer (B2C) marketers, explains why the email "aloha" process is so important, outlines key best practices and shows numerous good and not-so-good examples of welcome emails and unsubscribe pages.
Busting out of the junk folder: Dale LangleyAdestra
Text, images, spam words, laws, permission, spam traps, segmentation, cadence, IP addresses, spoofing, whitelists, blacklists, firewalls, opens, reads, complaints…the list goes on! Join us for a simplified guide to deliverability and tackling one of the most common problems, getting your email into the inbox.
How to remove net.portalsepeti.com pop upcoseanonans
Are you annoyed by a terrible trouble that your start page of Mozilla Firefox or Google Chrome has been replaced by Net.portalsepeti.com? What should you do when you are encountering such situation and can not get rid of the unexpected pop up ads and random redirection when you are searching information on the internet?
"The staff was so great when I was renting here, but I haven't heard from them since! And now they want me to renew my lease?" This webinar will provide insights and strategies you can implement today to increase resident retention, boost net operating income, and minimize dissatisfaction in surprisingly easy ways!
This was a free webinar originally recorded on July 21st at 2pm ET (11am PT), where you will learn:
* How to tweak your leasing presentation to demonstrate value for each individual prospect
* What one maintenance turnover practice to implement to achieve the perfect move-in experience
* Who really sets the stage for successful service request resolution
* When to check in with your residents to dramatically increase renewal likelihood
-----------------------------------------------------------------------------------
Since the mid 1980s Doug Miller, President of SatisFacts Research, has been involved with the marketing, research and training functions for over one million units nationwide. Doug is the multifamily industry's leading authority on resident satisfaction research and retention - surveying hundreds of thousands of residents nationally to determine what is impacting satisfaction and the likelihood to renew...and how to use this information to reduce controllable turnover.
Jen Piccotti, VP - Consulting Services Group, has over a decade of resident loyalty and process efficiency experience. A noted author and keynote speaker in the multifamily industry, she has served as chair of the Service Quality Division for the American Society for Quality (ASQ), and has been MC for their Annual Service Quality Conference for several years running.
This webinar would not be possible without the support of our amazing sponsors, Property Solutions and CallSource!
The Good, the Bad and the Ugly of Networking for Microservices by Mathew Lodg...Docker, Inc.
Ugly connectivity challenges in your development and production environments.
The good: Advances in container networking in the past year, including the emergence of “Micro SDNs” as the way to simplify Docker deployments
The bad: Understanding live network behavior and troubleshooting
The ugly: Multicast, security, robustness and resiliency at scale
In this talk you will learn how to weave Dockerized microservices together without tying yourself in knots or putting your head in a noose. You’ll learn how to effectively use micro SDNs, service discovery and request routing. You'll also see how to solve the bad and the ugly connectivity challenges in your development and production environments.
How Cybercriminals Cheat Email AuthenticationReturn Path
Email fraud is rife and costs companies like yours millions.
Implementing the authentication standard DMARC (Domain-based Authentication Reporting and Conformance) to block bad email before it reaches consumer inboxes is a great first step. But DMARC alone isn’t enough, protecting your brand from only 30% of email-borne attacks.
We tapped into the Return Path Data Cloud and analyzed more than 760,000 email threats associated with 40 top global brands over the course of 2 months to understand how fraudsters circumvent email authentication mechanisms like DMARC.
7 top tips to protect your business from BEC [infographic] By StellariseElena Tatarenkova
Spear phishing attacks, including business email compromise and brand impersonation, are on the rise - these are particularly dangerous because they are designed to get around traditional email security like spam filters.
We have outlined 7 important actions you can take to protect yourself and your company from business email compromise.
The ability to easily identify a legit email message is changing the industry for the better.
Since 2012, dmarcian has been helping organizations of every size across the globe to deploy DMARC.
Security should be a top priority for any business. Especially these days, with news of another hack or data breach being reported in the news every week. Data breaches can be detrimental to any business, no matter the size. A common type of data breach is due to phishing. Phishing is when a hacker tries to steal personal information through deceptive emails and Stratosphere Networks wants to better help protect victims from it. In this infographic, you'll find the definition of phishing, signs of an attack and tips to avoid them. Check out "Gone Phishing" and contact us today for more information.
need help with a term paper 8 pages Write a term paper that discusse.pdfanjandavid
need help with a term paper 8 pages Write a term paper that discusses the risks of pharming and
phishing with respect to identity theft, including spam emails claiming to come from well-known
companies and financial institutions. Including in your paper a discussion of some of the current
techniques being deployed to reduce pharming and phishing, including how effective they are\".
Solution
Pharming:
Pharming (pronounced ‘farming’) is a form of online fraud which is similar to phishing as these
guyz rely upon the same bogus websites and theft of confidential information. However, where
phishing will forward the user to the website through ‘bait’ in the form of a phony email or link,
pharming re-directs victims to the bogus site even if the victim has typed the correct web
address. This is often applied to the websites of well known banks or e-commerce sites, which
considerably dreadful.
Phissing:
Phishing is a form of fraud in which the criminals will try to learn information such as login
credentials or account information by masquerading as a reputable entity or person in email, IM
or other communication channels.Phishing email messages, websites, and phone calls are
designed to steal money. Online frauds can do this by installing malicious software on your
computer. It is a type of an email that falsely claims to be a legitimate enterprise in an attempt to
scam the user into surrendering private information.
Difference between Phissing and Pharming:
Both Phissing and Pharming are entirely two different concepts that are applied to steal the
customer information online.
While pharming is still considered a subset of phishing, it refers to a specific type of phishing
using DNS hijacking or poisoning to forward the user\'s browser to fraudulent sites or servers.
Pharming was keep on increasing from 2005 but has decreased slightly this year due to increased
diligence of domain controls, and is therefore employed less than the phishing exploits
mentioned above.
Special Notes:
From February 2005 to August 2005, worldwide there was a large number of pharming attacks,
due to common misconfigurations of DNS servers that made them accept the poison. While we
still see a trickle of pharming attacks today, most DNS servers have improved their poisoning
defenses, thereby lowering the incident of attacks. Don\'tget fooled, though, they are still out
there and we have to be diligent. If you run a Windows-based DNS server, make sure you have
enabled the \"Secure Cache Against Pollution\" option in the configuration GUI (the default for
recent versions of Windows DNS server). Also, never use Windows DNS servers configured to
forward requests through BIND 4 or 8. Windows DNS servers acting as forwarders should
always go through BIND 9, which can cleanse potentially poisoned records.
Risk of Phissing:
We can come to some general conclusions on the business risks of phishing attacks based on this
year\'s rash of privacy breaches. Phishing attacks ended in per.
At Neualies, we have mastered the art of technology and we make technology work for you. We are a technically empowered IT solutions company. We have our expertise in industry-specific software and hardware solutions. Our work speaks for us, we have a proven reputation for delivering high-quality solutions to a broad spectrum of industry. We believe that every organization has a unique DNA and as we continue to advance our unified corporate vision of Social Innovation, we help amplify this uniqueness by bringing business-aligned IT services and solutions through customized and flexible engagement and operating models. https://godmarc.com https://neuailes.io
What threatens us in cyberspace?
Phishing: typology of threats
Phishing protection
What is anti-phishing protection?
Website protection
Company and online fraud protection
Conclusion
Learn more about cyber attacks and find out how to secure yourself - https://hacken.live/2BwYyOo
https://godmarc.io
Actively Block Phishing
Boost Email Deliverability
Get Visibility
DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication, policy, and reporting protocol. It builds on the widely deployed SPF and DKIM protocols, adding
linkage to the author (“From:”) domain name, published policies for recipient handling of authentication failures, and reporting from receivers to senders, to improve and monitor protection of the domain from fraudulent email.
At a high level, DMARC is designed to satisfy the following requirements:
Minimize false positives.
Provide robust authentication reporting.
Assert sender policy at receivers.
Reduce successful phishing delivery.
Work at Internet scale.
Minimize complexity.
It is important to note that DMARC builds upon both the DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) specifications that are currently being developed within the IETF. DMARC is designed to replace
ADSP by adding support for:
Wildcarding or subdomain policies,
Non-existent subdomains,
Slow rollout (e.g. percent experiments)
SPF
Quarantining mail
DMARC is an abbreviation for domain-based message authentication, reporting, and conformance. This is a protocol that further uses a combination of two frameworks namely, sender policy framework (SPF) and DomainKeys identified mail (DKIM) to authenticate the legitimacy of a website. When the SPF and DKIM fail in proving the authenticity of an e-mail, only then the DMARC protocol works towards protecting the user.
TIKAJ’s Anti-phishing service will help secure your intangible treasure.
Balancing Cloud-Based Email Benefits With SecuritySymantec
As organizations try to take advantage of the business benefits and cost savings afforded by cloud offerings, email software as a service (SaaS) stands as one of the easiest first paths toward cloud adoption. Generally simple to set up and maintain, cloud email often is the first win for organizations that may not yet have the wherewithal for more complex cloud deployments.
Unsurprisingly, statistics show that 58% of businesses today have already migrated to cloud email.1 And the enterprise is also quickly catching up. Gartner estimates that between 2014 and 2017, the percent of email seats based on a cloud or SaaS model will triple.2 Many reputable cloud email providers do offer some fundamental security controls bundled into their services. Nevertheless, organizations struggle to find the right balance of ease of use for their employees and cloud cost savings. After all, they must still maintain the same level of security their organization came to expect when email was hosted on internal infrastructure in their on-premises environments.
weDMARC: Reinventing Email Security for the Modern EraweDMARC
In an era where cyber threats loom large, weDMARC stands as your beacon of hope in the realm of email security. With our pioneering expertise in DMARC implementation and management, we are dedicated to fortifying your organization against the ever-evolving landscape of cyber threats.
At weDMARC, we understand the critical importance of safeguarding your brand reputation and protecting your sensitive information. That's why we offer a comprehensive suite of services designed to empower organizations of all sizes to take control of their email security.
Our journey begins with DMARC implementation, where our seasoned professionals guide you through the intricacies of setting up and configuring DMARC records for your domains. From there, our vigilant monitoring and reporting systems provide real-time insights into your email traffic, identifying and thwarting unauthorized senders attempting to compromise your domain integrity.
But our commitment to your security doesn't stop there. With weDMARC, you gain access to a dedicated team of experts who are here to offer personalized guidance and support at every step of your DMARC journey. Whether you're just getting started or need ongoing assistance, we're here to ensure your email security strategy remains robust and effective.
But perhaps most importantly, partnering with weDMARC means safeguarding your brand reputation and preserving the trust of your customers. By fortifying your email security defenses, you can rest assured that your communications are authenticated, verified, and protected from phishing attacks and email fraud.
So why wait? Join forces with weDMARC today and embark on a journey to enhanced email security, fortified brand reputation, and unparalleled peace of mind. Together, we'll navigate the complexities of the digital landscape with confidence and ease, ensuring your organization remains one step ahead of cyber threats now and in the future.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Using Return Path Data to Protect Your Brand: Security Breakout Session - LA
1. Using Return Path Data to Protect Your Brand
Security Breakout Session
Brian Westnedge, Sr. Director of Client Services
2. Agenda
• Email fraud trends and impact
• The power of data: email threat intelligence
• The Return Path Data Cloud
• Tactics used by cybercriminals today
• Unite against email fraud: tips for defending your customers, brand, and
bottom line
• Questions
5. …But Its Impact Is Being Eroded
5 out of 6 big
companies
are targeted with
phishing attacks
Phishing costs brands
worldwide $4.5 billion
each year
RSA identifies
a phishing attack
every minute
Email fraud has
up to a 45%
conversion rate
Source: http://www.emc.com/emc-plus/rsa-thought-leadership/online-fraud/index.htm
$4.5 B 1 MIN 5/6 45%
6. Phishing Leads To – Revenue Losses
• Reduced trust in brand:
• Subscribers don’t know what to trust
• Reduced effectiveness of email
• ISPs don’t know what to trust
Customers are 42% less likely to
interact with a brand after being
phished or spoofed.
8. “If you boil the jobs down of IT security
professionals, they are ultimately tasked with
protecting the brand… If you have a breach,
research suggests that 60% of your customers will
think about moving and 30% actually do.”
Bryan Littlefair
Global Chief Information Security Officer
Aviva
11. Anatomy Of A
Phishing Email
to: You <you@yourdomain.com>
from: Phishing Company <phishingcompany@spoof.com>
subject: Unauthorized login attempt
Dear Customer,
We have recieved noticed that you have recently
attempted to login to your account from an unauthorized
device.
As a saftey measure, please visit the link below to
update your login details now:
http://www.phishingemail.com/updatedetails.asp
Once you have updated your details your account will be
secure from further unauthorized login attempts.
Thanks,
The Phishing Team
1 attachment
Making an email
look legitimate by
spoofing the
company name in
the “Display Name”
field.
Tricking email
servers into
delivering the email
to the inbox by
spoofing the
“envelope from”
address hidden in
the technical header
of the email.
Including logos,
company terms,
and urgent
language in the body
of the email.
Making an email
appear to come from
a brand by using a
legitimate company
domain, or a domain
that looks like it in
the “from” field.
Creating convincing
subject lines to drive
recipients to open
the message.
Including links to
malicious websites
that prompt users to
give up
credentials
Including
attachments
containing malicious
content.
14. Knowledge Is Your Best Defense
• We know there is no silver bullet.
• But defense starts with understanding.
• Data is the key to that understanding.
15. Breadth, Depth, and Speed
Contactually Molto ParibusGetAirHelp
Message Finder UnsubscriberOrganizer
16. EMAIL THREAT
DATA
· Consumer inbox data
· Email delivery data
· Authentication results
· Message level data
· SPAM trap & complaints data
EMAIL THREAT
INTELLIGENCE
· Domain-spoofing alerts
· Brand-spoofing intelligence
· Suspicious activity map
· Fraudcaster URL feed
· Sender Score: IP reputation
17. Email Fraud: Primary Attack Vectors
Domain Spoofing
(from domains owned by the brand)
Brand Spoofing
(from domains outside the brand’s control)
phish@company.com company@phish.com
18. 30% of Attacks Spoof Domains You Own
30% Domain
Spoofing
• Active Emailing Domains
• Non-Sending Domains
• Defensively-Registered
Domains
70% Brand
Spoofing
• Cousin Domains
• Display Name Spoofing
• Subject Line Spoofing
• Email Account Spoofing
Source: Return Path / APWG White Paper, 2014
21. DMARC (Domain-based Message Authentication Reporting &
Conformance):
• Technical specification created to help reduce the potential for email-
based abuse (www.dmarc.org)
• Prevents domain-based spoofing by blocking fraudulent activity
appearing to come from domains under your control
• Provides threat reporting mechanism (aggregate and forensic data)
#1: Authenticate Your Email
22. “Simply put, the DMARC standard works.
In a blended approach to fight email fraud, DMARC
represents the cornerstone of technical controls
that commercial senders can implement today to
rebuild trust and retake the email channel for
legitimate brands and consumers.”
Edward Tucker
Head of Cyber Security
Her Majesty’s Revenue & Customs
23. • Addressing the 70% of email attacks that spoof your brand using
domains your company does not own requires email threat
intelligence.
• Get visibility into all types of email threats targeting you today.
#2: Leverage Email Threat Intelligence
24. • The reality is, some attacks are always going to get through.
• The more prepared your customers are, the better.
• Create an educational website
• Include anti-fraud language within your legitimate email
• In the event of an attack, warn your customers immediately
#3: Educate Your Customers
25. • Engage with Brand Protection teams to make the business case.
• Create a sense of urgency.
• Communicate the risks that result from not taking action:
• Email fraud destroys brand reputation and erodes customer loyalty
• Email fraud thwarts email marketing effectiveness
• Email fraud negatively impacts revenue
#4: Raise Awareness with Top Executives