These slides are from Stafford Sumner's talk at Digital Gaggle on Wednesday 7th November in Bristol. Stafford, CEO of Jarrang, taught the attendees about all things email marketing!
What Your CMO Should Know About Email But Doesn't - CordialMediaPost
Everyone loves talking about the CMO role in making decisions around email marketing, yet the reality is most struggle to understand the nuances that are involved. How much should they really know or understand? Cordial will present key themes that can help you in educating your C-Level influencers and helping them be a key part of the decision as this world of email marketing morphs.
Aardvark case study from #sllconf by Max Ventilla and Damon HorowitzEric Ries
This document summarizes the development of Aardvark, a social search engine that allows users to pose subjective questions to their online social networks. It describes how Aardvark was conceived to address the limitations of search engines for subjective queries and the desire for personalized responses. The founders took an iterative approach, first prototyping ideas before settling on Aardvark. They then spent a year implementing the initial version, refining it for another year based on testing and feedback, and raising funding along the way. The goal was to continuously improve and experiment with processes as much as the product.
McLean Donnelly - Design & Business: A New Model of Product Strategy Julia Grosman
This document discusses McLean Donnelly's experience getting an MBA while working as a designer. It highlights how business skills like finance, statistics, and strategy can help designers become stronger leaders. It provides examples of how Donnelly applied these new skills to analyze the business impact of design decisions and create persuasive cases for projects. The document also stresses the importance of cross-functional collaboration and adopting principles like Kaizen's 14 points to strengthen design processes and break down barriers between teams.
1) Aardvark handles the difficult 50% of search queries that are more subjective in nature and difficult for search engines to answer, such as questions about personal recommendations.
2) Aardvark connects people to their extended social networks to get personalized recommendations and advice through intermediated conversations, maintaining users' privacy.
3) Most Aardvark queries relate to purchases or services, and referrals from social connections on Aardvark can create "premium leads" for companies with a 10%+ conversion rate. Aardvark aims to monetize these commercial queries and relationships.
Going beyond traditional email marketingCharityComms
The document discusses how email marketing is evolving beyond traditional blasts by becoming more personalized, targeted, and integrated with social media and mobile to engage customers at the right time. It provides examples of how charities have improved email marketing results through segmentation, relevant content, and leveraging employee emails. The British Red Cross case study demonstrates how testing and optimizing email campaigns can significantly increase donations and traffic.
What Your CMO Should Know About Email But Doesn't - CordialMediaPost
Everyone loves talking about the CMO role in making decisions around email marketing, yet the reality is most struggle to understand the nuances that are involved. How much should they really know or understand? Cordial will present key themes that can help you in educating your C-Level influencers and helping them be a key part of the decision as this world of email marketing morphs.
Aardvark case study from #sllconf by Max Ventilla and Damon HorowitzEric Ries
This document summarizes the development of Aardvark, a social search engine that allows users to pose subjective questions to their online social networks. It describes how Aardvark was conceived to address the limitations of search engines for subjective queries and the desire for personalized responses. The founders took an iterative approach, first prototyping ideas before settling on Aardvark. They then spent a year implementing the initial version, refining it for another year based on testing and feedback, and raising funding along the way. The goal was to continuously improve and experiment with processes as much as the product.
McLean Donnelly - Design & Business: A New Model of Product Strategy Julia Grosman
This document discusses McLean Donnelly's experience getting an MBA while working as a designer. It highlights how business skills like finance, statistics, and strategy can help designers become stronger leaders. It provides examples of how Donnelly applied these new skills to analyze the business impact of design decisions and create persuasive cases for projects. The document also stresses the importance of cross-functional collaboration and adopting principles like Kaizen's 14 points to strengthen design processes and break down barriers between teams.
1) Aardvark handles the difficult 50% of search queries that are more subjective in nature and difficult for search engines to answer, such as questions about personal recommendations.
2) Aardvark connects people to their extended social networks to get personalized recommendations and advice through intermediated conversations, maintaining users' privacy.
3) Most Aardvark queries relate to purchases or services, and referrals from social connections on Aardvark can create "premium leads" for companies with a 10%+ conversion rate. Aardvark aims to monetize these commercial queries and relationships.
Going beyond traditional email marketingCharityComms
The document discusses how email marketing is evolving beyond traditional blasts by becoming more personalized, targeted, and integrated with social media and mobile to engage customers at the right time. It provides examples of how charities have improved email marketing results through segmentation, relevant content, and leveraging employee emails. The British Red Cross case study demonstrates how testing and optimizing email campaigns can significantly increase donations and traffic.
Email Optimization Suite Product OverviewReturn Path
The Email Optimization Suite from Return Path helps companies improve email delivery, messaging, and timing to increase customer engagement. It includes tools to optimize inbox placement, subject lines, previews, and send times. Return Path has over 2,500 customers across industries and processes millions of emails daily using its global data infrastructure and partnerships.
Kristoffer Ewald - Modern Measurement StrategiesCXL
This document provides an overview of Kristoffer's background and expertise in data science, analytics, and machine learning. It discusses some of the challenges with current measurement approaches, including siloed data and outdated metrics. The document proposes moving towards a unified customer vision using machine learning across channels to better understand consumers. It demonstrates this approach through a live demo and discusses opportunities like improved segmentation, targeting, and predicting future customer value. The goal is to build stronger consumer knowledge that can be applied in real-time across all customer touchpoints.
The document outlines 5 keys to effective email marketing:
1. Have a game plan - Define your audience, message, goals, frequency and schedule.
2. Build your list - Get subscriber permission and make signups easy. Maintain list hygiene.
3. Get creative - Keep design simple yet pleasant. Focus on effective branding and content. Consider mobile.
4. Test and adapt - Test across email clients and measure successes/failures like bounce rates.
5. Press send - Use an email marketing service rather than a standard email account for distribution and analytics.
Lizzy Funk - A Three Step Process to Better Customer EngagementJulia Grosman
This document outlines a 3-step process for better customer engagement: 1) Listen to all relevant customer data from multiple channels, 2) Learn insights from the data by creating a single source of truth and aligning teams, and 3) Engage customers with personalized, timely stories rather than one-off campaigns. Examples are provided for how organizations have implemented these steps, like tracking behaviors across the customer lifecycle to deliver tailored content. Quick wins are also suggested, such as leveraging employee advocacy and trigger emails. The overall goal is to keep up with rising customer expectations through continuous optimization based on what content and channels customers actually engage with.
Stephanie Colleton gave a presentation on CASL, a Canadian anti-spam law, one year after it took effect. She discussed the law's key components, legal actions taken against violators, its impact on email volume in Canada, and best practices for obtaining express consent from current and past subscribers to ensure email lists thrive within the legal requirements. The presentation covered express vs implied consent, re-engaging suppressed subscribers, and closely monitoring inbox placement of different email types and subject lines.
The document discusses how conversion rate testing can be used to boost sales by analyzing websites and email campaigns to improve performance. It provides several case studies showing how testing landing pages and emails led to significant increases in conversions, such as a 32.5% increase. The document also provides tips for writing effective subject lines, designing emails, and using testing and analytics to improve email marketing campaigns.
Building a World Class Email Preference CentreSilverpop
This document discusses best practices for building a world-class preference center to engage customers. It recommends capturing key personalization data like birthdate and address through a clean, simple opt-in process. Preference centers should give customers options to update their preferences, change their email address, select communication frequencies and topics, and easily opt-out of communications while promoting ongoing engagement. The document provides 27 examples and considerations for preference center design to improve subscription rates and reduce unsubscribes.
This document provides guidance on designing effective and persuasive emails. It discusses trends in email marketing like the growth of mobile access and high rates of inactive subscribers. The key recommendations are to send the right message at the right time, including personalized and relevant content tailored to individual subscribers. Automated emails triggered by subscriber behavior, like abandoned cart reminders, can boost engagement and sales with much higher ROI than traditional broadcast emails. Overall, the document emphasizes designing emails to educate and engage subscribers rather than just promoting products.
Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!
- The document provides best practices for email marketing, including obtaining permission, writing subject lines, frequency of emails, and open/click-through rates.
- Key recommendations include using short subject lines that include benefits, sending 1-2 emails per month, and aiming for open rates of 10-30% for businesses and 30-40% for non-profits.
- Email marketing can boost sales, repeat business, and brand awareness when done effectively according to guidelines.
Overview of why welcome emails are important; key elements of welcome emails; samples of good and bad welcome emails; best practices; and samples of welcome series
Matt is a geek turned marketer with over 10 years experience across retail and online. He currently oversees the retention, loyalty, affiliate and cross sell marketing strategy and team at Confused.com, the UK’s first car insurance price comparison site.
Read Matt's presentation 'The power of e-mail marketing automation' from Oi15
The document summarizes an agenda for an email measurement conference. It includes sessions on using data and metrics to improve marketing, focusing beyond just clicks and opens. Speakers will discuss how to leverage more customer data and metrics to improve campaigns, segmentation, and ROI. The final session will provide a summary of the event. Attendees will learn how to better measure and take action on more customer data and metrics to improve marketing performance.
Marie Wiese presented on rethinking email marketing strategies. She discussed that the goal of email marketing is to discover, educate, and solve problems for customers rather than just persuade. Effective email marketing requires developing quality content, optimizing conversions, and maintaining consistency. Wiese also addressed common myths about email marketing and best practices for compliance with Canada's Anti-Spam Legislation (CASL).
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
Email Optimization Suite Product OverviewReturn Path
The Email Optimization Suite from Return Path helps companies improve email delivery, messaging, and timing to increase customer engagement. It includes tools to optimize inbox placement, subject lines, previews, and send times. Return Path has over 2,500 customers across industries and processes millions of emails daily using its global data infrastructure and partnerships.
Kristoffer Ewald - Modern Measurement StrategiesCXL
This document provides an overview of Kristoffer's background and expertise in data science, analytics, and machine learning. It discusses some of the challenges with current measurement approaches, including siloed data and outdated metrics. The document proposes moving towards a unified customer vision using machine learning across channels to better understand consumers. It demonstrates this approach through a live demo and discusses opportunities like improved segmentation, targeting, and predicting future customer value. The goal is to build stronger consumer knowledge that can be applied in real-time across all customer touchpoints.
The document outlines 5 keys to effective email marketing:
1. Have a game plan - Define your audience, message, goals, frequency and schedule.
2. Build your list - Get subscriber permission and make signups easy. Maintain list hygiene.
3. Get creative - Keep design simple yet pleasant. Focus on effective branding and content. Consider mobile.
4. Test and adapt - Test across email clients and measure successes/failures like bounce rates.
5. Press send - Use an email marketing service rather than a standard email account for distribution and analytics.
Lizzy Funk - A Three Step Process to Better Customer EngagementJulia Grosman
This document outlines a 3-step process for better customer engagement: 1) Listen to all relevant customer data from multiple channels, 2) Learn insights from the data by creating a single source of truth and aligning teams, and 3) Engage customers with personalized, timely stories rather than one-off campaigns. Examples are provided for how organizations have implemented these steps, like tracking behaviors across the customer lifecycle to deliver tailored content. Quick wins are also suggested, such as leveraging employee advocacy and trigger emails. The overall goal is to keep up with rising customer expectations through continuous optimization based on what content and channels customers actually engage with.
Stephanie Colleton gave a presentation on CASL, a Canadian anti-spam law, one year after it took effect. She discussed the law's key components, legal actions taken against violators, its impact on email volume in Canada, and best practices for obtaining express consent from current and past subscribers to ensure email lists thrive within the legal requirements. The presentation covered express vs implied consent, re-engaging suppressed subscribers, and closely monitoring inbox placement of different email types and subject lines.
The document discusses how conversion rate testing can be used to boost sales by analyzing websites and email campaigns to improve performance. It provides several case studies showing how testing landing pages and emails led to significant increases in conversions, such as a 32.5% increase. The document also provides tips for writing effective subject lines, designing emails, and using testing and analytics to improve email marketing campaigns.
Building a World Class Email Preference CentreSilverpop
This document discusses best practices for building a world-class preference center to engage customers. It recommends capturing key personalization data like birthdate and address through a clean, simple opt-in process. Preference centers should give customers options to update their preferences, change their email address, select communication frequencies and topics, and easily opt-out of communications while promoting ongoing engagement. The document provides 27 examples and considerations for preference center design to improve subscription rates and reduce unsubscribes.
This document provides guidance on designing effective and persuasive emails. It discusses trends in email marketing like the growth of mobile access and high rates of inactive subscribers. The key recommendations are to send the right message at the right time, including personalized and relevant content tailored to individual subscribers. Automated emails triggered by subscriber behavior, like abandoned cart reminders, can boost engagement and sales with much higher ROI than traditional broadcast emails. Overall, the document emphasizes designing emails to educate and engage subscribers rather than just promoting products.
Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!
- The document provides best practices for email marketing, including obtaining permission, writing subject lines, frequency of emails, and open/click-through rates.
- Key recommendations include using short subject lines that include benefits, sending 1-2 emails per month, and aiming for open rates of 10-30% for businesses and 30-40% for non-profits.
- Email marketing can boost sales, repeat business, and brand awareness when done effectively according to guidelines.
Overview of why welcome emails are important; key elements of welcome emails; samples of good and bad welcome emails; best practices; and samples of welcome series
Matt is a geek turned marketer with over 10 years experience across retail and online. He currently oversees the retention, loyalty, affiliate and cross sell marketing strategy and team at Confused.com, the UK’s first car insurance price comparison site.
Read Matt's presentation 'The power of e-mail marketing automation' from Oi15
The document summarizes an agenda for an email measurement conference. It includes sessions on using data and metrics to improve marketing, focusing beyond just clicks and opens. Speakers will discuss how to leverage more customer data and metrics to improve campaigns, segmentation, and ROI. The final session will provide a summary of the event. Attendees will learn how to better measure and take action on more customer data and metrics to improve marketing performance.
Marie Wiese presented on rethinking email marketing strategies. She discussed that the goal of email marketing is to discover, educate, and solve problems for customers rather than just persuade. Effective email marketing requires developing quality content, optimizing conversions, and maintaining consistency. Wiese also addressed common myths about email marketing and best practices for compliance with Canada's Anti-Spam Legislation (CASL).
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and marketers are focusing more on data and segmentation. The Lucky Voice case study showed how their email marketing drives an ROI of £20.50 for every £1 spent through targeted campaigns. The conference highlighted trends around greater data use, mobile engagement, and more sophisticated personalization in email marketing.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and there is more focus on data and contact strategies. The Lucky Voice case study showed how their email marketing drives high ROI as part of an integrated marketing mix, with trigger emails increasing engagement. The conference highlighted trends around greater competence, data-driven personalization, and mobile integration being important for the future of email marketing.
Transforming your email marketing - 2014Sign-Up.to
Understand the 6 key competencies of email marketing, assess your current strengths and weaknesses and get practical tips and insights to improve your results.
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This document provides an overview and best practices for optimizing email marketing. It discusses email marketing trends like the rise of mobile and social media integration. It also provides tips for email design, content development, list growth, and metrics. The presentation aims to help marketers improve email optimization, messaging, click-through rates, and conversions.
Gratitude is the Attitude: Net Promoter Thank You EmailsCustomerGauge
The document discusses the importance of sending "thank you" emails to customers who provide feedback through surveys. It recommends expressing gratitude to demonstrate that the feedback is valued and to show customers how the feedback will be used. It provides best practices for sending monthly thank you emails that include highlighting themes learned from feedback and describing actions taken or planned. The document argues this is an effective customer retention strategy that most companies fail to implement.
SMCSTC - Email Marketing Presentation on 11/19/14April Mullen
This document discusses how to use email marketing to grow a business. It covers getting started with an email program, including why it is important and laws/regulations to follow. It then discusses technologies to use, growing email lists, strategies for success like welcome emails and segmentation. It also covers design, content, and measurement best practices. Finally, it discusses some email marketing innovations like countdown timers, device targeting, live social feeds, and video in emails. The overall document provides a comprehensive overview of implementing a successful email marketing program.
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
The document outlines the agenda for a 2010 email marketing bootcamp and certification. It includes sessions on email strategy, audience development, campaign best practices, deliverability, measurement and more. The goal is to help attendees understand how to effectively use email marketing to achieve business objectives like acquisition, retention and engagement.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
This document discusses people-based marketing, which uses customer relationship management (CRM) data to target ads to known individuals across devices. It notes that people-based marketing can help address issues like ad blocking by showing more relevant ads without over-exposing individuals to the same ads. The document outlines how people-based marketing works by matching CRM data to individuals across devices, and provides examples of how it can be used for retargeting, driving site traffic, and other marketing use cases. It also discusses challenges to implementing people-based marketing and provides tips for getting started.
The document provides an overview of an email marketing masterclass. It discusses industry statistics, the business benefits of email marketing, objectives, growing email lists, creative campaign types, deliverability, legal requirements, and a 10-point plan for email marketing success. Attendees are guided through exercises on structuring emails, designing for mobile, and creating an email marketing plan. The presentation emphasizes growing an engaged subscriber list and providing value to recipients over spamming or buying lists.
Gain more customer by Fix follow up failure - Co nhieu khach hang hon bang ch...Hapec Media
Co nhieu khach hang hon bang cham soc khach hang! "67% nguoi mua noi khong ngay hom nay se san sang de mua hang trong nam toi" - Gartner Research.
"80% dau moi khach hang bo di se mua hang trong 2 years". —Sirius Decisions.
Ban se can mot ke hoach cho viec cham soc khach hang neu ban co tu 3 cau tra loi yes cho nhung cau hoi duoi day:
1. They forget.
2. They focus on hot leads.
3. Unconverted leads fall through the cracks.
4. They think the people will call back.
5. They don’t want to be pushy.
6. They don’t realize the potential impact follow-up can have on their business
Similar to How To Ride The GDPR Wave And Send Better Emails In The Process - Stafford Sumner (20)
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
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4. Best combo offers on website Hosting,design along with digital marketing services
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How To Ride The GDPR Wave And Send Better Emails In The Process - Stafford Sumner
1. How to ride the GDPR wave and
send better emails in the process
Wednesday 7th November 2018
2. • Founder & CEO Jarrang - one of the UK’s leading
independent email marketing agencies
• Started in 2003 - worked with hundreds of clients,
on thousands of campaigns, sending millions of
emails
• Began email marketing to support business
development/ intelligent lead generation
THE CREDS…
3. THE CREDS…
• We now work with businesses and agencies to get
the best out of their email marketing programmes
• From ecommerce and financial services, to hotels
and brand owners
• Hoping to share some of that collective learning
and experience with you all today
4. Why email and what now?
There has been an average, 50% reduction
in database size since May 25th
5. When used for growth and retention of existing customers, email
marketing is the digital channel with the highest return on
investment and has been for the past ten years.
(Venturebeat)
BUT…
6. The end is nigh...
• Lots of worry about the 25th May
deadline for GDPR compliance
• The world was swamped with
misinformation and a bit of panic
• May 24th - 27% more emails sent
than Black Friday 2017
7. The dawn of a new era...
• May 25th wasn’t the end, it was the beginning - an exciting
beginning!
• It’s an opportunity to regain trust and build deeper relationships with
customers
• Smaller but more engaged databases
• More frequent conversations with fewer people
• GDPR provides many new opportunities for devising and executing
even better email marketing campaigns
8. • Widespread, unnecessary use of re-consent
emails - caused significant damage to databases
• Make the fundamental changes - GDPR isn’t a
box ticking exercise
• Update that Privacy Policy - always provide a link
to your privacy notice
• Privacy is paramount from the outset - Privacy
Impact Assessment (PIA)
Compliance and rebuilding that
database...
9. • Be transparent with what you are going to do - people
know the value of their own data
• Know where your data came from - ditch the non-
compliant or excess data
• Use a master list to manage all your data - ensure you
suppress unsubscribed and non-compliant contacts
Compliance and rebuilding that
database...
10. Compliance and rebuilding that
database...
• The chances are that you can continue to market to past
customers without additional consent - T’s and C’s apply!
• Consent requires clear and positive action – tick-box is
best
• Pre ticked or non action is frowned upon - be fair and
transparent
• Competitions & ebooks no longer mean automatic addition
to mailing lists - get consent
11. 10 top tips
It all starts with data - get the foundations right
12. 10 top tips
Have a knock-out subject line -
remember the preheader
13. 10 top tips
Have a purpose - be clear about why you
are sending this email
14. 10 top tips
Keep it simple - short emails, straight to the point
15. 10 top tips
Have a powerful Call to Action - tell them
what you want them to do!
25. FREE DOWNLOADS
GDPR makes email marketing easier and
more effective - it’s the future, and it’s
looking good.
jarrang.com/downloads
Stafford Sumner
hello@jarrang.com