Opening Keynote: Data-Driven Marketing Trends in the United States Katharine Panessidi
Opening Keynote at the iMedia Data Summit, Monday March 10, 2014 in Osaka, Japan. Katharine Panessidi shares the current data-driven marketing trends in the United States, the opportunities and challenges that exist in the changing media landscape, and which of these topics will be addressed at iMedia U.S. Summits in 2014.
To learn more, go to: http://imediasummit.jp/data-summit-2014/#about
Opening Keynote: Data-Driven Marketing Trends in the United States Katharine Panessidi
Opening Keynote at the iMedia Data Summit, Monday March 10, 2014 in Osaka, Japan. Katharine Panessidi shares the current data-driven marketing trends in the United States, the opportunities and challenges that exist in the changing media landscape, and which of these topics will be addressed at iMedia U.S. Summits in 2014.
To learn more, go to: http://imediasummit.jp/data-summit-2014/#about
Data is the key to emerging from the digital “Dark Ages” and cutting through the clutter to create trusted relationships with customers. But data alone isn’t enough. You need the right data and the right insights to promote and protect your brand. In this deck, we’ll show you how to achieve true Data Enlightenment.
RPWT Sydney Summary - Using Data to Connect with CustomersReturn Path
In today’s digital age it is important to discover how your company and trusted brands can use data to stand out in an increasingly competitive marketplace. Return Path will show you the latest in how our data can work to promote and protect your brand.
Data is the key to emerging from the digital “Dark Ages” and cutting through the clutter to create trusted relationships with customers. But data alone isn’t enough. You need the right data and the right insights to promote and protect your brand. In this deck, we’ll show you how to achieve true Data Enlightenment.
RPWT Sydney Summary - Using Data to Connect with CustomersReturn Path
In today’s digital age it is important to discover how your company and trusted brands can use data to stand out in an increasingly competitive marketplace. Return Path will show you the latest in how our data can work to promote and protect your brand.
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.
5 Ways to Find Sellers in Your Market- AND Get Them to List with YouInman News
The spring and summer selling is here, and the real estate market is hot - and even a little tight on inventory. In this webinar we'll show you a variety of ways you can find, engage, and convert potential sellers to listings.
Join real estate coaching icon Bob Corcoran, Peter Grace of SmartZip, and Laura Monroe of Inman, as we share the latest trends, strategies and technology to help you find your local sellers fast, and beat the competition.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
Kaseya Connect 2013: How to Get IT Clients to Find You, Like You and Hire YouKaseya
This presentation will show attendees how to craft marketing messages that prospects will respond to. You will learn specific steps to configure your website to hook new prospects, then leverage email and other tactics to nurture leads that turn into clients.
How is channel marketing evolving now that the value of consumer data is more...Grace Russell
The explosion of consumer data brings a lot of opportunity to the table, however with increased understanding of it's value, consumers want a lot more for it: individualised conversations, predictive personalisation, hyper convenience - and they want this across their preferred channels, on days and at times that suit them. They want a ‘customer-first’ value exchange, and if that’s not received they will find it somewhere else.
How to know WHO talks HOW, THERE and WHAT about your brand or products in the WEB 2.0?
I-D Media shows, how marketeers can get and capitalize this information
Denver Startup Week - Amplifying Agency Growth In The Current Content Marketi...Kali Bizzul
Originally presented on 9/29/17 at Denver Startup Week (#DENStartupWeek) by Steve Pockross (CEO of BlogMutt), BJ Enoch (VP of Enterprise Accounts at SocialSEO), and Rob Keosheyan (Founder & President of Denver Brandworks).
For more information:
BlogMutt: https://www.blogmutt.com/
SocialSEO: https://www.socialseo.com/
Denver Brandworks: http://denverbrandworks.com/
InGather Research (host venue): http://ingatherresearch.com/
How to keep_your_lists_clean_and_improve_deliverabilityReturn Path
How to Keep Your Lists Clean and Improve Deliverability
Ideally, your email list would be populated exclusively with the email addresses of people who are actively engaged with your brand and want to receive your emails. However, this is impossible to achieve if your list is comprised of invalid, unverified email addresses. Mistakes happen, people mistype email addresses. But this can lead to increased bounces, which can have a tremendous impact on your deliverability.
Mailbox providers monitor the addresses to which you are sending and will filter or ultimately block your mail if you send to invalid addresses and experience high bounce rates. So what can you do to ensure you maintain a high quality list and inbox placement?
In this webinar, you will learn:
• The importance of maintaining a clean and validated subscriber list
• How to monitor your unknown user rates to gauge your list quality
• Why cleaning your list at point of capture can have a big impact on deliverability
• How Real-Time Email Validation can help ensure you send only to verified subscribers and beat the bounce for good
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
3. #RPWT#RPWT
Sao Paulo
October 14, 2015
London
October 13, 2015
Paris
November 5, 2015
Sydney
October 8, 2015
Los Angeles
November 5, 2015
San Francisco
November 3, 2015
New York
October 29, 2015
Chicago
October 27, 2015
4. #RPWT#RPWT
Little Data, Big Decisions:
The Path to Data Enlightenment Keynote
3:30 - 4:00
Using Return Path Data to Promote Your Brand:
Marketing/Research Breakout Session
4:45 - 5:30
Speakers:
Alexandra Braunstein,
Director Response Consulting,
Return Path
Brandon Dingae, Director,
Sales Enablement, Return Path
4:00 - 4:45
Real Data, Real Results:
Customer Showcase & Panel Discussion
4:45 - 5:30
Using Return Path Data to Protect Your Brand:
Security Breakout Session
5:30
Networking and cocktails
Please join us as we wrap up the day!
Matt Blumberg, Chief Executive
Officer, Return Path
5. #RPWT
We are a global data solutions provider
that helps the world’s leading companies
promote and protect their brand.
2,500+
Clients
100+ ESP &
ISP Partners
500
Employees
12 Global
Offices
10. #RPWT#RPWT
Promote Your Brand
Awareness
Understanding what
happens after you hit send
1 OUT OF 5
commercial emails fail to reach
the inbox
Clarity
Determining the root
cause of problems and
opportunities for consumer
engagement
Engaged subscribers can
tolerate up to
5 MESSAGES
PER WEEK
Connection
Deriving unique
insights from data and
delivering amazing
customer experiences
Optimizing send time
for each subscriber can
INCREASE READ
RATE BY +25%
12. #RPWT#RPWT
Protect Your Brand
Connection
Proactively blocking threats
before they reach your
customers
Customers are
42% LESS LIKELY
to interact with your brand
after being phished
Awareness
Gaining visibility into
vulnerabilities your brand
and customers face
Average consumers can only
SPOT 1 IN 4
FRAUDULENT
EMAILS
Clarity
Understanding the extent
and methods through which
fraud is happening
Over 40 days, 40 top brands saw
750,000+
FRAUDULENT EMAILS
spoofing their brand
14. #RPWT
We have unprecedented visibility into the inbox
PROVIDER NETWORK
Data Examples:
Mail logs, spam traps, complaints,
deliverability stats, IP authentication,
SPF/DKIM/DMARC records
70
Providers
2.5B
Inboxes
with
CONSUMER & DEVELOPER NETWORK
and
2M+
Consumers
eCommerce receipts
from over
5,000
Retailers
Data Examples:
Message arrived, message read,
message deleted, subject line, creative,
purchase receipts, travel notifications
16. Reach the Right Inbox: Reach the
maximum number of consumers by
avoiding costly delivery and
reputation problems
With the Right Message: Build
relationships and trust with
consumers through the right strategy,
creative, content, and subject lines
At the Right Time: Better engage
with consumers by controlling the
timing and frequency of
communications
#RPWT
17. Email Governance: Minimize the
time and effort required to
implement authentication across
your legitimate email channels
Advanced Threat Detection: Real-
time detection of spoofing and
phishing attacks targeting your
brand
Managed Services: Additional
insights and proactive fraud
blocking in partnerships with ISP’s
and takedown vendors
#RPWT
18. Behavioral Insights: Consumer
preferences and purchase
behavior from millions of real
email users
Purchase Insights: SKU-level
purchase data from over 5,000
global retailers
Travel Insights: Bookings data
for airlines, hotels, and ground
transportation (Uber, Lyft, etc)
#RPWT
19. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris