Lecture for the masters' course Digital Access to Cultural Heritge (DACH) for Leiden University, 22nd March 2012. In this presentation I use the BMICE-ring model and Tim O'Reilly's Web2.0-priciples to explain how cultural heritage institutions (GLAMS), and libraries in particular, can add value to their Web1.0 online services.

1. Adding Value to Cultural Heritage
(the 2012 edition)
DACH - Leiden University, 22-3-2012 - Olaf Janssen, National Library of the Netherlands -
olaf.janssen@kb.nl - @ookgezellig - slideshare.net/OlafJanssenNL/

2. Outline of talk
• BMICE-model + adding value
• Crowdsourcing

3. For centuries CH institutions
have given access to
their collections
on site …

8. (I’ll focus on libraries ….)

9. In the 1980s
libraries started
digitizing…
Metadata first
(catalogues)

11. Making this possible….

12. Digital catalogue,
but onsite only

13. Digital catalogue,
but onsite only
Awesome
in 1990

14. Digital catalogue,
but onsite only
It’s a library!

15. Then… 1993-ish …
the internet!

16. Then… 1993-ish …
the internet!

17. Making this possible….

18. Digital catalogue,
online!

19. Digital catalogue,
online!
Pretty cool
in 1993

20. Then… 1995-ish …
Web browsers!

21. Then… 1995-ish …
Web browsers!

23. Catalogue
clickable!
Now with
hyperlinks!!

24. Catalogue
2012

25. In the 2000s
libraries started
mass-digitizing…
their objects
….

27. … and putting these online…

28. Manuscripts

29. Newspapers
Kranten.kb.nl
… and putting these online…

30. Books
earlydutchbooksonline.nl

31. There’s actually a (semi-)formal model
for this development…

32. BMICE-
ring model
DEN /
Kennisland /
OCW
2009
Downnload: http://www.scribd.com/BMICEplus/d/61121158-Business-Model-Innovation-Cultural-Heritage

33. 4 rings
for
CH-content
distribution
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

34. Ring 1
Analog in house
Reading room, exhibition,
archive or deposit
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

35. Ring 1
Analog
in house
http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg

36. Ring 2
Digital in house
PC or terminal in the institution
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

37. Ring 2
Digital
in house
http://http://www.bentonvillear.com/images/Library/computer_access.jpg

38. Ring 3
Online
- web1.0
- on website of institution
- without explicit rights for (re)use
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

39. Ring 3
Online

40. Fact:
in 2012
most online services from
libraries
(and other CH-institutions)
are in Ring 3

41. That is to say:
most libraries
and other CH-institutions
are still web1.0 (in 2012 !!)

42. That is to say:
most libraries
and other CH-institutions
are still web1.0 (in 2012 !!)

43. So we need to go further …..

44. because
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users

45. because
????? ?????
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users

46. Findable & usable in 2012
• Google
• Content offered in own networks & workflows
• Social networks (FB, Twitter)
• Sharable
• Re-usable / remixable / embedable
• Enrichable (tags & comments)
• Open license (CC)
• Multi-device (PC, smartphone, tablet)

47. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

48. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

49. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

50. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside
3. Users add value Global audiences forming
4. Network effects by default niche interests
around
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

51. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
Applications are increasingly data-
2. Data is the next Intel Inside driven.
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

52. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside
3. Users add value Involve your users both implicitly
4. Network effects by default and explicitly in adding value to
your website
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

53. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail Websites that get better the more
2. Data is the next Intel Inside people use them
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

54. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Copyright is legitimate, but limits re-
1. The long tail use and prevents experimentation.
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

55. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Web2.0 applications are no longer
1. The long tail monolithic pieces of software, they are
2. Data is the next Intel Inside ongoing services
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

56. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Web 2.0 applications are built of a
1. The long tail network of cooperating data services
2. Data is the next Intel Inside (APIs).
3. Users add value Re-use the APIs of others
4. Network effects by default + make your own
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

57. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside Web applications run on PC,
3. Users add value smartphone, tablet.
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

58. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

59. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
2012 kids:Models for the Next
Business
Sounds all pretty Software
Generation of
familiar
1. The long tail to me!
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

60. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Sounds all pretty Software
Generation of
familiar Facebook meets
1. The long tail to me! all 8 criteria
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future

61. because
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users (ring 4)

62. Web2.0 because
(+3.0)
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users (ring 4)

63. Web2.0 because
(+3.0)
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users (ring 4)

64. Ring 4
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

65. Online in network
Ring 4
- Web 2.0 (+3.0)
- CH-content distribution via range of
platforms, networks, groups & brands
- Granting right for (re)use to others
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

66. The BMICE ring model
states something important…

67. CH-institutions
add value
to their business
by moving content
from
ring 1 2  3  4
BMICE 2009

68. Adding
value
+
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

69. Adding
value
+
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

70. Adding
value
+
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

71. Basic
values for CH-institutions

72. Emotions
€€€€€ Joy
Sadness
Amazement Attention

73. Serendipity

74. Serendipity
1

75. Serendipity
1

76. Serendipity
2

77. Serendipity
2

78. Inspired

79. In other words:
To get more
€€€ +
happy & inspired clients
CH-content needs to move
from
ring 1 2  3  4

80. Higher
value-adding activities for
CH-institutions
(esp. in 4th ring)

81. Delivering CH-content
via
established networks

82. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

83. CH-institutions as
network facilitators
Joy’s Law: No matter in which business you are,
most of the smartest people work for someone else
 “Networks of amateurs are the new experts”

84. Enabling others to
• use & reuse (eg. via Flickr, WikiCommons)
• give context to (eg. on Wikipedia)
• annotate & tag (eg. via Facebook)
CH-content
http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg

85. Lobbying to decrease
© limitations
on CH-content
http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg

86. Delivering CH-content via
mobile platforms

87. In other words:
To get more
€€€ + happy clients
CH-institutions need to
make the
web2.0 paradigm shift
(seriously, it’s 2012!)

88. In other words:
To get more
€€€ + happy clients
CH-institutions need to
make the
web2.0 paradigm shift
(seriously, it’s 2012!)

89. Outline of talk
• BMICE-model + adding value
• Crowdsourcing

90. Crowdsourcing
as an example of
a web2.0 value adding
4th ring activity

91. See presentation
Crowdsourcing 101 for GLAMs