Weekend Web Workshop
Simple, visual, interactive and fun user experience workshops to help you get digital.
What your get in this workshop:
- What is User Driven Design?
How to incorporate Brand Strategy into User Experience
How to Prioritize Website Features
How to Create Site Maps and Wireframes
Why should I attend?
- If you are looking to get a job in the digital space
- If you are a start up looking to “get it right”
- If you are looking to advance your career
- If you are a print designer and are curios what “the fuss is all about”
For more information and a schedule of the two days please visit:
Groopskool.net or contact us at skool@thegroop.net
Edward Boches, Chief Innovation Officer at Mullen, focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
UX Camp 2017 – How UX survives in agile developmentJanne_Bjorsted
So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
This is a documentation of a freewheeled discussion around why we as User Experience professionals need to understand the threats to our industry and adapt to survive and thrive. The title is a bit misleading, but only because the discussion went in a different direction
Edward Boches, Chief Innovation Officer at Mullen, focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
UX Camp 2017 – How UX survives in agile developmentJanne_Bjorsted
So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
This is a documentation of a freewheeled discussion around why we as User Experience professionals need to understand the threats to our industry and adapt to survive and thrive. The title is a bit misleading, but only because the discussion went in a different direction
Hi….! I am Moazzam Samim. I have more than 14 years of work experiences in the field of 3D, 2D as Creative Manager., My responsibilities include conceptualizing and designing innovative exhibition & Events in the past; I have executed several immaculate event exhibition stalls, interior designing projects, interior & exterior architectural views and many more successfully. My objective as a creative professional has always been to raise my standard of excellence and produce out-of-the- box designs. I have always believed in utilizing my skills for the benefit of the organization. Designing is my passion. I don't treat a project just as a new assignment. For me, it's like giving life to a child. And hence I leave no stone unturned in ensuring that they are nothing less than extraordinary. Please find enclosed some of the work that I have done in the past for your perusal. Here hoping you enjoy this creative journey as much as I have enjoyed creating its.
$ “specialties’’
• Graphic Design • Animation • Innovation
• Interactive Design • Corporate Identity Design • Digital Illustration
• Branding • Web Design * Concept Designer
• Advertising Design • Photography * Production
• Exhibition Designer • Digital Video Production * Design and layout
• Event Setup Designer • Showroom Design • Interior Designer
* Photography • Wedding Set Design • Road Show
Graphic Designer, Web and Logo Designer, Corporate Identity, Exhibition Design, Event Designer , Interior Design Making High Standard Flash paper , interactive Flash Presentation. I undertake the complete 2d and 3d graphic design project i.e. from preliminary conceptualization to the final production.
Our design pattern follows the subsequent process:
* Marketing strategy
* Concept development * Photography * Art direction
* Design and layout
* Production
Explore this presentation to comprehend the essential design theories, popular concepts, methodologies, and ideologies of UX Design. To explore more about UX, you can visit our UX/UI Design courses page - https://www.admecindia.co.in/ui-and-ux-courses
Like it or not, more and more interactions between companies and their customers are occurring via an interface. Careful consideration of the interaction and visual design is of paramount importance to any company wishing to grow their customer base or loyalty. The importance of visual interface design has risen sharply since the introduction of smart phones and tablets and is becoming ever more complex. Executives now care more than ever about the visual interface and what it means to their brand. So how does one stand out? This talk will help designers create visual interfaces for dense, complex products and make their experiences memorable and useful. The talk highlights some of the key differences between more traditional visual design mediums and designing for the interface. It will also discuss how to design a unique visual interface but put the needs of users first, how to add surprise and delight to critical moments of the experience, and how craftsmanship and attention to detail can set you apart in a visually complex medium.
Taiwan CPC 2012 Workshop - Using UX Design Principles & Methodologies in Desi...MLD/Mel Lim Design
Aspiration and joyful satisfaction are intrinsic drives. They are the common denominators of all effort, beginning with design and extending to the client and user experience. What is created externally mirrors what is happening internally. To understand the whole requires learning to engage in empathic internal and external communication across cultures, teams, clients, and customers. This “practice” provides validation, adds to ideation, and forges strategies for demonstrating and building value.
IA Summit 2012 presentation slides
As we explore how the design team’s structure can hinder or foster collaborative relationships, we argue that clearly articulated, collaborative processes allow designers to facilitate a desirable and delightful user experience.
Filter Design Competition
Aimed at convincing sponsors to finance the second edition of the only independent design competition in Romania. Created to be sent via email.
2008: concept+text+layout
As an organization grows and its products proliferate, how can it maintain a coherent sense of identity and usability across them, while allowing room for flexibility and growth?
For a family of online communications channels or applications, design guidelines can document and disseminate the organization’s UX principles and patterns. A guidelines repository can potentially encompass everything that impacts the user experience: interaction design, information architecture, brand styles, and much more. It functions as a tool for a variety of stakeholders, not just UX practitioners.
Embarking upon a guidelines project can seem like a “nice to have” at best, and utterly overwhelming at worst. Our presentation offers resources and insights from both practitioners and professionals outside the field who have undertaken these types of projects together. We discuss the benefits of a repository and the role of the IA and other actors in this effort, and identify challenges and opportunities.
These are the slides for my Lightening UX Lisbon talk around User Experience people selling themselves better. There is a deeper focus on portfolios which are 80% bad in my experience, but not just for new jobs. See more at www.betteruxportfolios.com.
Using IBM Design Thinking in Everyday Job 2017Samir Dash
IBM Design Thinking is a framework and an approach to applying design thinking at the speed and scale the modern enterprise demands.
This quick guide is has a the list of all tools and methodologies that are required to carry out a successful IBM Design Thinking session.
What do UX specialist and PHP developers have in common? Probably more than you are aware.
I will be doing a session covering what UX is, how it's different than UI and how UX is a close cousin to development with plenty of "how to get started" info.
So come join us this Oct for a light philosophical discussion on disciplines and how to get start doing UX in your programming life.
we are nois3 a creative web agency based in Rome, Italy.
nois3 is an iteration of nois3lab, the design studio we started in 2007.
nois3 is built on some hard-earned lessons that taught us to be more
agile, fluid and flexible.
We focus on the customer needs and continuos delivery of valuable software.
Business people, creatives and developers must work together daily throughout the
project in order to promote sustainable and suitable products and services.
At nois3, you talk directly to people involved with building your project.
In case we don't have a particular skill set required for it, we hire it from the market and take full responsibility for the quality and timing.
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Create Compelling Marketing Messaging and PositioningIntelligent_ly
Tips on how to promote your business. Learn about brand essence, product messaging, and positioning statements. Slides from a class taught by Adam Berrey at Intelligent.ly's Boston campus.
Hi….! I am Moazzam Samim. I have more than 14 years of work experiences in the field of 3D, 2D as Creative Manager., My responsibilities include conceptualizing and designing innovative exhibition & Events in the past; I have executed several immaculate event exhibition stalls, interior designing projects, interior & exterior architectural views and many more successfully. My objective as a creative professional has always been to raise my standard of excellence and produce out-of-the- box designs. I have always believed in utilizing my skills for the benefit of the organization. Designing is my passion. I don't treat a project just as a new assignment. For me, it's like giving life to a child. And hence I leave no stone unturned in ensuring that they are nothing less than extraordinary. Please find enclosed some of the work that I have done in the past for your perusal. Here hoping you enjoy this creative journey as much as I have enjoyed creating its.
$ “specialties’’
• Graphic Design • Animation • Innovation
• Interactive Design • Corporate Identity Design • Digital Illustration
• Branding • Web Design * Concept Designer
• Advertising Design • Photography * Production
• Exhibition Designer • Digital Video Production * Design and layout
• Event Setup Designer • Showroom Design • Interior Designer
* Photography • Wedding Set Design • Road Show
Graphic Designer, Web and Logo Designer, Corporate Identity, Exhibition Design, Event Designer , Interior Design Making High Standard Flash paper , interactive Flash Presentation. I undertake the complete 2d and 3d graphic design project i.e. from preliminary conceptualization to the final production.
Our design pattern follows the subsequent process:
* Marketing strategy
* Concept development * Photography * Art direction
* Design and layout
* Production
Explore this presentation to comprehend the essential design theories, popular concepts, methodologies, and ideologies of UX Design. To explore more about UX, you can visit our UX/UI Design courses page - https://www.admecindia.co.in/ui-and-ux-courses
Like it or not, more and more interactions between companies and their customers are occurring via an interface. Careful consideration of the interaction and visual design is of paramount importance to any company wishing to grow their customer base or loyalty. The importance of visual interface design has risen sharply since the introduction of smart phones and tablets and is becoming ever more complex. Executives now care more than ever about the visual interface and what it means to their brand. So how does one stand out? This talk will help designers create visual interfaces for dense, complex products and make their experiences memorable and useful. The talk highlights some of the key differences between more traditional visual design mediums and designing for the interface. It will also discuss how to design a unique visual interface but put the needs of users first, how to add surprise and delight to critical moments of the experience, and how craftsmanship and attention to detail can set you apart in a visually complex medium.
Taiwan CPC 2012 Workshop - Using UX Design Principles & Methodologies in Desi...MLD/Mel Lim Design
Aspiration and joyful satisfaction are intrinsic drives. They are the common denominators of all effort, beginning with design and extending to the client and user experience. What is created externally mirrors what is happening internally. To understand the whole requires learning to engage in empathic internal and external communication across cultures, teams, clients, and customers. This “practice” provides validation, adds to ideation, and forges strategies for demonstrating and building value.
IA Summit 2012 presentation slides
As we explore how the design team’s structure can hinder or foster collaborative relationships, we argue that clearly articulated, collaborative processes allow designers to facilitate a desirable and delightful user experience.
Filter Design Competition
Aimed at convincing sponsors to finance the second edition of the only independent design competition in Romania. Created to be sent via email.
2008: concept+text+layout
As an organization grows and its products proliferate, how can it maintain a coherent sense of identity and usability across them, while allowing room for flexibility and growth?
For a family of online communications channels or applications, design guidelines can document and disseminate the organization’s UX principles and patterns. A guidelines repository can potentially encompass everything that impacts the user experience: interaction design, information architecture, brand styles, and much more. It functions as a tool for a variety of stakeholders, not just UX practitioners.
Embarking upon a guidelines project can seem like a “nice to have” at best, and utterly overwhelming at worst. Our presentation offers resources and insights from both practitioners and professionals outside the field who have undertaken these types of projects together. We discuss the benefits of a repository and the role of the IA and other actors in this effort, and identify challenges and opportunities.
These are the slides for my Lightening UX Lisbon talk around User Experience people selling themselves better. There is a deeper focus on portfolios which are 80% bad in my experience, but not just for new jobs. See more at www.betteruxportfolios.com.
Using IBM Design Thinking in Everyday Job 2017Samir Dash
IBM Design Thinking is a framework and an approach to applying design thinking at the speed and scale the modern enterprise demands.
This quick guide is has a the list of all tools and methodologies that are required to carry out a successful IBM Design Thinking session.
What do UX specialist and PHP developers have in common? Probably more than you are aware.
I will be doing a session covering what UX is, how it's different than UI and how UX is a close cousin to development with plenty of "how to get started" info.
So come join us this Oct for a light philosophical discussion on disciplines and how to get start doing UX in your programming life.
we are nois3 a creative web agency based in Rome, Italy.
nois3 is an iteration of nois3lab, the design studio we started in 2007.
nois3 is built on some hard-earned lessons that taught us to be more
agile, fluid and flexible.
We focus on the customer needs and continuos delivery of valuable software.
Business people, creatives and developers must work together daily throughout the
project in order to promote sustainable and suitable products and services.
At nois3, you talk directly to people involved with building your project.
In case we don't have a particular skill set required for it, we hire it from the market and take full responsibility for the quality and timing.
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Create Compelling Marketing Messaging and PositioningIntelligent_ly
Tips on how to promote your business. Learn about brand essence, product messaging, and positioning statements. Slides from a class taught by Adam Berrey at Intelligent.ly's Boston campus.
Why you’re a Brand Shaper (knowingly or not) and what you can do about itRupert Platz
Held at IxDA Berlin, Nov 19 //
What do you feel when you hear the B-word?
The term „brand” often translates to us designers as “annoying regulations from the marketing department” or “some generic Powerpoint voodoo before we get to the real thing”.
But most of all, as Marty Neumeier put it, a brand is „a person‘s gut feeling about a product, a service, or an organization“. A gut feeling that will affect this person’s decisions and actions. That’s why organizations care about their brand and try to influence how people feel about them.
Now trying to influence people’s gut feelings about a product or service is something we’re quite familiar with – we call it “Experience Design”. That’s why we shouldn’t leave the task of caring about the brand to marketers alone and just grudgingly follow their style guides. The interactive products and services we design will influence our user’s brand perception more profoundly than award-winning campaigns or fancy image videos can.
So if brands are such a big deal and we’re all at least co-shapers of brand perceptions – deliberately or not -, why does the B-word almost never appear in our UX discussions and frameworks? In this talk, I’d like to share my ideas on how we can leverage the brand perspective to make sound design decisions and create better experiences.
Social Business Manifest that describes how Social Media and Social Networking is changing business rapidly. Change & Transition Management. Reset and rethink business. How to embrace the social revolution.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
SXSW 2012: The visual interface is now your brandNick Myers
Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of the software's design is of paramount importance to any company wishing to grow their customer base or loyalty. At the center of this change sits the user experience, which has become a huge influence in how customers perceive a company's brand. Traditional marketing principles and practices aren’t effective in software. So how do you create an experience that is usable, desirable, and still stands out? Myers, an interface and brand specialist in design, marketing, and development for 16 years, will highlight the differences of software from other forms of media, you’ll gain insight for creating a truly unique experience that guides executives and teams, and can influence your company’s culture. You’ll learn new techniques such as defining the ideal experience, exploring first impressions with visual language studies, and designing signature interactions. These techniques build a memorable experience that’s hard for your competitors to mimic and your customers will fall in love with.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
"Smart Marketing. Customer Experience Insights are Golden".Chris Olson
"Smart Marketing. Customer Experience Insights are Golden". Keynote presentation by Chris Olson at the inaugural conference of Association of Library Communications & Outreach Professionals, October 9-10, 2011. Held in Glenside, PA.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
How To Sell Your UX Vision- UX Scotland 2015Jane Guthrie
So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement.
In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision.
In this presentation, you will learn:
- How to define a UX Vision in five steps
- Why it's crucial to consider and be savvy about politics as part of your process
- How to speak the language of your internal and external audiences
- How to make the best use of numbers and metrics to support your strategy
- The magic of structuring a persuasive presentation
- How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience
- Techniques and tools to make deliverables that are engaging and memorable
Similar to Groop Skool Workbook: Inception 42911 (20)
This Week in Design: What is User Experiencethegroop
Presentation from Episode 2 of This Week in Web Design: What is User Experience?
To watch the episode visit: http://bit.ly/gRf25E
Follow us at:
http://www.twitter.com/josecaballer
This Week in Web Design
LIVE Every Tuesday
3pm PST 6pm EST
http://www.thisweekin.com
This is the Groop Skool Executive Breakfast Series: "Digital ADD" Workbook. Learn how to create successful digital products by watching Jose explain what Digital ADD is and the tools that The Groop uses to overcome it at http://www.youtube.com/view_play_list?p=FEADAC63616151CF
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
6. Brand Driven Design
Three factors determine the direction your website and sales
platform should take. The first factor is your brand: Who are
you? What do people say about you? Everything from what
type of content to color to interaction style depends on who
you are.
The second factor is your goal: What goals are you trying to
achieve with your initiative? Do you want to increase online
sales? Do you want to make your customer service better? Do
you want to increase enrollment?
Finally there is the third and most important factor, which is
your user. Who are they? What do they need? Meeting their
needs is the key imperative. If we meet their needs, we have
succeeded.
Your
Brand
Your Users’
Goals Needs
6
9. Branding vs. Identity
What is Branding?
A set of qualities, ideas, and attributes promised and delivered in every
experience and every interaction a person may have with a company
Branding is not objective; instead it is a set of feelings and philosophies.
It’s the gut feeling a customer gets when they think of you.
The qualities that make up any company’s brand will inform the way that
company presents itself and conducts business. From the highest levels of
management to the smallest components of everyday interactions, a brand
should be legible, clear, and well-articulated.
How is Identity different?
A Company’s Identity system is the visual expression of the brand through
an identity (symbol and logotype), typography, color palette and layout.
But how do I define a brand?
A Company’s Identity system is the visual expression of the brand through
an identity (symbol and logotype), typography, color palette and layout.
Nike’s Logo
vs
Customers
Feeling
9
11. Define Your Brand Attributes 45 Min
In each of the categories below write as many adjectives
that describe your business.
General: We are: Our users Our We make We tangibly
(our culture) are: Personality you feel: help you:
(our is: (emotional, (time, money,
community) (brand voice) qualitative) quantity)
______________ provide(s) ______________ to ______________ in a(n)
Name (Your Organization) Product / Service Users
_______________ and ______________ way to help them ___________
Culture Personality Benefits
and _____________.
Value
11
12. Love / Hate Listing
Bo
n
us
The purpose of this exercise is to identify the things that we appreciate,
admire, engage and want to emulate as well as those things we want to stay
far far far far far away from in both the digital / online environment as well as
real world. Please fill out each respective column with corresponding brand
logos (at least 10 per column please).
Things we LOVE Things we HATE
12
15. The Basics
Why do I need to do this?
You know that customers are the most important thing in your business and
therefore they are the most important driver of what you do online.
Creating a tangible picture of who your customer is requires you to “really see
them” and to understand their needs. The first step is creating a customer profile.
Whether you have done many of these or this is your first time our goal is to help
you make these customers real, both in their profile form here but also in sales.
How do I come up with my customers?
If you are an existing business, you know them because you deal with them all the
time. More importantly you likely have some data of who they are. If you are a new
business and have already defined them you have them written down somewhere
or in your head. If you are the founder of a start-up there is a high likelihood that
you yourself are the main customer profile or know someone close to you is.
Who are your customers?
15
16. The Basics
What do I need to define about my customer?
To start a name, any name. One that reflects their background. Giving
them a name begins to make them real. You don’t have “customer 1”
as a customer, you have Linda Johnson as a customer. Second
demographic information such as age, gender, income & marital
status. Third, their story. Describe the situation they are in that has
created potential interest in your product or service. Finally, what do
they need from your product or service? This can be a feature or it
can be an attribute of how the feature work such as “easy to use”.
16
17. User 1 - Name (Example)
Story: Demographic:
‣ Physicians working at the top of their ‣ Neurosurgeon, mid-late career
game, very competitive
‣ Late 40s/early 50s
‣ Have a shared research interest
‣ Academic medicine, probably at a
‣ Have several patents with a condition that teaching hospital - USC
is being researched by AMF
‣ Funded by an NIH grant
‣ Personal referral or recruited directly
‣ Clinical trial every other year as principal
investigator
‣ Married to another academic who works
full time
‣ 2 kids,
Goals (objectives): Needs:
‣ Wants to work with people who can ‣ To see that we can facilitate their trail
provide them with level of service and
‣ Unique things we have that no one else
medicine does
‣ Wants to help patients ‣ Presentation of services - showing what
‣ Wants a specific trail for their production we provide over others
‣ Find this synergy & fit for them ‣ Information about devices - detailed
‣ Cutting edge organization ‣ To see connections to their population/
practice
‣ Find a good partner match
‣ To see direction of current projects (novel
ideas)
‣ Validation as an entity of experience
‣ Visualize process
‣ See how we work w/partners (modifying
IDEs, etc.)
‣ To see market viability & innovation
(Research Partner)
17
18. User 1 - Name (Title)
Story: Demographic:
‣ ‣
Goals (objectives): Needs:
‣
18
19. User 1 - Name (Title)
Story: Demographic:
‣ ‣
Goals (objectives): Needs:
‣
19
20. User 1 - Name (Title)
Story: Demographic:
‣ ‣
Goals (objectives): Needs:
‣
20
21. User Definition: Example
DealPro
User
Profiles
Active User The Celebrity
Light User
“Abhay Modi” - “The Frugal Gadget Dude” “Anna Walker” - “The Celebrity DealPro”
“Betty Eno” - “The DIY-er - Future Martha Stewart” Female, Detroit Michigan
Female, Brooklyn New York Male, Austin, Texas
Age: 26 Age: 46
Age: 31 Former Auto worker
Engaged Software Engineer
Single Married, 3 kids
Ex - Advertising Creative Director
Abhay is an engineer at an Austin tech Anna worked in the Automotive industry for 20 years.
Betty just got laid off from an Ad agency where she was a Assembly line worker for 12 years, Administrative
Story company. He prides himself at having all the
creative director.
latest tech at the greatest prices. He wears Assistant to UAW Labor Relations Dir. for 8 years.
She is a “planner” and has sufficient savings until she She took voluntary retirement and used her buyout to
“savvy frugal” on his shoulder. He loves being
gets another job.
helpful and sharing. Makes him feel valuable start her own online business. She writes the blog
Betty loves all things “Home” and “Cooking”. Her blog DetroitDealMama.com. She will introduce her
http://epicureanquest.blogspot.com/ gets good traffic and and smart.
upcoming book “Deal with It Honey: Living Large at a
attention. Now that she has some time she is beginning
to plan a business around her blog. Small Price & Other Adventures in Stylish Frugality”
on Oprah.
‣People to like his deals ‣Easy to use site, she is busy
Needs ‣To have fun while finding deals ‣Easy to integrate features
‣Easy to use commenting tools ‣Affirmation from other users
‣The best deals ‣To know that Savings.com will increase her traffic
‣The best deals
‣Feedback ‣To know that Savings.com won’t damage her image
‣To know how Savings.com could fit her new venture ‣ Monetization possibilities
‣To make new online friends ‣To increase his following
‣To know how to better promote himself ‣Exposure
‣To get followers for her blog ‣Feedback & ideas from her fans
‣To discover that she could provide value to others
by ‣API for him to make his own Savings.com
sharing her awesomeness. apps
Get recognized while sharing your vast Savings.com is an awesome partner to help grow
Save money, interact and have fun, “you too can be a your brand and user base. They will help me make
Value
DealPro”. “It’s easy!” wisdom with the unwashed masses. You are a
Prop “Nerd” god. Chicks dig you. more money.
Others will know you are a god on We are an awesome partner to help you grow your
Core Save money, have fun & discover that you could be a brand and users which will help you make more
DealPro. It’s super easy. Savings.com and chicks will dig you.
Message money.
in mind. They are figurative and should only be used as a guide.
Please Note: These profiles are done with DealPro recruitment
21
22. Users / Messaging (Example)
Robert & Susan
Bill Navin Melinda
Name Grant
Potential Current
Role The Donor Research Partner
Employee Employee
‣ Fun ‣ Consistency ‣ Familial • Proud
‣ Impacting ‣ Establishment ‣ Accepting • Celebratory
‣ Hopeful ‣ Direct, matter of fact ‣ Encouraging • Uplifting
Tone ‣ Authentic ‣ Successful & ‣ Empowering • Not-fluffy
confident ‣ Fun • Vernacular
• Simplified
• Results-oriented
‣ Legacy ‣ Successful in ‣ Today, employees, • Pride
‣ Direct Impact on a translational research facilities, history • Feeling of
personal level ‣ Core skill sets ‣ Small size, no accomplishment
• Show others, friends,
‣ Tangible Purpose ‣ Idea to bureaucracy
Value Prop ‣ Proven impact
family, recruitment
commercialization ‣ Lifestyle
• Unity of vision
‣ Track record ‣ Individual
• What is happening
‣ Great people, tools,
vision & challenges
‣ Videos ‣ Timeline of history/ ‣ Video stories • Diagramatics
‣ Historical case studies accomps ‣ Highlight tools • Stories & statements
‣ Gala history ‣ Information ‣ Photography • Photography
‣ Wiki ‣ Wiki • Employee history/
Metaphors
‣ [Visual/Engage/Inspire] narratives
‣ [Factual/Informational] ‣ [Visual/Engage/Inspire]
[Visual/Engage/Inspire]
Writing needs to be authentic, confident and
Directors empowering. Images and visual language need to
Comments be celebratory and heroic.
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23. Messaging
Messaging informs the tone, features and design
aesthetic that the audience will interactive. It is built
around our user base and what their needs are to create
the most effective interaction through the site user path.
Picture Picture Picture
Name
Role
Tone
Value Prop
Metaphors
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26. User Stories
Based on our users needs let’s map out the story of you will help them accomplishing their goals.
Type Title Title Title
User Name 1 Name 2 Name 3
User Story 1 Enter story... Enter story... Enter story...
User Story 2 Enter story... Enter story... Enter story...
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32. Brand Driven Design
Three factors determine the direction your website and sales
platform should take. The first factor is your brand: Who are
you? What do people say about you? Everything from what
type of content to color to interaction style depends on who
you are.
The second factor is your goal: What goals are you trying to
achieve with your initiative? Do you want to increase online
sales? Do you want to make your customer service better? Do
you want to increase enrollment?
Finally there is the third and most important factor, which is
your user. Who are they? What do they need? Meeting their
needs is the key imperative. If we meet their needs, we have
succeeded.
Your
Brand
Your Users’
Goals Needs
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43. Organizational Objectives + User Goals = Features
Now we tie the objectives of your Organization to the needs of your Users to identify key Feature Sets.
We then prioritize these feature sets across the categories to identify our priorities.
User 1 User 2 User 3
Type Primary Goal Primary Goal Primary Goal
Primary Need Primary Need Primary Need
Organizational
Objective 1
Organizational
Objective 2
Organizational
Objective 3
Organizational
Objective 4
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46. User Stories
Based on our users needs let’s map out the story of you will help them accomplishing their goals.
Type Title Title Title
User Name 1 Name 2 Name 3
User Story 1 Enter story... Enter story... Enter story...
User Story 2 Enter story... Enter story... Enter story...
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