SlideShare a Scribd company logo
1 of 24
Using Pay Per Click (PPC) To Generate Sales Hall Web Services
Who We Are Kasi Gajtkowski Organic Search Manager [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
About You: What You'll Learn: What PPC is and who it's best suited to What makes a PPC campaign successful Some tips on good landing pages and analyzing results You manage a revenue-generating website You're considering PPC as a marketing tool You don't know what makes PPC different from SEO or  whether it's right for you
[object Object],[object Object],[object Object],[object Object],[object Object],Types of Paid Advertising
[object Object],[object Object],[object Object],[object Object],[object Object],What Makes Pay Per Click Unique
[object Object],[object Object],[object Object],Pros of Pay Per Click
[object Object],[object Object],[object Object],Cons of Pay Per Click
Organics + PPC
Organics + PPC ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Results – What to Expect
"The Big Three" Compared
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Is PPC Right For You? ,[object Object],[object Object],[object Object],[object Object]
Getting Started with PPC ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking – The Set-up ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Tracking – What to Look For
Organics + PPC ,[object Object],[object Object],[object Object],[object Object],[object Object]
Weekly Webinars ,[object Object],[object Object],[object Object],[object Object]
Learn More! Web Vision Blog -  http://www.hallme.com/blog Webinars –  http:// www.hallme.com /webinars Follow Hall on Twitter -  @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me:  [email_address] QUESTIONS?

More Related Content

More from Hall_

How to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHow to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead Generation
Hall_
 
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social MediaTake Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Hall_
 
Introduction wordpress
Introduction wordpressIntroduction wordpress
Introduction wordpress
Hall_
 
Take Control of Your Website: Putting Wordpress to Work for You
Take Control of Your Website:  Putting Wordpress to Work for You Take Control of Your Website:  Putting Wordpress to Work for You
Take Control of Your Website: Putting Wordpress to Work for You
Hall_
 
An Insiders Guide to Social Media
An Insiders Guide to Social Media An Insiders Guide to Social Media
An Insiders Guide to Social Media
Hall_
 

More from Hall_ (20)

Business to Business Social Media
Business to Business Social MediaBusiness to Business Social Media
Business to Business Social Media
 
Coming Up with Good Blog Topics
Coming Up with Good Blog TopicsComing Up with Good Blog Topics
Coming Up with Good Blog Topics
 
6 Commone SEO Mistakes on Business Websites
6 Commone SEO Mistakes on Business Websites6 Commone SEO Mistakes on Business Websites
6 Commone SEO Mistakes on Business Websites
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Ready, Set, Go Mobile!
Ready, Set, Go Mobile!
 
How to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHow to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead Generation
 
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social MediaTake Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
 
Is Your Website Ready to go Mobile?
Is Your Website Ready to go Mobile?Is Your Website Ready to go Mobile?
Is Your Website Ready to go Mobile?
 
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsSEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
 
5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube
 
Optimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your WebsiteOptimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your Website
 
Social Media for Nonbelievers
Social Media for Nonbelievers Social Media for Nonbelievers
Social Media for Nonbelievers
 
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging Better
 
Generating Leads From Your Website
Generating Leads From Your WebsiteGenerating Leads From Your Website
Generating Leads From Your Website
 
What's a Web Strategy and Why Do I Need One?
What's a Web Strategy and Why Do I Need One? What's a Web Strategy and Why Do I Need One?
What's a Web Strategy and Why Do I Need One?
 
Introduction wordpress
Introduction wordpressIntroduction wordpress
Introduction wordpress
 
Driving web-traffic
Driving web-trafficDriving web-traffic
Driving web-traffic
 
Take Control of Your Website: Putting Wordpress to Work for You
Take Control of Your Website:  Putting Wordpress to Work for You Take Control of Your Website:  Putting Wordpress to Work for You
Take Control of Your Website: Putting Wordpress to Work for You
 
An Insiders Guide to Social Media
An Insiders Guide to Social Media An Insiders Guide to Social Media
An Insiders Guide to Social Media
 

Recently uploaded

TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
FIDO Alliance
 

Recently uploaded (20)

Quantum Leap in Next-Generation Computing
Quantum Leap in Next-Generation ComputingQuantum Leap in Next-Generation Computing
Quantum Leap in Next-Generation Computing
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
API Governance and Monetization - The evolution of API governance
API Governance and Monetization -  The evolution of API governanceAPI Governance and Monetization -  The evolution of API governance
API Governance and Monetization - The evolution of API governance
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
 
Navigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern EnterpriseNavigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern Enterprise
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 

Using Pay-Per-Click (PPC) to Generate Sales

  • 1. Using Pay Per Click (PPC) To Generate Sales Hall Web Services
  • 2.
  • 3.
  • 4. About You: What You'll Learn: What PPC is and who it's best suited to What makes a PPC campaign successful Some tips on good landing pages and analyzing results You manage a revenue-generating website You're considering PPC as a marketing tool You don't know what makes PPC different from SEO or whether it's right for you
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me: [email_address] QUESTIONS?