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Click and collect web functionality review aug2011


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Click and collect web functionality review aug2011

  1. 1. Argos
  2. 7. Argos: Pros & Cons <ul><li>Pros: </li></ul><ul><li>Clear iconography – an integrated proposition </li></ul><ul><li>Clear stock checker before adding to basket </li></ul><ul><li>Comparison of delivery time with stock available in nearest store </li></ul><ul><li>Clear basket page offering to buy online or reserve in-store </li></ul><ul><li>Lots of options to check another store if desired </li></ul><ul><li>Cons: </li></ul><ul><li>Only reserving at store, not actually buying </li></ul>
  3. 8. Asda
  4. 16. Asda: Pros & Cons <ul><li>Pros: </li></ul><ul><li>When you get to it, the store finder is easy to use and offers a map at the bottom which is useful </li></ul><ul><li>Alphabetical list of stores which rearranges itself by location when a postcode is supplied </li></ul><ul><li>Cons: </li></ul><ul><li>No stock checker functionality on list or detail pages. This only appears in the basket section. Only link to stores list on the product detail page. </li></ul>
  5. 17. B&Q
  6. 25. B&Q: Pros & Cons <ul><li>Pros: </li></ul><ul><li>Store collection option shown on the list page </li></ul><ul><li>List page and product detail page also offer ability to choose a default collection store before the checkout process </li></ul><ul><li>Cons: </li></ul><ul><li>In basket, cannot choose multiple store collections </li></ul><ul><li>Can only reserve in-store </li></ul><ul><li>Selected store for collection could be made more obvious in checkout </li></ul>
  7. 26. Comet
  8. 32. Comet: Pros & Cons <ul><li>Pros: </li></ul><ul><li>List page has separate ‘Buy Online’ and ‘Collect from Store’ buttons </li></ul><ul><li>Very clear basket page, no clutter </li></ul><ul><li>Store selector appears in lightbox over basket page which is better than being taken away from that critical page </li></ul><ul><li>Checkout progress bar changes in accordance with your ‘...Online...’ or ‘Collect from Store’ choice </li></ul><ul><li>Cons: </li></ul><ul><li>Only nearest 3 stores displayed initially </li></ul><ul><li>Can only pay in-store when collecting </li></ul>
  9. 33. Jessops
  10. 44. Jessops: Pros & Cons <ul><li>Pros: </li></ul><ul><li>List page shows store collection availability </li></ul><ul><li>Detail page has nice clear delivery option section on right hand side which includes a store availability finder </li></ul><ul><li>Simple, well laid out process in the basket section </li></ul><ul><li>Can split order into delivery and collection for multiple products </li></ul><ul><li>Cons: </li></ul><ul><li>No stock checking on list page </li></ul><ul><li>Store finder functionality on detail page doesn’t allow you to choose a default store to speed up the progress in the basket </li></ul><ul><li>Can only pay in-store when collecting </li></ul>
  11. 45. John Lewis
  12. 53. John Lewis: Pros & Cons <ul><li>Pros: </li></ul><ul><li>Easy basket / checkout process with nice graphics </li></ul><ul><li>Can pay for click & collect items in checkout </li></ul><ul><li>Cons: </li></ul><ul><li>No stock availability checker </li></ul><ul><li>Can only make store selection on the basket page </li></ul>
  13. 54. PC World
  14. 61. PC World: Pros & Cons <ul><li>Pros: </li></ul><ul><li>Collect@Store promotion banner on home page which leads to an easy explanation of the process </li></ul><ul><li>Integrated proposition for delivery and collection on list and product detail pages </li></ul><ul><li>Cons: </li></ul><ul><li>No stock availability check option before the basket page </li></ul><ul><li>Basket page refreshes for store selection process </li></ul>
  15. 62. Tesco
  16. 69. Tesco: Pros & Cons <ul><li>Pros: </li></ul><ul><li>Home page has a strong main banner promoting store collection </li></ul><ul><li>Store selector page is informative with a store map display </li></ul><ul><li>Cons: </li></ul><ul><li>Quite messy design when selecting a collection store in the checkout section - not very clear layout compared with actual store selector page </li></ul><ul><li>Store selector takes you to another page away from checkout </li></ul>
  17. 70. Vanden Borre
  18. 76. Vanden Borre: Pros & Cons <ul><li>Pros: </li></ul><ul><li>Detail page has separate ‘Buy Online’ and ‘Collect from Store’ buttons - icons on the buttons and green colour is also effective </li></ul><ul><li>Detail page has separate store availability locator, which is quick and easy to use </li></ul><ul><li>Stock availability for both web and collection shown in basket </li></ul><ul><li>Can select different stores for collection for each line item in basket </li></ul><ul><li>Can pay in checkout for items collected in store </li></ul><ul><li>Cons: </li></ul><ul><li>Basket page system text layout a little messy </li></ul>