The document summarizes a LinkedIn marketing campaign run by American Express to promote their new Corporate Membership Rewards Card in the UK. The campaign targeted small and medium businesses and aimed to drive brand awareness and lead generation. It used LinkedIn advertising including display ads, polls, and whitepapers over 10 days, achieving over 10 days of total user engagement with the brand as measured by time spent interacting with the ads. The campaign achieved high dwell times, demonstrating effective user engagement which research shows leads to better brand results than focus on clicks alone.