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Buying digital media

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The document discusses leveraging digital media publishers to expand marketing capabilities. It provides advice on how to leverage publishers' content and audiences, questions to ask publishers to ensure a full-service solution, and how to use campaign analytics to expand tactics like search and social media. The document also outlines various digital marketing services publishers can provide and best practices for partnering with publishers.

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Buying digital media ,[object Object],[object Object]
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What You Will Learn ,[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
Why is this relevant? © 2010 EmpowHER – Company Confidential SEO/PPC expert Front end developer Account Manager Digital strategist User Experience specialist Social media guru
1. How to leverage © 2010 EmpowHER – Company Confidential
Confidential and proprietary. Do not distribute. © EmpowHER, 2010 Original Video, Articles, Slide Shows, Resource Centers, Provider Profiles, Events Q & A, Special Offers, Client News, Expertise, Programs, Brand/Product, Web Advertising, Condition Programs, Campaigns, SEM, SEO, Audience conversion tools Detailed Analytics, Custom Reports Community/Membership, Groups, Polls/Surveys, Research, Member Profiles, Content Syndication, Social Media integration Partnership Marketing Opportunities
Content Sponsorship © 2010 EmpowHER – Company Confidential
Video Production Capabilities © 2010 EmpowHER – Company Confidential
Text Content Creation & Promotion © 2010 EmpowHER – Company Confidential
Audience Polling / Research © 2010 EmpowHER – Company Confidential
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
Social Media components © 2010 EmpowHER – Company Confidential
Lead Capture © 2010 EmpowHER – Company Confidential
Reporting / Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential Chapman Medical Center: Ad Report
Reporting / Measurement © 2010 EmpowHER – Company Confidential Chapman Medical Center: Sponsored Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2). The right questions to ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
3). How to leverage learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
Where to find publishers © 2010 EmpowHER – Company Confidential
© 2010 EmpowHER – Company Confidential
© 2010 EmpowHER – Company Confidential
© 2010 EmpowHER – Company Confidential
© 2010 EmpowHER – Company Confidential
General Best Practices ,[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential

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