This document discusses how JOLT! can help advertisers improve return on investment (ROI) through more accurate targeted advertising. It notes that targeting, reach, and recency are key levers that are data-driven and can be improved. JOLT! verifies target segments from various data providers to identify the most accurate segments. Using JOLT! scores, advertisers can compare segment validity across sources, evaluate audience delivery by publisher/network, and trend campaign performance over time to continuously optimize targeting and increase ROI. JOLT! leverages survey data from ad impressions to compare "in-target" and "out-of-target" delivery for different target providers, publishers, and campaigns.