Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as: • Social media and targeted content marketing; • Educational content that informs and inspires buyers; • Linking content to measurable, revenue-focused results; • Using video and interactive content in new and creative ways; • Deploying content that drives successful, cross-channel campaigns. Speakers: • Andrew Gaffney, Demand Gen Report • Alicia Fiorletta, Channel Marketer Report