Destiny Franklin is exploring her personal brand as a 25-year-old digital marketer and entrepreneur. She has experience in marketing and is creative and a good communicator. Her goals are to establish a registered business focused on social media marketing by January 2022 and graduate with a business degree by 2023. She plans to partner with other brands, mentor others, and be interviewed by Forbes by 2035.

1. PERSONAL BRAND EXPLORATION
Destiny Franklin
Project & Portfolio I: Week 1
NOVEMBER 5,2021

2. • IDENTITY: My name is Destiny Franklin
I’m 25 years old. I’ve been digital
marketing and a self-made entrepreneur
for 3 years now. I’m a good
communicator, artistically blessed in
every aspect, a natural-born leader. I’ve
earn two certificates in the medical
esthetician program, however my
Background is colorful. My creativity, my
experience, and perspective has given
me insight to share with others. My
open-mindedness make it easy for other
to connect with me.
IDENTITY
Picture of You
Goes Here
Caption

3. PROFESSION
Potential Job Titles:
• Social media Marketer
• Journalist
• Digital Marketing
ROYALTY BRAND ARCHETYPE -
Royalty Brand Archetype- Sophisticated, influential
leaders that are ambitious. Goals are to be a
prosperous business or community, being a positive
role model. Audience are more than numbers.
Understanding the determination, and ambition that it
takes to lead guide my community will help me
connect more, and give my followers an opportunity
create an altar within my platform.
Occupational Multi-purpose Marketing
Picture Relevant
to Your Industry
Goes Here
Caption

4. Social Media Marketers and Publicist
TARGET AUDIENCE
Billy Gene
Outreach Plan:
• I will schedule a virtual consultation with his marketing
and recruitment team and hope to meet Billy Directly.
• Youtube is one of Billys most used accounts.
• I planned to have reached out to him and his team by
Jan 2022 reaching out to him and partnering up with his
team will give me the clientele, and teach me more
about gaining an audience.
PROFILE
PICTURE
CEO at billy gene is marketing
Alan Sosenko
Outreach Plan:
• I plan on applying for Journalism position on his website
they have available at entry level
• I will make sure all my qualities are highlighted to
schedule an initial interview.
• I plan on contacting Alan Sosenko By Feb 2022
PROFILE
PICTURE
Supervisor at journalism jobs
Christian Tees
Outreach Plan:
• I will apply for Christian Tees Social media influencer
digital marketing position at Christian Tees before
deadline 11-18-2021 on salary.com
• With Christian Tees I feel it will help me get a closer
understanding how to Market my own brand in the
future.
PROFILE
PICTURE CEO AT Christian Tees
Caption

5. GOALS
• I will have a legitimate and established business registered with
the secretary of state, and I will find my niche and market it on my
social media platforms by jan 2022.
• I will also be reenrolled into bachelors program in business
after taking the required month off. This will benefit me by
increasing my knowledge on how you brand myself, and
market my business ventures. Jan 2022
• Mid Term Goal: I will partner with other brands for increase
consumers and exposure. I will have graduated with a
bachelors degree in business. By this time with my experience
I’ve will have applied what I’ve learn to my brand. I will be
confident enough to campaign my products internationally by
Jan 2026.
• Long term goals: My brand will be well-known within my
community, and mentor with everything that I learned. I will
pass my knowledge on other and help them implement growth
with their brands as well. Through social media I will connect
with my community and share some of the steps I took to get
where I am, I will have made a positive impact on so many
lives and I will be interviewed by Forbes Magazine by 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Creative writing 94%
SOFT
HARD
Novice / Adept / Expert
Editors 71% Novice / Adept / Expert
Writers and authors 59% Novice / Adept / Expert
Art, Drama 68% Novice / Adept / Expert
Computer programer 44%
SOFT
HARD
Novice / Adept / Expert
Web developer 78% Novice / Adept / Expert
maintenance and repairs 69% Novice / Adept / Expert
Coach 72% Novice / Adept / Expert

7. I help my Community do become better
activist by using my voice and setting an
example, and being a positive role model
and mentor.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Campaign Organizer
• Journalist
Education:
• Business admin and marketing certified
• Associate degree, B.S., Full Sail University 2023
Awards:
• 2 certified from medical esthetician
program tricoci university
Picture Relevant
to Your Industry
Goes Here
Caption

9. COMPETITION
Lauren Mitchell
Industry Experience:
• Digital Marketing
Education:
• Media Degree Gordon University
Leadership Experience:
• 6 years breakfast shower presenter
• Wee Msc in Digital marketing
Skills and Proficiencies:
• 3 years experiences in business grow audience
• Ceo
Destiny Franklin
Overall Online Presence:
• Breakfast show presenter on northbound1
• Freelance digital marketer, Mac Digital marketing,
podcast. Website up
• Grade: Average
HEADSHOT HEADSHOT
Industry Experience:
• Campaign Organizer
Education:
• Certificate BS Fullsail University
Leadership Experience:
• Digital Marketing
• Social Marketing and brand ambassador
Skills and Proficiencies:
• Public Speaking
• Interpersonal Skills
• Leadership Skills
Overall Online Presence:
• I have several articles published, my website shows
that I specialize in results as far as digital marketing. I
have a page up on wikipedia, instagram, Facebook. I
am well-connected with most social media platform.
Reaching audience Is second nature.
• Grade: Superior
Caption
Caption

10. COMPETITION
Ethan Lambridge
Noteworthy Experience:
• Marketing in sales
• Associates degree in applied science
Destiny Franklin
HEADSHOT HEADSHOT
Industry Experience:
• Campaign Organizer
Education:
• Carl Sandburg
Skills and Proficiencies:
• Associates degree in applied science
• Public relation course
Overall Online Presence:
• Customized url, Youtube, and social media Channel.
Has 2 websites, and an article.
• Grade: Superior
Industry Experience:
• Campaign Organizer
Education:
• Certificate Bs Fullsail
Leadership Experience:
• Digital marketing
• Social media brand ambassador
Skills and Proficiencies:
• Public speaking
• Interpersonal skills
• Leadership Skills
Overall Online Presence:
• have several articles published, my website shows that
I specialize in results as far as digital marketing. I have
a page up on wikipedia, instagram, Facebook. I am
well-connected with most social media platform.
Reaching audience Is second nature.
• Grade: Superior Grade
Caption
Caption

11. BRAND POSITION
For Entrepreneurs who want to implement growth,
I provide integrated marketing strategies that will
increase your targeted audience because if you
succeed that means I succeed.
“DESTINY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Faces with international names marketing event
‣ 11/12/2021 Rock Island, IL
• Champions of change awards
‣ 01/20/2022 Bettendorf, IL
• Travel agent home-based
‣ 12/12/2021 Dunlap, IL
Digital Marketing
• Primary Content: I will create content that shares integrated
marketing skills, Resources that should be available to the
general public, and offer online training through webinars.
• Primary Tools: I will use Facebook, instagram, and YouTube.
• Website: Through my digital portfolio it will learn other learn
more about me, my brand and what services I offer, and how
you can benefit from my help.
Picture of You
Goes Here
Caption

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking an experience digital marketer or social media
marketing, that can provide me with the tools, mindset,
and information to bring my brand to life.
Formal Education
• Completed Business Associate by graduation date.
Technical Skills
• Completed Bachelor's degree at full sail Univery by
Dec, 2024
• Political science training
Soft Skills
• Web designing.
• Public Relations skillshare.com
• Multimedia marketing with Billy Gene

14. Destiny Franklin
Did you know over 22% percent of small businesses closed due to covid-19
in February. Had those business knew the resources that were available to
them that would still be open today. What If I told you I can help you keep
your business alive and survive this pandemic by sharing my resource with
you. I specialized in results.
Caption

15. REFERENCES
https://www.journalismjobs.com/1664176-reporter-inside-
washington-publishers
https://www.wsj.com/articles/covid-19s-toll-on-u-s-business-
200-000-extra-closures-in-pandemics-first-year-11618580619
https://www.cnbc.com/2021/04/09/small-business-closures-
tick-back-toward-covid-pandemic-highs.html
https://www.eventbrite.com/d/il--chicago/digital-marketing/
OnetOnline.org
google.com
Billygeneismarketing,com
one.fullsail.edu