Presentation on Using WordPress for Business

1. Using WordPress for Business Ashish Kulkarni Kulkarni Software Wednesday, June 09, 2010 kulkarnisoftware.com 1

2. Biggest problems for any business Getting Customers Overheads Getting Paid Wednesday, June 09, 2010 kulkarnisoftware.com 2

3. Why do we need a Website? A properly marketed website can help with Getting Customers Raise product and brand awareness Support customers Overheads Interactive web applications can allow your customers to service themselves Getting Paid Sell online – Get paid BEFORE making delivery Wednesday, June 09, 2010 kulkarnisoftware.com 3

4. Parts of a website Domain name – web address of your website – costs usually from £2.99 a year for .co.uk domains Files, Media and Programs – that comprise of your website – cost varies depending on what you are looking to achieve Hosting – where all the files, media and programs of your website reside – cost varies on hosting requirements from £9.99 a month Wednesday, June 09, 2010 kulkarnisoftware.com 4

5. Types of websites Static Nothing ever changes For every change, you need to contact the web designer Dynamic – CMS or eCommerce You can add or edit pages whenever you want More control Needs more powerful hosting Wednesday, June 09, 2010 kulkarnisoftware.com 5

6. Content Management System A CMS is a collection of programs that allow a number of people to create and publish information. Examples: WordPress – Easy to use and Free Expression Engine – Involved and not Free Drupal – Involved and Free Joomla – Involved and Free Wednesday, June 09, 2010 kulkarnisoftware.com 6

7. Introduction to WordPress WordPress is a free CMS that can be downloaded from www.wordpress.org WordPress is easy to use WordPress is robust Millions of users around the world The New York Times CNN Fox News Gizmodo About Wednesday, June 09, 2010 kulkarnisoftware.com 7

8. Enough talk – Lets see a demo Wednesday, June 09, 2010 kulkarnisoftware.com 8

9. WordPress Admin Dashboard Wednesday, June 09, 2010 kulkarnisoftware.com 9

10. New Page Wednesday, June 09, 2010 kulkarnisoftware.com 10

11. New Page Wednesday, June 09, 2010 kulkarnisoftware.com 11

12. Add Post Wednesday, June 09, 2010 kulkarnisoftware.com 12

13. Add Post Wednesday, June 09, 2010 kulkarnisoftware.com 13

14. Settings – General Settings Wednesday, June 09, 2010 kulkarnisoftware.com 14

15. Settings – Writing Wednesday, June 09, 2010 kulkarnisoftware.com 15

16. Settings – Reading Wednesday, June 09, 2010 kulkarnisoftware.com 16

17. Settings – Permalinks Wednesday, June 09, 2010 kulkarnisoftware.com 17

18. Extending WordPress – Plugins Wednesday, June 09, 2010 kulkarnisoftware.com 18

19. Plugins – Add New Wednesday, June 09, 2010 kulkarnisoftware.com 19

20. Plugins – Add New Wednesday, June 09, 2010 kulkarnisoftware.com 20

21. Plugins – Add New Wednesday, June 09, 2010 kulkarnisoftware.com 21

22. Plugins – Add New Wednesday, June 09, 2010 kulkarnisoftware.com 22

23. Recommended Plugins All In One SEO – Adds SEO features to the site Google XML Sitemap – Makes site searchable Add to any – Share – Makes it easy to share content Wednesday, June 09, 2010 kulkarnisoftware.com 23

24. Appearance Wednesday, June 09, 2010 kulkarnisoftware.com 24

25. Widgets Wednesday, June 09, 2010 kulkarnisoftware.com 25

26. Kulkarni Software – Custom Themes Wednesday, June 09, 2010 kulkarnisoftware.com 26

27. Kulkarni Software – Custom Themes Wednesday, June 09, 2010 kulkarnisoftware.com 27

28. What next? www.wordpress.org – To download wordpress www.1and1.co.uk – To get a domain name and hosting www.wordpress.org/extend/themes - To search for free themes www.kulkarnisoftware.com/contact.html - For all the above and more  Wednesday, June 09, 2010 kulkarnisoftware.com 28

29. Summary WordPress is state-of-the-art, free CMS WordPress is Robust WordPress is easy to use WordPress is extendable We can change the look-and-feel and add content Wednesday, June 09, 2010 kulkarnisoftware.com 29

30. Where can Kulkarni Software help We provide robust hosting with unlimited bandwidth We already host many WordPress based websites for our clients We can design a Professional Theme for your business We can provide advise and consultancy for your business website Wednesday, June 09, 2010 kulkarnisoftware.com 30