An intensive and compact introduction into the method mix from Google Ventures, that combines aspects from business strategy, design thinking, and user research from places like IDEO and Stanford d.school. How the structured process works, and what its strengths are, as well as its comparison and interplay with the established combination of Design Thinking and Lean Startup. How Design Sprint helps answering critical business questions through rapid prototyping and user testing. How teams reach clearly defined goals and deliverables and gain key learnings, quickly. How the structured process helps to spark innovation, encourage user-centered thinking, aligning teams under a shared vision, and gain insights about a products marketability before launch. This presentation offers answers to these questions and a lot of practical insights. #DesignSprint, #DesignThinking, #LeanStartup #GoogleForEntrepreneurs

1. DESIGN SPRINT
GOOGLE, BERLIN
JUNE 7, 2018
@BENNOLOEWENBERG

2. AUTOMATIC DOORS
Photo: @BennoLoewenberg

3. @BennoLoewenberg
AUTOMATIC DOORS
Video: @BennoLoewenberg

4. THINKING + LEAN
UNDERSTAND IDEATE
DEFINE PROTOTYPE
EVALUATE
MEASURE
BUILDLEARN
+
@BennoLoewenberg

5. HILLS ≈ MVP
Graphic: @BennoLoewenberg (aft. IBM)
COMBINATION

6. Graphic: @BennoLoewenberg (aft. IBM)
DESIGN SPRINT

7. LAUNCHIDEATE
BUILD
LEARN
1 3
4
2
Here it costs
a lot of time & money
Graphic: @BennoLoewenberg
PRODUCT

8. LAUNCH
AGILE
1 3
4
2
Graphic: @BennoLoewenberg
IDEATE
BUILD
LEARN

9. LAUNCHIDEATE
BUILD
LEARN
LEAN
1 3
4
2
Graphic: @BennoLoewenberg

10. DESIGN
1
2
3 LAUNCH
4
IDEATE
BUILD
LEARN
Graphic: @BennoLoewenberg

11. TIMEFRAME
Photo: @BennoLoewenberg

12. STRUCTURE
Graphic: DesignSprintKit

13. RESULTS
Photo: @BennoLoewenberg

14. TOOLS
Graphic: @jakek
Theexerciseworksbestwhenyousketchseveralvariationsofthesameidea.Takea
favoritepiecefromyourideassheetandaskyourself,“Whatwouldbeanothergood
waytodothis?”Keepgoinguntilyoucan’tthinkofanymorevariations,thenlookback
atyourideassheet,chooseanewidea,andstartriffngonitinstead.

15. TEAM
& SPACE
Photo: @BennoLoewenberg (in “The Garage” at Google)

16. 1. UNDERSTAND
Graphic: DesignSprintKit
Shared knowledge and shared brain
View from/illustrate all angles
Mapping the problem space

17. Graphic: DesignSprintKit
Individual work
Focus and strategy
Not the 1st ready, but many ideas
2. SKETCH

18. Graphic: DesignSprintKit
3. DECIDE
Collaboratively surfacing the best ideas
Narrowing down to what makes sense
Building consensus on solutions

19. Graphic: DesignSprintKit
4. PROTOTYPE
Gaining knowledge earlier on what has potential
Rapid Prototyping to test ideas before investing
a ton of time, money, or resources
Real Enough-Experience

20. Graphic: DesignSprintKit
5. VALIDATE
Most important part of a sprint
Answer the hardest question:
“How good is this idea actually ?”
Immediate feedback from potential users

21. DETAILS
@BennoLoewenberg

22. VISION & MOONSHOT
Photo: @BennoLoewenberg

23. FEATURES & ROADMAP
Photo: @BennoLoewenberg

24. CHALLENGE STATEMENT
@BennoLoewenberg
at the beginning of the sprint:
We will redesign {what}
to improve the experience {for whom}
because they value {why}
later during the sprint:
by {taking what action}

25. EXECUTION TIMELINE
Graphic: @BenoLoewenberg (aft. @kaihaley)
NOW SHORT MID and LONG TERM
WHAT IS POSSIBLE ?

26. Graphic: @BennoLoewenberg (aft. @mpowel85)
BEFORE SPRINT AFT.
WORK
TIME
PREPARATION

27. FLEXIBLE FRAMEWORK
@BennoLoewenberg
Tailored to each task and team
On the fly-adjustments by Sprint Master
Method toolbox, no rigit corset/cookie cutter

28. TOOLS & TIPS
@BennoLoewenberg

29. NO GUESSWORK …
Photo: @BennoLoewenberg

30. … BUT THINKING & TESTING
Photo: @BennoLoewenberg (prototyping an elevator cabin)

31. @BennoLoewenberg
BENEFIT
Ensuring that customer needs have been identified
and looked at from different angles
Several solutions validated in a very short duration
in an early stage & with real users
Clear vision of the actual customer acceptance
before execution/production

32. NO ROCKET SCIENCE …
Photo: @BennoLoewenberg (in a real spacesuit at Eurpoean Space Agency)

33. … BUT A PRACTICAL SHORTCUT
Photo: @BennoLoewenberg

34. BENNOLOEWENBERG
LINKEDIN / XING / TWITTER
@
Design Sprint