Uses and gratification theory(omar)
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Pulp Fiction and Fight Club provide entertainment through their blending of genres and increased enjoyment with repeated viewings. They also offer information and education by presenting new perspectives on genres and themes. Some audiences may find personal identification with the characters or their situations. Finally, the films promote social interaction as viewers discuss discovering new details with repeated viewings, contributing to their active fan bases.
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Question1 media
This document discusses how the media product challenges conventions of real genres. It uses a mix of thriller and romance genres by having the lead character be a female protagonist with power, subverting expectations. This creates a new style that combines genres in a way atypical of other films. By making the protagonist an ordinary woman, it generates more sympathy from audiences as she fulfills a stereotypically male role of getting her hands dirty to kill people. This unconventional mix of genres and genders for the lead character introduces audiences to new styles that bring different genres together.
Evaluation: Q5
The document summarizes how the film poster and release date for "Killer Affairs" was designed to attract different target audiences. The poster features the mysterious main character Lily to intrigue viewers curious about the plot. Well-known British comedian Tom Ellis is prominently credited to draw his fan base, especially older women who watch his comedy shows. The film is scheduled for release on a Friday in early July to target audiences who have time to see movies on weekends or during summer school breaks when positive buzz may spread.
Profile
An interview was conducted with Mrs. Bibby, a 35+ female teacher, to understand the interests and preferences of the target demographic for a new film. Mrs. Bibby enjoys soul and motown music in films but dislikes mainstream pop artists. She likes thrillers and murder mysteries, especially in theaters rather than at home. While she enjoys mystery shows like The Missing, political thrillers are too complex. Based on this interview, advertisements should target mystery and drama TV shows in the evenings and newspapers to reach the target A/B, 35+ demographic. Releasing in the summer allows more free time to see the film.
Media audiance profiling
The document describes the target audience for a thriller film opening sequence. The target audience is predominantly female ages 15-21, living in the UK. They would identify as heterosexual, British, and socio-economic group D. They engage with social media and prefer shopping, fashion, makeup, and horror/thriller films. The goal is for the audience to relate to the characters, who are also young British women.
Rotten Evaluation Questions
The summary provides information about the media product "Rotten" in 3 sentences:
The film opening for "Rotten" reinforces stereotypes of characters in psychological thrillers through the main character Lucy's emotions. It also develops conventions through synchronizing non-diegetic music with setting movements. The film challenges forms and conventions through its ironic use of loud music and title introduction to remind viewers of the genre in an abstract way.
Question 3 what have you learned from your
Film industries spend millions identifying their target audiences through preview screenings with varied age and gender groups. They use this research to appropriately market films through platforms popular with the target demographics. Common research methods include focus groups for one-on-one feedback and exit surveys measuring audience reactions. The discussed document establishes their target audience as males and females aged 16 to 30 interested in thriller, drama, action and horror genres.
Audience table
The document discusses factors that may appeal to different audience groups for a horror movie set in caves. Teenage males may enjoy the gore and special effects. People interested in the director Neil Marshall or who have experience caving or extreme sports may feel more connected to the film. Women and mainstream audiences would be drawn to strong female roles and celebrities. Horror fans would appreciate scary monsters and a compelling narrative, while drama fans could view it as an extension of genres they already enjoy.
Reflective project #2 example LUTHER
The document describes a movie poster that was found dissatisfying because it prominently featured the main female character's large breasts, implying that to be a "perfect soldier" or heroine requires being sexually appealing above all else. This undermines the potential message of empowerment and sends the problematic implication that a woman's worth is defined by her breast size. The advice is to make the poster reflect the actual film and character more accurately without unnecessary sexualization that could impact young viewers.
Recommended
Question1 media
This document discusses how the media product challenges conventions of real genres. It uses a mix of thriller and romance genres by having the lead character be a female protagonist with power, subverting expectations. This creates a new style that combines genres in a way atypical of other films. By making the protagonist an ordinary woman, it generates more sympathy from audiences as she fulfills a stereotypically male role of getting her hands dirty to kill people. This unconventional mix of genres and genders for the lead character introduces audiences to new styles that bring different genres together.
Evaluation: Q5
The document summarizes how the film poster and release date for "Killer Affairs" was designed to attract different target audiences. The poster features the mysterious main character Lily to intrigue viewers curious about the plot. Well-known British comedian Tom Ellis is prominently credited to draw his fan base, especially older women who watch his comedy shows. The film is scheduled for release on a Friday in early July to target audiences who have time to see movies on weekends or during summer school breaks when positive buzz may spread.
Profile
An interview was conducted with Mrs. Bibby, a 35+ female teacher, to understand the interests and preferences of the target demographic for a new film. Mrs. Bibby enjoys soul and motown music in films but dislikes mainstream pop artists. She likes thrillers and murder mysteries, especially in theaters rather than at home. While she enjoys mystery shows like The Missing, political thrillers are too complex. Based on this interview, advertisements should target mystery and drama TV shows in the evenings and newspapers to reach the target A/B, 35+ demographic. Releasing in the summer allows more free time to see the film.
Media audiance profiling
The document describes the target audience for a thriller film opening sequence. The target audience is predominantly female ages 15-21, living in the UK. They would identify as heterosexual, British, and socio-economic group D. They engage with social media and prefer shopping, fashion, makeup, and horror/thriller films. The goal is for the audience to relate to the characters, who are also young British women.
Rotten Evaluation Questions
The summary provides information about the media product "Rotten" in 3 sentences:
The film opening for "Rotten" reinforces stereotypes of characters in psychological thrillers through the main character Lucy's emotions. It also develops conventions through synchronizing non-diegetic music with setting movements. The film challenges forms and conventions through its ironic use of loud music and title introduction to remind viewers of the genre in an abstract way.
Question 3 what have you learned from your
Film industries spend millions identifying their target audiences through preview screenings with varied age and gender groups. They use this research to appropriately market films through platforms popular with the target demographics. Common research methods include focus groups for one-on-one feedback and exit surveys measuring audience reactions. The discussed document establishes their target audience as males and females aged 16 to 30 interested in thriller, drama, action and horror genres.
Audience table
The document discusses factors that may appeal to different audience groups for a horror movie set in caves. Teenage males may enjoy the gore and special effects. People interested in the director Neil Marshall or who have experience caving or extreme sports may feel more connected to the film. Women and mainstream audiences would be drawn to strong female roles and celebrities. Horror fans would appreciate scary monsters and a compelling narrative, while drama fans could view it as an extension of genres they already enjoy.
Reflective project #2 example LUTHER
The document describes a movie poster that was found dissatisfying because it prominently featured the main female character's large breasts, implying that to be a "perfect soldier" or heroine requires being sexually appealing above all else. This undermines the potential message of empowerment and sends the problematic implication that a woman's worth is defined by her breast size. The advice is to make the poster reflect the actual film and character more accurately without unnecessary sexualization that could impact young viewers.
COMM 101 Reflective Project #2 Media representation example LUTHER
The document describes a movie poster seen at the theater that was dissatisfying in its portrayal of women. Specifically, the poster for the movie "Ghost in the Shell" prominently featured the main female character with unusually large breasts. While the movie aims to portray a powerful female hero, the poster reduces her to a sexual object defined by her physical appearance above all else. The writer believes Hollywood can promote strong female leads without resorting to unnecessary sexualization.
Audience profile
The document discusses the target audience for a film project, analyzing demographics like age, gender, and ethnicity. It aims to appeal to adults ages 18-40 of all races and both genders. For age, younger audiences may find it too serious while older audiences could relate to themes. For gender, men may be drawn to conspiracy/action elements while women to the emotional journey of the female protagonist. For ethnicity, featuring diverse characters of many races aims to appeal to all backgrounds.
How does your media product represent particular social groups?
The document discusses how different social groups are represented in the media product "The Killer's Identity". The main characters, Lauren and Ben, are middle class, white, and between the ages of 17-19 to appeal to the target demographic of 15-25 year olds. Both female and male genders are represented, with the female character Lauren being chased and potentially killed by Ben, supporting the stereotype that women are weaker. The characters' sexuality is represented as heterosexual to avoid controversy.
Podcasts
The document discusses creating a podcast that is different from most, which review films or trailers. The proposed podcast would explain parts of a trailer for a film about female genital mutilation (FGM) and raise awareness of neglected social issues. It would pitch the podcast to audiences of other media that depict teenagers using podcasts, to further reach the target audience, as podcasts have become realistic reflections of their use in society.
How are postmodern media texts different from normal texts
Postmodern media texts differ from normal texts in several ways:
1) They incorporate elements of pastiche, genre hybridity, intertextuality, and self-reference that make them more complex and challenge notions of reality.
2) Examples like Blade Runner, Scream 4, music videos by Lady Gaga and Madonna, and the video game The Sims use techniques like referencing other works, blurring fiction and reality, and allowing for new creative expressions.
3) By bringing in features from multiple genres and styles, and allowing for new perspectives on identity and culture, postmodern media offer audiences and creators more freedom and novelty compared to traditional or modernist works.
Evaluation Question 5: How did you attract/address your audience?
The document discusses how the filmmakers addressed their target audience of ages 16 and up. They used younger actors for the main characters to create a connection between the viewers and characters. They also covered the racial controversy from both sides so that all opinions could feel represented without bias. The film covered the rarely discussed topic of fascist leaders in England, potentially answering questions on people's minds and challenging controversial themes. The film clearly depicted which characters supported or opposed the fascist party through their appearances, with the supporter wearing darker, closed-off clothing symbolizing arrogance while the opponent wore brighter, looser clothing symbolizing an open mind.
Question 2
The document discusses how the media product represents social groups. It focuses on the sole female character who is portrayed as weak when confronted with paranormal forces, reflecting common stereotypes. Additional characters introduced later would represent other groups like police officers, teenagers, and children. Police could be shown as helpful or useless, teenagers as adventurous but rebellious, and innocent children are included to make the story scarier for audiences.
Generic conventions of british films
British films typically use natural lighting, unknown actors, and depict slices of life to seem realistic for audiences. Natural lighting saves on production costs compared to hired lighting crews and helps films feel more authentic. Unknown actors also keep costs low and make stories more believable by avoiding recognition from prior roles. Focusing on ordinary peoples' lives through "slices of life" shows viewers realistic versions of everyday experiences. Together, these techniques aim to attract audiences who appreciate social realism in an affordable, genuine way.
Unit 2 task 2
The document analyzes three different media types: the film Indiana Jones and the Raiders of the Lost Ark, the BBC documentary The Life of Mammals, and the Fairy Liquid promotional commercial from 1991. It discusses the purpose, target audience, narrative style, genre, representations, mode of address, and use of stars for each media type. The purpose of the film is entertainment, it has a linear narrative and targets adults and children. The documentary aims to inform about mammals, uses a factual tone, and targets a wide audience. The commercial intends to make people aware of Fairy Liquid for adults and children through an informal address without starring actors.
Question 4+5
This document discusses the target audience for a film noir project. It identifies the target audience as males ages 30+ living in America, especially New York, with a salary over £30,000 from any job. It aimed to attract this audience by using themes popular in 1940s-1950s film noir like action, love, and mystery told through a third person narrative with femme fatales influencing men. Feedback on the project noted both positives and constructive criticisms that could help improve areas the creators may have missed.
Question 2
Establishing a clear brand identity is pivotal to a film's marketing success. It differentiates the film and gives audiences a unique selling point. The Blair Witch Project and Warm Bodies both had strong brand identities with consistent color schemes and logos that audiences could easily identify across different marketing materials. The author's group created marketing materials for their film that maintained a dark color scheme and similar font to establish a cohesive brand identity signaling the thriller genre. Both the teaser trailer and poster featured a mysterious antagonist and referenced the film's tagline to further connect the materials.
Radio proposal
Our radio advert will tell the story of a girl named Madeline who is adopted and taken to her new room, where flashbacks indicate a past trauma. It will include ambient music, overlapping voices, sound effects of a car ride and doors, and Madeline's muttering and groaning. It will end with an ear-piercing scream and a voiceover stating our tagline and film title. We will air the trailer on popular mainstream radio stations and podcasts to promote our psychological horror film, which uniquely brings awareness to the social issue of FGM and is the first to present this topic in the horror genre.
Radioscript
This 30-second radio script introduces an upcoming documentary that examines LGBT representation in media. It notes that in 2016 only 4.8% of TV characters identified as LGBT, questioning if this accurately portrays real life. Soundbites from interviews and people on the street suggest that LGBT characters are often portrayed as side characters or tokens, or shown in comedic ways. The documentary aims to explore the truth around LGBT portrayal in media, given past ignorance and current issues with accurate representation.
Evaluation 5
The document discusses strategies for attracting a young adult and teenage audience to a thriller film. It addresses genre, music, production company, distributor, director, representation, and visual elements. The genre of thriller and dark mystery helps teenagers relate to themes that challenge societal ideas. The production company and distributor are known for appealing to younger audiences with thrillers and dramas. Representation of teenagers in London makes the film more appealing by showing their real lives instead of stereotypes.
Proposal
The poster and magazine review are proposed ancillaries to advertise the short film. The poster will depict the main characters set against a background scene from the 1940s-era film. It will use earth tones to represent nature and adventure. The magazine review will be a double-page spread with images, a rating, trivia, and details about the film, actors, and techniques. It will appear in an autumn issue of Total Film magazine targeting mainstream and explorer social groups with its emotional narrative and historical context. The ancillaries aim to represent the film's genre and period to attract an audience interested in history, family, and drama.
Media Social Evaluation
This document discusses how a media product represents different social groups. It summarizes audience research that informed casting decisions for the protagonist and antagonist in a thriller. The protagonist is a male businessman meant to represent everyday working people. The antagonist's gender is disguised to create intrigue, ultimately being played by a woman to subvert expectations. The document also discusses how the characters represent concepts like mental illness, gender roles, and societal issues around stress, prescription drug use, and vulnerability of the elderly.
Anime pitch
This document discusses plans for a documentary that would examine how perceptions of anime have changed over time as the genre has grown and diversified. It would explore whether anime is now seen as more mainstream or still niche. Interviews, archive footage, and vox pops would be used to understand different viewpoints on how anime has evolved and expanded in recent years. The target audiences would be current anime fans as well as females aged 16-25 who are less likely to watch anime. Primary research involved a questionnaire that found 70% of respondents watch some anime, though many only follow one or a few types.
Target Audience Analysis Task
The document analyzes the target audiences of two British soap operas, EastEnders and Coronation Street, based on the characters and situations shown in trailers for each show. It discusses how the audiences for both soaps are typically working class, ranging from students to people with day jobs. They enjoy watching shows that realistically portray characters and situations they can relate to. Both audiences also use the soaps as a routine part of their evenings for social interaction and escape from their daily lives. The target audiences are generally described as mainstream and working class across a wide age range, but predominantly female and middle-aged.
Genre research
Social realism films incorporate real-world social issues and struggles to portray realistic stories and characters. They cover controversial topics like drugs, abuse, poverty, and more. These films usually focus on working-class characters undergoing significant life challenges. Unknown or lesser-known actors are often used to add authenticity. Directors try to convey political or social messages through the films. Audiences can vary significantly depending on the content and era portrayed in each film. Characters typically belong to subcultures representative of the depicted time period. Cinematography aims for realistic, immersed perspectives. Props, clothing, and soundtracks help characterize subcultures and personalities of that era in an artistic yet authentic way.
Question 5
The document discusses how the audience for a psychological thriller film opening was addressed. Questionnaires determined the target was 16-17 year olds interested in tension. Mysterious, non-diegetic music was used to engage the audience and build tension. Character clothing in dark colors showed different personalities and sides of the female protagonist to involve the thriller-loving audience.
PR2: Audience theory and debates
The document discusses audience theories and analyzes the film Fight Club using these theories. It summarizes three main audience theories: the hypodermic model which argues audiences passively accept media messages, Hall's reception theory which claims audiences interpret media based on their own experiences and backgrounds, and uses and gratifications theory which states people use media to fulfill different needs. It then provides a case study analyzing how Fight Club can be understood through these theories based on the film's content and violence as well as survey results which found most viewers had a negotiated reading of the film and would use elements for surveillance.
Who would the audience be for my production?
The document discusses determining the target audience for a film production titled "Prohibition" with a 12 certificate rating. The target audience is identified as white males aged 30-45 who are left wing and have a social status of C1 or C2. This is due to the strong content in the film including drinking, smoking, and brief sexual scenes. Feedback was gathered through focus groups with the filmmaker's class and on social media. The first draft of the film is also discussed and how feedback improved the final narrative and audience understanding.
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What's hot
COMM 101 Reflective Project #2 Media representation example LUTHER
The document describes a movie poster seen at the theater that was dissatisfying in its portrayal of women. Specifically, the poster for the movie "Ghost in the Shell" prominently featured the main female character with unusually large breasts. While the movie aims to portray a powerful female hero, the poster reduces her to a sexual object defined by her physical appearance above all else. The writer believes Hollywood can promote strong female leads without resorting to unnecessary sexualization.
Audience profile
The document discusses the target audience for a film project, analyzing demographics like age, gender, and ethnicity. It aims to appeal to adults ages 18-40 of all races and both genders. For age, younger audiences may find it too serious while older audiences could relate to themes. For gender, men may be drawn to conspiracy/action elements while women to the emotional journey of the female protagonist. For ethnicity, featuring diverse characters of many races aims to appeal to all backgrounds.
How does your media product represent particular social groups?
The document discusses how different social groups are represented in the media product "The Killer's Identity". The main characters, Lauren and Ben, are middle class, white, and between the ages of 17-19 to appeal to the target demographic of 15-25 year olds. Both female and male genders are represented, with the female character Lauren being chased and potentially killed by Ben, supporting the stereotype that women are weaker. The characters' sexuality is represented as heterosexual to avoid controversy.
Podcasts
The document discusses creating a podcast that is different from most, which review films or trailers. The proposed podcast would explain parts of a trailer for a film about female genital mutilation (FGM) and raise awareness of neglected social issues. It would pitch the podcast to audiences of other media that depict teenagers using podcasts, to further reach the target audience, as podcasts have become realistic reflections of their use in society.
How are postmodern media texts different from normal texts
Postmodern media texts differ from normal texts in several ways:
1) They incorporate elements of pastiche, genre hybridity, intertextuality, and self-reference that make them more complex and challenge notions of reality.
2) Examples like Blade Runner, Scream 4, music videos by Lady Gaga and Madonna, and the video game The Sims use techniques like referencing other works, blurring fiction and reality, and allowing for new creative expressions.
3) By bringing in features from multiple genres and styles, and allowing for new perspectives on identity and culture, postmodern media offer audiences and creators more freedom and novelty compared to traditional or modernist works.
Evaluation Question 5: How did you attract/address your audience?
The document discusses how the filmmakers addressed their target audience of ages 16 and up. They used younger actors for the main characters to create a connection between the viewers and characters. They also covered the racial controversy from both sides so that all opinions could feel represented without bias. The film covered the rarely discussed topic of fascist leaders in England, potentially answering questions on people's minds and challenging controversial themes. The film clearly depicted which characters supported or opposed the fascist party through their appearances, with the supporter wearing darker, closed-off clothing symbolizing arrogance while the opponent wore brighter, looser clothing symbolizing an open mind.
Question 2
The document discusses how the media product represents social groups. It focuses on the sole female character who is portrayed as weak when confronted with paranormal forces, reflecting common stereotypes. Additional characters introduced later would represent other groups like police officers, teenagers, and children. Police could be shown as helpful or useless, teenagers as adventurous but rebellious, and innocent children are included to make the story scarier for audiences.
Generic conventions of british films
British films typically use natural lighting, unknown actors, and depict slices of life to seem realistic for audiences. Natural lighting saves on production costs compared to hired lighting crews and helps films feel more authentic. Unknown actors also keep costs low and make stories more believable by avoiding recognition from prior roles. Focusing on ordinary peoples' lives through "slices of life" shows viewers realistic versions of everyday experiences. Together, these techniques aim to attract audiences who appreciate social realism in an affordable, genuine way.
Unit 2 task 2
The document analyzes three different media types: the film Indiana Jones and the Raiders of the Lost Ark, the BBC documentary The Life of Mammals, and the Fairy Liquid promotional commercial from 1991. It discusses the purpose, target audience, narrative style, genre, representations, mode of address, and use of stars for each media type. The purpose of the film is entertainment, it has a linear narrative and targets adults and children. The documentary aims to inform about mammals, uses a factual tone, and targets a wide audience. The commercial intends to make people aware of Fairy Liquid for adults and children through an informal address without starring actors.
Question 4+5
This document discusses the target audience for a film noir project. It identifies the target audience as males ages 30+ living in America, especially New York, with a salary over £30,000 from any job. It aimed to attract this audience by using themes popular in 1940s-1950s film noir like action, love, and mystery told through a third person narrative with femme fatales influencing men. Feedback on the project noted both positives and constructive criticisms that could help improve areas the creators may have missed.
Question 2
Establishing a clear brand identity is pivotal to a film's marketing success. It differentiates the film and gives audiences a unique selling point. The Blair Witch Project and Warm Bodies both had strong brand identities with consistent color schemes and logos that audiences could easily identify across different marketing materials. The author's group created marketing materials for their film that maintained a dark color scheme and similar font to establish a cohesive brand identity signaling the thriller genre. Both the teaser trailer and poster featured a mysterious antagonist and referenced the film's tagline to further connect the materials.
Radio proposal
Our radio advert will tell the story of a girl named Madeline who is adopted and taken to her new room, where flashbacks indicate a past trauma. It will include ambient music, overlapping voices, sound effects of a car ride and doors, and Madeline's muttering and groaning. It will end with an ear-piercing scream and a voiceover stating our tagline and film title. We will air the trailer on popular mainstream radio stations and podcasts to promote our psychological horror film, which uniquely brings awareness to the social issue of FGM and is the first to present this topic in the horror genre.
Radioscript
This 30-second radio script introduces an upcoming documentary that examines LGBT representation in media. It notes that in 2016 only 4.8% of TV characters identified as LGBT, questioning if this accurately portrays real life. Soundbites from interviews and people on the street suggest that LGBT characters are often portrayed as side characters or tokens, or shown in comedic ways. The documentary aims to explore the truth around LGBT portrayal in media, given past ignorance and current issues with accurate representation.
Evaluation 5
The document discusses strategies for attracting a young adult and teenage audience to a thriller film. It addresses genre, music, production company, distributor, director, representation, and visual elements. The genre of thriller and dark mystery helps teenagers relate to themes that challenge societal ideas. The production company and distributor are known for appealing to younger audiences with thrillers and dramas. Representation of teenagers in London makes the film more appealing by showing their real lives instead of stereotypes.
Proposal
The poster and magazine review are proposed ancillaries to advertise the short film. The poster will depict the main characters set against a background scene from the 1940s-era film. It will use earth tones to represent nature and adventure. The magazine review will be a double-page spread with images, a rating, trivia, and details about the film, actors, and techniques. It will appear in an autumn issue of Total Film magazine targeting mainstream and explorer social groups with its emotional narrative and historical context. The ancillaries aim to represent the film's genre and period to attract an audience interested in history, family, and drama.
Media Social Evaluation
This document discusses how a media product represents different social groups. It summarizes audience research that informed casting decisions for the protagonist and antagonist in a thriller. The protagonist is a male businessman meant to represent everyday working people. The antagonist's gender is disguised to create intrigue, ultimately being played by a woman to subvert expectations. The document also discusses how the characters represent concepts like mental illness, gender roles, and societal issues around stress, prescription drug use, and vulnerability of the elderly.
Anime pitch
This document discusses plans for a documentary that would examine how perceptions of anime have changed over time as the genre has grown and diversified. It would explore whether anime is now seen as more mainstream or still niche. Interviews, archive footage, and vox pops would be used to understand different viewpoints on how anime has evolved and expanded in recent years. The target audiences would be current anime fans as well as females aged 16-25 who are less likely to watch anime. Primary research involved a questionnaire that found 70% of respondents watch some anime, though many only follow one or a few types.
Target Audience Analysis Task
The document analyzes the target audiences of two British soap operas, EastEnders and Coronation Street, based on the characters and situations shown in trailers for each show. It discusses how the audiences for both soaps are typically working class, ranging from students to people with day jobs. They enjoy watching shows that realistically portray characters and situations they can relate to. Both audiences also use the soaps as a routine part of their evenings for social interaction and escape from their daily lives. The target audiences are generally described as mainstream and working class across a wide age range, but predominantly female and middle-aged.
Genre research
Social realism films incorporate real-world social issues and struggles to portray realistic stories and characters. They cover controversial topics like drugs, abuse, poverty, and more. These films usually focus on working-class characters undergoing significant life challenges. Unknown or lesser-known actors are often used to add authenticity. Directors try to convey political or social messages through the films. Audiences can vary significantly depending on the content and era portrayed in each film. Characters typically belong to subcultures representative of the depicted time period. Cinematography aims for realistic, immersed perspectives. Props, clothing, and soundtracks help characterize subcultures and personalities of that era in an artistic yet authentic way.
Question 5
The document discusses how the audience for a psychological thriller film opening was addressed. Questionnaires determined the target was 16-17 year olds interested in tension. Mysterious, non-diegetic music was used to engage the audience and build tension. Character clothing in dark colors showed different personalities and sides of the female protagonist to involve the thriller-loving audience.
What's hot (20)
COMM 101 Reflective Project #2 Media representation example LUTHER
COMM 101 Reflective Project #2 Media representation example LUTHER
How does your media product represent particular social groups?
How does your media product represent particular social groups?
How are postmodern media texts different from normal texts
How are postmodern media texts different from normal texts
Evaluation Question 5: How did you attract/address your audience?
Evaluation Question 5: How did you attract/address your audience?
Similar to Uses and gratification theory(omar)
PR2: Audience theory and debates
The document discusses audience theories and analyzes the film Fight Club using these theories. It summarizes three main audience theories: the hypodermic model which argues audiences passively accept media messages, Hall's reception theory which claims audiences interpret media based on their own experiences and backgrounds, and uses and gratifications theory which states people use media to fulfill different needs. It then provides a case study analyzing how Fight Club can be understood through these theories based on the film's content and violence as well as survey results which found most viewers had a negotiated reading of the film and would use elements for surveillance.
Who would the audience be for my production?
The document discusses determining the target audience for a film production titled "Prohibition" with a 12 certificate rating. The target audience is identified as white males aged 30-45 who are left wing and have a social status of C1 or C2. This is due to the strong content in the film including drinking, smoking, and brief sexual scenes. Feedback was gathered through focus groups with the filmmaker's class and on social media. The first draft of the film is also discussed and how feedback improved the final narrative and audience understanding.
Pr2 audience theory
This document provides an overview and analysis of the film Fight Club using various audience theory frameworks. It discusses the Hypodermic Model, Encoding/Decoding Model, and Uses and Gratifications Theory as applied to the film. It also summarizes the film's plot, release information, and the BBFC's rating of the film as an 18 despite some countries releasing it as a 15. Key details about the film and how audience theories help explain different audience interpretations are analyzed.
Community
The document discusses the sitcom Community and how it demonstrates postmodern characteristics. It was created by Dan Harmon and aired for 6 seasons from 2009-2015. The show is postmodern as it is self-referential, basing the plot on Harmon's own experiences at community college. It frequently uses intertextual references to other works like Die Hard to enhance audience understanding. For example, a paintball episode directly references and pastiches the 1988 film. Overall, the document analyzes how Community employs postmodern conventions like intertextuality, meta-narratives, and pastiche to create an entertaining, self-aware series for modern audiences.
Audience theoryanddebates
The document provides an analysis of the 1999 film Fight Club and the 2007 film Juno. It discusses the BBFC film classification processes for both films. For Fight Club, violence and themes of terrorism and masculinity led to an initial 18 rating that was denied due to glorification of violence. Juno was denied a PG rating due to language, sexual references, and a brief graphic scene, but received a 12A. The document also discusses audience reception theories and how different viewers may have interpreted the films.
Pr2
This document provides an analysis of audience theory and applies different models to the film Fight Club. It discusses the hypodermic model, encoding/decoding model, and uses and gratifications theory. It then analyzes reviews of Fight Club that use the hypodermic model as well as the results of a survey about people's opinions and interpretations of the film based on encoding/decoding and uses and gratifications.
reception theory essay
Fight Club utilizes reception theory through its mysterious and hard to follow plotlines that require viewers to come up with their own interpretations. Reception theory emphasizes the individual interpretations and meanings that each viewer takes from a text based on their own experiences. Fight Club contains encoded messages from the director that are open to different decodings by audiences - from agreeing with the dominant messages to a total oppositional reading. Certain ambiguous scenes are open to multiple interpretations, exemplifying how reception theory is a key driving factor behind the film's design and analysis.
pr2 audience theory and debates
The document provides an analysis of the film Fight Club and audience theories related to its reception. It discusses the hypodermic needle model that was used to assess the film's potential effects on audiences. Specifically, censors were concerned it could promote organized fighting. However, uses and gratification theory considers what audiences get from media. The document also examines reception theory and how different audience groups may have varied interpretations based on their own contexts. A survey is discussed that found most viewers agreed the film warranted its 12A rating.
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Audience theories
This document provides an assignment brief for a critical approaches to creative media unit. It outlines the criteria and tasks that need to be completed, including describing audience responses to media products, explaining how audiences respond with examples, and comprehensively explaining how media producers define audiences. It also provides links to blog posts where the learner has uploaded their work addressing the criteria. The tasks involve audience theory, a synopsis and analysis of the film Fight Club, a case study of the BBFC's rating of the film, and a report analyzing a survey about audience responses to Fight Club.
Evaluation
This media product is a thriller film created by the author's group that incorporates both expected and unexpected elements of the thriller genre. The intended audience is those aged 15 and older due to some disturbing content. To attract this audience, the film uses conventions of the thriller genre like narrative mysteries and intense situations. Through making this product, the author has learned about filmmaking technologies and improved their filming and editing skills compared to their preliminary task, such as learning to take shots from varied angles to create different audience responses.
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2. research
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3 audience theories
This document summarizes three audience theories: the hypodermic model, encoding/decoding model, and uses and gratifications theory. It then provides a detailed analysis of audience reception of the film Fight Club using these theories. Key findings include:
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- 87% had heard of the film prior, influencing their expectations and judgments.
- Responses were split on whether the film provided "diversion," with some immersed and others not captivated.
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The film Fight Club from 1999 was directed by David Fincher and stars Edward Norton, Brad Pitt and Helena Bonham Carter. The plot follows a nameless protagonist who suffers from insomnia and attends support group meetings. He meets Marla Singer and Tyler Durden, and with Tyler creates an underground fight club to release pain. Fight club grows into an anti-capitalist organization called Project Mayhem that uses violence and vandalism. The protagonist discovers that Tyler is actually his alter ego and he has a split personality. The film was controversial for its violent scenes but was ultimately rated 18 by the BBFC for adult audiences.
Pr2 fight club
The document discusses three audience theories - the hypodermic model, encoding and decoding, and uses and gratifications theory - in relation to the film Fight Club. It also summarizes the results of a survey about audience responses to the film. The hypodermic model suggests audiences respond the same way to media, while encoding and decoding recognizes individual differences in how audiences make sense of media. Uses and gratifications looks at how audiences actively use media to fulfill needs like diversion or social interaction. The survey found most respondents had a preferred reading of Fight Club and enjoyed it for diversion, with more male respondents viewing it positively than female.
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Uses and gratification theory(omar)
- 1. Uses and Gratification Theory PULP FICTION/FIGHT CLUB
- 2. . Entertainment Pulp Fiction is entertaining because of how it merges genres such as crime, drama, action and comedy and the fact that the more you re-watch it the more things you pick up about the plot. Fight club is entertaining because again of how it successfully merges the comedy and action genres and again the more you watch the more you pick up on things that you would not have noticed the first time around.
- 3. . Information / Education In terms of information these two media texts offer new points of views for the audience to see through, weather that is through pulp fiction which creates some very different interpretations of the crime drama genre and older films it references that the audience may not know of or fight club and the different themes it presents some of which are consumer culture, violence, chaos and societal breakdown.
- 4. Personal identification Some people may personally identify with films in the case of these two films with Pulp Fiction personal identification can be found through the fairly normal conversations some of these criminals have and in fight club personal identification can be found with how the main character views his job or his life. An example of this for pulp fiction can be seen in the clip https://www.youtube.com/watch?v=6Pkq_eBHXJ4
- 5. . Social Interaction Pulp fiction and fight club create social interactions because as I have said before the more you watch them the more you pick up on information you would not have seen the first time around and this is why these two films still have active fan bases and are still regularly talked about.
- 6. Conclusion/Summary In conclusion I would say me and others may find these kind of movies entertaining because of the points I have talked about