UXSA - Preparing for the Interview - 3-12-20
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UX Researcher Cherri Pitts offers lots of information about prepping for user interviews followed by an engaging and active question and answer section.
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UXSA - Preparing for the Interview - 3-12-20
- 1. 6:30-7:00 ● Networking by Chat! ● Sponsor - Jacob Laubach - Got a question regarding the San Antonio Creative Market? ● Put your questions in the Q&A section. ● Raise your hand in the chat if you need help. Welcome 👋
- 2. 7:00 7:55 7:57 Presentation - Preparing for the Interview Door Prize Drawing Closing Inspiration Welcome 👋
- 4. Agenda ● What, Why, and When of UXR ● 5 Steps of UXR ● Common Methods of UXR ● Interviews ○ What and Why ○ Setting Goals ○ Preparing the Introduction ○ Writing the questions ○ Best practices ○ Analyzing ○ Resources
- 5. Systematic investigation of the user engagement to inform the design and development of a process, service, or product. Through various techniques and methods, you can capture the needs, behaviors, attitudes, and pain-points. What is User Research
- 6. ● User research is gathering data and analyzing it and sharing the data to those who need to make informed decisions. It helps understand the problem to be solved. ● Gives context and what the users need to do complete their tasks more effectively. ● Helps find problems, challenges, patterns, commonalities, and mental models. Why User Research
- 7. What is User Research
- 8. When to use User Research ● Validate assumptions ● Save time and money ● Minimize rework ● Save reputation of the brand ● Gives facts and data to the decision makers ● Gives context to the concepts ● Increases success
- 9. 5 Steps User Research
- 10. ● Interviews ● Focus Groups - first impressions ● Usability Tests - focus on tasks ● Observation - time and motion ● Surveys - validation of other data ● A/B Tests - preference of 2 choices Common Methods of User Research
- 11. Interviews
- 12. ● One-to-one conversations ● User is the expert ● Self-reporting perspective from one person ● Can include another note taker or observer ● Judgement free zone What is an Interview? Interviews
- 13. ● Qualitative data ● Realistic expectations ● Users are the experts ● Design alignment Why use the Interview method? Interviews
- 14. User Interview Goals Why Set Goals ● What does the business need in order for this to be successful? ● Does the design align with the way the job is being done or should be done to reach the business goal? ● What do you hope to learn? ● Helps you establish the target audience to be tested ● Helps decide the location Let’s set some goals
- 15. User Interview Goals Setting Goals and Objectives Business goals Save 15 min per day x 100 employees = 1,500 min = 25 hours x $15 an hour = $375 a day x 240 days = $90,000 a year. Design goals Does the new design concepts, save the user steps/time/confusion in order to save 15 min per day? Are we missing anything? User goals - Assumption Does the new functionality help me do my job more efficiently with less frustration?
- 16. User Interview Prepare the introduction ● Introduce yourself ● Give the reason for the interview ● Set their expectations ● Get permission to record ● Give them a chance to ask any questions
- 17. User Interview Introduction - Example I’m Cherri Pitts, I’m the User Experience Researcher. I’m not the designer or the developer so anything you share with me today is not going hurt my feelings or be complementary to me. I am simply going to capture your answers and share them with the team but - your name will not be associated with your answers. Everything you say will be confidential and not shared with anyone but the user experience team. The purpose of this interview is to review a new concept that has been designed to save some steps in your daily tasks. The team needs to know if they are realistic to your needs to do your job successfully. There are no right or wrong answers and you are the expert, please correct me if I make any incorrect statements or assumptions. I am here to capture information from you. Do I have your permission to record this for my reference only? Do you have any questions for me?
- 18. User Interview Writing the interview questions ● Prepare the questions ahead of time ○ Allows you to structure the questions in a meaningful way ○ Allows you to reword them to remove assumptions and bias ○ Allows you to make sure it aligns with the goals ○ Allows you to create a method analyzing the answers in a structured way ○ Allows you to include any follow up questions
- 19. User Interview Writing the interview questions ● Ask open ended - non-leading questions ○ Closed questions require specific answers ○ Leading questions implies there is a correct or incorrect answer ○ Closed or leading questions can cause you to get false positives from a user that is trying to please you - subconsciously ○ Not using open ended questions can give assumptions that are not true
- 20. User Interview Writing the interview questions ● Ask open - non-leading questions - EXAMPLES Closed-ended / leading ● Do you like this design? ● Do you think it's a good start? ● Would you use this in the future? ● How much time will this save you? Open-ended ● What is your first impression? ● Can you tell me if anything is missing? ● Can you tell me if anything is not necessary? ● How would you describe your confidence level of this concept?
- 21. User Interview Best Practices ● RECORD IT! ● Make them feel heard and understood ● Take your time, don’t rush them ● Don’t predict the future ● Avoid double-barrelled questions ● Don’t assume they understand the jargon ● Wrap up strong - talk more casually and give them a chance to add ● Thank them for their valuable time.
- 22. User Interview Assessment/Analysis User Job Title First Impression Missing Unnecessary Confidence A Answer 1a Answer 2a Answer 3a Answer 4a Answer 5a B Answer 1b Answer 2b Answer 3b Answer 4b Answer 5b C Answer 1c Answer 2c Answer 3c Answer 4c Answer 5c Theme Theme Theme Theme Recommendation: Move forward, rework, validate further
- 24. Resources
- 25. Door Prizes!
- 28. Next Meetup Thu, April 9th at 6:30 pm Webinar or at iHeartMedia Creating a Scalable Design Process by Frank Aguilar
- 29. Thank you! 🎉 Join us on Meetup and Slack to stay up to date! @UXSanAntonio uxsanantonio.slack.com