The document summarizes a presentation given by John Watton of Silverpop about behavioral marketing at the Silverpop Connect conference in Dubai. It discusses how capturing customer behaviors across channels like web, email, social, and mobile can provide insights to personalize communications. It also addresses how to implement behavioral marketing at scale across all channels to engage customers. The presentation focused on moving from broad audience segmentation to highly personalized interactions tailored to individual customers.
Behavioural Marketing. Connecting the big 4 of web, email, social & mobile John Watton
Presentation from "Silverpop Connect eCommerce", 20/3/13, London.
Synopsis: eCommerce is now more multi-channel dependent than ever, so it's never been more important to connect up your marketing strategy to create maximum revenue.
Behavioral Marketing : The end of segmentation in B2B marketing John Watton
Presented at B2B Marketing Forum 2013, Amsterdam, March 14th 2013.
Synopsis: Today’s B2B buyer is not only digitally savvy but is also driving the engagement. As B2B marketers we need to make a shift in how we market. Find out how successful brands are moving from a segmented to a personalised approach, using behaviors to drive relevant, profitable relationships.
Behavioral Marketing: the end of segmentation in B2B MarketingB2B Marketing Forum
De B2B buyer van tegenwoordig is niet alleen handig op digitaal gebied, maar stuwt ook de engagement voort. Als B2B Marketeers zijnde, moeten we een omschakeling maken in hoe wij marketing bedrijven. Ontdek hoe succesvolle merken omschakelen van een gesegmenteerd aanpak naar een persoonlijke aanpak. Ontdek hoe zij dit doen met het gebruik van behaviours om relevante, waardevolle relaties te bouwen.
The document outlines how to build a "Black Men Speak" group for promoting wellness and recovery in communities of color. It describes the mission of Black Men Speak as informing the public about issues facing African American men with mental health and substance abuse challenges. The group shares members' stories to promote healing from stigma and increase wellness. The document provides biographies of founding members and describes how the group developed from a consumer champions pool, gaining community support and presenting to various venues to share experiences and encourage others.
This document outlines a 14-week performance unit for a Year 11 drama class. It includes weekly lessons, homework assignments, and rehearsal schedules leading up to performances of a musical in February. Students will research musicals, develop characters, write and edit scripts, audition, rehearse songs and scenes, and take on production roles like director, choreographer, and designer. The schedule allows time for devising workshops, composing music and lyrics, full cast rehearsals, and technical rehearsals ahead of the final performances.
This document discusses different types of montages that can be used for live performances including theatrical, musical, and art exhibitions. It suggests montages can enhance live performances by interweaving clips with the live elements. A short montage may be shown between acts of a play or during intermissions to engage the audience.
Behavioural Marketing. Connecting the big 4 of web, email, social & mobile John Watton
Presentation from "Silverpop Connect eCommerce", 20/3/13, London.
Synopsis: eCommerce is now more multi-channel dependent than ever, so it's never been more important to connect up your marketing strategy to create maximum revenue.
Behavioral Marketing : The end of segmentation in B2B marketing John Watton
Presented at B2B Marketing Forum 2013, Amsterdam, March 14th 2013.
Synopsis: Today’s B2B buyer is not only digitally savvy but is also driving the engagement. As B2B marketers we need to make a shift in how we market. Find out how successful brands are moving from a segmented to a personalised approach, using behaviors to drive relevant, profitable relationships.
Behavioral Marketing: the end of segmentation in B2B MarketingB2B Marketing Forum
De B2B buyer van tegenwoordig is niet alleen handig op digitaal gebied, maar stuwt ook de engagement voort. Als B2B Marketeers zijnde, moeten we een omschakeling maken in hoe wij marketing bedrijven. Ontdek hoe succesvolle merken omschakelen van een gesegmenteerd aanpak naar een persoonlijke aanpak. Ontdek hoe zij dit doen met het gebruik van behaviours om relevante, waardevolle relaties te bouwen.
The document outlines how to build a "Black Men Speak" group for promoting wellness and recovery in communities of color. It describes the mission of Black Men Speak as informing the public about issues facing African American men with mental health and substance abuse challenges. The group shares members' stories to promote healing from stigma and increase wellness. The document provides biographies of founding members and describes how the group developed from a consumer champions pool, gaining community support and presenting to various venues to share experiences and encourage others.
This document outlines a 14-week performance unit for a Year 11 drama class. It includes weekly lessons, homework assignments, and rehearsal schedules leading up to performances of a musical in February. Students will research musicals, develop characters, write and edit scripts, audition, rehearse songs and scenes, and take on production roles like director, choreographer, and designer. The schedule allows time for devising workshops, composing music and lyrics, full cast rehearsals, and technical rehearsals ahead of the final performances.
This document discusses different types of montages that can be used for live performances including theatrical, musical, and art exhibitions. It suggests montages can enhance live performances by interweaving clips with the live elements. A short montage may be shown between acts of a play or during intermissions to engage the audience.
Montage provides different types of live performances including theatrical, musical, and art exhibitions. These performances allow audiences to experience live entertainment through various art forms such as plays, concerts, and visual displays. Montage offers a variety of live shows for people to attend.
Presentation given by Himanshu and Imran at AgileNCR 2010 on "Practicing Agile in Offshore Environment". Presentation also covers the best practices/tools/processes that has worked for IntelliGrape for successful Agile implementation.
The tutorial includes the challenges of a distributed Agile, tools and processes to overcome these challenges. The tutorial begins with the challenges faced while working on a distributed Agile like client availability, time zone difference, cultural differences, client feedback, integration issues and more. The next and last section of the tutorial is about tools and processes to overcome these challenges. It includes the tools and processes used to overcome challenges faced by a user while working on a distributed Agile.
It includes step to an iteration and the tools that help such as planning, develop, test, feedback. Planning can be done by using communication tools like skype, yuuguu, wiki, screencasts etc. Developing step can take place in a continuous integration environment, frameworks that facilitate RAD. Testing can be done with a test driven deployment, tools that integrate with CI. The Client/End user feedback can take place in an integrated server, or a QA server. It also includes a mindset to seek feedback, open and direct communication.
Опрос проводился в 2016 году среди практикующих психологов Санкт-Петербурга с целью исследовать распространенность и особенности онлайн-консультирования.
This document discusses file operations in C including opening, reading, writing, and closing files. It describes different file types and functions used for file input/output like fopen(), fclose(), fread(), fwrite(), getc(), putc(), fseek(), ftell(), and more. It also covers command line arguments, random access of files using functions like fseek() and ftell(), and file system functions such as rename(), remove(), and chmod().
This document discusses different types of montages that can be used for live performances including theatrical, musical, and art exhibitions. It suggests montages can enhance live performances by interweaving filmed elements with the live elements on stage. A well-crafted montage engages the audience and adds production value to any live event.
This document discusses configuring a router in steps, beginning with identifying the router and naming its interfaces. It describes configuring the router globally, the interfaces, and a routing protocol. It emphasizes testing each configuration step and checking the router's operation before moving to the next step of adding security policies or other features. The overall process is to configure parts individually, test connectivity, and then combine the pieces while continuing to check the router's behavior.
The document contains feedback from various teachers and staff members who attended student performances on February 22nd and 23rd. The feedback universally praises the students' professionalism, talent, passion and hard work in writing, directing, and performing in an imaginative, funny, touching, and thought-provoking production. Staff comments highlight how impressed and proud they were of the students' accomplishments.
Winning and nurturing leads in a web 2.0 environment; ShipServ and why conten...John Watton
Presentation I gave at a B2B Marketing Magazine seminar in November 2009 together with Stan from http://www.velocitypartners.co.uk/ and the subject of content marketing in lead generation
This document discusses gamification, which is using game elements and techniques in non-game contexts to drive participation, increase engagement, and create loyalty. Successful gamification provides meaning, a path to mastery through an engagement loop of challenges, actions, rewards and progress, and voluntary participation. It notes that everyone plays as kids, and playing is how we learn. Gamification uses play to help people learn and progress.
Their most famous piece and why it was well knowsathma
Leonardo da Vinci created The Last Supper mural painting in Milan between 1495-1498 for his patron Duke Ludovico Sforza and his duchess Beatrice d'Este. It depicts the biblical scene from the Gospel of John of Jesus announcing his betrayal. Leonardo worked for the Duke of Milan for 18 years, and painted this piece both for financial reasons and at the Duke's request. The fresco was intended for a Catholic and Christian audience. To create it, Leonardo used experimental pigments applied directly onto the dry wall, differing from the typical fresco technique of applying pigments mixed with wet plaster.
This document provides vocabulary related to food in Spanish. It lists various fruits like grapes, apples, bananas, and strawberries. It also lists vegetables like lettuce, carrots, and tomatoes. Additional food items mentioned include bread, rice, eggs, turkey, milk, fish, ice cream, cookies, and cake. Cooking verbs and terms for meals of the day like breakfast, lunch, and dinner are also presented in Spanish.
The document discusses female reproductive system procedures and gynecology. It defines a total hysterectomy-bilateral salpingo-oophorectomy as the removal of the uterus, cervix, ovaries, and fallopian tubes. It notes gynecology deals with diseases of the female reproductive system, and a gynecologist is a physician who specializes in gynecology. It recommends annual Pap smears for women beginning at age 21 according to gynecology guidelines.
Behavioural Marketing & how to get your customers to love youJohn Watton
The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.
This presentation looks at Behavioural Marketing and the simple journey you can follow to deliver a more personalised experience for your customers:
How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc).
How to combine that data with what you already know about that person – the profile & preferences; or past behaviours.
The rules to apply to the data
How to use the rules to generate a personalised interaction and a multi–channel, multi-step relationship that delivers the most relevant customer experience for the individual.
Diese Präsentation gibt eine kurze Beschreibung des Leitthemas Collaboration in der ICT-Welt. Sie gibt einen Überblick welche Referenzen T-Systems im Collaboration Bereich vorzuweisen hat und welche Offerings T-Systems dazu im Portfolio bietet.
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
Reinventing Marketing in the Age of Digital, ICT Spring 2015, LuxembourgJohn Watton
The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.
Montage provides different types of live performances including theatrical, musical, and art exhibitions. These performances allow audiences to experience live entertainment through various art forms such as plays, concerts, and visual displays. Montage offers a variety of live shows for people to attend.
Presentation given by Himanshu and Imran at AgileNCR 2010 on "Practicing Agile in Offshore Environment". Presentation also covers the best practices/tools/processes that has worked for IntelliGrape for successful Agile implementation.
The tutorial includes the challenges of a distributed Agile, tools and processes to overcome these challenges. The tutorial begins with the challenges faced while working on a distributed Agile like client availability, time zone difference, cultural differences, client feedback, integration issues and more. The next and last section of the tutorial is about tools and processes to overcome these challenges. It includes the tools and processes used to overcome challenges faced by a user while working on a distributed Agile.
It includes step to an iteration and the tools that help such as planning, develop, test, feedback. Planning can be done by using communication tools like skype, yuuguu, wiki, screencasts etc. Developing step can take place in a continuous integration environment, frameworks that facilitate RAD. Testing can be done with a test driven deployment, tools that integrate with CI. The Client/End user feedback can take place in an integrated server, or a QA server. It also includes a mindset to seek feedback, open and direct communication.
Опрос проводился в 2016 году среди практикующих психологов Санкт-Петербурга с целью исследовать распространенность и особенности онлайн-консультирования.
This document discusses file operations in C including opening, reading, writing, and closing files. It describes different file types and functions used for file input/output like fopen(), fclose(), fread(), fwrite(), getc(), putc(), fseek(), ftell(), and more. It also covers command line arguments, random access of files using functions like fseek() and ftell(), and file system functions such as rename(), remove(), and chmod().
This document discusses different types of montages that can be used for live performances including theatrical, musical, and art exhibitions. It suggests montages can enhance live performances by interweaving filmed elements with the live elements on stage. A well-crafted montage engages the audience and adds production value to any live event.
This document discusses configuring a router in steps, beginning with identifying the router and naming its interfaces. It describes configuring the router globally, the interfaces, and a routing protocol. It emphasizes testing each configuration step and checking the router's operation before moving to the next step of adding security policies or other features. The overall process is to configure parts individually, test connectivity, and then combine the pieces while continuing to check the router's behavior.
The document contains feedback from various teachers and staff members who attended student performances on February 22nd and 23rd. The feedback universally praises the students' professionalism, talent, passion and hard work in writing, directing, and performing in an imaginative, funny, touching, and thought-provoking production. Staff comments highlight how impressed and proud they were of the students' accomplishments.
Winning and nurturing leads in a web 2.0 environment; ShipServ and why conten...John Watton
Presentation I gave at a B2B Marketing Magazine seminar in November 2009 together with Stan from http://www.velocitypartners.co.uk/ and the subject of content marketing in lead generation
This document discusses gamification, which is using game elements and techniques in non-game contexts to drive participation, increase engagement, and create loyalty. Successful gamification provides meaning, a path to mastery through an engagement loop of challenges, actions, rewards and progress, and voluntary participation. It notes that everyone plays as kids, and playing is how we learn. Gamification uses play to help people learn and progress.
Their most famous piece and why it was well knowsathma
Leonardo da Vinci created The Last Supper mural painting in Milan between 1495-1498 for his patron Duke Ludovico Sforza and his duchess Beatrice d'Este. It depicts the biblical scene from the Gospel of John of Jesus announcing his betrayal. Leonardo worked for the Duke of Milan for 18 years, and painted this piece both for financial reasons and at the Duke's request. The fresco was intended for a Catholic and Christian audience. To create it, Leonardo used experimental pigments applied directly onto the dry wall, differing from the typical fresco technique of applying pigments mixed with wet plaster.
This document provides vocabulary related to food in Spanish. It lists various fruits like grapes, apples, bananas, and strawberries. It also lists vegetables like lettuce, carrots, and tomatoes. Additional food items mentioned include bread, rice, eggs, turkey, milk, fish, ice cream, cookies, and cake. Cooking verbs and terms for meals of the day like breakfast, lunch, and dinner are also presented in Spanish.
The document discusses female reproductive system procedures and gynecology. It defines a total hysterectomy-bilateral salpingo-oophorectomy as the removal of the uterus, cervix, ovaries, and fallopian tubes. It notes gynecology deals with diseases of the female reproductive system, and a gynecologist is a physician who specializes in gynecology. It recommends annual Pap smears for women beginning at age 21 according to gynecology guidelines.
Behavioural Marketing & how to get your customers to love youJohn Watton
The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.
This presentation looks at Behavioural Marketing and the simple journey you can follow to deliver a more personalised experience for your customers:
How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc).
How to combine that data with what you already know about that person – the profile & preferences; or past behaviours.
The rules to apply to the data
How to use the rules to generate a personalised interaction and a multi–channel, multi-step relationship that delivers the most relevant customer experience for the individual.
Diese Präsentation gibt eine kurze Beschreibung des Leitthemas Collaboration in der ICT-Welt. Sie gibt einen Überblick welche Referenzen T-Systems im Collaboration Bereich vorzuweisen hat und welche Offerings T-Systems dazu im Portfolio bietet.
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
Reinventing Marketing in the Age of Digital, ICT Spring 2015, LuxembourgJohn Watton
The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.
The document discusses how marketing is changing from a focus on facts and segmentation to emotions and personalization. It notes that people are exposed to thousands of marketing messages daily across many channels. It advocates using data to deliver personalized, relevant experiences tailored to each individual consumer in order to improve conversion rates, sales, and engagement. The presentation argues that successful marketing in the future will require understanding consumers on an emotional level and combining emotions with science in communications.
We are in a golden age for B2B marketing. What used to be the poor relation to B2C marketing is now the cool older brother. The reality is the exciting stuff is in B2B. Why? Well, unlike B2C we have to cover multiple decision makers, varying personas and conflicting needs. We have to take several individuals on a multi-month journey and we have to do all of that in a digital world. And that’s a world where good is not enough. It's all about logic, emotion, proof, business value, entertainment, ROI, being engaging, forging long-lasting relationships, delivering on promises, exciting customers. Find out how you combine science and art and put the emotion in B2B marketing to really excel.
In digital space no one can hear you screamJohn Watton
The document discusses trends in digital marketing and inbound marketing. It notes that consumers are exposed to many marketing messages daily and that social media posts have short lifespans. It advocates for behavioral marketing based on profiles, preferences and real-time data rather than segmentation. Automation, data, creativity and transformation are also highlighted as important for marketers to be heard in the digital space.
Reinventing Marketing in the Age of DigitalJohn Watton
The document discusses reinventing marketing in the age of digital. It notes that personalization using consumer data can increase conversion rates, revenue per visitor, and sales. However, the average consumer is exposed to many marketing messages each day, creating noise. Modern buyers have more choice, control multiple online sources, and 70% of business purchases are researched online before contacting vendors. Most IT buyers and web visitors will soon use mobile. To be effective, marketing must deliver the right message at the right time through the right channel using personalization at scale to account for these new realities of digital marketing.
Obedience v Compliance : Getting Sales & Marketing Talking the Same LanguageJohn Watton
The document discusses how sales and marketing need to better align in today's business environment where buyers have more choice and control over their purchasing decisions. It notes that most business-to-business (B2B) marketing focuses on generating "leads" with little qualification, while emerging B2B marketing takes a more collaborative approach between sales and marketing to move prospects through the funnel. The document recommends that marketing and sales establish key metrics to measure performance, put numbers on their activities, automate processes, and prioritize "sales-ready" leads to improve alignment.
2014 : When Digital Marketing moves from Hype to RealityJohn Watton
The document discusses how digital marketing has changed and the new realities marketers face. It notes that buyers now have more choice and control in their purchase process, using an average of 4-5 online sources. It also discusses how digital marketing has expanded from traditional methods like brochures and direct mail to include many new channels like social media, mobile sites, and video. The rise of digital channels has led to more noise and messages that marketers need new ways to cut through like personalization and measuring impact.
2014: When Digital Marketing moves from Hype to RealityJohn Watton
The document discusses how digital marketing has evolved from the past where marketing primarily involved brochures, direct mail, and advertising, to the present where marketers have many more channels available like social media, mobile apps, and personalized experiences. It notes that today's buyers have more choice and control in their purchase process, researching online through numerous sources. The document also outlines some of the challenges marketers now face with the amount of marketing messages consumers see daily and how getting the right message to the right person at the right time is important. It promotes the need for personalized and unified marketing experiences across channels.
Using behavioural marketing to up the ante in the age of the multi-channel cu...John Watton
Today’s buyers control the buying process, accessing the information they need across ever-increasing channels. Using UK research conducted by Forrester Consulting on behalf of Silverpop, find out how behavioural marketing practices can help you connect with these buyers and realise higher return on marketing investment. You’ll learn how to create a culture of customer obsession; establish a common language across channels and touch points; stop thinking about campaigns and start thinking about engagement; and build the technical infrastructure to support dynamic communications.
Stop Marketing Blind : How Behavioral Marketing Will Change Your WorldJohn Watton
This document discusses how behavioral marketing can help marketers personalize customer interactions like Bob, a wine shop owner. Behavioral marketing uses customer behavior data to segment audiences of 1 and target messages relevant to individuals. It involves capturing customer behaviors across channels, analyzing the data to understand preferences, applying rules to score customers, and triggering personalized messages. While challenging at scale initially, marketers can start simply by sending targeted emails for common scenarios like cart abandonment. As the approach is refined using more customer touchpoints and channels, marketing can become as personalized as Bob's interactions with his customers.
eCommerce Expo 2013 : Behavioural Marketing or How to get your customers to l...John Watton
The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.
This document summarizes a presentation about behavioral marketing. It discusses how marketing practice has fallen behind marketing vision and needs to get more like "Bob", a wine store manager who personalizes his customer interactions. The presentation advocates tracking customer behaviors across multiple channels to segment customers into segments of one and personalize communications. It provides examples of behaviors and automation opportunities to get closer to a behavioral approach of understanding each customer individually.
Behavioural marketing and how to get your customers to love youJohn Watton
The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI, and how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that means they'll love you to death.
Stop sending Emails! Marketing Week LIVE 2013John Watton
This document discusses how marketers can move from a segmented audience approach to email marketing to a more personalized approach using behavioral data across multiple channels. It advocates capturing customer behaviors from various sources, applying rules to generate personalized interactions, and measuring outcomes to continually improve personalization over time. The key questions addressed are what behaviors matter most, how to turn behavioral insights into actions, how to implement this approach at scale and across channels, and how to capture and learn from customer behaviors. Several examples are provided of companies that improved engagement metrics like open and click-through rates by taking a more personalized, behavior-driven approach to marketing.
Stop Sending Email! Start Sending Multi-channel messages that matterJohn Watton
Please don't get me wrong - email is, and should be a pivotal part of all effective revenue driving marketing strategies.
But what really gains results is the delivery of the right message at the right time via the right channel. What would the return be if you combined multi-channel to create campaign messages that matter? In this session we will cover multi-channel tracking, how to easily analyse 'big' behavioural data and how to automatically output the right communication via the best channel, whether that be web, email, direct mail, social media, etc.
Behavioural Marketing…or how to get your customers to love youJohn Watton
The document summarizes a presentation on behavioral marketing given by John Watton at the PPA Conference on May 8th, 2013. It discusses how traditional segmented audience approaches are failing and marketing needs to shift to a more personalized, behavior-based approach like "Bob" at a wine store. It poses five questions around how to implement a behavioral marketing approach at scale across channels and how to capture customer behaviors and insights to continually improve personalization. Examples are given of companies that automated nurturing campaigns based on customer behaviors to significantly increase engagement and conversions.
Behavioural Marketing…or how to get your customers to love youJohn Watton
The document discusses behavioral marketing and how tracking customer behaviors across channels can provide insights to personalize marketing interactions. It notes that traditional audience segmentation is limited and advocates expanding segmentation based on behaviors, preferences and real-time signals. Tracking behaviors from many sources can reveal which most influence customer actions. Automated rules and machine learning can then tailor communications and offers to individual customers across email, web, mobile and other channels at scale. The goal is to optimize interactions like a skilled human salesperson ("Bob") based on a unified understanding of each customer.
Stop Sending Email! Start sending messages that matter!John Watton
Email is, and should be, a pivotal part of revenue driving digital marketing startegy. But what really gains results is the delivery of the right message at the right time via the right channel.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Silverpop Connect Dubai - Opening Keynote
1. Behavioral Marketing.
Connecting the big 4 of
web, email, social & mobile
John Watton, Silverpop
Silverpop Connect Dubai,
17th April 2013.
@jwatton #spopconnect
12. The Segmented
Audience Approach
Female
Homeowner
Male
Female College 30-40
Female Male
Homeowner Homeowner Educated
30-40 Female
With kids
Homeowner
College College
Educated Educated Male
With kids With kids 30-40
Male
Female 30-40
Homeowner
Male
30-40
Male Female
30-40 Homeowner
Male
30-40 College
College Educated College
Educated With kids Educated
With kids With kids
Female
Homeowner
#spopconnect
19. Which behaviors to track?
Demographics Email behavior Relational data Web behavior Off-line behavior
• Age • Opened email • Purchase history • Cart • Voucher
• Gender • Did not open • Survey results abandoned redemption
• Nearest store email • Loyalty points • Product • Store purchase
• Product • Clicked on link • Product searches searched • Event
preferences in email • Abandoned carts • Form completed attendance
• Buy for self/as a • Bounced • etc • File downloaded • Call centre
gift • No mailing • Video viewed activity
• etc activity • Custom event • Catalogue
request
• etc
@jwatton #spopconnect
22. Getting on the road to
behavioral marketing
@jwatton #spopconnect
23. A really simple idea
Capture Apply rules Generate
action the best
interaction
@jwatton #spopconnect
24. A really simple idea,
refined
Capture Combine Apply rules Generate Measure
behavior with existing the best, most
knowledge personalized
interaction
@jwatton #spopconnect
25. A really simple idea,
refined and turbo-charged
Capture Combine Apply rules Generate Measure
behavior with existing the best, most and store
from any knowledge personalized learning to
channel from profiles, interaction inform rules
preferences
and past And most
actions across relevant track
all channels across all
channels
@jwatton #spopconnect
27. The 5 big
questions
1 2 3 4 5
Which How do we How do we How to How do we
behaviors capture and turn this insight do it at scale? do it across
matter most? learn from into action? all channels?
them?
@jwatton #spopconnect
29. Data that can be used
in segmentation
Demographics Email behavior Relational data Web behavior Off-line behavior
• Age • Opened email • Purchase history • Cart abandoned • Voucher redemption
• Gender • Did not open email • Survey results • Product searched • Store purchase
• Nearest store • Clicked on link • Loyalty points • Form completed • Event attendance
• Product preferences in email • Product searches • File downloaded • Call centre activity
• Buy for self/as a gift • Bounced • Abandoned carts • Video viewed • Catalogue request
• etc • No mailing activity • etc • Custom event • etc
#spopconnect
35. Behavioral marketing
at B2C Scale
150 million Messages delivered per day
213 billion Records under management
70,000 Active Message Automations
200 million CRM records sync’d per month
346 million Individualized Automated Messages per month
4.7 Billion Behaviours processed per month
@jwatton #spopconnect
40. Output Channels
Input channels – Action
–
Interactions Channels
Communications
Silverpop Input Channels • Web store
Email
• Mail order
Email • Call centre
Web site • Event
Social Web site
SMS
SMS
Location
Social
External Input Channels
Direct Mail
Web store
Store EPOS Call
Call centre
#spopconnect
Mail order
42. The 5 big
questions
1 2 3 4 5
Which How do we How do we How do we How do we
behaviors capture and turn this insight do it at scale? do it across
matter most? learn from into action? all channels?
them?
@jwatton #spopconnect
45. Your customers are evolving.
Are your marketing tools
keeping up?
#spopconnect
46. The right platform
Marketing
Email Automation
High volume sends Web tracking
Rapid throughput Contact scoring
Deliverability services Contact nurture programmes
Automated behavioural routing
Alerts
#spopconnect
47. Getting you started
• Today’s sessions
– List Growth
– The importance of CRM
– “Mocial” – combining mobile & social
– The importance of good email design
– Putting everything into practice - lifecycle
walkthrough
– Plus networking at breaks, lunch & reception drinks
@jwatton #spopconnect
50. Thank you
@jwatton
jwatton@silverpop.com
#spopconnect
Editor's Notes
Here’s the problem in a nutshell.
This is my favourite local deli. I shop there all the time. I’m so protective of it that I’m going to keep its identity secret!Let me explain.
Bob knows me.He knows what I like, what I don’t like, what I’ve tried before.What I’ve bought recently. That I like to cook and entertain. The kinds of things I like to cook.My attitude to food. My price range for family meals and for special occasions.Where I live. Where I work. What I do for a living. How many kids I have.
I buy five times more in food from Bob than from WaitroseI tend to leave the shop having spent 30-200% more than I thought I wouldI wouldn’t think of buying my food anywhere elseIn fact I enjoy buying from Bob. I love the experience that much.
This talk is about increasing the Bob-ishness of your marketing.The more you do it, the more you will sell.This is a direct, linear relationship. Everything you do to become more Bob-like will increase every metric that you’re tracking:More traffic, higher conversion rates, better email opens and click throughs, greater loyalty, repeat purchase, lifetime value… All of them will get boosted from this one simple thing.Plus you’ll get your customer to love you.
Good news, we’re all well on the way.Everyone in this room is marketing in a far more sophisticated way than the same room of people even three years ago.The history of marketing is a march towards becoming more like Bob.
The bad news: marketing is far from Bob today. In fact its decidedly un-BobularIf Bob was a marketer instead of the world’s best deli owner,… I’d walk in and instead of saying “Hey John, how’d you get on with that Blue Cheese Salad?” He’d say, “Hello potential customer. This is a delicatessen. We have bread and tinned goods and pre-cooked dishes. Some of it is from France.’Instead of saying, “I’ve got a great Chicken Casserole that your wife is going to rave about.” He’d say, “Buy three Salmon en Croute and get one free!” (I hate Salmon).Instead of saying etc.
Today, those of us who are segmenting tend to be basing our segmentation on two things:By Profile – the usual demographic stuff: age, gender, locationAnd By Preference – if they’ve opted in to an email; how they like to be contactedBut what is missing is context. I may be a marketing director, married with 2 kids living in West London. But that doesn’t necessarily mean I’m in the market to buy a car or shoes or wine right now.
The trend is clear: our segments are getting smaller, more specific, more targeted, better informed.
At Silverpop, we talk about the ultimate destination being The Segment of One.When you’re really talking to each person as an individual.And using the things you know about that individual to have a MUCH more intelligent, relevant interaction.Like Bob would.
As brands the missing dimension is behavioural data: what a consumer does when they interact with you.Essentially, your customers are telling you all about themselves and their needs and interests every time they interact with you.And it turns out the insight you can derive from this data is the BEST guide to personalization of your customer experience.Best here has one definition: the customer experience that gets the best response, the most clicks, the highest revenue.
Let’s look at the kind of data we’re talking about.We’ve already talked about demographics – which we’re using here to mean both profiles and preferences. Still a valuable way to segment.But now we start to add behaviours – in just a few of the big channels here:Email – what did I open? What did I click?The relational stuff that tends to live in CRM – what did I buy? What did you learn from the survey I completed? What does the Loyalty program say about me? On the Web – did I abandon a cart? What products did I search for? What videos did I view?And Offline – did I redeem a voucher? Buy something in a store? Call the call centre?
All this is important as we’re all having to compete with so much noise.The average consumer is exposed to over 30,000 marketing messages a day. To stand out you have to forge a better emotional connection.
Think about this.If you know that I came to your site, searched for Brogues, looked at three pairs, left one pair in the shopping cart and went away…Would you treat me differently than if you knew NOTHING about me?Of course you would. Bob definitely would.And all this data -- all this INSIGHT – is right there, ready to be used. You own it. It’s yours.
Getting started with Behavioural Marketing be as basic as following up Cart Abandonments
The cart abandonment email is a simple, powerful example of the essence of Behavioural Marketing.And it really is a simple idea: You capture the things people do when they interact with you.You apply a few rules to that data.And the rules generate the best interaction for that person at the next point of interaction.Simple.
Let’s refine it a bit.Capture the behaviour.Combine that data with the stuff you already know about that person – the profile & preferences; or past behaviours.Apply the rules.Generate the best interaction – and trigger the most relevant track or series of interactions. (so it’s not just one response at a time – it’s a customer experience path that you designed)Then measure what happens so you can refine all the other steps.Still the same simple idea: capture, apply rules, interact intelligently – but refined a bit more.
Now turbo-charge it.Capture that behaviour FROM ANY CHANNEL at all. Email, web, mobile, in-store, CRM… you name itCombine it with everything you know – again from ALL past interactions, profile data, preference data…Apply your rulesGenerate a PERSONALISED interaction and a MULTI -CHANNEL track that Then measure it all and store the learning to make your rules and your customer experience paths better and better and better
Now you’ve arrived.Because now your marketing is doing what Bob does every day, without even thinking about it.But Bob has a few hundred customers. What if you’ve got a few million?How do you apply the kind of personalisedbehavioural marketing we’ve just seen?
There are 5 big questions to answer.
This will vary a lot by business and channel and customer.Some behaviors will be gold dust for driving uplift [the abandoned cart for instance]. Others won’t move the dial at all [If I buy a gift for my niece today, that doesn’t make me more likely to buy another tomorrow]You won’t know in advance which bevaviours matter the most to your business.The key is to get in there and start finding out.Start with best guesses and hunches. Apply them. See what happens. repeat.
Remember all the sources of behavioural data you’ve got.Pick the most likely – the ones that feel like good predictors of intention – and start working with those.Experiment with a small chunk of your database. Do A/B tests. Start learning.
Second question: how do you capture all that data and turn it into insight?Well the obvious thing is that you need a single place to store it all…
A central experience databaseFed by all channels and touchpointsA place to associate all that behaviours across all those places, with the individual.
So you’ve captured all that behaviour data.Third question: how do you turn it into insight?Because data is just effluent. It’s just noise. Unless you can extract some reliable, relevant insight from it.
You turn data into insight using a few tools:Rules – simple logic that says, ‘If you see this behaviour or combination of behaviours, do this.” Good rules are the key to effective behavioural marketing. [There are vendors out there with all kinds of fancy algorithms that claim to not be rules based. In my experience, they all tend to have rules inside that somebody wrote. And I’d rather let the marketer write the rules instead of hiding the in a black box algorithm…]Analysis – taking the data and deciding what it means. If we see that a person responds to emails that are sent between 5 and 7pm but ignores emails sent from 9 to 5, we can draw conclusions.That’s simple analysis.Scoring – giving specific behaviours a score, so you can add up different behaviours and trip an action.Opening an email – 5 points; Visiting a web page – 5 points; Putting something in a shopping basket: 80 points…Triggers – the things that are invoked by the rules, analysis and scoring… When these things happen, do this.
Next question – how do you scale this up?It’s a lot easier for B2B scales.I spent a lot of my career in B2B marketing and I’ve used the marketing automation tools that work fine at these scales.But B2C behavioural marketing has to scale to millions of customers. And Billions of interactions. This really is big data.
It’s nice to have email driven by insight from previous emailIt’s great to have your email driven by insight from email, web, mobile app, CRM, PoS, etc.But it’s hugely powerful to have ALL interactions powered by ALL insight from ALL channelsThat’s the end game of behavioural marketing.And to do that you need a platform built to work this way.
Here’s the big picture.WhatBehavioural Marketing looks like to a geek like me.On the left: all the channels where a customer can interact with you. Email, web, mobile, whatever.In the middle, the Engage database, the rules and scoring engine, the relational tables that tie it all together.And on the right, the channels where you’ll interact next. So a behaviour that happened in an email can inform what web page you serve up to me.And a form I complete on Facebook triggers a dynamic email that seems like it was written for me – because it was.Essentially what you’re looking at is the Brain of Bob.
So as you become a behavioural marketer these are the 5 big questions you’ll need to answer for yourself:Which behaviors matter most?How do we capture and learn from them?How do we turn this insight into action?How do we do it at scale?How do we do it across all channels?
So behavioural marketing can be super-sophisticated – but it can also start with baby steps.What I would urge everyone in this room to do is to take the next steps on this road. Little by little.To do that you needA platform that can do the simple really wellThen scale up one step at a time to the whole visionTaking in any data – APIDriving any channel interaction - APIHandling any scale
For me, the right platform combines the best of two worlds:Email platforms and Marketing Automation platforms.You need to be able to do all the cool new behavioural things that the MA vendors bring: But you need to be able to do it at the scales of the biggest, baddest email platforms or services.Not surprisingly, this is exactly where Silverpop sits. Where MA and traditional email providers meet.
Back to Bob.All the things we’ve talked about are really just examples of being more Bob-like on a massive scale.Being that personal, informed brand that doesn’t treat every customer like a new person who just walked in off the street.Treating each one like the valued individual that they areGo forth and become Bob.