1. Multiplatform Module
58213 Research and Practice

2. Progress
Groups
- What are you creating?
- Platforms?

3. Project Management
Project Management for Digital Projects
Industries - Advertising, Software development,
television and film, publishing, finance... ever
expanding.

4. The Digital Producer

5. Project Manager
Tester
Copywriter
Manager Client Relations
Creative
The Digital Producer
Team Leader Analytics Problem Solver
Strategist Negotiator
User Experience
Business Development Researcher

6. Characteristics
- Seek and accept responsibility
- Creative and business minded
- Attention to detail
- Solutions and results focused
- Builds relationships
- Ability to motivate people

7. Skills
- Understand and interpret needs of client and
business
- Communicate with and manage your team
- Ability to create production artefacts - Timelines,
budgets, wireframes, user journeys.
- Specific knowledge related to the industry

8. Production Process
• Brief
• Scoping (Creative and Technical)
• Response
• Refine Scope (Statement of Work)
• User Experience
• Design

9. Production Process
• Development
• Quality Assurance
• Security Assurance
• Launch
• Review

10. Brief
- Brief from a client or internally to your company
- Define the problem
- Objectives
- Discuss Strategy
- Validate timelines and budgets suit scope
- Document

11. Scoping
- Further define approach
- Early stage wireframes/visual reference
- Early stage budget, timeline and infrastructure
requirements
- Including hardware, software and hosting
requirements
- Team requirements
- Document

12. Response
- Confirm with client or team that this direction
meets objectives, within budget and works to
timeline.
- Response to initial designs or wireframes
- Get high-level feedback early
- Update
- Document

13. Refine Project
- Full Budget and Timelines (to be signed off to
proceed)
- Updated wireframes
- Functional Specification
- Technical Specification
- Statement of Work documentation including
roles and responsibilities, in/out scope,
requirements.
- Document

14. User Experience
- Bigger projects will need to do full user
experience testing (last week) to test the
wireframes before getting into design.
- How will they test?
- Information architecture
- Use case scenario
- Sign off with team
- Document

15. Design
- Photoshop
- Gathering of assets
- Templated design
- Responsive design (platforms - don’t forget
mobile)
- Design Wall
- Document

16. Build
- Standups
- Work to the next iteration
- Team - Types of developers
- Manage changes
- There will be spanners!
- Manage time - Burn report
- Communicate and document
- Hosting

17. Quality Assurance
- Test Plan
- Test Group: You, client, testers
- Offshore needs a good test plan
- UAT
- Document

18. Security Assurance
- Data encryption
- Security Certificate SSL
- Required external testing

19. Launch
- Plan - Analytics
- Date / soft launch? - Post Launch
- User number? - Project end date
- Training? - Next Project
- Support/Uptime - Document
- Warranty
- Moderation

20. Review
- Post-implementation review
- Track and Measure the KPIs
- Analytics
- Optimisation
- Document

21. Your Projects
- IMF Development, Marketing, App, Production
- Screen NSW Development, Marketing, App,
Production
- Screen Australia Development, Marketing,
App, Production
- Australia Council
Attachments

22. Documentation
http://www.screenaustralia.gov.au/documents/SA_publications/Transmedia-
prod-bible-template.pdf
- One line / Tagline Hook
- Back story and context
- Synopsis
- Plot Points
- Audience

23. Timelines and Budgets
Who is in your team?
Waterfall vs Agile Methodologies
Review with experts
Add Contingency

24. Thanks!