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User Experience Design
The document discusses user experience design (UXD) and its significance in creating a positive brand experience, highlighting elements like desirability, usability, and functionality. It emphasizes the importance of empathy in design and warns against assuming one's own experiences reflect those of users. Additionally, it references various resources and concepts, including the UX maturity model and the customer experience journey.
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User Experience Design
- 1. User EXperience Design Tecnopuc Lightning Talk 23/08/2012
- 2. O que éUXD? Design da UX (Experiência do Usuário).
- 3. UX... Mmm, fale-me mais sobre isso. Boa ou má, sempre há uma experiência. Melhor se ela for projetada.
- 4. Peraí... projetada? Uma experiênciapode ser projetada?
- 5. Agora vamos falarde...
- 7. This helps createan overall brand Brand experience Experience: My overall feeling about the product is good Desirability: The way it look and feels must be I like the way the product pleasing look and feels Functionality, people must Usability: be able to use I am able to use the product easily UX starts by Utility: being useful It is useful to me. It meets my needs http://usabilitygeek.com/the-difference-between-usability-and-user-experience/
- 8.
- 9. Business Users What will sustain a What do people desire? business? Technology What can we build? Alan Cooper and the Goal Directed Design Process http://www.dubberly.com/wp-content/uploads/2008/06/ddo_article_cooper.pdf
- 10. Mais um diagrama. (Quem não gosta levanta a mão.)
- 11. The Disciplines ofUser Experience Design http://www.kickerstudio.com/blog/2008/12/ the-disciplines-of-user-experience/
- 12. The Disciplines ofUser Experience Design Ok, vamos ser amigos de novo. AI Pesquisa Usabilidade IxD Design Visual
- 13. UX Iceberg The User Experience Iceberg http://www.slideshare.net/trevor.vangorp/ux-iceberg1
- 14. UXD é empatia. Masnão vamos confundir: você não é um usuário.
- 15. “Be a userof your own product. Make it better based on your own desires. But don’t trick yourself into thinking you are your user.” Evan Williams, founder Blogger & Twitter
- 16. “Our customers dida lot of stuff that I would never do. We think differently. We solve our problems differently. We have different needs and wants. Repeat after me: You are not your customer.” Eric Ries, Lean Startup leader
- 17. “Get Out ofthe Building.” Steve Blank
- 18. Tá bom. Eonde eu entro nisso tudo?
- 19. UX MATURITY MODEL Planningyour UX strategy The Customer Experience Journey http://johnnyholland.org/2010/04/16/planning- http://experiencematters.wordpress.com/2008/09/18/the- your-ux-strategy/ customer-experience-journey/
- 20.
Editor's Notes
- #12 HCI is partially out of the circle because of its different (non-design) traditions and methodologies, and also because of its focus on pure research. Industrial design (and, in truth, architecture should do this too), pokes out of the circle because it has involvement in areas that do not directly involve the user, such as manufacturing (or in the case of architecture, building) specifications.
- #13 HCI is partially out of the circle because of its different (non-design) traditions and methodologies, and also because of its focus on pure research. Industrial design (and, in truth, architecture should do this too), pokes out of the circle because it has involvement in areas that do not directly involve the user, such as manufacturing (or in the case of architecture, building) specifications.