This document provides an overview of the UX design process for startups. It discusses UX fundamentals and the composition of a UX team, which includes UX designers, researchers, writers, and UI designers. It then describes how the team should collaborate, starting with user research conducted by researchers, followed by architecture and wireframing by designers, visual design by UI designers, and content writing by writers. Finally, it discusses continuously improving the process by considering user needs, business needs, strategy, and technical capabilities. The overall goal is to create great products for users.

1. GETTING KNOW
UX DESIGN PROCESS
FOR YOUR STARTUP

2. Deska Setiawan Yusra
H i , m y n a m e i s
UX Designer at OY! Indonesia

3. T O P I C F O R T O D A Y
UX Fundamentals
Composition of UX Team
How to Collaborate
How to Improve

4. UX FUNDAMENTALS

5. GOOD UX BAD UX

6. U S E R E X P E R I E N C E
The process of creating products
that provide meaningful and relevant experiences to users.

7. "Design is not just what it looks like and feels like.
Design is how it works."
-STEVE JOBS

8. U X Q U E S T I O N S
What is the problem or need we are aiming to solve?
What does the product need to do?
Who are the users or customer?
Why would someone use this?
Are there any relevant products we can look at?

9. COMPOSITION OF UX TEAM

11. UX DESIGNER
Focus on deliver a good experience for user
UX RESEARCHER
Conduct user research to gather insight
UX WRITER
Make a copy that is suitable for target user
UI DESIGNER
Create a pleasurable visual interaction

12. HOW TO COLLABORATE

13. S T A R T W I T H R E S E A R C H
Benchmarking
User Interview & FGD for
Qualitative Research
User Survey & Analytic Tools for
Quantitative Research
UX RESEARCHER

14. U X R E S E A R C H E R
S T A R T E R P A C K
Quip or Google Doc
for Documentation
Lookback
for Usability Test
Amplitude or MixPanel
for Analytic Tools

15. C R A F T T H E A R C H I T E C T U R E
Be the bridge
Applied the knowledge of user to design
UX DESIGNER

16. U X D E S I G N E R
S T A R T E R P A C K
Balsamiq or Whimsical
for Wiref raming & User Flow

17. F I N A L I Z E T H E V I S U A L
Implement the Concept of UX
Consistency with Visual Guidelines
UI DESIGNER

18. U I D E S I G N E R
S T A R T E R P A C K
Sketch
for Create Mockup
Zeplin
for Handoff to Engineer
Abstract
for Version Control

19. S A Y T H E M A G I C W O R D
Make engaging and fun copy
Consistency with Writing Guidelines
UX WRITER

20. U X W R I T E R
S T A R T E R P A C K
Sketch + Content Sync
for Create Copy

21. HOW TO IMPROVE

22. THINK
CREATECHECK

24. USER
NEEDS
BUSINESS
NEEDS
UX
STRATEGY
TECHNICAL
CAPABILITIES

25. CONCLUSION

26. There is no f irm endpoint to the UX design process.
The goal of each UX design process is the same
"create a great product for your users".
Evolve your UX design process as your product evolves.

28. THANKS