How to build a content marketing and social media engineMarcel Santilli
What does it take to create a successful content marketing and social media engine that drives strong business results?
- Building a content and social media strategy that is tailored to your resources
What are your business objectives?
Who are you trying to impact?
Write down your vision.
How will your content create value for your target audience?
What resource constraints do you have?
What type of content could disrupt customers priorities?
Who do you need to get buy in from for your strategy to work?
What skills do you need to be successful?
Structuring your cross-functional team
Define roles and responsibilities
Building processes and workflows (Get work done and scale)
Use the right tools to enable collaboration
What type of tools does my team need to be successful?
Session 8/8. Workshop roundup. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Ten Questions To Ask Yourself Before You Start Blogging.Paul Brown
Modified from a presentation I gave on blogging (http://www.sawrites.com) and from my own insights blogging (http://www.paulgordonbrown.com/blog). Can you answer these questions?
How to build a content marketing and social media engineMarcel Santilli
What does it take to create a successful content marketing and social media engine that drives strong business results?
- Building a content and social media strategy that is tailored to your resources
What are your business objectives?
Who are you trying to impact?
Write down your vision.
How will your content create value for your target audience?
What resource constraints do you have?
What type of content could disrupt customers priorities?
Who do you need to get buy in from for your strategy to work?
What skills do you need to be successful?
Structuring your cross-functional team
Define roles and responsibilities
Building processes and workflows (Get work done and scale)
Use the right tools to enable collaboration
What type of tools does my team need to be successful?
Session 8/8. Workshop roundup. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Ten Questions To Ask Yourself Before You Start Blogging.Paul Brown
Modified from a presentation I gave on blogging (http://www.sawrites.com) and from my own insights blogging (http://www.paulgordonbrown.com/blog). Can you answer these questions?
Trends allow training programs to stay relevant. Learn what L&D experts think of some of the most prominent trends to shape the industry in the last 5 years.
Presented at the Eastern Maumee Bay Chamber of Commerce, this presentation highlights how small businesses may utilize social media to promote their business. A list of content marketing tools and resources to assist in the content creation process is also included.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
The Death of the Keyword and what you should be focussing on instead. Is SEO dead as well, what is the solution. Facebook reach for business pages has plummeted - is there an alternative?
How To Build A Social Media Content Strategy For Talent AcquisitionHM Revenue & Customs
The presentation delivered by Andy Headworth from Sirona Consulting for the Social Media Talent Acquisition Conference on May 7th 2014.
How to build a social media content strategy for talent acquisition covers:
1. How to find the right content for your social media audience
2. Understand the best tools and technology for sharing your content easily
3. Which social media networks should form part of your strategy?
4. What does success look like, and how do you measure it?
Explore simple strategies and a top 10 list of practical methods for ensuring and demonstrating the benefits of a corporate training investment.
More on how to maximize corporate training: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
I think it’s important we teach entrepreneurship skills to young people. Since 2011, I have been speaking to school pupils about ways to generate new business ideas as part of their entrepreneurship studies. Here is my core presentation which takes approx. 15 minutes to present. Even without my voice over, I hope you find it useful!
Writing content that keeps your audience engaged is one of the biggest challenges marketers face. But with a little extra time and effort, you can make your content stand out.
As new Federal, state, and local administrations take office, and the speed of technology changes the way we work, it’s important to create an environment where employees and agency leaders are empowered to bring forth new solutions.
But what does innovation mean in a government setting? And how do we achieve innovation while operating within policies and laws? We'll highlight obstacles that often stall innovation within government agencies, and present solutions to help teams achieve shared goals.
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Bill Aulet's keynote speech at 2016 Global Entrepreneurship Conference in Medellin Colombia. Focus on the past, present and future of entrepreneurship educaiton and what needs to be done.
Our ability to continuously learn and adapt will determine the extent to which we thrive in today’s organizations, in our personal lives, and in these disruptive times. This session will provide tips for learning at the pace of change in the university or the workplace using lynda.com. You will walk away with 9 learning strategies that you can put into practice right away!
Learn more: http://www.lynda.com/Business-Skills-training-tutorials/484-0.html
Trends allow training programs to stay relevant. Learn what L&D experts think of some of the most prominent trends to shape the industry in the last 5 years.
Presented at the Eastern Maumee Bay Chamber of Commerce, this presentation highlights how small businesses may utilize social media to promote their business. A list of content marketing tools and resources to assist in the content creation process is also included.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
The Death of the Keyword and what you should be focussing on instead. Is SEO dead as well, what is the solution. Facebook reach for business pages has plummeted - is there an alternative?
How To Build A Social Media Content Strategy For Talent AcquisitionHM Revenue & Customs
The presentation delivered by Andy Headworth from Sirona Consulting for the Social Media Talent Acquisition Conference on May 7th 2014.
How to build a social media content strategy for talent acquisition covers:
1. How to find the right content for your social media audience
2. Understand the best tools and technology for sharing your content easily
3. Which social media networks should form part of your strategy?
4. What does success look like, and how do you measure it?
Explore simple strategies and a top 10 list of practical methods for ensuring and demonstrating the benefits of a corporate training investment.
More on how to maximize corporate training: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
I think it’s important we teach entrepreneurship skills to young people. Since 2011, I have been speaking to school pupils about ways to generate new business ideas as part of their entrepreneurship studies. Here is my core presentation which takes approx. 15 minutes to present. Even without my voice over, I hope you find it useful!
Writing content that keeps your audience engaged is one of the biggest challenges marketers face. But with a little extra time and effort, you can make your content stand out.
As new Federal, state, and local administrations take office, and the speed of technology changes the way we work, it’s important to create an environment where employees and agency leaders are empowered to bring forth new solutions.
But what does innovation mean in a government setting? And how do we achieve innovation while operating within policies and laws? We'll highlight obstacles that often stall innovation within government agencies, and present solutions to help teams achieve shared goals.
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Bill Aulet's keynote speech at 2016 Global Entrepreneurship Conference in Medellin Colombia. Focus on the past, present and future of entrepreneurship educaiton and what needs to be done.
Our ability to continuously learn and adapt will determine the extent to which we thrive in today’s organizations, in our personal lives, and in these disruptive times. This session will provide tips for learning at the pace of change in the university or the workplace using lynda.com. You will walk away with 9 learning strategies that you can put into practice right away!
Learn more: http://www.lynda.com/Business-Skills-training-tutorials/484-0.html
With the explosion of the maker movement, schools are beginning to embrace creativity. However, what does this mean for assessment? Should we assess the creative process? Should we assess the finished product? Does assessing creativity actually make kids more risk-averse? In this workshop we explore what it means to assess both the creative process and the creative product without leading to risk aversion.
The famous educational philosopher, John Dewey, stated “We do not learn from experience, we learn from reflecting on experience.’ Maker education involves hands-on and experiential activities. Learning can occur through the act of making but having learners reflect on their making experiences increases the likelihood of learning. It is not left to chance.
My recent presentation from the East Midlands Learning Technology Winter 2015 meeting discussing and highlighting the power of Digital Assessment for teachers, students and schools.
Presentation given at the Academia Cotopaxi, Quito Ecuador.
Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.com
This is my slide deck from my session at the North Carolina Reading Conference last week in Raleigh, NC. I do staff development to schools and districts all over the country about best practices in literacy instruction. This topic is one of my most requested.
Hi, my name is Steve Kaufmann. I have achieved varying degrees of fluency in 16 languages, and look forward to learning more. Here is 10 tips for learning Russian.
Visit my blog for more tips, advice, and motivation.
http://blog.thelinguist.com/
What's Trending in Talent and Learning for 2016?Skillsoft
Skillsoft took a look at the top trends that will impact talent and learning efforts in 2016. For a number of reasons, it's a pivotal time for the HR industry to make its move. However, the landscape of work is changing fast and the most adept pace-setters will adapt to take advantage of the top trends. At the same time, companies need to be cautious of industry trends that may be overhyped. This infographic provides a balanced view of practices that will keep your talent and learning strategy moving in the right direction.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Nearly 50 percent of all new teachers quit within just five years. The resulting losses, both financial and in student performance, are staggering. Find out how professional development can help curb teacher attrition and improve student learning!
My keynote from the LIANZA conference in New Zealand, #SHOUT15.
This is a library marketing manifesto, focusing on how to be heard above the clamour of everyday life. How can libraries get engagement?
1. We will be community orientated
2. We will do what people need, but market what they want
3. We will cater for library novices and library experts
4. We will keep things simple
5. We will coordinate our marketing into campaigns
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
To understand the effects of our courses on pupils’ learning, we ask teachers to complete a survey one month after their pupils return to school. This asks teachers about changes that they have observed in the majority of their pupils since completing their course. In this paper, we present the results collected over a twelve month period1.
Students, Computers and Learning: Making the Connection (Andreas Schleiche...EduSkills OECD
Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences. Based on results from PISA 2012, the report discusses differences in access to and use of ICT – what are collectively known as the “digital divide” – that are related to students’ socio-economic status, gender, geographic location, and the school a child attends. The report highlights the importance of bolstering students’ ability to navigate through digital texts. It also examines the relationship among computer access in schools, computer use in classrooms, and performance in the PISA assessment. As the report makes clear, all students first need to be equipped with basic literacy and numeracy skills so that they can participate fully in the hyper-connected, digitised societies of the 21st century.
10 Tips for Implementing Employee Suggestion and Innovation ProgramsVocoli
Interested in saving time and money while increasing employee engagement? Well, Vocoli is here to help. We've put together our top tips for implementing a successful program!
GFAR webinar "building a bridge between scientists and communicators"GCARD Conferences
These is the slide deck of presentations used during the webinar "Building a bridge between scientists and communicators"
This webinar was organised by GFAR
It was introduced in this blogpost: https://blog.gfar.net/2017/01/03/webinar-scientists-and-communicators-friends-or-foes/
The video recording of the actual webinar can be found on our Youtube channel: https://youtu.be/HK8Q0JgAaGQ
Sustain success by delivering on an EXPECTATION of shared VALUE and a worthy RETURN on each participant’s investment of time and attention. Three benefits: Get useful help in a two-way arrangement; Take advantage of valued information exchange; and Get and give recognition that matters to others.
This is a talk I gave at the first Meetup for Digital Product Design.
Here is the talk description:
Research can improve team synergies which create opportunities for better products and a team that is happier with their results. In the first Digital Product Design Meetup Jonathan will share insights for how research can be used to create both a user-centric culture and a catalyst for team bonding. Whether you are looking to introduce an internal research practice for the first time or looking to improve on an existing one learn how these methods can work for you. The second half of the event will be a group exercise to uncover bottlenecks in your own organization implementing user research and how this can be solved.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
3. Let’s talk about
• Using research and data to establish
a user-centered strategy
• Determining the tools and team needed
• Recognizing and exploring how to approach
potential challenges
4. User-centered design
Designing a product or service around how users want
or need to use it, rather than forcing them to change
their behavior to accommodate your product or service.
12. Challenges you
might face
• No budget/staff
• Low awareness of benefits
• Resistance to act
• Organizational change
13. Overcome the
challenges
• Show, don’t just tell.
• Focus on projects that produce tangible results.
• Involve stakeholders throughout the process of
planning, execution, analysis, and reporting.
31. Tips for user tests
• Use social media and email to create a pool of
participants.
• Offer desirable incentives.
• Run small tests often.
• Aim to make things better, not perfect.
39. To be more user-centered…
Get management support and sponsorship.
Build the right team.
Involve users early in the design process.
Measure and communicate results.