The document discusses a Counselor Match Tool used by KIPP counselors to help students with college admissions. It provides 3 suggestions for driving adoption of the tool: 1) Provide regular webinar training to make the tool more accessible and address concerns. 2) Seek administrative sponsorship to emphasize its importance. 3) Track and share KPIs and success stories from beta testing to demonstrate the tool's value.

1. Kipp Foundation
Thought Exercise
Rajshree Chauhan
Dec 10, 2014

2. guide
Part 1: Content Packaging
Part 2: Communication
Part 3: Driving Adoption

3. 1. Content Packaging
Navigation is too deep.
Instead of Current:Home > Teaching & Learning > K-4 Overview > K-
4 Literacy Curriculum > Documents
Amend to: Home > Teaching & Learning > K-4 Overview > K-4 Literacy
Wireframe Link (a visual idea)
Link wireframe in Slide Notes

4. Content Packaging
Basic Ideas for Website Change
• Webinar style video WITH navigation (or animation)
◦ separate short modules re: Vision, BluePrint, Overview, etc so viewer can see
where they are, go back to a module, or select only what they are interested in–
link to sample in Slide Notes
• Include links to documents/resources if these are helpful to teachers
• Move vertical buttons with module documents to side
• Include more easily accessible links to groups to follow (Wheatley, suggestions for
other pages, perhaps another page entirely that lists all organized groups and that is
searchable)
• Instead of labeling Wheatley as Beta, make it more exciting and enticing–be the first to
try Wheatley
◦ Include information about any incentives like leadership, expert, mentor,
participate in committees for professional development, etc.

5. Link to wireframe

6. 2. Communication
Tweet
Counselor Match Tool edges KIPPsters closer
to college admissions, beating the national
average
#KIPPthroughCollege #KTC #MatchMatters
(134 characters)
I got the information about the national
average on this page:
http://www.kipp.org/question4

7. Communication
200 Words: Counselor Match Tool
For KIPPsters, Match Matters: Introducing the Counselor Match Tool
KIPP Through College
When your junior prepares for college admissions, having a plan in place is crucial for
success. Only KIPP counselors are equipped with effective tools that alleviate some of
the guesswork when crafting such plans. Meant to support strong college preparatory
counseling, our web-based Counselor Match Tool helps both student and counselor
connect on important college conversations. The tool tracks various analytics such as the
likelihood match between the student and college or university. Included are factors such
as the student’s academic background, and whether the schools will be a good “fit” based
on graduation rates and the realities of the net cost and average KIPP unmet need. The
match analysis informs approach as a counselor guides students to build smart wish lists
and make informed decisions about prioritizing college. The Individual Student View
offers a quick visual of student application portfolios to see which applications are in each
phase. And, the Multi Student view gives counselors a powerful visual to identify which
students might need more help as the year progresses. Being there for students on their
college bound journey is our priority.
Learn more about how the Counselor Match Tool edges KIPPsters closer to college now.

8. Link to wireframe

9. 3. Driving Adoption
Typically, to drive adoption, I would need to
research what is in place right now and what is
lacking; then, devise a plan around the added
benefits of the tool. What is already being done
by counselors in KTC for college admission
preparedness? What are the numbers and what
is the success rate? Then, I would marry this
tool to those ideas to focus on improved
visibility and the value add of the tool
information (vs the technical aspects).

10. Driving Adoption
3 Suggestions
Without having the benefit of seeing such analysis, to adopt the Counselor Match
Tool:
I would provide Webinar Training for the tool at regular intervals/times to
make it more accessible. This would also be an opportunity to hear and
address concerns.
Seek Administrative sponsorship. When Administration starts to use
particular buzzwords, it makes an impression on faculty that it is a Key
Performance Indicator and Faculty will respond.
Numbers and charts that show success are compelling. I would seek ways
to track KPIs and testimonials early in deployment. (I would look for
information available from “beta” testing.)
Also, given the opportunity, I would like to investigate ways to have the tool shared
virally. At this time, I don't have enough information about the counselor population
to make a recommendation that would fit or be appropriate.