Twitter, Facebook, and WhatsApp can be powerful tools for social media marketing. Twitter marketing involves growing an engaged following and using automated tweets and lists. Facebook offers global reach through paid ads and organic posts. Marketers use WhatsApp to communicate directly with customers through one-to-one chats, groups, and broadcast lists while following guidelines around permissions and frequency of messages. Understanding best practices and limitations for each platform can help optimize social media marketing efforts.

3. Twitter Marketing
 What is Twitter Marketing?
 Build your Twitter following
 Use Twitter lists to manage your feed
WhatsApp Marketing
 WhatsApp in Marketing
 Setting Up a WhatsApp Profile
 Communicating on WhatsApp
 WhatsApp Marketing Tips
 Benefits of Using WhatsApp for Marketing
 Dos and Don’ts

4. Social media marketing is a
powerful way for businesses of all
sizes to reach prospects and
customers. People discover, learn
about, follow, and shop from
brands on social media, so if you’re
not on platforms like Facebook,
Instagram, and LinkedIn, you’re
missing out! Great marketing on
social media can bring remarkable
success to your business, creating
devoted brand advocates and even
driving leads and sales.

5. Social media marketing is
the use of social media
platforms and websites to
promote a product or
service. Although the
terms e-marketing and
digital marketing are still
dominant in academia,
social media marketing is
becoming more popular
for both practitioners and
researchers

6. Social Media is a platform that lets us participate in
social networking. We can share our posts on various
social media platforms to improve business visibility.
Today it is the best source for news updates,
marketing, education, and entertainment.

7. Social media is important
because it allows you to reach,
nurture, and engage with your
target audience — no matter
their location. When a business
can use social media to connect
with its audience, it can use
social media to generate brand
awareness, leads, sales, and
revenue.

8. 2. Build a community
In most traditional (and even some online) marketing initiatives, your company is solely
responsible for spreading your message. Your flyers may be passed around, and someone might
occasionally forward an email newsletter, but these things don’t happen often enough to have an
impact on your campaigns. With social media marketing, sharing is encouraged, which can have a
huge impact on your business. Social media is important because it makes it easy for your
followers to share your promotions and content. And even if they don’t directly share your posts,
they can speak positively about you and direct traffic to your social accounts or website. This is
extremely valuable, as most consumers tend to trust recommendations from friends and family
much more than from companies themselves.
3. Grow your brand’s reputation
Traditional marketing helps companies promote their products and services without having to
reveal their flaws. Social media doesn’t offer this protection, because consumers are all too happy
to post their complaints about product performance, poor customer service, and other issues that
can hurt a business.
This may seem like a disadvantage, but social media also provides your business the opportunity
to respond to negative reviews and overcome negative publicity. In order to do this, you’ll need a
mix of proactive outreach, constant monitoring, and effective crisis management.

9. 4. Use advanced targeting options easily
If these benefits seem nice enough, but you’re wondering if social media marketing is cost
effective, the answer is yes. Think about how much information social platforms have on their
users. They know each person’s age, location, gender, interests, and friends—among many other
details. Considering that you can target your ads to users based specifically on those things,
social media marketing can be extremely effective.
With platforms like Facebook and Twitter, you can choose to only show your ads to the most
qualified demographics. This means that you only pay for ads that are extremely targeted, and
don’t have to waste money on having your ads displayed to users who are likely not interested at
all. This is an extremely cost-effective method, and another reason that demonstrates the
importance of social media.

10. Brand awareness is a degree to which your brand name is
known. Brand name solidifies customers’ trust. So, it is
important that your brand name overshadows your
products. Promoting the brand name helps your business
grow and get over obsolete business state.
Social Media Marketing can help you in branding your
business. It helps you increase your public profile as well. All
you need is to
 Choose right Social Media Channel for your business.
 Finalize a social content strategy.
 Make a strong content strategy.
 Participate in good conversation with your customers to
let them feel more connected.
 Keep track of all key metrics like potential reach,
conversation share, links, etc.

11. Mobile Social Media
Mobile social media refers to the use of
social media on mobile devices such
as smartphones and tablet computers. Mobile
social media are useful applications of mobile
marketing because the creation, exchange, and
circulation of user-generated content can
assist companies with marketing research,
communication, and relationship
development. Mobile social media differ from
others because they incorporate the current
location of the user (location-sensitivity) or
the time delay between sending and receiving
messages.

12. Social media promotes users to share content with others and display content in order to
enhance a particular brand or product. Social media allows people to be creative and share
interesting ideas with their followers or fans. Certain social media applications such as Twitter,
Facebook, and Instagram are places where users share specific political or sports content.
Many reporters and journalists produce updates and information on sports and political news.
It can truly give users pertinent and necessary information to stay up to date on relevant news
stories and topics.
According to Andreas Kaplan, mobile social media applications can be differentiated among four types:
• Space-timers (location and time-sensitive): Exchange of messages with relevance mostly for one
specific location at one specific point in time (e.g. Facebook Places, WhatsApp, Foursquare)
• Space-locators (only location sensitive): Exchange of messages with relevance for one specific
location, which is tagged to a certain place and read later by others
(e.g. Yelp, Qype, Tumblr, Fishbrain)
• Quick-timers (only time sensitive): Transfer of traditional social media mobile apps to increase
immediacy (e.g. posting on Twitter or status updates on Facebook)
• Slow-timers (neither location nor time sensitive): Transfer of traditional social media applications to
mobile devices (e.g. watching a YouTube video or reading/editing a Wikipedia article)

13. 1. What is Facebook Marketing?
2. Impact of Facebook Marketing
4. Facebook – Do's and Don'ts

14. Has global coverage. Over 1,5 billion users visit
Facebook daily. About 2,3 billion — every
month. More than 7 million active companies
create ads for this massive audience.
Offers highly targeted paid ads. With Facebook
Ads, you can tailor your promotions to a
specific audience based on gender, age, location,
job, interests — any demographical or
behavioral data, which users willingly share
with Facebook.
Makes organic reach possible. If you don’t have
resources to utilize Facebook Ads, build
relationships organically by sharing materials
that bring value to people on your Facebook
page. Your posts will show up in the newsfeed,
though the high level of competition will make
it harder to build an audience naturally.
What is Facebook Marketing?

15. Scope
Facebook just recently
announced that they finally hit
the 2 billion user milestone.
That’s more than the number of
people living in North America
and Europe combined! The
social media platform has
turned itself into a massive
community where anyone and
everyone can find exactly what
they are looking for.
Impact of Facebook Marketing

16. Economy
Economists have noted that Facebook offers many non-rivalrous services that benefit as many
users as are interested without forcing users to compete with each other. By contrast, most goods
are available to a limited number of users. E.g., if one user buys a phone, no other user can buy that
phone. Three areas add the most economic impact: platform competition, the market place and user
behavior data.[
Society
Facebook was one of the first large-scale social networks. In The Facebook Effect, David
Kirkpatrick stated that Facebook's structure makes it difficult to replace, because of its "network
effects". As of 2016, it is estimated that 44 percent of the US population gets news through
Facebook.
Mental and emotional health
Studies have associated social networks with positive and negative impacts on emotional health.
Studies have associated Facebook with feelings of envy, often triggered by vacation and holiday
photos. Other triggers include posts by friends about family happiness and images of physical
beauty—such feelings leave people dissatisfied with their own lives.

17. Facebook is fast becoming a powerhouse of
marketing activity due to the sheer number
of engaging users on the site and the
simplicity of connecting with them directly.
Facebook can provide your business with a
branding outpost on the web where
customers, employees, and even the media
can find information about your company,
products, and services. Facebook connects
you and your staff directly to your
customers and fans.

18. Do's
Use Facebook to stay in touch with your
friends and make new ones.
Use Facebook to advertise your
organization’s events.
Use Facebook to get involved with the
campus community and learn what is
happening around.
Use Facebook customer support page since it
contains valuable information about privacy
controls and other important safety
information.
Do check each friend request carefully after
visiting their profile.
Do use "privacy settings" while building up
your photo albums.
Facebook – Do's and Don'ts
Don'ts
• Don't use your wall to announce your
schedules, journey and planning.
• Don't use public walls as your own. Try to
maintain the decorum of groups and fan
pages.
• Don't accept friend requests from strangers.
• Don't use Facebook for ragging and bullying
anyone.
• Don't post pictures of your friends without
their permission.
• Don't disclose personal information such as
cell phone number, address, etc., unless you
feel comfortable.

19. 1. What is Twitter Marketing?
2. Build your Twitter following
3. Use Twitter lists to manage your feed

20. A Twitter marketing strategy is
a plan centered around
creating, publishing, and
distributing content for your
buyer personas, audience, and
followers through the social
media platform. The goal of
this type of strategy is to attract
new followers and leads, boost
conversions, improve brand
recognition, and increase sales.
What is Twitter Marketing?

21. 1. Growing an engaged, well-targeted Twitter following
can BOOST your business!
2. There are tons of great ways to increase the number of
Twitter followers.
3. One of the best ways is just to be more active on
Twitter.
4. Follow other users posting similar content, then
engage with them on a regular basis.
5. Being more active on Twitter can take a lot of time, so I
recommend the following:
6. Automate your tweets (more on this below!)
7. Create a posting schedule and stick to it
8. Carve out time daily to respond to other tweets instead
of scrolling aimlessly
9. As your followers increase, you'll also get more
engagement and clicks through to your website.
Build your Twitter following

22. • As you follow more people, your timeline might
start to get a little crowded.
• Use lists to organize the tweets that you really want
to see (and save time).
• A Twitter list is a smaller feed of a select group of
people you want to see.
• Here’s how to make a Twitter list:
• Go to the “Lists” tab in your profile.
• Click “Create a List.”
• Populate the list by choosing accounts directly
from the list of people you’re following or by going
to individual accounts and clicking, “Add to list.”.
Use Twitter lists to manage your feed

23. WhatsApp Marketing
 WhatsApp in Marketing
 Setting Up a WhatsApp Profile
 Communicating on WhatsApp
 WhatsApp Marketing Tips
 Benefits of Using WhatsApp for
Marketing
 Dos and Don’ts

24. WhatsApp in Marketing
The popularity of WhatsApp is soaring, especially
since Facebook acquired the app back in 2014. As of the
summer of 2017, there were more than 1 billion active
monthly WhatsApp users around the globe. Marketers
have taken notice of the rising popularity of this
messaging application and have started using it as a way
to reach their audiences.
Setting Up a WhatsApp Profile
The WhatsApp application is available
for iOS and Andriod devices, as well as the Windows
phone and the Nokia S40. Web apps are also available for
desktop Macs and Windows PCs; however, you do have
to have the application installed on a mobile device
before using it on a desktop computer, as every
WhatsApp account is directly linked to a phone number.

25. Communicating on WhatsApp
You can share messages, images, videos, and audio with those you are connected to on WhatsApp.
There are three different ways that you can do this:
 One-to-one chat. Just like other messenger programs, you can chat directly with other users
that are in the contact list on your phone on WhatsApp. You also have the ability to make and
receive video calls or send and receive audio.
 Broadcast lists. You can also send messages to a broadcast list. These messages will be sent to
anyone in a broadcast list that has your phone number in the contact list on their phone. The
message will appear as a standard message, similarly to how a BCC email message is received.
If a user replies, you will receive their response as a one-to-one message and their response
will not be displayed for anyone else on the broadcast list to see.
 Groups. With a WhatsApp group chat, you can send messages to as many as 256 people at one
time. You can share message, photos, and videos in these messages. Anyone involved in a
group chat can respond and see the responses of other people.

26. WhatsApp Marketing Tips
To date, WhatsApp does not sell advertising space or offer any business-related
features. As such, marketing with the app requires some innovation. As with any other
type of marketing, you should first start by developing a marketing strategy to use with
WhatsApp. Remember that the application does not offer business features, so if you
are creating an account for a brand, it’s important to keep in mind that you may face
some limitations.
 Take advantage of the cross-platform capability. Since WhatsApp is a cross-platform
app, you have the ability to reach people that you aren’t currently connected with.
Additionally, you can collect insights from traffic analytics and find out
with networks are the most popular for your target audience.
 Don’t be afraid to send group chats. Since group chats are shared with everyone who
is involved in a group, you can really start up a conversation. Plus, you can gain
insights about what your target audience is looking for or find out how your
products or services are performing.

27. There are several reasons why marketers will find WhatsApp beneficial for
marketing. Some of the biggest benefits of marketing on this app include:
 It’s completely free.
 You can send out various types of content via messages and videos, including
product descriptions, brochures, surveys, invitations, and so on.
 It can be used as a focus group of sorts, allowing you to collect valuable
information and insights from those you communicate with.
 You can send out alerts for important events, such as sales or a new product
launc.
Benefits of Using WhatsApp for Marketing

28. • One of the very first steps of doing WhatsApp marketing is understanding how to make full
use of the platform.
•
• As with every app, there are integrated features to make use of when sending out WhatsApp
advertising messages.
•
• But those aside, there are also tricks and strategies that can help to boost the effectiveness of
your WhatsApp marketing campaign, as well as actions to avoid doing.
•
• In this post, we’ll talk about the dos and don’ts of WhatsApp advertising messages and
highlight some important aspects every business should take note of.
•
• How To Send Promotional Messages on WhatsApp
• First things first – there are limitations involved in WhatsApp marketing messages.
•
• You can find the entire list in the WhatsApp Business Policy (which we highly recommend
you scan through), but here are two of the most important ones:
Dos and Don’ts

29.  WhatsApp advertising messages sent via the API can only be sent to contacts who
have previously agreed to receive communications from you via an opt-in process.
These messages must also follow a template that must be pre-approved by
WhatsApp.
 If you receive a message from a customer, you may respond with WhatsApp
marketing messages only within the first 24 hours of receiving their last message.
 You can now send personalized Non-Transactional Promotional Messages On
WhatsApp to your customers.
In regards to the second point, as mentioned in one of our previous posts covering new
WhatsApp features, the company is working on providing more support to the types of
messages that can be sent within this 24-hour window.
So keep a lookout for these updates on the WATI blog.
Disclaimer: The content in the rest of this post is written under the assumption that you
have already obtained permission from your customers to send them WhatsApp
marketing messages.