1) Social media marketing has become an important new marketing strategy that utilizes websites like Facebook and Twitter to engage with consumers and build brands.
2) Both large and small companies can benefit from social media marketing by refining products, establishing name recognition, and creating buzz around new products.
3) While traditional marketing through print, radio, and TV will still be important for some time, social media marketing provides a new way for companies of all sizes to connect with consumers, especially younger generations, and gain valuable feedback.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
features of social media, types of social media, types of conversion marketing, social media marketing concepts, impacts of social media on every business
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Extracting Targeted Users from SNS using Data Mining ApproachIJSRD
In the recent year’s development of Internet is an increasingly important factor in today’s lifestyle. As online advertising budgets of marketers are growing every year, internet advertising has developed in similar way. The following types of online advertisement: banner advertisement, pop-up advertisement, web advertising also called. To deliver promotional marketing messages to consumers, internet advertising can be used as internet advertising is a type of marketing. Fast retrieval of the relevant information from databases has always been a significant issue. Data clustering is one of the chief techniques among the numerous techniques developed for this purpose. Social media is the collaborative tools used for communication that helps the companies to gain the potential users and makes them visible who have no knowledge of their products. Companies can locate target users by analysing their interests, in particular brand and for this purpose social media advertising can be used. It will lead to a systematic approach by developing a technique to effectively improve the marketing plans. This can be possible if we are using data mining clustering algorithm to find out key users to rise up the marketing tactics in internet advertisement. It describes the general working behaviour, the methodologies followed by these approaches and the parameters which affect the performance of these algorithms. The main objective of this paper is to gather more core concepts and techniques in the large subset of cluster analysis.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
features of social media, types of social media, types of conversion marketing, social media marketing concepts, impacts of social media on every business
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Extracting Targeted Users from SNS using Data Mining ApproachIJSRD
In the recent year’s development of Internet is an increasingly important factor in today’s lifestyle. As online advertising budgets of marketers are growing every year, internet advertising has developed in similar way. The following types of online advertisement: banner advertisement, pop-up advertisement, web advertising also called. To deliver promotional marketing messages to consumers, internet advertising can be used as internet advertising is a type of marketing. Fast retrieval of the relevant information from databases has always been a significant issue. Data clustering is one of the chief techniques among the numerous techniques developed for this purpose. Social media is the collaborative tools used for communication that helps the companies to gain the potential users and makes them visible who have no knowledge of their products. Companies can locate target users by analysing their interests, in particular brand and for this purpose social media advertising can be used. It will lead to a systematic approach by developing a technique to effectively improve the marketing plans. This can be possible if we are using data mining clustering algorithm to find out key users to rise up the marketing tactics in internet advertisement. It describes the general working behaviour, the methodologies followed by these approaches and the parameters which affect the performance of these algorithms. The main objective of this paper is to gather more core concepts and techniques in the large subset of cluster analysis.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
Role of ethics 1520 Very good knowledg.docxdaniely50
Role of ethics 15/20 Very good knowledge of the learning objective; all areas addressed; clear links to theory; does not go beyond taught material. However, too theoretical and lacks specific examples.
Social criticism 8/20 Sound knowledge/understanding of social criticism of marketing. For example, cultural/religious backlash, promoting harmful products and deceptive adverts but discussion is too short and lacks in-depth explanation and specific examples.
Conclusion 11/20 Again, a well written conclusion; clearly mentions all areas; attempts to link to theory and engages reader. However, lacks in-depth evaluation and recommendations/ final thoughts.
In today’s competitive business environment, marketing plays a crucial role in the success of any organization. An enterprise must always try as much as possible to gain a lot of customers as well as establish its brand to reach its marketing objectives. Besides, without the incorporation of an appropriate marketing tool and strategy, attaining the set goals can be difficult (Pulizzi, 2012, p. 118). As such, it is not only about the marketing activity that the business employs, but the approach that it integrates that would determine the effectiveness of the whole exercise. Several strategies exist that companies can use to promote their products or services and online marketing comprises one of them. Typically, online marketing which is also known as digital marketing, online advertising, or internet marketing refers to a marketing approach where the company promotes its products or services via the internet using various digital platforms or tools. It is more complicated and contains various marketing elements compared to other traditional methods such as advertising.
Today, online marketing has gained considerable prominence, and almost every firm is using it in promoting as well as establishing a brand for their products or services. According to (Mulhern, 2009, p. 85), digital marketing has undergone tremendous growth, and many enterprises consider this approach because it is convenient, less costly, flexible, and can reach a broader customer base. Moreover, the advancement of technology has contributed substantially to the development of online marketing. Therefore, by utilizing the concepts of the topic of study, this paper aims to evaluate the progress of online cmarketing over the past ten years by looking at some of its benefits to organizations. The essay will also explain the role of ethics in marketing and its significance. Finally, the study will evaluate the major social criticism of marketing.
Before looking at the development of digital marketing, it is essential to understand how it works. Generally, internet marketing works in a much simple way compared to other conventional marketing methods. An organization only needs to develop an efficient website where they can post information about their products or services a.
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
Here is my PowerPoint highlighting social media when it comes to marketing. I added some advantages, disadvantages, and some history on social media itself.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Social Media Marketing Paper (2)
1. Ferguson 1
Matt Ferguson
Professor Ric.
5-10-09
Research paper
The New Marketing Frontier
Over the last 20 years, there have been advances in marketing media outlets and
strategies. One of the more recent forms is referred to as Social Media Marketing. This method
can be defined in a number of ways, but one of the best descriptions came from a marketing
professor at The University of Cincinnati, Ric Sweeny, “[Social media marketing is] the ability
to use nontraditional communication and connection to build a brand.” Social media is one of
today‟s biggest forms of communication and it has not only changed the way people interact
everyday but also the way companies communicate. Today's marketers have adapted the various
forms of social media to perform a business purpose. As a result the adaptation of social media
has taken been a focus of innovation and ideas for the marketing world. Contemporary forms of
social media are found in two very popular websites, Facebook and Twitter. Together, these sites
are defining the platform for social media in the digital world, and continue to adapt and evolve
with advances in technology and consumer preferences.
The big debate over social media marketing is, can it be relied on as the new marketing
standard compared to traditional marketing approaches. Others challenge that this outlet is just a
complement to a strategy that uses multiple marketing methods. Regardless, social media
marketing is an effective form of marketing that needs to be embraced, especially if the target
audience includes people who are younger than age 40.
2. Ferguson 2
Marketing media styles have changed over the years, and this newest form did not occur
over night; it has growing and developing as this media alternative has become increasingly
popular. This paper will review various approaches to social media marketing, some related
background, and how the process has changed over time. Adapting social media as a platform for
marketing is very different than the more traditional forms of marketing. As mentioned before,
the two modern day outlets, Facebook and Twitter have become brand names that at least for
now, have become the standard in social networking, for personal as well as business contacts.
What better avenue for business than to gauge consumer preferences and follow trends that will
enhance the appeal of a particular product or service. If you consider the definition of marketing
from its own national organization, the American Marketing Association, it is “the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large.” Likewise, the engine that
propels marketing efforts is the field known as Marketing Research. This is defined by the same
organization as “the function that links the consumer, customer, and public to the marketer
through information--information used to identify and define marketing opportunities and
problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and
improve understanding of marketing as a process. Marketing research specifies the information
required to address these issues, designs the method for collecting information, manages and
implements the data collection process, analyzes the results, and communicates the findings and
their implications.” Considering these definitions, social exchanges like Facebook and Twitter
become the ideal lab where consumer opinion, ideas and preferences are freely exchanged and
available to be cultivated for business and commerce.
3. Ferguson 3
Before we can get into social media marketing I would like to review some of the history
of marketing. Throughout time, most consumer related products has been marketed to some
extent. This process certainly expanded when forms of print media, like the newspaper, began to
be available to everyone. In the most basic form of marketing this included product
advertisements. With the expansion of spoke media, such as radio, the use of advertising greatly
expanded. The use of marketing techniques and refinement of target audiences began to expand
with the television. Even with these most common forms of influencing consumer attitudes and
behaviors, business has been limited in its ability to gauge consumer response other than sales
activity. With the ability to monitor a free flow of opinions that could affect the appeal of
particular goods or services, social networking provides a never-before forum for improving
techniques and resources to enhance sales and product development.
Traditional forms of marketing such as print ads, radio and TV are currently the primary
sources for marketing efforts simply because that is where the majority of consumers go for
information and entertainment. Certainly the growth of internet usage has caused many
consumers to shift that reliance to a more immediate source of targeted information. There is
little question that marketing plays a significant role in internet browsing. In addition to the
internet, many consumers are preferring to seek to be entertained by podcasts, recorded music
and streaming audio and video. Despite the significant expansion of “e-products”, marketing
efforts will continue to depend on the traditional methods, especially for certain audiences that
may not feel comfortable with or have the resources to take advantage of electronic alternatives.
For example without question, the popularity of sporting events will continue to fuel the
marketing efforts using traditional methods. Just like the marketing efforts on television, sports-
related marketers can target products that may appeal to a particular population segment.
4. Ferguson 4
Even though print, radio, and TV marketing campaigns, will attempt to find the engaged
consumer, only 18% of TV ad campaigns are effective today, with 90% of people who skip the
advertisement (Kirby). This means that one of the biggest markets in marketing and advertising
is often overlooked. With that in mind, it is not hard to see why marketing efforts are eager to
focus resources on new and more effective forms of advertising and marketing products to
consumers.
This new approach to reaching customers continues to grow every day, especially since
the use of the computer and the internet have become the preferred method for people to gain
and share information and ideas. Originally in the early days of the home PC, the only
marketing that was present on the internet was the “banner ad” and the ability to interact with
people through messages boards and chat rooms. With the expansion of the internet, people
began to use the computers for many different forms of entertainment. As a result, consumer
marketing also grew in this virtual world, taking advantage of blogs and popular entertainment
websites such as YouTube. To demonstrate the impact there are 65,000 new YouTube videos
per day and 200,000,000 blogs on the web today, with 57% of the online community joining a
social network site (Smith). Unlike traditional media, the online audience can rapidly interact
with a global audience.
Facebook is the current winner in the social media standard, and won this position from
a site that was formerly popular, MySpace. As Facebook‟s audience increased, so did the
opportunity for ad revenue and interaction between clients. In 2009 though Facebook has
undergone an update to the site which has allowed companies to create ads or “pages” they are
now called. As a result of this people can now see updates to their favorite companies, see what
new products are coming out and talk to other consumers about products. In addition Facebook is
5. Ferguson 5
a content sharing site; Facebook users share an average of 28million pieces of content a month
(Gannes).
In the same way, another social networking standard, Twitter is a website that allows
companies to talk to their consumers and consumers talk about and back to them. Twitter is a site
where participants can report on and update their activities and status. For example, a person
using Twitter could describe details about their daily life, work, interests and plans. This allows
companies to interact with consumers and evaluate what their desires and buying patterns,
according to the social media marketing beginners guide by Jon Rognerud. These outlets fulfill
4 of the 16 social media marketing tips: Connect, Blog, Links, Feeds/Research.
Social media marketing is effective for different sizes of companies. Larger companies,
use this medium to refine product effectiveness and enhance sales efforts. Whereas small
companies use these tools to establish name recognition and brand loyalty. Both large and small
companies benefit from the ability to talk to the everyday customer, and share upcoming
improvement, new products and ideas to keep them interested and informed. It is a great method
for all companies to create excitement and urgency around products.
As with internet message boards, the more that companies are able to get people talking
about your products, the more likely those consumers will continue to be customers. I heard a
quote that “it doesn‟t matter if people are talking about your product in a good or bad way;
you‟re getting your product out there anyway.”(Sweeney) As long as the publicity is out there it
is likely positive. In a copy of Communication World last year; Angelo Fernando talked about
this issue of getting people talking about your brand. He shared a story about a BMW customer
chat room (http://bmwboard.com). People would discuss negative items such as water pump
leaks and issues unflattering to the brand. But did they stop the interaction? They might have
6. Ferguson 6
done so in the past, but in the new brand world, marketers recognize that this discussion is what
keeps brands alive. Through this free interchange of complaints and suggestions, consumers feel
empowered and engaged in the improvement of products which could lead to better brand loyalty
and better product development.
Unlike the large company, a small company lives on consumer interaction to build its
brand name. Social media marketing if done right can play a large part in building a fan base,
creditability, and product awareness and knowledge. The size of your fan base provides you with
greater feedback on new products but more importantly, as that base grows, so does the
popularity of your new brand. In the same way, product creditability is measured thought the
regular interaction with consumers. It is a great way to evaluate consumer attitudes about your
products value compared to your competitors. Creditability is something that a company needs
to be determined early in a products life and social networking is the perfect way to solicit and
receive regular unbiased feedback.
One of the most exciting uses of social networking in business is building excitement and
anticipation around a new product or service. The more that companies can create a “buzz”
about the features and advantages of a new product, the more likely they will enhance the sales
when the product is released. Common examples of this include new products such as cell
phones, and video games. The excitement started online as the company began to release or
“leak” product details to the online community long before the product was released. It doesn‟t
take long to get people talking and social networking is a proven outlet to create this interest.
Of course with anything in life, there is always a downside. When marketers create
interest in products or services based on promises or untested information that is „leaked to an
online community, they must make sure their product will perform as it is suppose to. If the
7. Ferguson 7
product is flawed or simply doesn‟t work, the word is spread pretty quickly. In the past, a
manufacturer had some time to evaluate product roll-out and maybe even time to make
improvements before consumers were aware of the problems. With today‟s “instant” feedback,
consumers write product evaluations online, causing flawed products to be doomed in a short
period of time. Likewise, when consumers believed that a company has intestinally
misrepresented a product, it will be known quickly though out the work by using these social
networking forums. In fact, if the consumer feels “ripped-off”, the great amount of negative
writing with blogs and simple consumer interaction through the online networks, the company
may never recover. Another example is in the Tech community, products like software,
computers and electronics are put to the test before something even hits the store. This means
that your product is up for the mercy of the reviews. If a product does well it will be promoted
throughout the social media sites. Likewise if something gets a bad review, the sales of the
product will suffer.
Social media marketing in today's world is new and upcoming for marketing and it
offers a great deal of value in today‟s society. According to Marta Kagan within the next year,
Generation Y will outnumber the baby boomers generation. This generation is the generation that
will have grown up on computers over their entire life. This generation also is also holds a large
percentage of accounts on social media sites like Facebook and Twitter. In addition to this large
presence of people online, Generation Y has influence in what products are bought. According
to an article in USA today “At 82 million people, Gen Y is the most influential generation for
retailers because it is bigger than the baby boomers and its members have spending power and
strong opinions at an earlier age” (O'Donnell). This demonstrates that this next generation is
essential to marketers and branding agents because they represent spending patterns, buying
8. Ferguson 8
influence, and revenue growth for companies. Companies that don‟t capitalize of the preference
and necessity to promote educate and transact business using online resources such as social
networking, may find themselves irrelevant with the new consumer. A good example of this is
the decline of catalog giants like Sears and JC Penny.
The use of Facebook, Twitter and online blogs has proven to provide a large influence on
buyers. One of the reasons is simply that people in these online communities tend to believe
those in their community before an advertiser (Kagan). Most people today will likely look at
websites/ blogs and ask friends before going to a store or purchasing a product. Today's
consumers are more educated about the products they buy. With today's technology almost
everyone today has the ability to skip advertisements while watching recorded TV. Business as
usual for the TV marketer is going to continue to become more difficult. With the expansion of
DVR technology, the desired practice of watching a program and skipping ads brings up a new
problem of how we reach these consumers likewise this is also the case with recorded radio and
podcasts that allow consumers to listen to desired programming and entertainment “on-demand”
and without the advertisements. Consumers are tired of being bombarded with advertisements
and the marketer needs to be creative and engage the consumer with methods that they are
comfortable with and have interest when they are motivated to buy.
Even though social media marketing may seem essential for the future, we as a society
still have some gaps with this dependence on technology. As marketing professional focus on
the advantages of social network marketing, there is still limited to segments of society that do
not participate in these new forms of interaction. Regardless of income, some people choose not
to take advantage of social media marketing and just have little interest in taking advantage of
these public resources; until we see people using computers and sites like Facebook and twitter
9. Ferguson 9
within everyday interactions, traditional methods of marketing will continue to have a foothold
in our society. Make no mistake, just as the growth of these communities have exploded in just a
few years, technology will continue to pay an ever increasing role in all parts of society.
Certainly the next generation of social networking platforms and websites will continue to
further highlight the essential role of this marketing tool in business.
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Fernando, Angelo. quot;Social media change the rules.quot; Communication World , 1 Jan.
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Gannes, Liz, “Changing Nature of Virality: Facebook and Twitter.” newteevee.com: new tee
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Kagan, Marta. “WHAT THE F**K IS SOCIAL MEDIA” bonafidemarketinggenius.com; The
Secret Diary of a Bonafide Marketing Genius. Aug 2008, web, 1 may 2009
Kirby, Justin and Marsden, Paul. Connected Marketing: The Viral, Buzz and Word of Mouth
Revolution. Oxford: Butterworth-Heinerman. 2006. Print
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O'Donnell, Jayne. quot;Gen Y sits on top of consumer food chain.quot; USA Today (n.d.). Academic
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ROGNERUD, JON. “Social Media Marketing Beginner’s Guide.” marketingpilgrim.com:
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Smith. Tom, “Power to the people SOCIAL MEDIA TRACKER.” universalmccann.com.
Universal McCanns global research, March 2008. Web. 1 may 2009
Sweeney, Ric. Personal interview. 12 may 2009