pepperfry and its workplaces.

1. Name Reg. No. Roll No. Peer Rating
Basit Ashaie 11609779 B46 10
Nandeep 0
Pawan kumar 0
Gurmeet singh 0

2. Content
• About pepperfry
• Customer
• Competitors
• Environment
• Marketing and Promotion
• Funding
• Awards
• Offers

4. Pepperfry
• Pepperfry is India’s No. 1 Online Furniture.
• Pepperfry.com opened for business on 3rd
January 2012.
• The company, which was founded by eBay’s
executives Ambareesh Murty and Ashish
Shah in 2011.
• Pepperfry headquarter is in Mumbai, India.
• Pepper is honest and a spice that is proudly
Indian, Fry stands for fun.

5. Customers
• Pepperfry has more than 2.6 million registered
users.
• 5 lakh plus Facebook Fans.
• 5.2 million plus visits – every month.
• Pepperfry is open 24*7 and sells item every 25
seconds.
• Coffee Table is the most sold furniture item on
Pepperfry.
• 50% of customers are repeat buyers.

6. Competitors

7. Business Model
• Marketplace Model- Pepperfry.com follows a managed marketplace
model. In this model, the orders are dispatch directly from the vendor to
the customer.
• Online store- The sites provide the platform for a large no. of sellers to
showcase their products. It works in close association with more then 1000
merchant partner.
• Product- it gives an offering of 45000 products from over 200+ brands.

8. Website

9. STUDIO PEPPERFRYMUMBAI

10. STUDIOPEPPERFRY BANGLORE

11. STUDIOPEPPERFRY GURGAON

12. Marketing and Promotion
• In October 2014 Pepperfry tied-up with
Satchi&Satchi - release its first television
commercial with “Happy Furniture to You” as
its unique brand proposition.
• on December 18, 2014 Pepperfry launched its
first offline store Studio Pepperfry in Mumbai.
The company launched another Studio in
Bengaluru is May 2015. The brand has plans
to open 20 such offline stores in top cities like
Delhi and Chennai.

13. • The company has tied-up with HomeStop to
launch the first Shop-in-Shop concept store in
the category called “Pepperfry Live”.
• Pepperfry has engaged its customers with its
deals and discounts. With over 5 lacs Facebook
fans and 5000 followers, Pepperfry has become
leader in home shopping marketplace.
• In April 2013, Pepperfry launched its mobile site
that can be surfed on any web browser or
mobile device and in June 2015 company
launched app for Android and iOS users .

14. Funding
$100 million (around Rs.600 crore) in a Series D
funding round led by Goldman Sachs Group
Incorporated.
They have raised $28 million in three previous
rounds, the last being a $15 million round in May
2014.
The company aims to attain a run rate of 1000
crores by the end of 2015.

15. Awards
• Pepperfry gained the “2012 Red Herring Asia
Top 100” award which honors the most promising
private technology from Asia.
• The company has won the “Pure-Play e-Retailer
of the Year” in 2014 that recognizes outstanding
performance and innovation in retail.
• Pepperfry won the Gold award at the Neons for
Best Creative under the category of Retail
Advertising for its Outdoor campaign – ‘Happy
Furniture to You’.

16. Pepperfry Facts

18. Offers