Marketing Project Pink Wood Ideas

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Marketing Project Pink Wood Ideas

  1. 1. MARKETING PROJECT <ul><li>PRESENTED BY: </li></ul><ul><li>Maya </li></ul>
  2. 2. Project name: PINK W00D IDEAS!! <ul><li>'PINK IDEAS' is the business for the purpose of bringing the pink colour in front ..’ </li></ul><ul><li>PINK IDEAS IS THE TRADEMARK AND ITS MAIN PRODUCT LINES ARE: </li></ul><ul><ul><ul><li>PINK FASHION IDEAS </li></ul></ul></ul><ul><ul><ul><li>PINK WOOD IDEAS </li></ul></ul></ul>
  3. 3. Why did u chose PINK COLOUR <ul><li>Pink is the symbol of “freshness“. </li></ul><ul><li>Put some pink in your life when you want: </li></ul><ul><li>* calm feelings  </li></ul><ul><li>* relaxation  </li></ul><ul><li>* contentment  </li></ul><ul><li>Pink is normally a color associated with girls and femininity. </li></ul><ul><li>Pink is considered a color of good health and life. </li></ul><ul><li>The &quot;freshness&quot; like a newborn baby. </li></ul>
  4. 4. EXSISTING BUSINESS <ul><li>Our BUSINESS is dedicated to providing quality pink products with excellent service. </li></ul><ul><li>PINK FASHION IDEAS, include the pink out fits, dresses & fashion accessories (glass beads and plastic, metal jewelry, glasses, hair accessories etc) at our outlets all over the country. </li></ul><ul><li>We also maintain a friendly and creative environment to give customers what they really need, 'pink products' with 'pink suggestions' to look 'pretty pink‘. </li></ul>
  5. 5. OUR MISSION <ul><li>To supply services and pink products to the customers in an innovative and unique manner. </li></ul><ul><li>“ CREATIVITY IS FOCUSED, WHICH N0 DOUBT APPEALS EVERYONE” </li></ul><ul><li>OUR MOTTO: </li></ul><ul><li>“ The Pink Era Begins Here!! ” </li></ul>
  6. 7. EXECUTIVE SUMMARY NEW BUSINESS LINE <ul><li>'PINK IDEAS' is the business for the purpose bringing the pink colour all around you .. </li></ul><ul><li>We are already in the business of pink fashion and now proudly started a new business line. </li></ul><ul><li>Our SBU of fashion products went very successful and cash generating , so we thought to start a new business line of wooden furniture named as (PINK WOOD IDEAS). </li></ul><ul><li>Our motto is to provide quality and durable wooden items for children. </li></ul>
  7. 8. FINANCIAL SUMMARY <ul><li>To achieve our objectives, 'PINK WOOD IDEAS ' along with its present capital, is seeking additional loan financing. </li></ul><ul><li>This loan will be paid from the cash flow from the existing business and it will be backed by the character, experience, and personal guarantees of the owner. </li></ul>
  8. 9. LOCATION <ul><li>Location of our main furniture showroom is in Gulberg phase-III, Lahore. </li></ul><ul><li>And the manufacturing plant’s location is outside Lahore, near Raiwind Road. </li></ul>
  9. 10. Marketing <ul><li>Marketing is a &quot;process&quot; </li></ul><ul><li>which involves researching, promoting, selling, and distributing your products or services, </li></ul><ul><li>to your target customers. </li></ul>
  10. 11. Marketing Plan of the New product
  11. 12. SITUATION Analysis <ul><li>4 C’s Analysis - company, </li></ul><ul><li>customers, competitors, climate. </li></ul><ul><li>PEST analysis – </li></ul><ul><li>for macro-environmental political, economic, social, and technological factors. </li></ul><ul><li>SWOT analysis - strengths, weaknesses, opportunities, and threats - for the internal and external situation . </li></ul>
  12. 13. Market Segmentation <ul><li>Dividing a market into distinct group of buyers with different needs, characteristics, or behavior who might require separate product marketing mix </li></ul>
  13. 14. TARGET MARKET <ul><li>Our target market is a person who wants to have very fine furniture with the latest in style, combined with colours and designs and fine woodworking. </li></ul><ul><li>As far as PINK W00D IDEAS is concerned company targeted the well developed areas of every city. Like in Lahore we targeted the following areas: </li></ul><ul><li>GULBERG. </li></ul><ul><li>DEFENCE. </li></ul><ul><li>ALLAMA IQBAL TOWN. </li></ul><ul><li>GARDEN TOWN. </li></ul><ul><li>MODEL TOWN. </li></ul>
  14. 15. CUSTOMER ANALYSIS <ul><li>DEMOGRAPHICS: </li></ul><ul><li>Country : Pakistan (Asia) </li></ul><ul><li>Age : baby-20 yrs age </li></ul><ul><li>Gender : both, but mostly girls (that’s what </li></ul><ul><li>we focus) </li></ul><ul><li>Social class: Elite , high ,middle class </li></ul><ul><li>Education: College going, University going, </li></ul><ul><li>School going. </li></ul><ul><li>Generation: Young Generation. </li></ul>
  15. 16. DIFFERENTIAL ADVANTAGE: <ul><li>How our product is distinguished from other </li></ul><ul><li>competitors?? </li></ul><ul><li>Quality wood is used to make it durable and lifetime. </li></ul><ul><li>Art and craft designing makes it unique attractive. </li></ul><ul><li>Fine imported furniture polishes , factory lasani sheets </li></ul><ul><li>and enamel paints (DECO) are used to give an everlasting colour </li></ul><ul><li>All sizes and colour are available at customers order. </li></ul>
  16. 17. MARKETING MIX <ul><li>The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives. </li></ul><ul><li>Price, </li></ul><ul><li>Product, </li></ul><ul><li>Promotion, </li></ul><ul><li>Place. </li></ul>
  17. 18. PRODUCT <ul><li>We are introducing the wooden bedroom furniture, in the market, targeting the children population of Pakistan. </li></ul><ul><li>Offering them what they really need, what they were waiting for.  </li></ul>
  18. 19. DESCRIPTION OF OUR PRODUCT <ul><li>Brand name: PINK WOOD IDEAS’S </li></ul><ul><li>FURNITURE </li></ul><ul><li>Quality: IMPORTED </li></ul><ul><li>Colour: PINK (and may change on demand) </li></ul><ul><li>Packaging: SAFE PACKING </li></ul><ul><li>Warranty : 1 Year </li></ul><ul><li>Variety: INFINITE </li></ul><ul><li>Features: UNIQUE DESIGN </li></ul><ul><li>& STYLE </li></ul>
  19. 20. <ul><li>Focus: TARGET CUTOMER’S NEED </li></ul><ul><li>Aim: CUSTOMER SATISFACTION </li></ul><ul><li>Slogan: “ The Pink Era Begins Here!! ” </li></ul><ul><li>Size: ALL SIZE OFFERED ON ORDER </li></ul><ul><li>(according to customers demand) </li></ul><ul><li>Services : FREE HOME DELIVERY </li></ul><ul><li>& UNPACKING </li></ul>
  20. 22. Our Manufacturing Process <ul><li>Step 1: Best quality wood from wood suppliers </li></ul><ul><li>Step 2: Cutting. </li></ul><ul><li>Step 3: Machine the Parts/shaping </li></ul><ul><li>Step 4: Assemble the Furniture parts </li></ul><ul><li>Step 5: Perform Finish Sanding </li></ul><ul><li>Step 6: Check Furniture and Components for Quality. </li></ul><ul><li>Step 7: Perform the Final Assembly and polishing </li></ul><ul><li>Step 8: Ready to Deliver the Furniture To the showroom or direct to the customer </li></ul><ul><li>The widely used coatings and colored paints: </li></ul><ul><li>Furniture polish </li></ul><ul><li>Enamel paints (deco paints) </li></ul><ul><li>Factory Lasani sheets </li></ul><ul><li>Lasani Designing chip boards. </li></ul>
  21. 23. Kinds of Woods; <ul><li>Following are the different types of wood are available us for manufacturing process. </li></ul>
  22. 24. PRICING <ul><li>PRICE: The amount of money charged for a product or service </li></ul><ul><li>Pricing Method we chose: </li></ul><ul><li>Value base method </li></ul><ul><li>(based on customer perceived value) </li></ul>
  23. 25. Pricing Strategy we adopted: <ul><li> Penetration pricing: </li></ul><ul><li>(setting the lower price to capture the market but maintaining the quality) </li></ul>
  24. 26. PROMOTION <ul><li>“ Promotion means to promote, to develop awareness of our product among the users who want to buy and consumes product. </li></ul><ul><li>Advertising </li></ul><ul><li>Personal Selling </li></ul><ul><li>Sales Promotion </li></ul><ul><li>Public Relations </li></ul>
  25. 27. ADVERTISEMENT <ul><li>PINK IDEA’S is using an advertisement media because </li></ul><ul><li>to make strong position in customer’s mind & </li></ul><ul><li>to build charming customer relationship. </li></ul><ul><li>Advertising media which will be used : </li></ul><ul><li>Newspaper </li></ul><ul><li>Television </li></ul><ul><li>Magazine </li></ul><ul><li>Outdoor Advertising. </li></ul>
  26. 28. SALES PROMOTION <ul><li>We will use different ways to attract the customer in order to increase sales. </li></ul><ul><li>Offering special discounts </li></ul><ul><li>Like giving pink wooden gifts along with purchased items. </li></ul>
  27. 29. PLACEMENT <ul><li>” In short in marketing mix, place </li></ul><ul><li>refers to DISTRIBUTION of product </li></ul><ul><li>Distribution channel will be direct and through distributors. </li></ul><ul><li>Motivating the channel :fair margins for distributors and related facilities will be given. </li></ul><ul><li>Logistics, including transportation, warehousing, and order fulfilment for the pink wood items. </li></ul>
  28. 30. OUR PLACEMENT <ul><li>The PINK FURNITURE ITEM will be launched in six major cities of Pakistan. (ISB, LAHORE,KARACHI,PESHAWAR,QUETTA, GUJRAT etc.) </li></ul><ul><li>In future we will have: </li></ul><ul><li>1 Showroom in Karachi </li></ul><ul><li>1 Distributor showroom in Islamabad </li></ul><ul><li>3 Distributor showroom in Lahore and Gujarat. </li></ul><ul><li>1 Distributor In remaining city </li></ul><ul><li>*Note: The wholesaler will be legally bound to distribute the product in all major markets of city especially near other company’s furniture showrooms. </li></ul>
  29. 31. Competitors ANALYSIS of Pink Ideas in Pakistan: <ul><li>Koncept Furnishers. </li></ul><ul><li>ASIAN ARTS & CRAFTS (PVT) </li></ul><ul><li>INTERWOOD FURNITURE (PVT) LTD. </li></ul><ul><li>Rosewood FURNITURE ™ </li></ul><ul><li>LEVANZA FURNISHERS. </li></ul><ul><li>PAKISTAN FURNITURE Etc. </li></ul>
  30. 32. Future Plans <ul><li>To Increase Sales </li></ul><ul><li>Product innovation and development </li></ul><ul><li>To increase market share </li></ul><ul><li>To make strong positioning of the brand </li></ul><ul><li>To have retained and loyal customers </li></ul>
  31. 33. THE END THANK YOU!!
  32. 34. THANK YOU!!

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