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E commerce in india

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E commerce in india

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E commerce in india

  1. 1. 1 E-Commerce in India Dr. Ashok Kumar Jetawat (Chairman) Ph.D., M.Tech, MBA, MCA, MAJM, MSW SCJP, MCP, IGCBP, Geneva (Switzerland) Motivational Society of Achievers email : motivationalsociety@gmail.com Web: http://motivationalsociety.in (M) 9001556010
  2. 2. 2 Session Structure • What is E-Commerce? • Types of E-Commerce • Amazon.com • Online Retailing Evolution in India • Major Players of E-Commerce in India • Top 10 Indian E-Commerce Companies on Facebook • Statics of online shopping in India • E-Commerce Friendly States and Cities • Key Drivers of E-Commerce market in India • Factors for doing online purchase in India
  3. 3. 3 Session Structure Cont… • What is driving E-Commerce Adoption in Small Towns? • What Indian consumers search on Google? • Highest growing and least growing countries in E-Commerce • E-Commerce sales in India • Future of M-Commerce in India • Payment Gateways in India • Pros and Cons of E-Commerce • Government Rules and Legal Aspects of E-Commerce • Some Top E-Commerce Investments in 2014 • Black Friday and Cyber Monday
  4. 4. What is E-Commerce E-Commerce refers to any type of business or commercial transaction, purchase or sale of goods / services that involves the transfer of information via electronic channels such as the Internet. 4
  5. 5. Types of E-Commerce B2B (Business-to-Business) Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable. B2C (Business-to-Consumer) The model denotes a financial transaction or online sale between a business and consumer. B2C involves a service or product exchange from a business to a consumer. 5
  6. 6. Types of E-Commerce (Contd.) C2B (Consumer-to-Business) A consumer posts his project with a set budget online and companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. C2C (Consumer-to-Consumer) There are many sites offering free classifieds, auctions and forums where individuals can buy and sell. Thanks to online payment systems like PayPal where people can send and receive money online with ease. 6
  7. 7. 7 Amazon.com Amazon was incorporated in 1994 in the state of Washington by Jeff Bezos, went online in 1995, and issued an IPO on May 15, 1997. Amazon is the world's largest online retailer, selling over forty categories of goods, from books to electronics to groceries to jewelry to auto parts. Many developments, controversies and setbacks attended Amazon's eventual success: • Amazon aimed for market share and did not make a profit till 2001. • Not all growth was organic. From 1998 onwards, Amazon acquired several companies, notably Bookpages.co.uk (1998), Joyo.com, a Chinese ecommerce website (2004) and BookSurge a POD company, (2005), Mobipocket.com, an eBook software company (2005) and The Book Depository (2011). • Book reviews proved not to be so independent, but what authors, publishers and marketing companies shamelessly exploited in promotion. • Kindle, Amazon's ebook reader, proved a runaway success, inspiring many lookalikes and allowing more ebooks than hardbacks to be sold in July 2010, and books altogether by August 2012.
  8. 8. 8 Amazon.com As on 1st Jan 2015 its net worth was $29.7 billion. Amazon has experienced great success and failure. It’s share price oscillated to 1999 $106 2001 $6 2003 $60 2006 $27 Present $383
  9. 9. Online Retailing Evolution in India 9
  10. 10. 10
  11. 11. 11 Flipkart • Founded by Sachin Bansal, Binny Bansal in 2007 • From online books to electronic goods and other variety of products and offers cash on delivery. • Flipkart concentrated on online sales of books in the initial years but later on expanded to electronic goods and other products. Snapdeal • Founded by Kunal Bahl and Rohit Bansal (IIT Delhi graduate) in 2010 • Products categories like mobiles, electronics, fashion, home goods etc. Myntra • Founded by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena in 2007 • Focus on fashion and lifestyle products Fashionandyou • Founded by Harish Bahl and Pearl Uppal in 2010 • A private invitation for shopping clubs only • It deals in fashion apparel, footwear, accessories and home decor items Major Players of E-Commerce in India
  12. 12. 12 Inkfruit • Kashyap Dalal (IIM Lucknow alumni) is the CEO of Inkfruit, 2007 Mumbai. • Inkfruit is an online t-shirt store, where t-shirt designs are submitted and voted for by a group of people. • This concept is taken from Threadless to India by Inkfruit. Dealsandyou • Dealsandyou is a website to find the best deals in Indian shopping. • The site provides offers for local services such as full body massages or buffet restaurants. Homeshop18 • Online and on-air retail and distribution venture of Network 18 Group, headquartered in Noida. • India's first 24-hour Home Shopping TV channel where anchors performed live demonstration of products on sale. Yebhi.com • Yebhi.com is an online shopping portal for Home, Lifestyle & Fashion e-retailer started in 2009. • Yebhi (began as BigShoeBazaar.com) deals in fashion apparel, footwear, accessories and home decors. Major Players of E-Commerce in India
  13. 13. 13 Major Players of E-Commerce in India
  14. 14. 14 Yepme Shopping Junglee.com Amazon India Flipkart Jabong eBay India Snapdeal Myntra.com ShopClues Yebhi.com Fans 5,645,060 5,637,352 4,425,388 4,268,126 3,415,899 3,317,470 2,876,726 2,672,910 2,258,489 1,567,881 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Top 10 Indian E-Commerce Companies on Facebook
  15. 15. In India, online shopping of physical goods will grow to $8.5 Bn in 2016.
  16. 16. 16 Top 2 E-Commerce States Karnataka Maharashtra Top 10 Cities Delhi Bangalore Mumbai Pune Hyderabad Chennai Kolkata Ahmedabad Jaipur Panji E-Commerce Friendly States and Cities
  17. 17. 17 Key Drivers of E-Commerce market in India • Increasing broadband Internet and 3G penetration. • Rapidly increasing the living standards of middle class community with high disposable incomes. • Availability of much wider product range compared to what is available at retailers show room. • Busy lifestyles, urban traffic and lack of time for offline shopping • Lower prices as compared to retailers because of disintermediation and reduced inventory cost. • Increased number of online sites with more consumer buying and selling second-hand goods.
  18. 18. 18 Range of Products Easy to Buy Time Saving Sometimes Free Delivery Easy to Compare Shopping Convenience Low Prices Why People Buy Online?
  19. 19. 19 Rising Living Standards Increased Awareness Greater Wireless Internet Access through Mobiles Lack of good offline retail channels Improving Online Availability New Payment Options What is driving E-Commerce Adoption in Small Towns?
  20. 20. 20
  21. 21. 21
  22. 22. 22 Quick Stats:
  23. 23. 23 Quick Stats:
  24. 24. 24 Quick Stats:
  25. 25. 25 Quick Stats:
  26. 26. 26 Quick Stats:
  27. 27. Payment Gateways in India 27
  28. 28. 28 Pros for Consumers • Lower Prices • 24/7 Business Hours • Wider Selection of Product • International Customer • No Inventory Needed • Shop in the Comfort of your own Home • Products are easy to find in categories and easy to be compared Pros for Business • Increase Market Share • Enable Access to an International Market • Increase Productivity Pros and Cons of E-Commerce
  29. 29. 29 Cons for Consumers • Shipping Costs • Cannot Feel, Touch or Try on Items • Required Credit Card for Security Purposes • Distribution of Private Information (Name, Address, Contact no.) Cons for Business • Difficult to Build Costumer Trust • Cost to Build a Website has certain Hardware and Software Requirement Pros and Cons of E-Commerce
  30. 30. 30 Government Rules and Regulations and Legal Aspects (IT Laws) • No specific E-Commerce rules and regulations are there in India. IT Act 2000 is the sole cyber law which governs all the online issues. • Legal issues of E-Commerce are different for different categories of E-Commerce. • The legal requirements for undertaking E-Commerce in India also involve compliance with other laws like contract law, Indian penal code, banking and financial norms etc. • Perry4Law and Perry4Law Techno Legal Base (PTLB) recommend that all E-Commerce entrepreneurs and owners must do a proper techno legal exercise before opening an E-Commerce website. • E-Commerce websites in India must ensure privacy protection, data protection, data security, cyber security, confidentiality, maintenance etc.
  31. 31. 31 July 2014: Flipkart Amount invested: $1,000 mn Prominent Private Equity (PE) investors: Accel Partners, Tiger Global, Morgan Stanley, Digital Sky, GIC Special Investments, Naspers, Sofina, Iconiq Oct 2014: Snapdeal Amount invested: $627 mn Prominent PE investors: Softbank and other existing investors Oct 2014: Olacabs Amount invested: $210 mn Prominent PE investors: Softbank, Tiger Global, Matrix Partners India, Steadview Capital May 2014: Flipkart Amount invested: $210 mn Prominent PE investors: Naspers, Tiger Global Management, DST Global, Iconiq Capital Feb 2014: Snapdeal Amount invested: $134 mn Prominent PE investors: Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital Some Top Investments in 2014
  32. 32. 32 May 2014: Snapdeal Amount invested: $100 mn Prominent PE investors: Premji Invest, Temasek Holdings, BlackRock, Myriad and Tybourne March 2014: Quikr Amount invested: $90 mn Prominent PE investors: Kinnevik, Warburg Pincus, eBay, Omidyar Network, Matrix Partners India, Nokia Growth Partners & Norwest Venture Partners Sept 2014: Quikr Amount invested: $60 mn Prominent PE investors: Tiger Global Management, Kinnevik, Matrix Partners India, Nokia Growth Partners, Norwest Venture Partners, Omidyar Network, Warburg Pincus and eBay Inc. Aug 2014: Foodpanda Amount invested: $60 mn Prominent PE investors: Falcon Edge Capital and Rocket Internet AG Feb 2014: Myntra Amount invested: $50 mn Prominent PE investors: Premji Invest, Tiger Global, Accel Partners, IDG Ventures India and Kalaari Capital Some Top Investments in 2014
  33. 33. 33
  34. 34. 34 Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November). Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season in the US. Black Friday is not a public holiday, but California and some other states observe as a holiday for state government employees. Black Friday (Christmas shopping season in US)
  35. 35. 35 Cyber Monday Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online. The term made its debut on November 28, 2005, in a Shop.org press release entitled "Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year"
  36. 36. 36 500 × 200 - bodytechniques.com
  37. 37. 37
  38. 38. 38 Thank you! Any queries? email : motivationalsociety@gmail.com Web: www.motivationalsociety.in (M) 9001556010
  • Jeetendraseervi

    Apr. 7, 2019
  • GunjanArora16

    Dec. 23, 2015

E commerce in india

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