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Case presentation on catalogue retailing


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Case presentation on catalogue retailing

  1. 1. CASE PRESENTATION ON CATALOGUE RETAILING (ARGOS) PRESENTED TO: PRESENTED BY: Prof. Pranay Verma Sandeep Singh Satyam Barkataky Shaivya Singh
  2. 3. <ul><li>Argos is one of the leading players of catalogue retailing in the UK. </li></ul><ul><li>Customers can choose from over 4,000 products from the comfort of their home either through a Argos or through online. </li></ul><ul><li>It a unique retailer recognized for choice, value and convenience. </li></ul><ul><li>Indian customers have the option to browse through the catalogue and buy. </li></ul><ul><li>Sales grew by 8% to £ 4.2 billion and it employed 34,000 people across the business. </li></ul><ul><li>Size of Argos catalogue stores are 5,000-10,000 sq. ft. and call and collect stores are 300-500 sq. ft. </li></ul>CASE
  3. 4. <ul><li>The products include: </li></ul><ul><li>Personal care </li></ul><ul><li>Kitchen and laundry </li></ul><ul><li>Furniture </li></ul><ul><li>Sound vision and electronics </li></ul><ul><li>Garden and leisure appliances </li></ul><ul><li>Toys and games </li></ul><ul><li>Jewelry watches and accessories etc. </li></ul>CASE CONTD.
  4. 5. <ul><li>Home delivery or collect the products the next day. </li></ul><ul><li>Some of the products are not displayed. On request of customers, the products are brought to the sales counter and then sell. </li></ul><ul><li>Delivery or home delivery is done only against the receipt of payment. </li></ul>CASE CONTD.
  5. 6. <ul><li>Get the products as soon as they pay. </li></ul><ul><li>Indian customers have option to touch, feel the product to make them convinced. </li></ul><ul><li>Cozy and friendly environment </li></ul>ADVANTAGES TO CUSTOMERS
  6. 7. <ul><li>It saves time </li></ul><ul><li>Less customers to handle in the outlet. </li></ul><ul><li>Less display of the products in the outlet. </li></ul><ul><li>Less manpower is required </li></ul><ul><li>Minimum effort is made in terms of day to day accounting transactions. </li></ul><ul><li>Outlet could be small in size because people hardly come for window shopping. </li></ul>What are the benefits of a hypermarket retailer having a catalogue business?
  7. 8. <ul><li>No, Catalogue retailing is not ideal for Indian market. Because, </li></ul><ul><li>Indian customers like to touch and feel the product </li></ul><ul><li>Most of them are window shoppers. </li></ul><ul><li>No shopping malls, no customers. </li></ul>Do you think catalogue retail format is ideal for the Indian market?
  8. 9. <ul><li>PROS: </li></ul><ul><li>It saves time. </li></ul><ul><li>Requires less manpower and size of the outlet </li></ul><ul><li>Less requirement of display of the products. </li></ul><ul><li>CONS: </li></ul><ul><li>Less footfall of customers in the outlet. </li></ul><ul><li>Less interaction to customers. </li></ul><ul><li>Only skilled person know how to do online shopping and shopping over telephone. </li></ul>Pros and cons of catalogue retailing