IS MALL CULTURE CAPTURING INDIAAbsolutely, without any doubt the mall culture has gripped Indians and they seem love every bitof it.Few days back I visited a newly opened 2 million square feet everything-under-one-roof mall inPune. I was shocked to see the number of people that had thronged the place. It seemed to besome kind of a huge people procession out there.In earlier days (about a decade back), if you wanted to do any kind of shopping, one had coupleof places to go (or should I say streets) like Laxmi Road or Main street (every city has shoppingstreets like these, especially in the downtown area), where small shoppers line up across theroads. Bargaining to extract the best price was common place- and it had it own charm too.But everything has changed now. The younger and older generation alike prefer buying stufffrom huge malls where one not only get variety, but quality too at moderate prices.Even for your everyday grocery buying superstores have come up at every nook and corner. Justto give you an example, we have around 8 superstores (Reliance fresh, Spencers, Big Bazaar)within area of roughly 5 sq. km. The main attraction with all of them is competitive pricing ascompared to next door retail grocery shop.WordPress Store Locator Auto geolocation, custom markers, premium support, & locationpages. simplemap-plugin.comClothing Fashion Wholesale Suppliers & Factory Price Contact Global Exporters Directly!www.Alibaba.comShop Online @ Homeshop18 Discount Prices on all Products + Get free home delivery. ShopNow! www.HomeShop18.com
Women Wear Collection of Designer Apparels and Accessories to make you Feel Wowfashion.getit.in Shopping Mall can be described in this sentence, „If you have a home then you will findeverything in the shopping mall to fill it up with. The craze of shopping malls ventured India in theearly 2000s and has seen tremendous growth over the years. The governments five year tax relieffor opening shopping malls and multiplexs has also boasted this trend to a great extent.Related ArticlesOnline shopping in IndiaOnline Shopping Benefits for the Business OwnerFuture Bazaar for the Avid Readers and Magazine LoversHistory of British ShoppingThe term „window shopping was coined due to the huge spur in shopping malls and the notion that itis made up of expensive stores. With the concept of „one stop shop coupled with entertainmentoptions and comfortable shopping experience hoteliers, retailers and brands grabbed thisopportunity with both hands. Even individual retailers found shopping malls a beneficiary prospect.These individual retail outlets started speaking the consumer language and thus altered prices anddesigns for the popular crowd. Selection of clothes and pricing was related to the location of themall. An up-market area had a different line of styling and pricing compared to its own chain in not-so lavish vicinity. Thus people living in these mediocre areas were not able to get the same style andfashion found in the posh areas. Though reaching to the mall has been made comfortable with goodenough travel options and parking space, but the crowd on weekends is unavoidable.AdChoices
People are exposed to the variety and know the umpteen options available in the market. Now everytime traveling to the mall is not necessary because home shopping had evolved. People could seethe options available and know the whole market without compromising on anything. The virtualworld has served the purpose of home shopping satisfactorily. One can see the product display, theirfeatures, utility and can even compare products on popular compare sites like naaptol.com.The growing BPO (Business Process Outsourcing) culture comprising of a huge potential crowd,work in night shifts and at odd hours. Shopping malls in India arent open 24*7 and they arent trulytapping this potential lot and serving their purpose. Thus home shopping becomes logical as thebuyer has the flexibility of time and place at his convenience to make the right purchase withoutcompromising on anything. Unlike the mall there is product categorization and the buyer has theoption of choosing his seller on the basis of his requirements. Even local stores could be chosen forbuying if a product requires heavy after sales service.Thus home shopping is a step ahead in shopping malls as it provides more comfort and easyaccessibility without much effort. As they say, „Its just a click away.sourceIn a recent survey done by Jones Lang LaSalle Meghraj, a real estate consultancy firm, itreports that 328 new malls are expected to come up in metros and Tier I, II, III cities by2010.And the reason for so many malls and super stores coming up is simple – huge consumerdemand.According to study carried out by Assocham, a whooping Rs. 1,31,804 crore has been investedin organised retailing in last 6 months alone.
Here are some of the highlights of that study: Organized retail growing at estimated 25%; set to penetrate tier II and tier III cities like Pune, Chandigarh and Hyderabad; investment worth Rs27,550 crore announced Real estate companies like Unitech and DLF draw up plans that cater to growing demand of shopping malls; capex of Rs65,000 planned to be invested in real estate development for retail space in next four to five years; food and grocery is next big retail segment with investment plan of Rs22,100 crore Hyper marts will soon dot the Indian retail space with investment announcements of Rs29,154 crore expected to set them up Companies like Reliance Retail have set aside Rs24,000 crore for setting up hyper marts by 2010-11 in National Capital Region; Spencer retail announced capex of Rs3000 crore for expanding its retail outlet and setting up hyper marts by 2010 Increased competition among food & grocery retailers will provide better services to users; capex of Rs22,100 crore planned to set up chains of food and grocery stores in next three years Past six months witnessed major expansion in textile and apparel segment by large retailers including Provogue, Trent and Arvind Mills drawing up an investment chart of Rs7,900 crore for setting up new stores in Pune, Hyderabad, Navi Mumbai Job creation centres of the future will be cities like Hyderabad, Pune, Surat and Chandigarh among othersRetail sector seems to be the next big thing in India, and with Software jobs going down, retailseems to be the perfect sector to dive in for aspiring candidates ! Related Posts India ranked at No. 1 for starting a Retail business across the globe Indian Retail boom creating another IT wave ! The unbelievable amount of investment in India by Foreign Investors Rupee, Sensex and India: too fast too furious?AuthorArun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long13 year stint in I.T Industry. You can follow him on twitter @trakin and Facebook. Arun‟s Google+ Profile Arun Prabhudesai View all posts by Arun Prabhudesai Aruns website
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Tagged as: Growth, Indian mallas, mall culture, mall culture in india, new malls India, organizedretail sector, survey,Markets and FairsAlthough one might think that shops with fixed locations are a relatively recent phenomenon, a strolldown the excavated streets of Roman VINDOLANDA (89 AD) near Hadrians Wall inNorthumberland shows that even then the inhabitants were served by several stores. Obviously fairsand markets were major ways that people in rural areas could get hold of a wide range ofmerchandise.They were obviously important to towns, many of which date their true importance tothe time when they were awarded a royal charter to hold regular markets and fairs. Places that didnot get a royal charter presumably stayed as villages. Around 2,000 new markets were establishedbetween 1200 and 1349. Tudor and Stuart England was served by 760 markets.Related ArticlesPromotional Gifts Make Big StatementsNaples Floridas Exquisite Shopping ExperiencePromotional and Corporate Gifts Can Be Memorable Too!Christmas is here !! Shop online for christmas GiftsMarket halls continue to exist in some quaint old towns like Thaxted,Ledbury, and ChippingCampden. In the 18th and 19th centuries, many cities and towns spent considerable sums onpurpose-built market halls, partly for improve health and hygiene and partly to use retailto make the area more prosperous (sounds familiar?).One of the main streets in most ancient townsand cities is Market Street or Market Place where trading took place. Places called Butter Cross orHorse Fair provided specialist markets but may also have been locations for general purpose retailmarkets.Static ShopsThere is evidence of shops from the twelfth century, although only a few survive because they wereprobably constructed using timber. The most important locations would have been surrounding themarketplace, many of these being converted to shops. It is argued that what is known as the JewsHouse, Steep Hill, Lincoln, was originally a set of shopsdating from 1160. From the thirteenth century, towns were thronged with shops. Cheapside inLondon had around 400 shops in 1300,Canterbury had 200 in 1234 and Chester had 270 by 1300.Specialist areas for the sale of meat (Butchers Row or in Nottingham, Fletchergate) may have had acombination of sales from barrows and stalls and from shops.In 1209, King John licensed the building of houses and shops on London Bridge, which became
regarded as a safe place to shop, although hopeless as a thoroughfare.A fairly narrow range ofitems would normally be sold by the retailer,some of which might be made in the store or a nearbyworkshop and others processed by the retailer. A jeweller, baker or glove maker would be of the firstkind; a grocer, butcher or dairyman would buygoods in bulk, preserve them, divide the wholesale bulk into small proportions for the final consumer.They were not simply reselling items bought elsewhere.Selds were stores, rooms or workshops used by several different retailers in the same line ofbusiness. St Martins Seld in Soper (Shopkeeper) Lane, Cheapside, housed 21 small plots and 30chests in 1250, specialising in gloves and leather goods.Rows of shops and lanes of shops erectedspeculatively by third-parties date from the 13th century. These shops were mainly lock-ups,although 22 shops built in Church Street Tewkesbury in 1450 had accommodation and storage
Mall Culture In IndiaIts weekend and are you still stuck with the regular question as to what to do on Sunday? May be not, as theIndian populace has finally found the answer to the ever bothering question quite easily. Yes, a visit to anearby mall is the most probable answer any metropolitan citizen would give. This is because the retailrevolution has completely taken the nation by storm. Mushrooming of malls is a clear indication that the waveof consumerism is arriving steady and fast.The Trend!Crowded streets, traffic congestion and mob of people flooding a chic looking building, is a popularly visiblescenario every Sunday. This plush building is none other than a mall in Gurgaon, NCR Delhi. This brings tolight that people‘s perception has completely changed towards shopping. Congenial atmosphere, world classenvironment, international brands, basic amenities and exotic cuisines, is what the malls aspire to provideunder one roof.Nevertheless, people are welcoming this new trend with open arms, unaware of what just might be itsconsequences. Moreover, sales and bargain deals, attractive prizes, and schemes are the success formulae, theshopkeepers are trying to cash in, on consumers. This has made malls a mega hit amongst the metro crowd,putting fuel to their ever increasing demand for a better living. This is a result of the expanding Indian marketand disposable incomes by the service class.As an AlternativeApart from being the shopper‘s paradise, malls are also acting as a good alternative, for the people to escapefrom the otherwise poor living conditions. This brings the flipside of the mall culture into sight, whichenforces that though shopping is the modern mantra, people are looking for something more. Malls act as greatrefuge from the scorching heat of the sun, in summers, as all the malls are centrally air conditioned for thepurpose.Another reason for the malls being so crowded is that quite a number of people roam there aimlessly. Theirpurpose can be anything from a get together with friends to simply window shopping, from buying popcorns tobuying cards. This explains that hot weather, frequent and prolonged electricity and water cuts are some of thestrong reasons, why the common man is attracted towards the escalating shrines of consumerism.ShopaholismShopaholism is the name given to the addiction for shopping, which has joined the list after cigarette andalcohol. A kind of a physiological disorder, it is constantly on the rise. It should be noted that it has made itsway not only in the lives of people, but also in the credentials of psychiatrists. According to their unanimousbelief, it can lead to serious problems, if not paid attention to. In severe cases, the patient may even avert toshoplifting and stealing, in case the desired product is denied. Moreover, shopping is also being termed as ameans of escape mechanism.This implies that the retail therapy gives the shopper a temporary high, corresponding to the feeling that hepossesses what he wants. Besides, the therapy seems to work wonders, not only for women but also for men.
The metamorphosis the society is witnessing, presents man as the evolving shopping freak, shouldering thewomen with utmost grace. Hooked on the phenomenon, it gives them the sense of power and control,pampering their mountain high egos. This can even go the extent, where people end up wasting money, for theeuphoria shopping provides.Warning!After all said and done, it is finally time for the word of caution. India, the land of spirituality and mysticism,is steadying fast on the road to development, with mall culture just a miniscule aspect of it. As the investorsand town planners vie to fit in the huge glass buildings amidst squashed streets, there are a number ofproblems, the process poses. Ever increasing space crunch, growing traffic, developing infrastructural pressure,power scarcity, parking blues are some of the troublesome head raising situations, to be fought.In addition to this, the tremendous change these modern marvels have brought into the lives of people isalarming. These commercial havens not only serve as battlegrounds for the international brands but also impelpeople to wrestle with their own psyche and value system. Being carried away in the voluble stream ofconsumerism and retail revolution, common man is rendered completely unarmed. He is being prepared to takewhat can be actually termed as ‗sweet poison‘, which in a way is a boost to the Indian economy but on theother hand can steal away the joy and innocence from daily life, if not practiced in limits
Home About Archive Subscribe Contact Chakresh MishraPromise of ReasonMall culture in India : FeaturesNovember 22, 2006 by Chakresh Mishra | 12 CommentsThis entry is part 1 of 2 in the series mall culture in Indiamall culture in India Mall culture in India : Features Mall culture in India : Effects
Mall culture in India : FeaturesMall culture in India : FeaturesMall culture in India : Features The skyline is filled with boxes built of mirrored windows, skeletons of new malls andbillboards promising a better life for the country‘s modern maharajas. Shop at Tommy Hilfigerand eat at Pizza Hut. The toilets flush automatically, The floors are spotless. “There’s a newculture coming now,” said Pawan Sharma, sitting at McD in Globus Mall, which opened lastyear. “The Western culture, the mall culture is coming. This is not really the traditional India.”This is closer to the opposite of India. In this country, people traditionally shop at local markets,where vegetables are sold in one tiny shop and milk in another. Shoppers go from one store tothe next, buying flowers here, chicken there. They bargain for better deals. The markets often arefilthy, littered with garbage. But the malls offer everything under one roof, even stores such asBig Bazaar, a smaller, more chaotic version of Wal-Mart (one is there in our own ShopC namedNayaBazaar) are out of fashion now. There is central air conditioning, a novelty here. Signs tellpeople how to ride the escalators, still new to India. Songs by Depeche Mode and Radioheadblare over mall loudspeakers. People speak to each other in English instead of Hindi.What is MALL:I like to quote wikipedia here.
―A shopping mall (or simply mall), shopping center, or shopping arcade is a building or set ofbuildings that contain stores, and has interconnecting walkways enabling visitors to easily walkfrom store to store. The walkways may or may not be enclosed.‖Why people in India come to a Mall:Based on our little talks with people in rave and globus we find out that for different age groups,there are different reasons to come to mall. But somehow all of them are related to advertisementand cultural industry and ease of shopping. Here are the reasons in descending order ofpopularity-05-15 : For toys which some shops offers, Because their friends goes there, they saw a TV ad15-25 : To see some good looking opposite sex, Chill out and time pass, To show off25-45 : Shopping, Dinner and movie, Kids force them45-above : Kids force them, Shopping, Hell with malls they don‘t like malls.The great Indian mall boom:It‘s a revolution that‘s fast changing the way of life for millions of shopping crazy citizens inIndia. Kanpur is way behind in this process but we can see the trends in NCR. From the days ofmama-papa stores at the local marketplace, Delhi and NCR is now metamorphosing into the landof upscale shopping centers and malls, much on the lines of Singapore and Dubai. At last count,over four dozen shopping malls were operational in the region last year and another 140-odd newshopping arcades are set to dot the city landscape in days to come. Kanpur will follow same pathin near future as Rave, Globus, Vishal mega mart are indications. Global estimates say India willbe home to 36.2 million square feet of shopping malls in 2008 And the developers of these mallsseem to have their finger on the pulse of discerning customer‘s needs. That explains why specialmalls focusing on marriages, jewellery and on high-end brands are mushrooming all over thecountry. Take the example of Gurgaon, a sleepy little suburb of the Indian capital New Delhi. Ina development that surprised many town planners, Gurgaon transformed itself overnight by firsthousing the headquarters of many multinational corporations and banks, and then calling itselfthe ―shopping-mall capital of India‖. So, friends Malls are here, kneel before them!Mall: A natural phenomenon in late industrial society:We can clearly observe that malls are very much qualifying for the tag of flag holders of lateindustrial society. They pop up in America in late 70s, then in European countries and in thirdworld nations like India are undergoing same process. Let us find out how malls arerepresentatives of late industrial society.<!–[if !supportLists]–> • <!–[endif]–>Interpersonal Relationships:Malls are characterize by their smiling workers. All of them are dressed same way and they aretrained to behave friendly and with curtsey. Many malls also give awards like ―best employee of
the month‖ to encourage them. An ever smiling worker of malls are now stereotype of modernculture. This is emotional labor, ―the act of expressing socially desired emotions during servicetransaction‖ as said by Alan Bryman in his essay The “Disneyization of Society” .Customer likesthis feature and feels a bit respected in society.• Flatter organization:This is phenomenon we observe in our group trip to rave three. In pantaloon there were nomanager. All of employees were assistant trainee or security guard. Talking to a trainee, he toldus that they have a boss in delhi, who controls 4-5 malls same time by internet and often visitsKanpur. So there are effectively only two levels to run a mall.• Mass Society:Mass society is a society in which concerns of majority plays a prominent role. Malls ownersalways take a deep interest in consumers need and then promote product for everyone which iswell thought of and same in core but different in packaging. It gives consumer a false satisfactionthat he is getting his choice but in reality he is getting same thing as someone else. (Everybodynow a days eats PIZZA of their own choice at McD).Also on a larger scale due to malls we at Kanpur get same quality of product as in Mumbai. Thisminimize the risk factor in products that whether this particular piece is good or not. Anywherein world you can see that big M of you know what.• Cultural industry and entertainment:Malls and various coffee chains have been claimed by the city‘s youth as a space of their own.From the elitist literary coffee culture of Dryden and Pope in 18th century London, to the hauntsof dedicated journos in the India of 1960s and 70s, the cuppa has had a long and varied historyaround the world. Every city provides a ‗chill out zone‘ to its youth that insists on ‗valueaddition‘ to simply sipping cola or a cup of tea. The air-conditioning, music, movies, scrabbleand discs full of wisecracks, all add up to an atmosphere that is probably a familiar, yet upscaleversion of the college canteen.• Knowledge becoming source of power:Now knowledge of market can land you a great job because everybody is searching for the moodof customers. Advertising is a refined outcome of market knowledge. Mall is a place whichpromotes the centralized advertising. Your advertisement in a mall itself guaranty reach up to alarge number of customer. But due to malls reading habits are going to drain. This is a reversething from late industrial society. Books and the reading habit have not been able to survive theonslaught of, first, television and, now, the malls and Internet. Apart from the annual book fair,country does not see much happening in that front either. Though thousands flock the fair, feware book-lovers. Publishers also complain that “most only come to see the books, few to buy”.The message is loud and clear – books are still something people want to see and flip through,not buy because they have other time passes.
• Use of technology:Most of the small shopkeepers already feeling heat as malls are using new and good technologyfor food packaging and administrative task. Lifts, Escalators, air conditioners, electronic securitysystem are few example. Also now online malls are also in function in India
Mall culture in India : EffectsNovember 22, 2006 by Chakresh Mishra | 6 CommentsThis entry is part 2 of 2 in the series mall culture in Indiamall culture in India Mall culture in India : Features Mall culture in India : Effects I am not going towrite it in every line but all points given below are screaming only one word – consumerism,consumerism, consumerism 1. All-in-one stores. With everything from groceries and vegetables to footwear, clothes, cosmetics, furnishings and electrical items available under one roof, a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some, it is a way to chill out on movies and food in the added comfort of a fully air- conditioned space. ―In short, it is a living room for most of them.‖ 3. The malls are another sign of the new, prosperous India, of call centers, outsourcing and more disposable income, of fashionable young people who look as though they belong on MTV. Although much of rural India remains in deep poverty, many urban Indians are becoming richer. The country‘s economy is forecast to grow up to 6.9 percent this year. 4. People can shop at stores selling U.S. brands. But they also can buy expensive pillows from Indian stores, statues of Hindu gods and fancy outfits. They can watch movies, eat Indian ―street food‖ from the food court or have their pictures plastered on Coca-Cola
cans at a promotional stand. At night they can dance and drink alcohol in the mall‘s swanky nightclubs, also relatively new in India.5. The anchors that first pull the crowds here – and at other malls all over the country – are as varied as they come. There are the US and European chains such as McDonald‘s, Lacoste, Pizza Hut, Benetton, Subway, Marks & Spencer and Mango. Their success has spawned the emergence of successful Indian chains such as Pantaloon, Globus, Shoppers Stop, Giant, Lifestyle and Big Bazaar. Stores named after popular branded merchandise also act as effective anchors. These include the likes of Tommy Hilfiger, Swatch, Arrow, Louis Vuitton and Nike.6. Foreign mall operators cannot enter India as foreign companies are not allowed to own real estate in India. Companies like Nike, McDonalds and Reebok sell at mall outlets through their Indian subsidiaries or franchisees. McDonalds, for example, has appointed two master franchisees in India, and these in turn have appointed numerous sub- franchisees all over the country. A sub-franchisee, therefore, could open a McDonalds outlet either as a stand-alone store or as one of the many stores in a mall.7. On festivals, the malls can undoubtedly compete with a mela what with the carnival-like atmosphere and no elbow room for the visitors.8. Delhi is often credited with being the most food-friendly city in the country. Thai, Italian, Chinese, Lebanese — you name it, they have it. Indian food too, is served here, but take your pick between south Indian or Mughlai cuisine. Come to think of it, that‘s the problem. There is nothing more to Indian cuisine in the city save Mughlai food, the ubiquitious chola baturas, dal makhnis and sambar-dosas. Call it a s fallout of globalisation if you will, but the culture of serving diverse Indian cuisine, from various parts of the country, has died in Delhi. Not that it ever started. Where are the Kashmiri kahwas, mouth-watering thupkas and those authentic dal bati churmas?9. Earlier, a large majority of Indians believed in the Spartan asceticism of the Father of the Nation, Mahatma Gandhi. But the new generation of shoppers – like their contemporaries worldwide – believe in living for today and splurging at the mushrooming malls over the weekends. These consumers, many of whom have been exposed to shopping trends in the West, are also more aware and discerning.10. The mushrooming of the Indian malls is being followed by a process of segmentation, each trying to project a particular environment, a specific image. In Mumbai, for instance, is Crossroads, the country‘s first mall (opened in 1999), a chic, ultra-modern collective of international brands including Swarovski, Lactose, Tag Heur and Marks & Spencer and eat-outs such as Pizza Hut, Subway and McDonald‘s. At the other extreme is R-Mall in suburban Mulund, proudly displaying homegrown retail labels such as Big Bazaar (household items), Hakoba (ladies‘ wear), Planet M (music), Food Bazaar (groceries), Weekender Kids (children‘s wear) and Pantaloon (men‘s readymades).
11. According to a survey conducted by global property consultancy firm Cushman & Wakefield, not all mall operators are likely to benefit equally. ―Only the ones in favorable locations and having the right format and suitable strategies are likely to remain long- term players,‖ informs the report. But Indian businessmen are known for their sheep mentality. A single success in any new field spawns many me-too imitators. However, as is evident from Indian business history, many private airlines, courier companies and granite exporters have bitten the dust. 12. ―What took 20 years, 30 years, in any other country, here will take three or fouryears,‖ Taneja a builder in globus said.Is it all in the name?Malls sprout out of fields like a new cash crop, surrounded by nothing. Power and telephonelines have been strung over empty fields, where cows, sheep and pigs still roam. Towers ofcondominiums – another new concept in India – are springing up near the malls, advertisingfulfilled dreams and luxury and a very well propagated agenda of ―India Shining‖.Although some people wring their hands about what such change could mean to Indian culture,people at the malls say the country can adapt. A mall is just a new kind of market, they say. “It’s all in the name,” said Chandra Mohan Thakur, an IIT alumni and employee of HLL ,“Once we called them tailors. Now we call them fashion designers. It’s the same thing.” But as far as I can see it is not only name. Me, you and our surrounding can feel that nothing will be same anymore.Solution – huh! Is mall is a problem. No. Just a different life style. Kneel before it or for betterGo back to Humanism again.
6 reasons why India should open its market completelyJune 13, 2008 by Chakresh Mishra | 3 Comments India is growing like a bigballoon economically. Some fears that this balloon might explode like south-east Asian countriesand we should not indulge in western concept of market. But they forget that same countries(Malaysia, Thailand, Taiwan, South Korea, and Singapore) were able to raise the life style oftheir citizen by a considerable amount when India was tottering in 70s and 80s. Even Chinastarted to rise after opening its economy in 80s. Export based opening of any economy alwaysresults in betterment of country, history shows this and so does economy. So here are somereasons why India and other developing countries should open their economy completely. 1. India will be able to attract large foreign investment: This is the basis of all processes by opening of economy. This will cause the flow of more money in country and which will result in better infrastructure. Better roads, better power, better facilities will result in better lifestyle for all Indian people. Some people believe that it is too risky to rely upon foreign companies as they can pull their money anytime they want. But till then (such a hypothetical situation) we will have infrastructure, which cannot be taken away. 2. Better and cutting edge technology: Growth of any country depends on the use of technology and state of art machinery. By opening market we can catch up with the whole world in terms of tech. Not like 80s when someone coming back from UK, USA was supposed to bring a TV set as we were not able to get it in India. 3. Growth of Bajaar = more jobs: It is evident that growth of bajaar will produce more jobs for Indian people. Gone are the days when after completing degree people were not able to find a job. Now if you are willing to work hard, then you WILL get a job. This will ultimately increase the size of middle class in the country. Every country have its higher class (2%), it is composition of middle and lower class that determine the state of affairs in any particular country. USA has ~90%, whereas India has ~40% middle class. (Out of which 25% are made in last decade after opening the economy) 4. Entrepreneurship will result in innovations: “India needs innovations”. This is a fact. We cannot apply same techniques and methods as in any other country here. By opening economy we are going to encourage young people to think out of box and start indigenous businesses. Otherwise quota/permit raj was plaguing the country (you have seen Guru, right!) and will continue to do so. It is true that out of 10 trying to do start a business 9 will fail, but 10% is still a good score. Also we have a great bania class already in country, which knows how to make money.
5. Money fluidity: Any student of economics can tell you that money fluidity is measure of the growth of society. Higher purchasing power will not only improve the life standard but also promote the commodity manufactures to produce more goods. (See my article on mall culture here and here) This in turn will result in higher export, higher money coming in, and then higher prosperity. Wasn’t India “Sone ki Chidia” due to its trade and specially export? 6. Government free to do welfare work: Above all this reason excites me most as a possible future civil servant that government is not meant to run companies. It is made for creating a welfare state, for education, for medical facilities, for defense and let it do its work. Running a corporation is work of businessmen and they should be allowed to do that. Government can be a watchdog, but not more than that.There may be some downfall such as lower savings and higher materialistic values, but then there isnothing like black and white, it is grey dear. What do you think?
Shopping Malls: Urban Culture TemplesA shopping mall is ultimately a sanctuary where we try to fill up our emptiness, and attempt to satiateourthirst for meaning.Text and photographs by Eduardo BarrazaShareThisPhoenix, Arizona. “You are here,” points a small arrow on the map of the shopping mall, situating usin animmense world of retail and merchandise. The sign does us a favor: it gives us a position and alocation. Themall itself is not that merciful; it does not give us a destination. It does promise us, though, theperson wecan become by reminding us just who we are. So we come as we are; leaving transformed is up to ourwallet.Desire is breathed at each step on the shinny tile floors in this parade of vanity and appeal. Thousandsofsouls navigate there hypnotized, responding to the call of a commanding drum: consumerism. Themall is anirresistible, charming place where apparel, gadgets, and stuff battle against our senses. In this islandofamazement dreaming is easy; reality comes at a price. A price that not everyone can pay, but themall will letus come and dream for free.Appealing to our emotions, the mannequins attempt to make us think they look like us; the truth istheywant to make sure we look like them. “This look is cool; be cool,” they whisper. Thus, the underlyingmessage behind the shop windows is that we can actually purchase more than just a fashionablejacket, apair of name brand shoes, or a hot dress: we are actually buying an identity, a ticket to join the peer-pressure group, and the title to be called “hot” or “cool.”Amid colors and shapes, our minds are persuaded to look, to yield, and to buy. Breathing in thisatmosphere,walking and looking, coming in and out of stores, is not enough. We have to be holding a bag in ourhandbefore we leave, preferably, a bag from a fancy and trendy store. Leaving the mall bag-less means wehavesurvived the psychological battle of emotions, stoically defending our wallets from being assaulted.However,if we came looking for meaning and status, by leaving empty-handed we’d loose the battle.A shopping mall is an urban culture temple where we worship the trend god and bow before thefashiongoddess. We journey religiously through the walkways and from store to store, seeking to be shapedandmolded into something we aspire to be. We adore name brands and designer models, looking to bewrappedin colorful pieces of apparel, hoping perhaps not only to cover our natural nakedness, but to disguiseoraffirm our social status. A shopping mall is ultimately a sanctuary where we try to fill up ouremptiness, andattempt to satiate our thirst for meaning. This in spite of knowing that artificial appearance isinsatiable andthat true meaning cannot be purchased or found behind a shop window.
Shopaholics are like people with eating disorders.About 90 percent are female.They are more likely to have anxiety disorders and low self-esteem than normal shoppers.They are frequently buying items they dont need (and may not even remove from the packaging).They are more impulsive than average and tend to be perfectionistsMany compulsive buyers experience heightened sensations—colors and textures are more intenseduring abuying binge—and some claim to reach extreme levels of focus and concentration while perusing storeshelves.A few liken the experience to a drug trip; others find their shopping trips sexually stimulating.Boosting self-esteem might be the key motivation behind compulsive buying.Many say that interaction with attentive sales clerks gives them a feeling of importance.Self-esteem may even influence what they buy.Compulsive shoppers are likely to return home with clothing, shoes, makeup and jewelry—all itemsthatenhance appearance.The biology of compulsive shopping is less understood, but an imbalance of the neurotransmitterserotonincould play a role.The evidence is slim but suggestive: several compulsive buyers who were given Prozac—which altersserotonin levels—stopped overshopping (They resumed their sprees once drug treatment ended.)
Success Mantra of Mall culture in the countrySreehari Nair, ET Bureau Dec 17, 2009, 01.56am ISTWhile the mall culture in India is surely rising, the moot question is, how many of them succeedin what they set out for. As organised retailing in India grows, tier II and tier III cities, especially,are seeing hectic activity in the mall space.The Indian retail market, which is the fifth largest retail destination globally, has been ranked asthe most attractive emerging market for investment in the retail sector, by AT Kearneys eighthannual Global Retail Development Index (GRDI), in 2009. The share of retail trade in thecountrys gross domestic product (GDP) was between eight to 10 per cent, in 2007. It is currentlyaround 12 per cent and is likely to reach 22 per cent, by 2010.Ads by Google Retailers-Need Answers?Get more profit & cash from stores. See how, now. Watch these webinars. www.RetailOwner.com Sales Management Programfrom IMT Gzbd. 6 mnth program for 2+yr Experienced. Limited Seats! program.niitimperia.comThe organised retail sector, which currently accounts for around five per cent of the Indian retailmarket, is all set to witness a surge in large-format malls and branded retail stores, in south India,followed by the north, west and the east, in the next two years.According to the report, Mall Realities India 2010, by leading property consultants, Jones LangLaSalle Meghraj and Cushman & Wakefield India, in association with Shopping CentresAssociation of India, over 100 malls with over 30 million sq ft of new shopping space, areprojected to open in India, between 2009 and the end of 2010.Positioning of a mall"Mall management isnt just about controlling the crowds and security, but it starts right from thetime when the mall is being designed. Before building a mall, it is very important to understandthe demographics of the area. You cannot plan a super-luxury mall, in an area where thespending power is not much," says T Anupam, associate vice-president, Korum Mall. Korum is anewly-opened mall in Thane, along the Eastern Express Highway.Location of the mall is one of the main factors that decides its success. Good visibility and accessvia roads are some of the main prerequisites for a mall. Zoning of the mall comes next. Thisessentially means, deciding which tenants would occupy what space and where. It is veryimportant to have the right mix of tenants at the right place, so as to ensure smooth flow ofcustomers.
"When we were conceptualising Nirmal Lifestyle, we studied other world-famous shoppingdestinations, like Oxford Street, etc., and came up with the idea of having an open space mall.People can hang around and also window shop, at the same time," says Dharmesh Jain,managing director, Nirmal Lifestyle.The anchor tenant also plays an important role, as it is the one that would attract the crowds. Forexample, anchor tenants, like Shoppers Stop and Lifestyle stores, at Inorbit Malad, have beenplaced in such a way that they both have individual entrances. For the rest of the stores, there is acommon entrance to the mall, which avoids crowding at the foyer.Promotions and marketingYou have to create visibility in the market, to get the desired footfalls. Timely events andpromotional activities in the mall, will make sure that you remain in the news. Food festivals,exhibitions, film promotions, are some of the examples of promotional activities that malls oftenundertake. According to Jain, the challenge today, is to constantly keep the interest of the peoplehigh. "We talk to our retailers on a regular basis, to know the consumer trends," he explains.Facility managementFacility management refers to the integration of people, place, process and technology, in abuilding. It means optimal utilisation of resources, while ensuring well being of the tenants,providing good ambience and traffic management. "You have too see to it that all thingspromised to the retailer are being delivered, that the ambience of the mall is maintained and thereis a smooth flow of traffic, along with enough security," says Anuradha Gandhi, business head,Property Solutions.Ads by Google MBA -Materials Management100% Online backed by Textbooks Flexible Exams,E-Library. Enrol Now www.utsglobal.edu.inNew Project -Andheri WestPremium range 2/3/4/5 BHK Apts Starting @ 3.43 Cr. Andheri WestWhen we were conceptualising Nirmal Lifestyle, we studied other world-famous shoppingdestinations, like Oxford Street, etc., and came up with the idea of having an open space mall.People can hang around and also window shop, at the same time," says Dharmesh Jain,managing director, Nirmal Lifestyle.The anchor tenant also plays an important role, as it is the one that would attract the crowds. Forexample, anchor tenants, like Shoppers Stop and Lifestyle stores, at Inorbit Malad, have beenplaced in such a way that they both have individual entrances. For the rest of the stores, there is acommon entrance to the mall, which avoids crowding at the foyer.Promotions and marketing
You have to create visibility in the market, to get the desired footfalls. Timely events andpromotional activities in the mall, will make sure that you remain in the news. Food festivals,exhibitions, film promotions, are some of the examples of promotional activities that malls oftenundertake. According to Jain, the challenge today, is to constantly keep the interest of the peoplehigh. "We talk to our retailers on a regular basis, to know the consumer trends," he explains.Facility managementFacility management refers to the integration of people, place, process and technology, in abuilding. It means optimal utilisation of resources, while ensuring well being of the tenants,providing good ambience and traffic management. "You have too see to it that all thingspromised to the retailer are being delivered, that the ambience of the mall is maintained and thereis a smooth flow of traffic, along with enough security," says Anuradha Gandhi, business head,Property Solutions. The issues"During the upswing, many jumped on to the bandwagon to grab a share of the profits. However,they totally misunderstood the common mans psyche. Just building a mall will not get you thefootfalls; you need to have the right mix of everything - from tenants, to design, to hospitality,"insists Jain.Malls are retail businessThe Sanjay Chandra Interview / Raja Awasthi, TNN Sep 13, 2003, 02.47am ISTThe Delhi-based, Rs 450 crore real estate company, Unitech Ltd, plans to invest Rs 400 crore inentertainment centres and amusement parks in Delhi, Gurgaon and Noida. In an exclusiveinterview to Raja Awasthi, Sanjay Chandra, executive director & chief of real estate division,Unitech Group, speaks on the real estate sector and future plans of his group in the retail sector.The great Indian retail boom is being witnessed by all major metro towns. How can thishelp the commercial market to grow?Ads by Google Retailers-Need Answers?Get more profit & cash from stores. See how, now. Watch these webinars. www.RetailOwner.com Best Pension = Rs.67LacOnly Rs.136 gives Rs.47K per month Compare plans & invest in L I C Now www.PolicyBazaar.com/Smart-InvestIndia, contrary to popular perception, was always a land of retailers. With 12 million retailers,India has the highest retail outlets per capita in the world. Where India lags behind is in thepenetration of organised segment, which currently is just 1% of the total trade.
However, since the economic liberalisation, at least 50 Indian corporate entities and a fewforeign brands have entered the retail business in a significant way.The organised retail sector is estimated to grow to Rs 35,000 crore by 2005 (6% of the totalmarket), amounting to a growth rate of 40% per annum.What is more important is that the retail boom had already started happening beyond the metros,in the tier-two cities. Although today about 80% of organised trade is restricted to the top sixcities, the next four cities currently cater to about 14%. However, the bottom four cities will seemuch faster growth rate than the metros. They are likely to increase their share quitesignificantly.Increasingly, more and more people are saying "AUOR (all under one roof) chahiye", i.e., theywant to include shopping, eating out, seeing movies and entertaining themselves in just oneouting with the family. Realising this, retailers also are evolving their expansion strategy withmalls rather than on high street, giving rise to the shopping mall boom which is giving a boost tothe commercial real estate sector. It is estimated that in the next three years 70 more organisedmall schemes will come to the country with a combined space of 10 million sq ft.Event management and mall management will definitely be the key elements in attractingpeople to malls. How do you manage the systems in your malls?Mall management and operations are a different business altogether in the developed markets,whereas in India what we see is only the physical facility management. To bring in the moresubtle and qualitative aspects of mall management, we intend to bring in overseas expertisethrough an international tie-up, subsequently when our malls are operational, to bring trulyworld-class mall management.Ownership and management with promoters is the first prerequisite for successful mallmanagement, which is unfortunately not the case for most malls in the country, since they havesold space instead of leasing it; worse, some are sold to investors and not to end-users.Another key is effective relationship management with tenants. Mall customer relationshipprogramme would be designed, which will enhance loyalty and ensure repeat visits and higheraverage transaction value. We will also provide support services to smaller retailers, such asSignage, windows, visual merchandising, and operational best practices.What are the future plans of the Unitech Group in the retail sector?We will expand from the National Capital Region first to the north, and subsequently we plan togo national. In the National Capital Region we are currently developing malls in Delhi, Gurgaonand Noida, totalling about 2.5 million sq ft.Ads by Google
EliteMatrimony.comPremium Matchmaking Service From BharatMatrimony for Rich & Affluent www.elitematrimony.com/Know_moreBut more importantly we will set the benchmark for the mall business in India. This requires adifferent mind-set, which currently is missing among the developer community.Malls are retail business and not real estate business. Therefore, we are creating a separate retaildivision with people having retail domain expertise, who understand the business from the pointof view of our partners.This would result in our becoming the preferred partners by retailers. Simultaneously, since weshall bring the best features for consumer convenience too for the first time in the country, wewould become the preferred destinations at all our catchment areas. Its a win-win situation to all.We are starting with malls in Delhi and Noida
Mall management module yet to emergePankaj Molekhi, ET Bureau Aug 8, 2010, 03.29am ISTTags: skilled manpower| retailing| Management| Mall| BusinessWhen people in India talk about a retail boom, they refer to magestic real estate—glass facadebuildings, which house malls and supermarkets and some retail brands sprouting in theneighbourhood, traffic jams in their vicinity and a changing lifestyle. They dont seem to suggestthat the business is booming.For a big chunk of the urban population a mall isnt a place to splurge —its still a place to pay avisit on the weekends, do window shopping and spend some bucks in the foodcourt. Mostfootfalls dont translate into sales. And while sales in the traditional markets in the city is on therise, the tills arent really ringing in organised retail.Ads by Google Retailers-Need Answers?Get more profit & cash from stores. See how, now. Watch these webinars. www.RetailOwner.com Shop Clothes Online @ZoviBest of Mens & Womens Clothing. CoD & Free shipping. Buy Now! zovi.comArindam Kunar, vice president of DLF Place, an upmarket mall in South Delhi, blames it on theunavailability of skilled people. "Trained manpower is the biggest challenge...While in someareas like engineering services, there is relatively better trained manpower, specialised skills likevisual merchandising, fit-outs and even leasing getting the competent candidates is certainly achallenge," he laments.Mr Kunar who joined retail industry after being in hospitality sector feels a mall is much like ahotel from the perspective of facility management, building services and customer focus, yet it isunique in the sense that it also has to cater to the tenants besides generating footfalls. "Theseskills can make or break a shopping mall."Retail experts say mall management as a concept has just begun to emerge as a possible route tomaximise profitability and reduce overheads. Being in such nascent stage, India has no formaltraining module designed for mall management. "But this lacuna has been taken note of by theretail fraternity," says Col Ashutosh Beri, managing director, property and assets management, atJones Lang LaSalle, a global property consultant. "Indias retail sector employs around 20
million people, but the organised retailing component is still very low. Moreover, mallmanagement as a concept is still evolving."Although a number of institutes have started short-term courses in retail and mall management,including IIM-Indore and IIM-Calcutta, the formal inputs and experience will take some time toget to the desired levels, for the trainers also need significant exposure and experience. As mallbusiness is less than a decade old, "trained mall management personnel are either brought infrom abroad, or teams are send abroad for training".Naturally, the prevalent curriculum is also evolving. Says Prof Tapan K Panda of IIMKozhikode, "These courses start right from the supply chain management to how to bringcustomer, also the internal and external environment of a mall and specific aspects of retail chainand mall management." However, majority of the candidates taking up such courses come fromthe industry itself, and not fresh graduates. "While property and asset management companiestrain their people, there are lost opportunities for fresher graduates who cannot see mallmanagement as a lucrative and rewarding career path," says Col Beri of JLLM.And pray what does an employer look for in the candidates while choosing mall managers?"Their ability to think on the feet," says Mr Kunar of DLF, who feels that concepts in mallmanagement are a mix of art and science. Further, these concepts need to be localized to meetthe unique requirements of the Indian retail opportunities.There is little disagreement on the fact that India needs specifically trained professionals in areassuch as mall positioning, facilities, promotions, traffic, administration, security and loyalty-building. And as the country moves into the second phase of mall development, these formaltraining will give an edge to the existing and future players in the sector.
Parking problems rising in shopping mallsRaja Awasthi, TNN Sep 14, 2003, 12.19am ISTShop till you drop. Thats what real estate developers in the country would have people to do inthe months to come. In a frenzied bid to cash in on the Great Indian Retail Boom, developers inthe major metro cities and towns are building huge shopping spaces. Only, there is - or will be -such a surfeit of built-up space that there is bound to be disappointment at the end of the road.The major problem that these upcoming malls are going to face is of parking. As the retail sectoris estimated to grow at 20 per cent, the retail space available will be more than 25 million sq ftby the 2006 end. NCR, Mumbai and Bangalore are expected to attract a major pie at over 60 percent with NCR alone going more than six million sq ft with 30 malls coming up by 2006 in theregion.Ads by Google Parking SystemsSolving Car Parking Problems in India www.suvidhaparklift.com Renault ScalaDual Front Airbags, Stylish Chrome Door Handles and other features. www.renault.co.in/ScalaSo most of the malls are trying to provide as much of parking as possible within the constraintsof the plot area and the relevant bye-laws. But the reality is that even this much parking space isnot enough. In fact, 40-60 per cent of the mall traffic in the country is car-borne. This figure ishigher in NCR than in the other cities. The balance consumers are less likely to be high ticketvalue or serious spenders and their spend is more on categories such as fast-food,appearel andcinemas.Says Pranay Sinha, associate director, head - retail & leisure advisory, Jones Lang LaSalle, India:"In times to come, malls in India are likely to have only about as many shoppers, as the car-parkmay allow. Parking is bound to become the single most important success factor for malls in thecountry, amidst the given horrid urban infrastructure conditions."Agrees T Cha-krabarti head, India Property Research: "Enough and more parking and goodmanagement of the same is critical to the success of a mall scheme, given that majority of themalls upcoming in India are inevitably going to be car based. The importance of parking cannever be stressed enough as it is seamless parking is a critical part of the overall offer to theshopper as much as trade and tenant mix in the mall."Pranav Ansal, chairman, Ansal Township and Land Development Company, too recognises thefact. "Car parking in the mall is as important as the tenant mix and in future the success or thefailure of malls would be dependent on car parking facilities. If a customer comes to a mall andis not able to find a parking slot 90 per cent of the time, he will not return back to the mall. Soyou lose a customer. Good organised parking also distinguishes malls from the street shops."
Industry experts feel that a mall that has ample parking is geared not only for the present but alsofor the future, which is one of the critical parameters in defining the long term sustainability of amall. Also, it is important that the car parking charges are not a disincentive for the shoppers, asgiven the plethora of malls coming up, it is not unlikely for a potential shopper to drive the extramile to go to a mall which has good parking and offers reasonable rates for the same. Now manymall developers are using parking areas as main marketing tool to attract more footfalls.Says Anuj Puri, managing director, Chesterton Meghraj Property Consultants Pvt. Ltd: "Yes,now more malls are using parking as a main marketing tool. There is definitely shortage ofparking in prime areas all across the country. Parking will always be a crucial component of themarketing plan. A malls longevity will depend on the parking plans targeted to tap the growingtraffic in the future."Ads by Google Ford Classic DieselBeat the High Fuel prices with Ford Classic. BookMetro Walk Mall with an amusement parkAman Dhall, TNN Feb 3, 2008, 05.22am ISTThis week Mallrat travels to north-west Delhi to check out a mall, which is fast emerging as ahot destination for people of all-age groups.So what makes people throng the Metro Walk Mall in Rohini? Is it the exemplar design, world-class amusement park, or the beauty of the man-made lake? Well, its a combination of all thesefactors. The mall comes across as a breath of fresh air in the crowded stereotypes mushroomingas malls across the country.Ads by Google Amusement- Park- RidesSelbstbedient oder mit Bedienperson Self-Service or with operator www.heege-freizeittechnik.de Shop Clothes Online @ZoviBest of Mens & Womens Clothing. CoD & Free shipping. Buy Now! zovi.comThe open air mall, a one of its kind in Delhi NCR, is an epitome in design and development. TheUSP of the mall is — Adventure Island — a world class amusement park, which is developed byInternational Amusement Parks, the operators of Appu Ghar.The park, spread over 40 acres, features over 20 rides and attractions, supplied by Europeanmanufacturers such as Intamin, Moser and Zamperla, who also supply rides to Disney, Universal
Studios and Six Flags. The amusement park, yet to be fully operational, has become anextremely popular destination amongst children and teenagers, not only from neighbourhoodareas but also for students from nearby cities such as Panipat, Karnal, Rohtak and Meerut."The amusement park has been designed to give you a high thrill experience. By June this year,the complete park would become operational," says Narayan Singh, vice-president-operations,Unitech. To further popularise and build brand loyalty, the promoters, Unitech and InternationalAmusement Parks, are aggressively marketing the park targetting schools operating in DelhiNCR and adjoining areas.Thats a reason why you will find amusement park always crowded even on a weekday.For the surfers who visit mall for an experience, it is an ideal destination to explore and enjoy thepleasure of architectural beauty and man-made lake. Not only does it offer an out of the worldexperience, the mall is a perfect combination of fun, amusement, and impulse-driven shopping.Sprawled across 62 acres, it houses popular brands such as E-zone, Nike, Biba, Titan, Benetton,Reebok, Lilliput, Adidas, Levis. Occupying the anchor tenant space is Kishore Biyanis flagshipstore, Pantaloons.The shopping area consists of a cloud court, grand court and central court which are themedaccordingly for events and promotions. The mall also has a world-class architecture stamp to it,designed and conceptualised by Forrec, Canada. The shopping area is separated from theamusement park (Adventure Island) by a large lake, while themed signages and extensiveinteriors in vibrant colours line the central courtyard. For making an entrance to the amusementpark, you need to cross a huge bridge, sprawled over a 3.5 acre lagoon.There is plenty of variety in food items to delight your taste buds. Food & beverage brandspresent here include KFC, Punjabi by Nature, Fast Trax, Spoon the Food Court, Pizza Hut, YoChina, Nirulas, Pind Balluchi, Flaming Wok, Gola Sizzler, Baskin Robins, Ruby Tuesday,Barista, Costa Coffee, McDonalds, Cafe Coffee Day, Geoffreys & more.Another feature of the mall is a separate zone in Adventure Island that has been designed alongwith Turner Networks. The zone houses a theatre and plaza, especially for children.Parking is not a hassle here. It has a very spacious over ground parking space that can handle asmany as 1,800 four-wheelers at a point in time. The mall is easily accessible from all parts ofDelhi and is close to the Rithala metro station
Noida to get biggest mallTNN Nov 14, 2003, 01.34am ISTNEW DELHI: Construction group, Unitech is setting up 9.5 lakh square feet shopping mall inNoida, which would be more than double the size of any existing shopping mall in the country.The parking itself would be spread over another 5.6 lakh square feet in two basement levels.Six anchor tenants including Big Bazar, Globus, Life Style, Pantaloon, Shoppers Stop, Arcus andRave Multiplex have already signed up space between 65,000 square feet to 1.10 lakh squarefeet. For all of them it would be one of their biggest retail outlets ever.Are shopping malls losing the game?Jan 7, 2009, 03.52am ISTThey epitomise Americas consumerist society and have contributed terms like mall hoppingand mall rats to popular lexicon. But are shopping malls in the US losing the game to standalone stores? Brand Equity in association with Knowledge@Wharton investigatesClose your eyes and you could be in any mall, anywhere. At each end is an overstuffeddepartment store with roving fragrance spritzers and makeup artists. In between are childrensstores showing pink clothes on the left, blue on the right, interspersed with teen clothing storeswhere the lighting is dim and the salespeople are rail-thin . Throw in numerous shoe stores andanother version of The Limited or The Gap. Hungry? Dont fret: Somewhere in this mall arewarm cinnamon buns.Ads by Google Accounting SoftwareLeading Finance Solutions For Companies Of All Sizes www.sapphiresystems.com New Projects in MumbaiBest Properties to Live in Mumbai. Great Location to Invest. Know More IndiaHomes.com/Mumbai_PropertiesThats the problem . According to new Wharton research , consumers are aggravated anduninspired by the sameness and predictability of shopping malls, which for decades epitomisedAmericas consumer society. Its not exactly the news mall developers want to hear, given thealready difficult holiday retail environment.In their fifth annual survey of consumer dissatisfaction, Whartons Jay H. Baker RetailingInitiative and The Verde Group, a research consultancy specialising in customer retention, foundthat 80% of shoppers had at least one problem during a trip to the mall in the prior month. Earlier
Wharton dissatisfaction surveys concluded that fewer shoppers (50%) found fault with individualstores — an indication that the mall environment these days has become even less appealing.The two most frequent complaints cited in the survey are first, a lack of anything new or excitingat the mall and second, a limited selection of restaurants. These criticisms were each cited by35% of those surveyed. The third most-mentioned problem, cited by 28% of respondents, wasthat too many of the stores carry the same merchandise. Parking was the fourth most frequentlymentioned problem, with 25% of shoppers experiencing trouble in mall parking lots.While mentioned less frequently than sameness as a problem, survey respondents toldresearchers they feel parking is the most serious problem they face on a visit to the mall."If the mall is boring and the infrastructure is not that great, its easy to see why people arestepping back and skipping the holiday buying frenzy" that is normal for this time of year, saysWharton marketing professor Stephen Hoch, who is director of the retail initiative. "Clearlypeople are spending less time shopping aimlessly. I think this is a long-term trend. People arestill shopping and spending but they do it less often and it has to be more purposeful."According to Hoch, generations ofshoppers have grown up exploring malls, which were oncemodern wonders with fountains , food courts and kiddie rides. "People have had a lot ofexperience in malls. Its not that there are no new elements in them, but that people have higherexpectations ," says Hoch. "The same set of usual suspects is in every mall. In the biggest malls,its the same stores you have seen a zillion times, just more of them."Todays mall shoppers are underwhelmed by the nations 1,200 enclosed and open-air lifestylecentres filled with chain stores designed specifically for success in the mall environment."People go to the mall and nothing stands out or makes the experience fun or exciting," Hochadds. "There is no sense of discovery. Nothing catches the eye. Its the same restaurants and thesame stores in every mall."Ads by Google Shop Fashion @ 80% offExpress Shipping, Pay COD. Get 20% extra off use code GET20OFF www.fetise.com/shop_now Feel the Power of a SmileWin every first impression with our stunning Smile Makeovers. www.DentzzDental.com/SmileGalleryHoch predicts as much as 10% of the nations retail infrastructure could disappear by the time thecurrent recession ends.He also suggests that the dissatisfaction surveys results canhelp guidemall owners who are interested in repurposing space that will be abandoned in a pending retailshakeout. Owners "need to think hard and ask if there is something else they can add that createsan element of novelty. Is there a way to mix it up?"The Baker Retail Initiative and Verde Group Researchers surveyed 900 customers in Octoberand November. They found that the typical shopper will visit five stores on an average trip to themall and travel 23 miles to get there. A third of the shoppers surveyed spend two to three hours
in the mall, and 90% make at least one purchase, with the majority spending an average of $150.Apparel is the top sales category at malls, although open-air malls have a greater emphasis onelectronics and home goods compared to enclosed centres
NEWSGurgaon to host world’s largest mallJune 22, 2005 | Prabhakar Sinha , TNNNEW DELHI: Gurgaon is set to get the mother of all malls ? a humungous 40-lakh sq ftsprawling property that is being touted by its developer DLF Universal as the biggest mall of theworld. The average size of malls here is 2.5 lakh sq ft; this will be 16 times bigger. The mall ?-christened Mall of India -? will be spread over 32 acres and will have parking space for 10,000cars. These ambitious plans have been drawn up at a time when footfalls are down at Gurgaon...NEWSAnsals plan 5 malls up northApril 29, 2003 | Raja Awasthi , TNNNEW DELHI: The Rs 400-crore Delhi-based real estate group Ansal Properties & Industriesplans to come up with five malls in north India within the next three years. The five places wherethese malls are coming up are Greater Noida, Ludhiana, Delhi (North or East Delhi) and Jaipur.The group already has two malls in Delhi and Faridabad. "The mushrooming of various marketsin the metropolis without the requisite infrastructure conducive for convenient shopping andintegrated facilities...NEWSBavdhan becoming one of the best residential areas of PuneMay 26, 2012 | ARPITA SAXENA , TNNBavdhan, nestled amidst three hills on its south, east and west and the scenic Pashan Lake in thenorth, has seen gradual growth in the form of planned development. It is strategically located onNDA Road, the centre of Aundh and Kothrud - both well-developed suburbs free from illegaldevelopment and encroachment . The area is easily accessible from Mumbai as well the maincity. Hinjewadi IT Park is within ready commuting distance from Bavdhan, being just 20minutes away via the...NEWSAlpha G:Corp defers launch of Ahmedabad mallSeptember 20, 2011 | ET BureauAHMEDABAD: Gurgaon-based developer Alpha G:Corp has deferred the launch of its biggestmall in Gujarat. The launch of the 1.2 million square feet mall, according to the company, hasbeen postponed by about three weeks upon the request of a few retailers and anchors who arepresently in the process of completing the fit-outs of their outlets. The company had planned agrand launch of the Alpha One mall on September 28, that included a visual entertainmentshow...
NEWSBiz as unusual this DiwaliOctober 24, 2006 | Arti Razdan & Irshad Daftari , TNNNEW DELHI/MUMBAI: The Indian consumer joined the celebrations early this Diwali seasonand kept the cash machines ringing till late into the night. "This Diwali was certainly better thanlast year. We experienced a sales growth of 100%, nationally. Gift items, household items, andcrockery were the best sellers," says MegaMart CMD RC Agarwal. The two biggest malls inMumbai ? Inorbit in Malad and Nirmal Lifestyle in Mulund ? saw over 50,000 visitors onSunday, almost double the normal...NEWSWorlds third largest mall to open in PhilippinesDecember 11, 2008 | AGENCIESMANILA: The worlds third biggest shopping mall is to open in the Philippines capital thisweek, a vote of confidence on the countrys economic prospects amid a global slowdown, itsowners said Thursday. The launch on Friday of a 90,000-square-metre (22-acre) annex will makethe SM City North Edsa mall the third biggest in the world with a gross floor area of 425,000square metres (105 acres), SM Prime Holdings Inc. said in a statement. ...NEWSUp the ladderApril 24, 2005 | Amitabh Baxi & Raja Awasthi , TNNBig Bazaar, Shoppers Stop, McDonalds, Pizza Hut, PVR Cinemas, Wave Cinema ... youdprobably say were belting out yet another list of the retail biggies of a hip South Delhi hub.Right? Wrong. The names youve just read are now part of the emerging landscape of the trans-Hindon area of Ghaziabad ? where malls, multiplexes, food courts, amusement parks and awhole lot of convenience stores are offering the best of facilities and services. Just take a look atthe rapid development in a radius...NEWSImbibe a sense of styleJune 25, 2005 | TNNAll of you must have read about the biggest mall in the world that is to come up in Gurgaon:several lakh square feet of airconditioned space for people to walk around in the heat...what agreat idea. For the likes of us poor mortals who live in Gurgaon, it will probably amount to abigger nightmare of traffic snarls, power cuts and water shortages. Large malls like these chewup great amounts of power and gulp enormous amounts of water. And traffic management isnot...NEWS
Capitals biggest mall opening soonSeptember 5, 2003 | Ashish Sinha , ECONOMICTIMES.COMNOIDA: It is a joint venture between Shipra Estate Ltd and the Chadha group and is beingdubbed the biggest mall in Delhi. Built a cost of Rs 97 crore, The Centrestage will open forpublic on September 27 next in Sector 18, Noida. The mall expects 18,000 visitors on weekends.Spread over an area of 350,000 sq ft and built on seven acres of land, the Centrestage Mallpromises to solve the parking problems currently faced by the malls in Gurgaon. The Mall has adouble basement for...NEWSMalls rentals climb to two-year highAugust 25, 2011 | Avinash Nair , ET BureauAHMEDABAD: A mall developer in Ahmedabad recently managed to get 15% raise in rentalswhile renewing lease contracts with retailers. Not only did he manage to get the highest rentalquoted at his mall since 2009, but also got a few premium brands set up base in the fastdeveloping western part of the city. The problem of plenty for the developer is indicative of theexcitement that has returned to the malls where premium lifestyle brands have been dominatingtransactions in the last six...NEWSJP Iscon to launch second mall in AhmedabadJuly 27, 2011 | ET BureauAHMEDABAD: One of the oldest mall operators in the Gujarat property market, JP Iscon Ltd ,plans to build a 10 lakh square feet mall in Ahmedabad. This will be the second mall to be builtby the real-estate developer in the western part of the city. "We are looking to bring in at least150 different brands for our new mall," says Amit Gupta , executive director of the companywhich is expected to start work on the new mall in the next one year. "For any...
An Emergence of Shopping experience - Malling cultureBy Meenakshi kharbWhat comes to your mind when you hear the word `Mall`? Shopping, food, movies, entertainment or maybe time pass? Well, the wordmay bear different meanings to different people but it definitely stands for more than any of these things. Today, shopping malls havebecome a part and parcel of daily life of people living in Metros and big cities.IntroductionMall culture in India and especially in Delhi & NCR has grown with an incredible pace. Just a few years back, people had to make a choiceamong shopping, movies or hanging out on a holiday but thanks to our malls, all these jobs can be performed at the same time, under thesame roof and that too with a wonderful experience. And it is basically the experience and not the intention that counts when it comes tomalls.The reason why shopping malls are so popular lies in their international appeal. It seems to be a thing of history when shopping malls hadtheir presence only in places like Singapore and Dubai. In fact, now they are everywhere around us.If we dive back in time to the early Nineties, Ansal Plaza appeared to be the only popular shopping mall of the region but presently thereare more than two dozens of well-established malls in the region and another 140-odd new shopping arcades are set to dot the citylandscape in days to come.People find these malls to be the best place to shop or hang out in summer heat as they offer free entry to a completely air conditionedcomplex with good music playing all around and loads of window shopping opportunity which is appreciated by one and all. Not to forgetthe numerous food joints that serve different cuisines meant to magnetize the taste buds of all the foodies.Though malls are equally popular among all ages, the true lovers of multiplexes are the youngsters for whom malls are the `ultimate placeto be`. These malls serve their various purposes like shopping, watching movies, dating or just to hang out though they really don’t need apurpose for being there. “Malls are the coolest and safest place to go bunking”, says Raghav, a college student while the other boys andgirls belonging to the same age group have no different opinions. These malls have also come up with different ways to cater to theirtarget visitors like some of them have discos where the Gen-X get a chance to chill-out during nights. Mohit says, “Opening of discos hasadded a new adventure and fun to my life. I can now go and party in the night too.”These malls have changed the trends to an extent that the glamour that could be seen only on the silver screen has now come to our citiesand we can actually see it in our neighborhood. Almost all the malls present in the region can match any high-quality mall in any part ofthe world.Prospects of shopping malls in IndiaGlobal estimates say India will be home to 26.2 million square feet of shopping malls in 2006 and the good news for the people belongingto NCR is that 40% of these will be concentrated in this region alone.Introduction of malls has not been able to replace traditional markets, which are still popular among the pocket conscious people, but hasdefinitely added a new adventure to the shopping experience. The retail business in India is set to witness heady growth in the years aheadwith the number of shopping malls in Asias third largest economy rising to a staggering 358 by the end of 2007, says a study.The country has some 100 malls now, with the National Capital Region (NCR) and Mumbai accounting for maximum numbers of thegleaming shopping centres, says a study by the Images fashion magazine. The retail sector will see over 34 million sq ft of shopping centrespace by the year end, said the report on shopping centre development in India."Performance beyond expectation is all the more significant in the backdrop of adverse reports and predictions on this sector," saidAmitabh Taneja, director (India) of International Council of Shopping Centres."Based on a complete list of shopping centre developmentstaking place across the country, the projection for listed developments by 2007 is 358, with a total built up area of 87.8 million sq ft," headded.According to Images, there are a total of 96 operational malls in India with a total built-up area of 21.6 million sq ft. The number will riseto 158 malls by the end of the current year. Organized retailing is projected to grow at the rate of 25-30 per cent per annum to touch $8billion by 2005 and $24 billion by 2010, said the Images study.Investments in the retail sector are estimated at between $400 million and $500 million over the next two to three years, and over $4billion by the end of 2010, it added. The retail industry in India is currently estimated at $205 billion, which is likely to grow at a rate offive percent per annum in the coming yearsChanging Attitudes of the MassesDroves of middle-class Indians have broken off their love of traditional stand-alone Indian stores that have no air conditioning; organizedparking and other public amenities. Experts say malls throughout the country are getting bigger as they are now being positioned as a one-
stop-shop for shopping, entertainment, leisure and eating-out needs rather than a place only for shopping for fashion products.By 2007, north zone will account for 39 per cent of total mall space, followed by west zone (33 per cent), south zone (18 per cent) andeast zone (10 per cent), and said the Images study. The study said a lot more activity on the mall development front was expected fromthe smaller cities in the years ahead. These cities will have about 12.8 million sq ft of mall space by 2007, with Ludhiana accounting forabout 2.5 million sq ft and Ahmedabad about 3.4 million sq ft.The study said the fast growing middleclass population, the rise in women workforce and consumerism over the decade was the majorforces in driving demand in the retail sector. "To the present generation, shopping means much more than a mere necessity and malls arenow fast becoming image benchmarks for communities”.Emergence of a different CultureShopping orientations are related to general predisposition toward acts of shopping. They are conceptualized as a specific dimension oflifestyle and operationalized on the basis of activities, interests and opinion statements pertaining to acts of shopping. Efforts have beenmade to classify consumers into distinct segments primarily for targeting purposes.In a seminal study, Stone identified four kinds of shopping orientations:• Economic,• Personalizing,• Ethical,• Apathetic.Others developed a three-group taxonomy of shopping orientations -- inactive shopper, active out-shopper, and thrifty innovator. Lumpkinin studying elderly consumers, identified three additional distinct segments -- uninvolved shopper, inflation-conscious shopper, andactively, highly involved shopper.Korgaonkar examined six groups of shoppers:• recreational shopper price-oriented shopper• brand-loyal shopper, psych-socializing shopper• store-loyal shopper time-oriented shopper.Shopper typologies have also been developed for specific product categories. For instance, Furse, Punj, and Stewart profiledautomobile shoppers into four categories. Constructive shoppers work hard at gathering information from Consumer Reports andshowrooms. Surrogate shoppers depend heavily on others for information search and evaluation. Preparatory shoppers spend more timetalking to friends, rather than spending time with in-store sources. Routinized shoppers spend relatively less time on information searchbut exhibit considerable loyalty to the same brand and dealer because of past satisfaction.Findings are mixed with regard to the major characteristics of non-store or home shoppers. Convenience and recreational orientations werefound to be related to catalog shopping. A broad examination of non-store shoppers found them to be younger, venturesome, andrecreational. Another study suggested those home shoppers as thrifty innovators, having lower income and focusing on time management.Online stores attract shoppers with certain orientations. In a recent research report, Greenfield Online found that online shopping ispreferred over in-store shopping by some Internet users because of its convenience and time savings. However, the study also found thatan overwhelming 69 percent of Internet users said shopping at stores and malls allows them to see, feel, touch, and try on the productsbefore they buy them. These findings suggest that the consumers who value convenience are more likely to buy on the Web, while thosewho prefer experiencing products are less likely to buy online.These findings are consistent with the current situation of most online stores. At present, the Web has demonstrated its large capacity fordisseminating information of various kinds. Many online storefronts are full of information that is searchable. That is, consumers canexamine search attributes of products such as sizes, models, and prices . With the help of shopping robots, consumers can searchinformation about products from different online stores with one search request . Consumers can also "experience" certain digital productsonline. For instance, they can play a segment of a music CD or download a trial version of a software program to their immediatesatisfaction. Consumers also can experience non-digital products such as wines or cosmetics indirectly through reading testimonials online.However, todays online stores have a limited capacity for consumers to experience tangible products.ConclusionIntroduction of malls has not been able to replace traditional markets, which are still popular among the pocket conscious people, but hasdefinitely added a new adventure to the shopping experience. The retail sector will see over 34 million sq ft of shopping centre space bythe year end, said the report on shopping centre development in India. "To the present generation, shopping means much more than amere necessity and malls are now fast becoming image benchmarks for communities.” Shopping orientations are related to generalpredisposition toward acts of shopping. They are conceptualized as a specific dimension of lifestyle and operationalized on the basis of
activities, interests and opinion statements pertaining to acts of shopping.References:www.shoppingmall.comwww.ansal.comwww.mall.comwww.indianmalls.comWritten By: Meenakshi kharb, LecturerDepartment of Management StudiesB.S. Anangpuria Institute of Technology & Management, Faridabadmeenakshi_mbahim21@rediffmail.com
Press ReleasesJuly 02, 2009Future Group launches Sobo Central a “Seamless Mall” in Tardeo, MumbaiClick here to download PDFShop, Eat and Celebrate is the new mantra for residents of South MumbaiMumbai, July 2, 2009: Future Group, Indias leading business house with strong presence in retail sector todayannounced the launch of SOBO Central, the seamless mall to redefine and revolutionize the shopping experience forpeople in South Mumbai. This is a prestigious moment for Central to yet again create a landmark in the Centre of acity. The new destination to SHOP, EAT & CELEBRATE is geared up to welcome their customers in a grand galaopening at Cross roads, Tardeo.Sprawling over a massive 1,00,000 square feet, Sobo Central will offer over 500 national and international brands,across categories like apparel, footwear, hand bags, sportswear, watches, eye wear, footwear, cosmetics &fragrances, accessories and much more.“We have seen tremendous success with our Vashi and Goregaon Centrals, and it was time for us to bring Central toSouth Bombay. The SOBO Central will continue with our brand promise of providing complete shopping experienceto everyone. Central will entertain its audience through various event and activities throughout the year to providethem with a reason to celebrate shopping with a difference”, says Vishnu Prasad, CEO, Central and BrandFactory.Sobo Central is one of the few destinations, which offer brands like Levis, Pepe, Titan, Indigo Nation, Allen Solly, RituKumar, Tommy Hilfiger, CKU, Raymond & many more, all under one roof. The new Sobo Central houses E-Zoneover an area of 19,721 sq. ft, which offers the latest range of electronic goods and gadgets. The mall also housesPlanet sports which have the largest sportswear collection from brands like Reebok, Adidas, Puma, Nike, etc.“The USP of Central is its seamless concept which allows brands to present their true identity and experience tocustomers. The seamless shopping experience has been much appreciated by customers in all existing Central as itoffers the exposure to multiple brands at the same time. The brands are also laid out in such a manner that it is easyfor a customer to locate and access a category in which all the related brands are showcased together”, says RajeshSeth, VP, Marketing & Customer Experience, Central and Brand factory.For customers to enjoy a quick bite with family and friends, Sobo Central offers an unbelievable spread of food anddrinks at the Food Court offering scrumptious, delectable food. In addition, one can opt to have delicious snacks,shakes, desserts and coffee at „The Coffee Bean‟ or hang out at the lounge bar – „The Rain‟. While for those with adiscerning palate and a more formal lunch or dinner, Sobo Central also hosts multi-cuisine fine dining restaurant forat „Mainland China‟.Central shoppers can also enjoy various value added service offerings at the Central hotspots such as BeautyCentral which will provide the customers valuable beauty tips and also get their free makeovers done. With RadioCentral customers can experience their favourite live music & entertainment and update on promotions at Central.DJs will also liven up the place on weekends and shoppers can place their request for their favourite numbers
songs. Customers can get connected for free internet connectivity at Wi-Fi Central. They can also pick up FreshSeasonal flowers & bouquets at the Flower Central.Sobo Central will also serve as a great community space where customers can spend valuable time with theirfamilies. There are many opportunities for customers to participate in events and festivals where they can have lots offun and win prizes.So come and hang out at the latest sensational and cool destination in Mumbai.For further information please contactMr. Atul TakleHead - Corporate CommunicationsPantaloon Retail (India) LimitedEmail: firstname.lastname@example.orgWebsite: www.pantaloonretail.in
In India, a Retailer Finds Key to Success Is ClutterNovember 16, 2010By Americano NewsImpromptu bazaar, DelhiImage by nimboo
In India, a Retailer Finds Key to Success Is ClutterConsumers Like Noise, Bins, Mr. Biyani Says; Narrowing the AislesBy ERIC BELLMANMUMBAI — On a tour of one of his supermarkets, Kishore Biyani notes that shopping carts aregetting stuck in the narrow aisles, wheat and lentils have spilled onto the floor, black spots coverthe onions and it‘s difficult to hear above the constant in-store announcements. He grins andcongratulates the store manager.Mr. Biyani, 45 years old, has built a large business and a family fortune on the simple premisethat, in India, chaos sells.Americans and Europeans might like to shop in pristine and quiet storeswhere products are carefully arranged. But when Mr. Biyani tried that in Western-stylesupermarkets he opened in India six years ago, too many customers walked down the wideaisles, past neatly stocked shelves and out the door without buying.Mr. Biyani says he soon figured out what he was doing wrong. Shopping in such a sterileenvironment didn‘t appeal to the lower middle-class shoppers he was targeting. They were morecomfortable in the tiny, cramped stores — often filled with haggling customers — that typifyIndian shopping. Most Indians buy their fresh produce from vendors who keep vegetables underburlap sacks.So Mr. Biyani redesigned his stores to make them messier, noisier and more cramped. ―Theshouting, the untidiness, the chaos is part of the design,‖ he says, as he surveys his Mumbai storewhere he just spent around ,000 to replace long, wide aisles with narrow, crooked ones: ―Makingit chaotic is not easy.‖Even the dirty, black-spotted onions serve a function. For the average Indian, dusty and dirtyproduce means fresh from the farm, he says. Indian shoppers also love to bargain. Mr. Biyanidoesn‘t allow haggling, but having damaged as well as good quality produce in the same boxgives customers a chance to choose and think they are getting a better deal. ―They should get asense of victory,‖ he says.The approach has made Mr. Biyani rich. His company, Pantaloon Retail (India) Ltd., is nowIndia‘s largest retailer; it expects to report sales of more than 5 million for the fiscal year endedin June. He and his family own a 42% stake in Pantaloon, valued at about 0 million.Mr. Biyani is proving that modern retailing, with a bit of spice, can work in a country wheretraditional markets dominate. On the back of his success — and rushing to close his head start —are some of the world‘s largest retailers. While few may subscribe to Mr. Biyani‘s chaos theoryof retail, all will be struggling to find ways to attract the millions of Indian consumers who areshopping at branded chain stores for the first time.Wal-Mart Joint Venture
Wal-Mart Stores Inc. agreed this week to set up a joint venture with Bharti Enterprises Ltd. —which runs India‘s largest cellular company — that will open wholesale stores to sell goods tosmall retailers, manufacturers and farmers in India. Bharti plans to spend .5 billion to build anationwide network of supermarkets and small stores. Wal-Mart has to use this route into Indiabecause Indian regulations don‘t allow multiple-brand retailers to sell directly to consumers —but they can run wholesale operations and provide support to Indian retailers. Tesco PLC of theUnited Kingdom and carrefour SA of France, are also eyeing India. Petroleum refiner RelianceIndustries Ltd., one of India‘s largest companies by market value, plans to spend more thanbillion in the next five years to open thousands of supermarkets.All are hoping to tap into therampant consumer spending sweeping India amid fast economic growth. India‘s total retailmarket is about 0 billion a year and will expand more than 55% in the next four years, estimatesTechnopak Advisors, a New Delhi-based retail consulting firm. It says sales of branded chainstores now represent less than 5% of total retail sales — but are expected to grow more than five-fold by 2011, accounting for 17% of retail sales.Many more Indian women are working today and don‘t have the time to visit several mom-and-pop stores. ―I can‘t go to 10 different stores to get 20 different things. I‘m a working mother,‖says Candice D‘Souza, a 28-year-old public-relations firm manager, who recently became aconvert to Mr. Biyani‘s Big Bazaar stores.Wealthy Indians often employ servants who do most of the shopping. Many of Mr. Biyani‘sunique touches are designed to make the household help, rather than their employers, feelcomfortable shopping. Indeed, he says that the greatest potential pool of customers for retailchains in India comes not from the wealthy but from those who work for them.Mr. Biyani divides India‘s 1.1 billion people into three types of consumers. ―India One,‖ as hecalls them, are those with good educations, good jobs, and much disposable income. They alsoare the target audience for many foreign companies seeking to sell their wares here. Mr. Biyaniestimates that such customers comprise about 14% of the total population.Where he sees the greatest sales potential is among consumers he calls India Two: the drivers,maids, cooks, nannies, farmers and others who serve India One. He estimates that 55% ofIndians — roughly 550 million people — fall into this category. They are seeing their wages riseand their children frequently pursue further education and careers that will vault them up thesocial ladder. India Three, he says, is the rest of the nation — those at, or slightly above,subsistence level, who don‘t represent much of a market for modern retailers.He thinks any retailer that tries to re-create a Western store in India will miss most potentialcustomers. ―People like to do what they think works in the West,‖ but India is different, he says.Mr. Biyani has been studying Indian consumers for more than 20 years. Though many of hisinnovations are distinctly Indian, he credits icons of U.S. retailing as his inspiration. His copy ofWal-Mart founder Sam Walton‘s book ―Sam Walton: Made in America‖ is battered fromconstant use. From Mr. Walton, Mr. Biyani says he learned how to ―rewrite the rules‖ inretailing. Mr. Walton‘s photo hangs on his office wall below Mother Teresa‘s. He also haswritten his own autobiography called, ―It Happened in India.‖
In the 1980s, Mr. Biyani left his family textile business to launch a business selling ―stonewashed‖ denim. He started his own line of shirts and trousers at a time when few Indians boughtready-made garments, and later opened clothing stores because he couldn‘t get others to carry hisproducts. When he decided to enter the supermarket business in 2001, his friends and executivestold him India wasn‘t ready. He thought otherwise.Food Bazaar, Mr. Biyani‘s Western-style supermarket, now has 93 outlets in the country. BigBazaar, which sells household goods and clothes and frequently is housed under the same roof asFood Bazaar, has 65 outlets. Mr. Biyani also has expanded into other businesses, includingrestaurants, bars, property, mall management, media, a private-equity fund and a bowling alley.All his businesses are loosely gathered under an umbrella company called the Future Group,based in Mumbai.The Big Bazaar and Food Bazaar stores make up more than 60% of the annual sales ofPantaloon, the main listed company in the group.Public MarketBoth Big Bazaar and Food Bazaar stores seek to invoke the atmosphere of a public market, Mr.Biyani says — albeit in the air-conditioned malls that are springing up around India. The outletshave floors of gray granite tiling, common in markets and train stations, so newcomers who havenever been in a large, modern store feel at home.Instead of long aisles and tall shelves, the stores cluster products in bins and on low shelves.With long aisles, he says, ―the customers never stopped. They kept on walking on and on so wehad to create blockages.‖The bins let customers handle products from different sides. Decades of shopping from stallsalso means that most customers feel more comfortable looking down when they shop, he says.Narrow, winding aisles create small traffic jams that make people stop and look at products. Lastmonth, one of his first stores in Mumbai changed from long, straight aisles to the haphazardcluster design. ―Sales are up 30% since the change,‖ Mr. Biyani said, as he struggled to walkthrough the knots of shoppers at the store.Indian consumers aren‘t used to processed and packaged goods, so the stores sell wheat, rice,lentils and other products out of large buckets. Housewives want to grab handfuls, checking themout for pebbles, quality and smell, he says. Mr. Biyani tells his staff not to tidy up, as he noticedthat customers are less likely to check out a product if it is in neat stacks. He scoops up a handfulof plastic razors from a pile in a bin. ―When it is like this,‖ he says, ―it feels like a good deal.‖Because he says Indians like to talk and consult and bicker as they buy, the stores have up tothree times the number of employees per square foot than a typical Wal-Mart. A few employeeswalk around the store using megaphones to announce promotions, adding to the din fromconstant music and commercials playing in the background. Mr. Biyani doesn‘t want his storesto be quiet or relaxing. Many of the stores aren‘t air-conditioned — on purpose.