This document provides tips for authors to effectively use Goodreads to promote their books. It notes that Goodreads has over 18 million members who have shelved over 570 million books and written 24 million reviews. The document encourages authors to engage with their fans on Goodreads by shelving books, updating fans about new releases, and getting people to post reviews early when books launch. It emphasizes that Goodreads reviews can help promote books by helping new readers discover titles and helping readers decide what books to read. The document also recommends authors hold giveaways on Goodreads to encourage more people to add books to their shelves which can lead to more reviews over time.

1. An Author’s Guide to Goodreads

2. Hi!
Patrick Brown Bella Andre
director, author marketing at Goodreads bestselling author, The Sullivans series

4. 18 Million members

5. 18 Million members
570 Million books shelved

6. 18 Million members
570 Million books shelved
24 Million reviews

7. Confidential
74,000 Authors
James Patterson
EL James
Paulo Coelho
Diana Gabaldon Margaret Atwood
Neil Gaiman
Jennifer WeinerNicholas Sparks John Grisham Deborah Harkness
John Green

8. photo by StatueLibertyNPS
Build your platform

9. Engage!

10. Engage!

11. 311 members 200+ comments

12. Videos & Polls!
make your group more engaging

13. Using Goodreads Day-to-Day
Shelve some books

14. Using Goodreads Day-to-Day
Update your fans

15. Using Goodreads Day-to-Day
Update your fans

16. Using Goodreads Day-to-Day
Update your fans

17. Using Goodreads Day-to-Day
Update your fans

18. Using Goodreads Day-to-Day
Update your fans

19. Using Goodreads Day-to-Day
Update your fans

22. Um...

23. Um...hello?!

24. Um...hello?!

30. Get people talking
photo by Jesse Chan-Norris http://jcn.me

31. Your goal is to get reviews,
especially early in the life of your book.

32. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book

33. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book

34. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book

35. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book

36. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book

37. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book

38. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
Goodreads reviews work harder for you

39. What Happens on Goodreads ...
Doesn’t Stay on Goodreads
Goodreads Reviews Shared on

40. Giveaways Help Kick Start Book Discovery
6/28/12 8/17/12 10/6/12 11/25/12 1/14/13 3/5/13 4/24/13
150
0
50
100
BooksAdded

41. Giveaways encourage people to Add the Book.

42. Some Tips to Make Your Giveaway
GREAT

43. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication

44. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month

45. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
• Offer more books: more books = more reviews

46. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
• Offer more books: more books = more reviews
• Do it again: run multiple giveaways for each title

47. Use the giveaway widget on your blog, Facebook page,
or website to encourage your fans to enter.

48. Amplify your reach.
Self-serve ads can be targeted by author and genre.
Giveaways with ads attract 56% more entries than giveaways without ads.
Add a call to action like “add to my books!” or “enter to win.”

49. What are the
3 things
do you think Goodreads authors
should absolutely do?
So, Bella...

50. What are the
3 things
you’re going to do now?
So, Bella...

51. Useful Links
http://www.goodreads.com/author/how_to
Useful information on how to do anything and everything
in the Goodreads Author Program, including links to
giveaways, featured author groups, and more.
http://www.slideshare.net/GoodreadsPresentations
Previous presentations we’ve given, as well as
several slideshow tutorials.
http://www.goodreads.com/author/program
Information about the Author Program, including who is
eligible and how to join. If you’re not yet a
Goodreads Author, this is a very useful page.

52. Patrick Brown
Director, Community
pbrown@goodreads.com
twitter.com/patrickrbrown