Kellie Celia provides tips for authors to build a community and promote their work through low-cost marketing initiatives. She recommends connecting with core audiences like other writers, teachers, and bloggers. Authors should build buzz by seeding their book to influential readers and considering partnerships. For book launches, authors can harness social media, blogs, and local press through giveaways, sweepstakes, and viral ideas like Twitter parties. Kellie also shares several free tools for social media, blogging, and online publicity.
Kellie Celia provides tips for authors to build a community and promote their work through low-cost marketing initiatives. She recommends connecting with core audiences like other writers, teachers, and bloggers. Authors should build buzz by seeding their book to influential people and considering early promotions. For book launches, authors can harness social media, blogs, and local press through ideas like Twitter promotions and blog tours. Kellie provides recommendations for free tools to help with social media, blogs, and online publicity.
This document provides guidance on building an online community and launching a book with low-cost marketing initiatives. It recommends connecting with influencers on platforms like Twitter, Facebook, blogs and Goodreads to build buzz. Specific tactics include giveaways, excerpts and cover reveals to engage audiences. The document also outlines planning an online book launch with promotions on social media and blogs, as well as offline events. Helpful tools are listed for each platform to help authors implement the strategies.
This document provides guidance on using bloggers to promote books. It discusses the benefits of working with bloggers, how to find and reach bloggers, craft effective pitches, and organize blog events beyond just reviews. Key recommendations include creating a target blogger list, initiating relationships before pitching books, tailoring pitches to individual blogs, and suggesting follow-up opportunities to maintain the relationship. Blog events like interviews, guest posts, and giveaways can generate more engagement than just reviews. Tools for finding influential bloggers and connecting with them are also outlined.
For Self-Published Authors. Creative Content Opps. Bookexpo America uPublishU...Susannah Greenberg
Creative Content Opportunites. With Susannah Greenberg Public Relations; Miral Sattar, BiblioCrunch; Steve Wilson, FastPencil; and bestselling author Kailin Gow. For self-publishing and/or entrepreneurial authors seeking to maximize the impact of their publishing, marketing and book pr. Books. Publishing. Authors. A presentation at Bookexpoamerica 2014 uPublishU.
Book PR 1-2-3: Think Like a Journalist. Presentation at uPublishU at Bookexpoamerica 2013 at the Javits Center, New York, NY. Moderator: Susannah Greenberg Public Relations. With Jeff O'Neal,Book Riot, Matt Sutherland, ForeWord, Karen Schechner, Kirkus Reviews.
Connecting to Readers with Social Media: upublishU at Book Expo America 2015 ...Susannah Greenberg
Connecting to Readers with Social Media. For Authors. Book PR. Social Media. Social Media Marketing. Four experts present at Book Expo America 2015: uPublishU conference. Susannah Greenberg, Dorri Olds, Denise Alicea, and Daniel Langston.
Violette L. Meier is an author seeking to increase awareness and sales of her paranormal and fantasy novels. The document outlines a digital marketing plan to establish her online brand and engage target audiences through a website, blogs, social media, and content marketing. Key elements include defining brand messaging and personas, implementing SEO and paid advertising strategies, developing an email marketing program, and establishing analytics to measure performance. The plan aims to make Violette a bestselling author through an integrated online and offline marketing approach.
Digital Content Marketing for JournalistsBuffy Andrews
Digital content marketing involves promoting your work online through various social media channels and platforms. Some key tips include identifying your target audience and matching your content to relevant platforms and groups where that audience spends time. It is important to promote conversationally without seeming like a spammer. Metrics should be monitored to see what content and platforms perform best so future efforts can be adjusted. A variety of social networks, blogs, newsletters and other sites should be utilized to maximize reach.
Kellie Celia provides tips for authors to build a community and promote their work through low-cost marketing initiatives. She recommends connecting with core audiences like other writers, teachers, and bloggers. Authors should build buzz by seeding their book to influential people and considering early promotions. For book launches, authors can harness social media, blogs, and local press through ideas like Twitter promotions and blog tours. Kellie provides recommendations for free tools to help with social media, blogs, and online publicity.
This document provides guidance on building an online community and launching a book with low-cost marketing initiatives. It recommends connecting with influencers on platforms like Twitter, Facebook, blogs and Goodreads to build buzz. Specific tactics include giveaways, excerpts and cover reveals to engage audiences. The document also outlines planning an online book launch with promotions on social media and blogs, as well as offline events. Helpful tools are listed for each platform to help authors implement the strategies.
This document provides guidance on using bloggers to promote books. It discusses the benefits of working with bloggers, how to find and reach bloggers, craft effective pitches, and organize blog events beyond just reviews. Key recommendations include creating a target blogger list, initiating relationships before pitching books, tailoring pitches to individual blogs, and suggesting follow-up opportunities to maintain the relationship. Blog events like interviews, guest posts, and giveaways can generate more engagement than just reviews. Tools for finding influential bloggers and connecting with them are also outlined.
For Self-Published Authors. Creative Content Opps. Bookexpo America uPublishU...Susannah Greenberg
Creative Content Opportunites. With Susannah Greenberg Public Relations; Miral Sattar, BiblioCrunch; Steve Wilson, FastPencil; and bestselling author Kailin Gow. For self-publishing and/or entrepreneurial authors seeking to maximize the impact of their publishing, marketing and book pr. Books. Publishing. Authors. A presentation at Bookexpoamerica 2014 uPublishU.
Book PR 1-2-3: Think Like a Journalist. Presentation at uPublishU at Bookexpoamerica 2013 at the Javits Center, New York, NY. Moderator: Susannah Greenberg Public Relations. With Jeff O'Neal,Book Riot, Matt Sutherland, ForeWord, Karen Schechner, Kirkus Reviews.
Connecting to Readers with Social Media: upublishU at Book Expo America 2015 ...Susannah Greenberg
Connecting to Readers with Social Media. For Authors. Book PR. Social Media. Social Media Marketing. Four experts present at Book Expo America 2015: uPublishU conference. Susannah Greenberg, Dorri Olds, Denise Alicea, and Daniel Langston.
Violette L. Meier is an author seeking to increase awareness and sales of her paranormal and fantasy novels. The document outlines a digital marketing plan to establish her online brand and engage target audiences through a website, blogs, social media, and content marketing. Key elements include defining brand messaging and personas, implementing SEO and paid advertising strategies, developing an email marketing program, and establishing analytics to measure performance. The plan aims to make Violette a bestselling author through an integrated online and offline marketing approach.
Digital Content Marketing for JournalistsBuffy Andrews
Digital content marketing involves promoting your work online through various social media channels and platforms. Some key tips include identifying your target audience and matching your content to relevant platforms and groups where that audience spends time. It is important to promote conversationally without seeming like a spammer. Metrics should be monitored to see what content and platforms perform best so future efforts can be adjusted. A variety of social networks, blogs, newsletters and other sites should be utilized to maximize reach.
Tactical Social Media for Writers, Authors, and Book Publishers. Shannon Bodie, Willamette Writers Conference 2014, Social Media Engagement for writers.
The document provides tips for social media use by writers and researchers, suggesting they utilize tools like blogging, Twitter, and Facebook to engage with other professionals in their field and promote their work, while being mindful not to let social media distract from primary writing and research tasks. It recommends targeting discussions with those who have a similar level of followers, sharing opinions to foster dialogue, and using social media as a way to build one's professional brand and make real-world connections that could lead to future opportunities.
This document summarizes effective blogging techniques as presented at the APSE Convention 2010 in Salt Lake City. It discusses strategies for bloggers including being consistent, observant, opportunistic, thorough with SEO, social, engaging, storytellers, interactive, accountable, and persistent. Specific techniques are provided like using hashtags, reposting archive content, answering comments, and using tools like Twitter, YouTube, and Cover It Live. Case studies from the Orlando Sentinel's sports blogging are presented as an example of successfully applying these strategies.
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Orbit Media Studios
Want to start a blog? Awesome! Blogs are not just a way to win new readers, customers, and supporters for your organization. But make no mistake, while blogs are easy and fun to start, they are tough to maintain.
How do you get started, and more importantly, how do you keep your blog's content engaging and effective?
Key takeaways:
Choosing the right blog platform for you
Developing a basic content strategy
Feeding the content beast: coming up with new post ideas.
This document provides a summary of various social media tools that can be used by journalists. It discusses platforms like Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram and others. It also outlines tools for curating content from these platforms, including Storify, RebelMouse, Flipboard and more. The document provides tips on using each tool and examples of how journalists have leveraged these tools in their reporting.
Southern Ontario Library Service: Doing Social Media Like You Mean ItLaura Solomon
The document provides guidance on using social media effectively for libraries. It begins with an overview of common ways libraries can fail at social media, such as not having clear goals or metrics to measure success. It then discusses how to avoid these pitfalls by planning strategically with SMART goals that are specific, measurable, achievable, realistic and timed. Both quantitative and qualitative metrics are important to track, including engagement, reach and sentiment. The document emphasizes measuring the right metrics and not solely focusing on numbers. It also provides examples of effective social media goals and policies from other libraries.
BookFuel presentation at AuthorU conference: Finding your SuperfansBill Van Orsdel Jr.
How can an author find and market their books to their "Superfans". A quick marketing guide for authors with actions they can take to identify, connect with and recruit Superfans for their author brand.
Surviving Online: Why Social Media is Not a Waste of Time for Authorscalebjross
Some writers claim that time spent engaging in social media is time wasted. But what is an author but a communicator of ideas, and what is social media but a platform for exchanging ideas (primarily by text, I might add). This session will focus on how the entrepreneurial author, even without a book yet to promote, can use social media not just for nurturing a potential readership but for nurturing story ideas as well.
This document provides a month-by-month marketing plan for promoting events throughout the year. It includes suggested posts, promotions, outreach activities, and sales for each month. The plan emphasizes engaging the local community through sponsorships and donations. It also recommends scheduling social media posts in advance and customizing the plan to each event's specific dates. The goal is to stay actively involved in the community year-round to drive ticket and sponsorship sales.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
This document provides information about using Pinterest to promote books and reading. It discusses creating boards for new books, authors, events, groups/clubs. It encourages connecting with teachers, authors, librarians and book bloggers on Pinterest and provides examples of organizations, publishers, authors and librarians to follow for bookish content on Pinterest. The document concludes with tips for using Pinterest such as creating interactive boards, hosting Pinterest parties, sharing comments and questions, and sending pins.
The Art & Science of Social Media StrategyCayden Mak
This document provides an overview of Cayden Mak's social media strategy as New Media Director at 18MillionRising. It discusses how 18MillionRising pivoted from traditional online organizing to viral media campaigns using petitions and email lists. It then outlines Mak's assumptions about social media and its role in activism. The rest of the document offers tips for developing an effective social media strategy, including identifying goals and target audiences, using the right platforms like Facebook and Twitter, creating engaging content, and leveraging audiences for broader goals beyond just likes and shares.
This document provides advice on how writers can strategically use blogging and social media to build their brand and promote their work. It discusses how several successful authors used these tools to become well-known. While social media can help with promotion, it is important for writers to focus first on developing their craft and setting writing goals. When blogging, writers should curate their content strategically and present a consistent brand, voice and area of expertise to build an audience over time. Social media can support writers' goals if used intentionally as another outlet for their work.
This document provides a month-by-month marketing plan for promoting various fairs and events throughout the year, with suggestions for posts on social media, promotions, outreach activities, and sales around each month's holidays and themes. It emphasizes staying active all year on social platforms like Facebook, Instagram and Twitter to build excitement for the main event months. The plan is meant to be customized for each event's specific dates while keeping engagement high throughout the off-season.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
This document outlines 7 core elements for building a powerful and engaged audience for a book: 1) Identify and seek out your ideal fan, 2) Determine what you have to offer, 3) Define your goals, 4) Create content that's worth sharing, 5) Promote, network and partner, 6) Engage with your burgeoning audience, and 7) Make it easy (and hard) to be a part of your tribe. The document provides action steps for each element and emphasizes identifying your ideal fan, offering value to readers, engaging in promotion and networking, and facilitating discussion within the community.
This document summarizes a workshop on digital engagement strategies for newsrooms. It includes introductions, an agenda, and discussions on various engagement topics like social media conversations, contests, crowdsourcing, photo engagement, and time management. Attendees are encouraged to try 1-2 strategies discussed each week and follow up with questions. Slides and links will be posted online after the workshop. The goal is to help newsrooms better engage their audiences and build communities through digital tools.
The document discusses various tools that can be used for curating and aggregating online content, including Storify, RebelMouse, Flipboard, Spundge, Listly, Geofeedia, and ScribbleLIVE. Storify allows users to curate stories using social media posts. RebelMouse is a social media aggregator that can auto-publish or manually curate content. Flipboard acts as a personal news magazine where users can curate articles. Spundge allows users to collect and organize content in notebooks and write stories. Listly enables users to create and embed lists. Geofeedia is a tool to search for social media posts based on location. ScribbleLIVE is used for live blogging
This document provides tips for librarians to fill their library shelves without draining their budget. It discusses ways to get free books through book reviews blogs, contests and giveaways from publishers, early review programs, committees that provide advance copies, and directly asking publishers. The goal is to provide access to new titles, help libraries make purchasing decisions, and network with publishers.
Tactical Social Media for Writers, Authors, and Book Publishers. Shannon Bodie, Willamette Writers Conference 2014, Social Media Engagement for writers.
The document provides tips for social media use by writers and researchers, suggesting they utilize tools like blogging, Twitter, and Facebook to engage with other professionals in their field and promote their work, while being mindful not to let social media distract from primary writing and research tasks. It recommends targeting discussions with those who have a similar level of followers, sharing opinions to foster dialogue, and using social media as a way to build one's professional brand and make real-world connections that could lead to future opportunities.
This document summarizes effective blogging techniques as presented at the APSE Convention 2010 in Salt Lake City. It discusses strategies for bloggers including being consistent, observant, opportunistic, thorough with SEO, social, engaging, storytellers, interactive, accountable, and persistent. Specific techniques are provided like using hashtags, reposting archive content, answering comments, and using tools like Twitter, YouTube, and Cover It Live. Case studies from the Orlando Sentinel's sports blogging are presented as an example of successfully applying these strategies.
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Orbit Media Studios
Want to start a blog? Awesome! Blogs are not just a way to win new readers, customers, and supporters for your organization. But make no mistake, while blogs are easy and fun to start, they are tough to maintain.
How do you get started, and more importantly, how do you keep your blog's content engaging and effective?
Key takeaways:
Choosing the right blog platform for you
Developing a basic content strategy
Feeding the content beast: coming up with new post ideas.
This document provides a summary of various social media tools that can be used by journalists. It discusses platforms like Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram and others. It also outlines tools for curating content from these platforms, including Storify, RebelMouse, Flipboard and more. The document provides tips on using each tool and examples of how journalists have leveraged these tools in their reporting.
Southern Ontario Library Service: Doing Social Media Like You Mean ItLaura Solomon
The document provides guidance on using social media effectively for libraries. It begins with an overview of common ways libraries can fail at social media, such as not having clear goals or metrics to measure success. It then discusses how to avoid these pitfalls by planning strategically with SMART goals that are specific, measurable, achievable, realistic and timed. Both quantitative and qualitative metrics are important to track, including engagement, reach and sentiment. The document emphasizes measuring the right metrics and not solely focusing on numbers. It also provides examples of effective social media goals and policies from other libraries.
BookFuel presentation at AuthorU conference: Finding your SuperfansBill Van Orsdel Jr.
How can an author find and market their books to their "Superfans". A quick marketing guide for authors with actions they can take to identify, connect with and recruit Superfans for their author brand.
Surviving Online: Why Social Media is Not a Waste of Time for Authorscalebjross
Some writers claim that time spent engaging in social media is time wasted. But what is an author but a communicator of ideas, and what is social media but a platform for exchanging ideas (primarily by text, I might add). This session will focus on how the entrepreneurial author, even without a book yet to promote, can use social media not just for nurturing a potential readership but for nurturing story ideas as well.
This document provides a month-by-month marketing plan for promoting events throughout the year. It includes suggested posts, promotions, outreach activities, and sales for each month. The plan emphasizes engaging the local community through sponsorships and donations. It also recommends scheduling social media posts in advance and customizing the plan to each event's specific dates. The goal is to stay actively involved in the community year-round to drive ticket and sponsorship sales.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
This document provides information about using Pinterest to promote books and reading. It discusses creating boards for new books, authors, events, groups/clubs. It encourages connecting with teachers, authors, librarians and book bloggers on Pinterest and provides examples of organizations, publishers, authors and librarians to follow for bookish content on Pinterest. The document concludes with tips for using Pinterest such as creating interactive boards, hosting Pinterest parties, sharing comments and questions, and sending pins.
The Art & Science of Social Media StrategyCayden Mak
This document provides an overview of Cayden Mak's social media strategy as New Media Director at 18MillionRising. It discusses how 18MillionRising pivoted from traditional online organizing to viral media campaigns using petitions and email lists. It then outlines Mak's assumptions about social media and its role in activism. The rest of the document offers tips for developing an effective social media strategy, including identifying goals and target audiences, using the right platforms like Facebook and Twitter, creating engaging content, and leveraging audiences for broader goals beyond just likes and shares.
This document provides advice on how writers can strategically use blogging and social media to build their brand and promote their work. It discusses how several successful authors used these tools to become well-known. While social media can help with promotion, it is important for writers to focus first on developing their craft and setting writing goals. When blogging, writers should curate their content strategically and present a consistent brand, voice and area of expertise to build an audience over time. Social media can support writers' goals if used intentionally as another outlet for their work.
This document provides a month-by-month marketing plan for promoting various fairs and events throughout the year, with suggestions for posts on social media, promotions, outreach activities, and sales around each month's holidays and themes. It emphasizes staying active all year on social platforms like Facebook, Instagram and Twitter to build excitement for the main event months. The plan is meant to be customized for each event's specific dates while keeping engagement high throughout the off-season.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
This document outlines 7 core elements for building a powerful and engaged audience for a book: 1) Identify and seek out your ideal fan, 2) Determine what you have to offer, 3) Define your goals, 4) Create content that's worth sharing, 5) Promote, network and partner, 6) Engage with your burgeoning audience, and 7) Make it easy (and hard) to be a part of your tribe. The document provides action steps for each element and emphasizes identifying your ideal fan, offering value to readers, engaging in promotion and networking, and facilitating discussion within the community.
This document summarizes a workshop on digital engagement strategies for newsrooms. It includes introductions, an agenda, and discussions on various engagement topics like social media conversations, contests, crowdsourcing, photo engagement, and time management. Attendees are encouraged to try 1-2 strategies discussed each week and follow up with questions. Slides and links will be posted online after the workshop. The goal is to help newsrooms better engage their audiences and build communities through digital tools.
The document discusses various tools that can be used for curating and aggregating online content, including Storify, RebelMouse, Flipboard, Spundge, Listly, Geofeedia, and ScribbleLIVE. Storify allows users to curate stories using social media posts. RebelMouse is a social media aggregator that can auto-publish or manually curate content. Flipboard acts as a personal news magazine where users can curate articles. Spundge allows users to collect and organize content in notebooks and write stories. Listly enables users to create and embed lists. Geofeedia is a tool to search for social media posts based on location. ScribbleLIVE is used for live blogging
This document provides tips for librarians to fill their library shelves without draining their budget. It discusses ways to get free books through book reviews blogs, contests and giveaways from publishers, early review programs, committees that provide advance copies, and directly asking publishers. The goal is to provide access to new titles, help libraries make purchasing decisions, and network with publishers.
Reconnect to Reader's Advisory through LibraryReads - NELA 2014Kristi Chadwick
This document discusses LibraryReads, a monthly list of 10 adult books that librarians have voted for. It aims to connect books with readers and show the role libraries play in building word-of-mouth for new books and authors. The document outlines how librarians can participate by reading and reviewing advance reader copies on their Edelweiss accounts. It also provides tips for finding ARCs, writing effective reviews and blurbs, and how LibraryReads can help promote readers' advisory and collections in libraries.
This document outlines Russell Palmer's presentation on using Web 2.0 tools to promote young adult (YA) literature. The presentation covers introducing YA lit 2.0 resources like blogs, Facebook, Twitter, YouTube and widgets. It discusses how authors, publishers and booksellers use these tools and how libraries can incorporate them. Examples are provided of author blogs and social media pages. The document concludes with suggestions on how libraries can create online guides or portals to pull these resources together for patrons.
The document outlines 7 ways for authors to launch their book and boost sales. It discusses identifying the target audience and their characteristics. It then details the 7 ways as: 1) leveraging personal relationships, 2) encouraging fans, 3) attending industry events, 4) hosting grassroots events, 5) developing a website and Amazon author page, 6) using social media, and 7) engaging traditional media. The author emphasizes starting small with relationships and local events, then expanding efforts to larger audiences and platforms over time.
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
Random House: Random Buzzers Word of Mouth Marketing Case StudyAffinitive
Case study detailing Affinitive's work on Random Buzzers, a teen reader-focused Word-of-Mouth (WOM) marketing program for Random House's Teen Books division.
All the steps to promote your book on social media, goodreads, etc. from author Valerie Estelle Frankel. There's also a Free Guide to Self Promotion at https://www.smashwords.com/books/view/175520
Every tried a sandwich board? Costume? Holiday fair? What about ways to get reviews? KDP promotions? Come learn it all! And check out the free books at https://www.smashwords.com/books/view/683123 and https://www.smashwords.com/books/view/175520
The Success of a Book: Building pre-pub discoverability & buzzBookNet Canada
The success of a book is largely dependent on the efforts planned before it goes on sale. Are you activating book influencers prior to the pub date to build buzz and create an organic conversation around the book and author? Are you enabling discovery through your metadata, reviews, and giveaways? Are you reaching out to book advocates, such as booksellers and librarians? Join us to discover tactics and strategies you can bring back to your marketing, publicity, and sales teams to help them create these influential conversations that will lead to recommendations and, ultimately, sales.
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
Advice for self-published writers on promoting their work online and offline, from Tom Chivers, director of Penned in the Margins (www.pennedinthemargins.co.uk) and CompletelyNovel (www.completelynovel.com), the readers' and writers' community site.
My presentation to induction teachers to introduce them to how libraries and librarians can assist them including a brief explanation of Web 2.0 and PLNs.
This document provides an overview of how a school librarian can help students and teachers during their first year and beyond. It discusses information literacy standards, collaborating on projects and lessons, supporting classroom instruction with library materials, and integrating technology. The librarian can also assist teachers by keeping them informed of topics being taught, providing resources for parents, and notifying the librarian of major projects. Teachers can help the librarian by supporting library programs. Important library resources like the SCASL book award list are also highlighted. The document concludes by discussing ways to build a professional learning network through face-to-face interactions, blogs, Twitter, Facebook, and other online tools.
This document provides many tips for self-publishing authors to promote their books, including creating promotional materials, building an author website and online presence, seeking book reviews, promoting at events and online, and utilizing various marketing strategies like free book promotions, social media, blogging, podcasts, and more. The tips are presented as bullet points with brief explanations or examples.
reflect, remix, reinterpret, reinvent: collection for today's teensBuffy Hamilton
The document discusses remixing and reorganizing a library collection for teens. It describes overhauling the shelving to encourage browsing, circulation, and ease of access by intershelving fiction and nonfiction. New lounge and study furniture was added, along with magazine racks. The collection is now promoted using social media tools like blogs, Facebook, YouTube, Twitter, and Skype. Authors and publishers are connecting with readers and educators through these channels. The library blog now embeds these tools and highlights book award nominees. Future directions may include digital collections, games, and student work.
This document provides tips for marketing a book as an independent author. It recommends identifying your target audience, developing an effective website and social media presence, writing an informative blog, seeking media coverage through press releases and interviews, building an email list, attending conferences, getting reviews on sites like Amazon, and working with a book marketing firm to help promote the book through various channels. Overall, it emphasizes utilizing various online and offline strategies to build awareness, an audience, and sales for your independently published book.
12/02 Social Media Marketing for Authors with Diane K. DanielsonErin Murphy
This document provides tips for authors to promote their books through social media. It recommends building an online presence through blogging, either individually or in groups, and using Facebook pages and apps to engage fans and promote book sales. It also suggests using Twitter to build a fan base, hold virtual book signings, and share mini press releases. Additionally, the document advises creating book trailers to promote books on YouTube and publishing ebooks. It concludes by stating new media marketing can be high tech while still maintaining high touch personal engagement.
Similar to Build a Community: Promote Your Work with Low-Cost, Viral Marketing Initiatives (20)
5. Know Your Audience
Your Audience
Audience
Core & Core Peripheral
Peripheral
What This PB/MG:
YA: Primarily
Teens; Teen
Interest in Topic
Means Gatekeepers Librarians;
Adult Crossover
6. How Readers Find
New Authors
Reader in Target
Audience
Impressions
Personal • Social Media
Recommendations • Reviews
• Bookstore/Library
• Amazon
8. Build a Community: Connect
with Your Core Audience
S Where to Go/How to Connect
S Other Writers
S Your Target Audience
S Teachers/librarians
S Teens
S Booksellers
S Bloggers
S Parents
11. “We got [The Hunger Games] into the hands of the right
people…you’re leveraging one thing to build the next.”
- Tracy van Straaten, Scholastic publicist
12. Buzz Building Begins
• Targeted Outreach
Seed Your • Approaching/Pitching
Book Bloggers/Tastemakers
Consider Your • Possible Partnerships
Peripheral
Audience
13. Add Early/Inexpensive
Promotions
S Early/Inexpensive Promotions
S Goodreads Giveaway
S Teaser Excerpts
S Cover/Artwork Reveals
14.
15. And Don’t Forget…
S Track Mentions of You & Your Book
S Twitter Keywords
(Through Hootsuite/Tweetdeck)
S Google Alerts
18. Plan Your Book Launch:
Some Viral Ideas
S Harness the Power of Social Media
S Twitter Promotion: Tweetstakes (can also be
don in a similar fashion on Tumblr); Twitter
Book Parties
S Goodreads: Giveaway, Book Lists
S Facebook: Ads, Sweepstakes, Teasers
S Harness the Power of Blogs
S Blog Hops using Rafflecopter
S Blog Tour
S Harness the Power of Local and Online Press
19.
20.
21. Plan Your Book Launch:
Some Viral Ideas
S Harness the Power of Social Media
S Twitter
S Goodreads
S Facebook
S Harness the Power of Blogs
S Blog Hops using Rafflecopter
S Blog Tour
S Harness the Power of Local and Online Press
22.
23.
24. Plan Your Book Launch:
Some Viral Ideas
S Harness the Power of Social Media
S Twitter Promotion
S Goodreads
S Facebook
S Harness the Power of Blogs
S Blog Hops using Rafflecopter
S Blog Tour
S Harness the Power of Local and Online Press
26. Helpful Tools
Twitter
Facebook
Blog
Online Publicity
For the Self E-Publisher
Other Social Networks
Helpful Articles
S
27. Tools mentioned here are free of charge (unless
otherwise noted) and are hyperlinked to their
respective websites.
28. Twitter Tools
S Twitter Management Tools: Helpful for tracking conversations, keywords, etc.
about you and your book:
S Hootsuite
S Tweetdeck
S Twitter Book Parties : Sign up to have dozens of authors tweet happy book
birthday to you the day your book is released.
S Twitter Hashtags About Children’s Books & Writing (LoreenLeedy’s Blog)
S A Writer’s Guide to Twitter (by Debbie Ohi): Best Practices Guide
S Twitter chats: A list of all Twitter chats on all topics – kid book related:
S #mglitchat– Thurs. 9pm ET
S #kidlitchat – Tues. 9pm ET
S #yalitchat – Weds. 9pm ET
29. Facebook Tools
S Facebook Ads: The tools to creating an affordable FB ad campaign
S Always base your payment on click-throughs, not impressions
S Target with keywords, rather than broad categories
S Involver: Get two free Facebook apps for your author page
S Creating Your Own Facebook Sweepstakes/Contests:
S Scribd: Good for uploading PDF excerpts/artwork
S Woobox: To upload an excerpt, pull SCRIBD file and use the “create a
custom tab” option on Woobox to upload it. Woobox can also help you
upload sweepstakes announcements and more.
S For a fee:
S Northsocial
S Wildfire
30. Blog Tools
S If You Blog:
S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up every
few weeks to do a book-related giveaway around a certain theme. Without
much promotion, including your blog in a hop leads to dozens of blog hits and
much visibility for your giveaway.
S Rafflecopter: Giveaway tool – allows user to enter your blog giveaway by
liking your Facebook page, tweeting about the giveaway on Twitter, etc.
S Around the World ARC Tours: Submit your book through this free service
and each blogger passes it on to another after she finishes it.
S Google Reader: Makes it easy to read all the blogs you follow.
S Debut Author Group Blogs:
S The Lucky 13’s
S The Class of 2K13
31. Blog Tools (cont.)
S Find Kidlit/Yalit Blogs:
S Kidlitosphere Central
S Goodreads Independent Book Blogger Awards: May only be up for a little
while longer, but a great listing of over 300 kidlit/yalit blogs
S Listing of MG/YA Review Blogs on The Reading Tub
S Romance Times Network: Good resource if you have YA book with
romance elements
S Technorati: Search for blogs by specific topic
S TeenReads.com: Great spot for YA reviews
S Free Book Friday Teens : Site hosts YA book giveaways every Friday
S Book Blogger Appreciation Week
S Book Blogger Directory
32. Online Publicity Tools
S Blog Talk Radio: Scroll through these podcasts for book and topic related radio
shows.
S Local Associated Press Bureau
S Pitchrate and Haro: Two different sites that send daily emails listing journalists
who are looking for sources.
S Radio Guest List: Smaller radio talk shows with targeted audiences looking for
guests to interview
S Examiner.com: There are local Examiners in every major metropolitan area who
review books and cover a myriad of other topics.
S Meetup.com: Find local groups meeting about books and/or topics that pertain to
your book.
S Best Book Publicists on Twitter: From GalleyCat
33. Online Publicity Tools (cont.)
S 50 Free Press Release Submission Websites
S Great Kidlit Book Publicists:
S Media Masters Publicity
S Kidsbuzz
S Greg Pincus (has more of a social media focus)
S Helpful Publicity Focused Blogs:
S Publicity Hound
S Novel Publicity
S Jane Friedman
34. For E-Pub Books
S Kindle Boards – Writer’s Cafe
S eReader Daily News
S Ereader News Today
S Kindle Daily Deals
S Articles:
S The Rise of E-Reading – Pew Internet Libraries
S Blogs:
S A Writer’s Guide to Publishing
35. Other Social Networks:
S Informational Networks:
S Reddit
S Quora
S StumbleUpon
S Skype:
S Skype an Author Network
S Authors who Skype for Free with Classes and Book Clubs
S Visual Networks:
S Tumblr
S Pinterest
S YouTube
S Instagram
36. Other Social Networks (cont.)
S Writer Communities:
S Verla Kay Blue Boards: Engage with other members in the writer
community.
S Wattpad: Post excerpts of your work and build readership.
S Figment: Post excerpts of your work and build readership - this is a
particularly good network for YA authors
S Scribd: Post excerpts of your work
S Reader Communities:
S Goodreads
S Run a Goodreads Giveaway with Maximal Results - Novel Publicity
S Shelfari
S LibraryThing
37. Helpful Articles
S The Making of a Blockbuster: The behind the scenes story of the readers
and booksellers who launched The Hunger Games franchise (Salon.com)
S How Do Books Get Discovered? A Guide for Publishers and Authors
Who Want Their Books to Find an Audience (Goodreads.com)
S The Author-Indie Bookstore Connection: Eric Luper Talks Promotion
(Shelf Talker – Publisher’s Weekly Blog)
S Connecting with Young Readers Through Social Media (Women On
Writing) – A MUST READ article for YA writers
S Publisher Simon & Schuster says Authors Should Blog and Social
Network (The Creative Penn)
38. Find Kellie Online
Facebook: www.facebook.com/waldenpondpress
Twitter: @WaldenPondPress
Goodreads: Walden Pond Press
Blog: www.waldenpondpress.blogspot.com
Find Slides on Slideshare
http://slidesha.re/JC7MVK
S