Publishing was kickstarted
       by Gutenberg.
Today, it’s being blown apart
      and reinvented.
Books are the last old media
   industry to go digital.
The Evolution of the Book
         A 500 Year Old ‘Technology’ is Mutating & Adapting




Monks       Gutenberg         Bennet Cerf,      Jeff Bezos    Steve Jobs
              1450           Random House         2007           2009
400 AD                           1927
Social Media has transformed the way
    ideas and information spread.
A book is a container for ideas.
How will social transform the book?
Social reading is already happening.
                      How will it evolve?
photo by risager
“Publishing is not evolving. Publishing is going away.
    Because the word “publishing” means a cadre of
 professionals who are taking on the incredible difficulty
and complexity and expense of making something public.
      That’s not a job anymore. That’s a button.”
                       -- Clay Shirky
Ebooks & Self-Publishing have led to a flood of books.
  Hundreds of thousands are published each year.
Ebooks & Self-Publishing have led to a flood of books.
  Hundreds of thousands are published each year.

                 Read me!
Ebooks & Self-Publishing have led to a flood of books.
  Hundreds of thousands are published each year.

                    Read me!
             Read me!        Read me!   Read me!
  Read me!                                         Read me!


                                                              Read me!
Ebooks & Self-Publishing have led to a flood of books.
     Hundreds of thousands are published each year.
                                                    Read me!
                         Read me!
                  Read me!        Read me!   Read me!
       Read me!                                         Read me!


                                                                   Read me!
Read me!                   Read me!
             Read me!
                                       Read me!
                                                        Read me!
Read me!
                            Read me!
                                             Read me!
   Ebooks &Read me!
            Self-Publishing have led to a flood of books.
     Hundreds of thousands are published each year.
   Read me!                                                             Read me!
                                                         Read me!
                         Read me!
                  Read me!        Read me!      Read me!
       Read me!                                              Read me!


                                                                         Read me!
Read me!                   Read me!
              Read me!
                                       Read me!
                                                             Read me!
Read me!
     Read me!                                                                    Read me!
                                                            Read me!
                                Read me!
                                                 Read me!
       Ebooks &Read me!
                Self-Publishing have led to a flood of books.
         Hundreds of thousands are published each year.
      Read me!                                                              Read me!
                                                             Read me!
                             Read me!
                      Read me!        Read me!      Read me!
           Read me!                                              Read me!



                                                            Read me!         Read me!
   Read me!
     Read me!                  Read me!
                 Read me!
                                           Read me!
                                                                 Read me!        Read me!
How do you stand
out in that crowd?
Is self-publishing a viable path?
  (Just what is it that a publisher does, anyway?)
Is it true that everyone has a book in them?
"Everybody does have a book in them, but in most
       cases that's where it should stay."
            -- Christopher Hitchens
How will new technologies surrounding Mobile and
    Big Data change reading going forward?




             How will mobile devices like smartphones and
                  tablets change the act of reading?
There are 5 books added on Goodreads every second.




        What can we learn from all that data?
Join us for a stimulating discussion about
          the Future of the Book

   Otis Chandler
   Founder & CEO
   Goodreads
   @otown
              Tim Sanders
              Co-Founder & CEO
              Netminds
              @sanderssays

           Chris Brogan
           President, Human Business Works
           Bestselling author of Trust Agents
           @chrisbrogan

SXSW

  • 1.
    Publishing was kickstarted by Gutenberg. Today, it’s being blown apart and reinvented.
  • 2.
    Books are thelast old media industry to go digital.
  • 3.
    The Evolution ofthe Book A 500 Year Old ‘Technology’ is Mutating & Adapting Monks Gutenberg Bennet Cerf, Jeff Bezos Steve Jobs 1450 Random House 2007 2009 400 AD 1927
  • 4.
    Social Media hastransformed the way ideas and information spread.
  • 5.
    A book isa container for ideas. How will social transform the book?
  • 6.
    Social reading isalready happening. How will it evolve? photo by risager
  • 7.
    “Publishing is notevolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button.” -- Clay Shirky
  • 8.
    Ebooks & Self-Publishinghave led to a flood of books. Hundreds of thousands are published each year.
  • 9.
    Ebooks & Self-Publishinghave led to a flood of books. Hundreds of thousands are published each year. Read me!
  • 10.
    Ebooks & Self-Publishinghave led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • 11.
    Ebooks & Self-Publishinghave led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • 12.
    Read me! Read me! Read me! Ebooks &Read me! Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • 13.
    Read me! Read me! Read me! Read me! Read me! Read me! Ebooks &Read me! Self-Publishing have led to a flood of books. Hundreds of thousands are published each year. Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me! Read me!
  • 14.
    How do youstand out in that crowd?
  • 15.
    Is self-publishing aviable path? (Just what is it that a publisher does, anyway?)
  • 16.
    Is it truethat everyone has a book in them?
  • 17.
    "Everybody does havea book in them, but in most cases that's where it should stay." -- Christopher Hitchens
  • 18.
    How will newtechnologies surrounding Mobile and Big Data change reading going forward? How will mobile devices like smartphones and tablets change the act of reading?
  • 19.
    There are 5books added on Goodreads every second. What can we learn from all that data?
  • 20.
    Join us fora stimulating discussion about the Future of the Book Otis Chandler Founder & CEO Goodreads @otown Tim Sanders Co-Founder & CEO Netminds @sanderssays Chris Brogan President, Human Business Works Bestselling author of Trust Agents @chrisbrogan