Developing a marketing plan for your new book? Download The Ultimate Guide to Promoting a Book Launch for a walkthrough and ideas from successful authors! Download the complete guide: https://insights.bookbub.com/ultimate-guide-promoting-book-launch/
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.
Arizona Book Publishing Association Offers Full-Day Conference
“Manuscript to Marketing: Publishing in the 21st Century”
Christine K. Bailey www.christinekbailey @theazadventurer and Kathleen O’Brien Thompson www.professionalpunch.com @profesionapunch
Christine and Kathleen will discuss the marketing strategy used to promote Christine’s latest edition of her Arizona travel planning guide (http://theazadventurer.com/). They will discuss how to write your book so that it’s easy to market, what your publisher can and will do, how to create a blended marketing plan that includes traditional marketing and social media, when to ask for help, and how to utilize different marketing channels to create additional book sales, writing and revenue opportunities.
119 Book Marketing Ideas That Can Help Authors Increase SalesBookBub
There’s a wide array of tactics you can use to amplify a book's exposure & reach more readers. Check out these 119 book marketing ideas for inspiration! See the full post here: http://insights.bookbub.com/book-marketing-ideas
This book is relevant to Amazon Selling, whether Amazon FBA or any affiliate Amazon Products. The overall plan for marketing your product(s) has one main purpose which is to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your product(s) makes it onto the various bestseller lists on the Amazon site, your sales will really take off.
This book is a guide to achieve that and generate more traffic and leads to your destination.
Everyone would like to have a bestselling book, but very few people will ever
achieve it. Have you ever wondered why that is? Is it because some people are
better writers than others? Possibly. But have you ever wondered why some
people who aren’t great writers end up on the bestseller lists while fantastic
writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
Most writers, especially self-published ones, upload their book and just sit back
waiting for the magic to happen. Then they wonder why no one is buying their
book.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.
Arizona Book Publishing Association Offers Full-Day Conference
“Manuscript to Marketing: Publishing in the 21st Century”
Christine K. Bailey www.christinekbailey @theazadventurer and Kathleen O’Brien Thompson www.professionalpunch.com @profesionapunch
Christine and Kathleen will discuss the marketing strategy used to promote Christine’s latest edition of her Arizona travel planning guide (http://theazadventurer.com/). They will discuss how to write your book so that it’s easy to market, what your publisher can and will do, how to create a blended marketing plan that includes traditional marketing and social media, when to ask for help, and how to utilize different marketing channels to create additional book sales, writing and revenue opportunities.
119 Book Marketing Ideas That Can Help Authors Increase SalesBookBub
There’s a wide array of tactics you can use to amplify a book's exposure & reach more readers. Check out these 119 book marketing ideas for inspiration! See the full post here: http://insights.bookbub.com/book-marketing-ideas
This book is relevant to Amazon Selling, whether Amazon FBA or any affiliate Amazon Products. The overall plan for marketing your product(s) has one main purpose which is to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your product(s) makes it onto the various bestseller lists on the Amazon site, your sales will really take off.
This book is a guide to achieve that and generate more traffic and leads to your destination.
Everyone would like to have a bestselling book, but very few people will ever
achieve it. Have you ever wondered why that is? Is it because some people are
better writers than others? Possibly. But have you ever wondered why some
people who aren’t great writers end up on the bestseller lists while fantastic
writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
Most writers, especially self-published ones, upload their book and just sit back
waiting for the magic to happen. Then they wonder why no one is buying their
book.
There are 35 Million Amazon Product Listings. Make Yours stand out. Amazon Top Sellers are always one step ahead with an artificial intelligence. Amazon Best Sellers don't leave listing optimization to chance and assumptions. Amazon Top Sellers Quickly and easily improve their listings for increased profits and
generate hundreds of thousands of dollars, if not millions in extra revenue. Smart sellers Amazon get ahead by adopting an optimization strategy as early as possible. Get ahead of your competition...Right here, Right Now...
Inside this book, you will discover the topics about how to quickly and easily skyrocket your book onto the Amazon bestseller lists for maximum exposure, how to use social media to build a loyal following of buyers who will buy every book you put out, the built-in marketing methods Amazon makes available to everyone, but almost no one knows about, the real secrets to getting people to review your book, and why reviews can make or break your book before you even get started and so much more!
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
Everyone would like to have a bestselling book, but very few people will ever achieve it. Have you ever wondered why that is? Is it because some people are better writers than others? Possibly. But have you ever wondered why some people who aren’t great writers end up on the bestseller lists while fantastic writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
Everyone would like to have a bestselling book, but very few people will ever achieve it. Have you ever wondered why that is? Is it because some people are better writers than others? Possibly. But have you ever wondered why some people who aren’t great writers end up on the bestseller lists while fantastic writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
How to boost your sales on amazon. The overall plan for marketing your book has one main purpose… to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your book makes it onto the various bestseller lists on the Amazon site, your sales will really take off. But just like it takes money to make money, it takes sales to make sales. You need enough sales to propel your book up those lists, and then your book will take off on its own
Barefoot Basics - The Bestseller Incubator - Part Five - Monetise Your BookBarefoot Basics
Ever wondered how to go from Manuscript to Bestseller, Barefoot Basics will take you through the process of creating your book marketing plan and monetising your business model.
In Part Five of this series we look at Monetise Your Book & Business Model.
Learn how to quickly and easily skyrocket your book onto the Amazon bestseller lists for maximum exposure! Uncover the real secrets to getting people to review your book, and why reviews can make or break your book before you even get started!
And much, much more is in the description of that success blueprint!
Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder StrategySmashwords, Inc.
This presentation from Mark Coker, founder of Smashwords, teaches indie authors how to make their book release more successful by leveraging ebook preorders. Multiple Smashwords authors have hit the top of the charts using preorders. Learn the successful strategies behind preorder timing, promotion and marketing. Learn how some retailers such as Apple iBooks and Kobo give preorder books a merchandizing and discovery advantage. Learn why authors who do preorders have an advantage over those who do not.
Business Strategy Plan for Authors & PublishersiGO eBooks®
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
There are 35 Million Amazon Product Listings. Make Yours stand out. Amazon Top Sellers are always one step ahead with an artificial intelligence. Amazon Best Sellers don't leave listing optimization to chance and assumptions. Amazon Top Sellers Quickly and easily improve their listings for increased profits and
generate hundreds of thousands of dollars, if not millions in extra revenue. Smart sellers Amazon get ahead by adopting an optimization strategy as early as possible. Get ahead of your competition...Right here, Right Now...
Inside this book, you will discover the topics about how to quickly and easily skyrocket your book onto the Amazon bestseller lists for maximum exposure, how to use social media to build a loyal following of buyers who will buy every book you put out, the built-in marketing methods Amazon makes available to everyone, but almost no one knows about, the real secrets to getting people to review your book, and why reviews can make or break your book before you even get started and so much more!
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
Everyone would like to have a bestselling book, but very few people will ever achieve it. Have you ever wondered why that is? Is it because some people are better writers than others? Possibly. But have you ever wondered why some people who aren’t great writers end up on the bestseller lists while fantastic writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
Everyone would like to have a bestselling book, but very few people will ever achieve it. Have you ever wondered why that is? Is it because some people are better writers than others? Possibly. But have you ever wondered why some people who aren’t great writers end up on the bestseller lists while fantastic writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
How to boost your sales on amazon. The overall plan for marketing your book has one main purpose… to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your book makes it onto the various bestseller lists on the Amazon site, your sales will really take off. But just like it takes money to make money, it takes sales to make sales. You need enough sales to propel your book up those lists, and then your book will take off on its own
Barefoot Basics - The Bestseller Incubator - Part Five - Monetise Your BookBarefoot Basics
Ever wondered how to go from Manuscript to Bestseller, Barefoot Basics will take you through the process of creating your book marketing plan and monetising your business model.
In Part Five of this series we look at Monetise Your Book & Business Model.
Learn how to quickly and easily skyrocket your book onto the Amazon bestseller lists for maximum exposure! Uncover the real secrets to getting people to review your book, and why reviews can make or break your book before you even get started!
And much, much more is in the description of that success blueprint!
Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder StrategySmashwords, Inc.
This presentation from Mark Coker, founder of Smashwords, teaches indie authors how to make their book release more successful by leveraging ebook preorders. Multiple Smashwords authors have hit the top of the charts using preorders. Learn the successful strategies behind preorder timing, promotion and marketing. Learn how some retailers such as Apple iBooks and Kobo give preorder books a merchandizing and discovery advantage. Learn why authors who do preorders have an advantage over those who do not.
Business Strategy Plan for Authors & PublishersiGO eBooks®
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
For Self-Published Authors. Creative Content Opps. Bookexpo America uPublishU...Susannah Greenberg
Creative Content Opportunites. With Susannah Greenberg Public Relations; Miral Sattar, BiblioCrunch; Steve Wilson, FastPencil; and bestselling author Kailin Gow. For self-publishing and/or entrepreneurial authors seeking to maximize the impact of their publishing, marketing and book pr. Books. Publishing. Authors. A presentation at Bookexpoamerica 2014 uPublishU.
WaveCloud's Wednesday Webinar Series. This webinar is intended to introduce self-publishing authors to the industry standards and requirements for well received published books.
Instant Publisher provides a comprehensive overview and timeline on marketing for self-publishers. One of the most common questions we get at Instant Publisher is: "how do I market my new self-published book?" We created this guide to bridge some of the knowledge gaps in the numerous steps of the author marketing process that can be confusing to some.
Social Media Marketing Strategies for AuthorsSue Canfield
Learn why social media matters, where to start, strategies & processes to use social media effectively, and book launch marketing strategies. #socialmedia #BookLaunch
There are 35 Million Amazon Product Listings. Make Yours stand out. Amazon Top Sellers are always one step ahead with an artificial intelligence. Amazon Best Sellers don't leave listing optimization to chance and assumptions. Amazon Top Sellers Quickly and Easily improve their listings for increased profits and generate hundreds of thousands of dollars, if not millions in extra revenue. Smart sellers Amazon get ahead by adopting an optimization strategy as early as possible. Get ahead of your competition...Right here, Right Now...
There are 35 Million Amazon Product Listings. Make Yours stand out. Amazon Top Sellers are always one step ahead with an artificial intelligence. Amazon Best Sellers don't leave listing optimization to chance and assumptions. Amazon Top Sellers Quickly and easily improve their listings for increased profits and
generate hundreds of thousands of dollars, if not millions in extra revenue. Smart sellers Amazon get ahead by adopting an optimization strategy as early as possible. Get ahead of your competition...Right here, Right Now...
Publishing is a multi-stage process that includes Editing, Design and Typesetting, Proofreading, Printing, Sales, Marketing, and Publicity. Here is a detailed guide for every stage.
Internet Book Marketing for Authors -- Links and Tips, All New and Updated as...Lorilyn Roberts
Hundreds of links and tips in an easy-to-use Power Point Presentation. Over 50 pages. Please check out my website at http://Lorilynroberts.com - if you use this, I would love to add you to my email list for future updates.
Crafting marketing plans based on a few simple frameworks.
Examples and student feedback on outreach pitches.
Week 2 assignment: Writing a marketing plan
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. INSIGHTS.BOOKBUB.COM
THIS IS A PREVIEW EDITION
Download the full flipbook:
insights.bookbub.com/book-launch-guide
PREVIEW
ED
ITIO
N
3. Table of Contents
The First Steps …..…………………………………..… 2
Initial Promos ………………………………………….. 9
Preorder Promos …………………………………… 20
Launch Day Promos ………………………………. 38
Post-Launch Promos ……………………………… 52
How to Use This Flipbook
As an author, a marketer at a publishing house, or anyone else
working on a book release, there’s a wide array of tactics you can
use to promote your launch.
To help you develop a marketing plan for your next release, this
flipbook will walk you through the stages of a book launch, with
examples of how successful authors have promoted their new
releases at every step in the process. Some of these marketing
ideas will help you drive preorders and book sales now, while
others are geared towards building the buzz and brand awareness
that leads to future sales.
Not all of these ideas will be applicable all the time, and we
encourage you to consider your unique audience, budget, and
personal preferences before deciding where to invest your time.
While some of these tactics will inevitably work better for you than
others, we hope the ideas will provide inspiration while you’re
developing a promotional plan for your next launch.
To our publisher, agent, and publicist readers: this book was
written with authors in mind. It’s a great resource to share with the
authors you work with — or to dive into yourself so you can better
guide them through promoting a book launch.
PREVIEW
ED
ITIO
N
5. The First Steps
Before launching a new book, there’s early
prep work any author or marketer can do to
make the rest of the process as smooth as
possible (and less overwhelming!).
This section highlights some of the things you
can get started on right away — long before
you start choosing marketing channels or
tweaking messaging or allocating budgets.
The earlier you get started, the better
prepared you’ll be once it’s time to ramp up
promotions.
PREVIEW
ED
ITIO
N
6. INSIGHTS.BOOKBUB.COM
Create a launch plan.
Each book will have its own launch plan depending on:
• How much time you have before launch
• Your unique audience
• The book and its genre, tropes, and timeliness
• What tactics you’re comfortable with (and enjoy!)
Based on these factors, compile your own launch
checklist from the ideas in this flipbook.
EXAMPLE: Bestselling author Debbie Macomber
created a book launch checklist. Download it here.
5
PREVIEW
ED
ITIO
N
7. INSIGHTS.BOOKBUB.COM
Research your target
audience.
As you’ll see in this flipbook, there are tons of ways to
promote a book launch — but you don’t need to do
them all! Instead, focus on tactics that reach the right
readers with the right message at the right time to
spend less money (and time!) while selling more copies.
Ask your existing audience questions digging into their
buying habits, online behavior, and demographics. You
can ask via surveys, interviews, focus groups, and social
media. Their answers will help you better understand
how to reach them and more readers like them via the
right channels and messaging.
6
PREVIEW
ED
ITIO
N
9. Initial Promos
There are several effective marketing tactics
that should be implemented before the
preorder is even available on retailers.
Doing these initial promotions can help drive
early buzz for the book and lay the groundwork
for a successful launch.
In this section, you’ll find some initial
promotional steps we’ve seen authors take
either before their preorders are available, or in
the early stages of their preorder campaigns.
PREVIEW
ED
ITIO
N
10. INSIGHTS.BOOKBUB.COM
Announce a title
reveal (or book deal).
Create buzz for an upcoming book by announcing the
book’s title! If you’re traditionally published, you can do
this by announcing your book deal, and if your title
changes, you can have a separate “title reveal” later.
EXAMPLE: Becky Albertalli published a text
conversation between her book’s characters about her
upcoming book’s title.
9
PREVIEW
ED
ITIO
N
11. INSIGHTS.BOOKBUB.COM
Secure blurbs from
comparable authors.
Reviews from other authors can catch readers’
attention, especially if they’re familiar with the author
providing the blurb.
Our tests showed that book descriptions including
blurbs got on average about 20% higher click-through
rates than those without blurbs.
TEMPLATE: Not sure how to ask for a blurb? Here is a
template email you can use as a starting point!
10
Dear [author name],
My name is [your name], a [genre] author, and
I’m a big fan of your work. I recently read
[author’s book title], and I especially enjoyed
[thing about the book you loved].
I will be publishing my newest book [book title]
soon, which is also a [genre]. Would you
consider reading this book and providing a
blurb? I admire your work so much, and I would
love to feature your kind words on this book.
[Book title] is about [elevator pitch]. I think
you’d enjoy this book because [reason].
I need the blurb by [date], so please let me
know if you’d be willing to read. I would greatly
appreciate your time. Thanks so much for
considering this!
PREVIEW
ED
ITIO
N
13. Preorder Promos
For a traditionally published author, a significant
number of preorders can increase a print run, and
early buzz may convince the publisher’s marketing
team to invest more time and marketing dollars
into the book’s campaigns.
For a self-published author, driving preorders can
trigger retailer algorithms that may help a book
appear in “hot new release” lists, which can boost
not only preorders, but post-publication sales.
And since many retailers count preorders on
release day, driving these early sales can land an
author on a bestseller list after the book’s first week
on sale, whether it’s traditionally or self-published.
In this section, you’ll find ideas for how to drive
preorder sales based on creative campaigns we’ve
seen authors run!
$
PREVIEW
ED
ITIO
N
14. INSIGHTS.BOOKBUB.COM
Update your website.
As soon as the book is available for preorder, update
your website with information about the new book,
using prominent placement so it’s easy for readers
visiting your website or blog to see what you’ll be
releasing next.
EXAMPLE: Beverly Jenkins advertised her book available
for preorder at the at the top of her homepage, as the
first carousel banner.
13
PREVIEW
ED
ITIO
N
15. INSIGHTS.BOOKBUB.COM
Offer free swag in
exchange for
preordering.
Giving readers an extra incentive to preorder can help
create buzz ahead of a book’s launch — especially when
recipients share photos of their swag online! Have
readers email a copy, screenshot, or picture of their
receipt to get the swag. Also, give everyone what you’re
offering. Don’t require purchase for a contest entry.
EXAMPLE: Tiffany Schmidt created a tiered preorder
offer — readers who bought one copy got a swag pack
of gummy organs (relevant to the book’s plot), a sticker,
a signed bookmark, and a personal note. Readers who
bought two copies got all that plus a free necklace.
14
PREVIEW
ED
ITIO
N
17. Launch Day Promos
Congratulations! It’s your book birthday!
In addition to celebrating, there are lots of
creative ways you can promote a new release
on launch day.
In this section, you’ll find examples from a wide
range of authors promoting their book launch.
These campaigns either took place on launch
day, or very soon after.
Remember: You don’t have to do them all! Pick
the strategies that will best resonate with your
unique audience.
PREVIEW
ED
ITIO
N
18. INSIGHTS.BOOKBUB.COM
Send an update to
your mailing list.
Email your mailing list about the book launch to remind
them that the book is available for sale now. Some
readers may not have preordered, since they prefer the
instant gratification of buying and receiving the book
right away.
EXAMPLE: Debbie Macomber sent an email to her
mailing list on launch day, and asked her publisher
Random House to send an email blast to their reading
lists as well!
17
PREVIEW
ED
ITIO
N
19. INSIGHTS.BOOKBUB.COM
Share pictures from
your IRL celebrations
on social media.
As you can see, there are a lot of online promotions you
can do on launch day — but you might also be
celebrating the book launch in real life! Whether you’re
hosting a book launch party, participating in a signing,
or visiting a school, make sure to snap some pictures
and share them with your virtual fans who also want to
celebrate with you.
EXAMPLE: Young adult author Nic Stone tweeted a
picture from her launch day event at a high school,
showing appreciation for her former teachers.
18
PREVIEW
ED
ITIO
N
21. Post-Launch Promos
Promotion shouldn’t end once a book is finally
out in the wild — it’s important to maintain the
momentum in the weeks and months following
its launch as well!
With a little creativity and persistence, you can
continue marketing a book to reach new
readers after its release day.
While a book’s long-term marketing strategy
could be a flipbook of its own (and is, in fact!),
this section provides some examples of
promotions we’ve seen authors run in the
month following their book launch.
PREVIEW
ED
ITIO
N
22. INSIGHTS.BOOKBUB.COM
Cross-promote with
comparable authors.
For example, if your imprint or group of friends has
three fantasy books featuring fae, coordinate price
promos, themed blog posts, and social media parties.
Packaging these books promotionally helps each book
gain exposure across the other authors’ platforms.
EXAMPLE: Maggie Hall coordinated with 15 other young
adult authors to run a giveaway offering 16 signed
books on Tumblr.
21
PREVIEW
ED
ITIO
N
23. INSIGHTS.BOOKBUB.COM
Participate in podcast
interviews.
Podcasts have soared in popularity over the past few
years, and many of them are always looking for fresh
guests. You can look for book-related podcasts (for
readers or for authors) or other shows that may fit your
niche.
EXAMPLE: Eliot Peper, an indie science fiction and
techno thriller novelist, has secured features on
relevant tech podcasts, including This New Economy and
Techdirt.
22
PREVIEW
ED
ITIO
N
25. INSIGHTS.BOOKBUB.COM
Are you launching a
new book soon?
Reach millions of power readers using BookBub’s
suite of marketing tools.
24
Here are some of the ways BookBub could help you promote a new release:
GET STARTED: PARTNERS.BOOKBUB.COM
Send a
Preorder Alert
Run a Featured
New Release
Run a BookBub
Ads Campaign
Cross-Promote with
a Featured Deal