Varunee Tiptavechan has over 20 years of experience in marketing, sales, customer relationship management, and public relations. She holds a Master's degree in Marketing and Bachelor's degree in Biology. Currently she is the Marketing Manager at Chularat Hospital Group, where she is responsible for branding, marketing communications, strategy and planning, public relations, and events. Previously she held marketing roles at several hospitality companies and also has experience in pharmaceutical sales, banking, and restaurants.

1. Professional Skills: Customer Relationship Management Strategy & Plan, Sales & Marketing Strategy & Plan,
Marketing Communications Strategy & Plan, Secretary, Training, CSR
Computer Skills: Microsoft Word, Excel, PowerPoint, Adobe Illustrator (some), Internet, Social Media
Education:
• Master of Business Administration (Marketing) from City University, Seattle Washington, USA in 1999.
• Bachelor of Science (Biology) from Srinakharinwirot University, Bangkok in 1992.
Work Experiences:
• Marketing Manager, Chularat Hospital Group
February 2014 – Now
 Establish branding image
 Responsible for All Marketing Communications
 Create and implement marketing & sales strategy and plan
 Create and implement PR activities & Press relations
 Event Organizer
• Personal Assistant to Group General Manager & Group Marketing Communications Director ,
Yuthaporn Development Co., Ltd. (The Vertical Suite, King Park Avenue Hotel, Bangkok Natural Spa &
Resort)
February 2011 – December 2013
 Create and implement all collaterals, sales kit, website and image development as Opening Team
 Develop imaging of the hotels’ facilities and services to general public, customers and the community.
 Responsible for designs and the printing for all hotels’ collaterals, sales tools and advertising
materials.
 Implement marketing communication activities and PR.
 Responsible for marketing multi channels.
 Create and implement Social Media Marketing
 Responsible for create new website (The Vertical Suite) and revised old website (King Park Avenue
Hotel).
 Responsible for marketing analysis and creating marketing strategies & marketing plan.
MISS VARUNEE TIPTAVECHAN
Birthday 14 February 1969
Address 688/565 Supalai Park Srinakharin, 17
th
Fl. Srinakharin Road, Nongbon,
Pravet, Bangkok 10250
Mobile 092-254-4232
E-Mail tiptavechan@yahoo.com , varary@hotmail.com

2.  Build and retention of Press Relation
 Responsible for the promotions of the hotels
 Create and implement CRM program
• Customer Relationship Management Manager, The Thai Olympic Fibre-Cement Co., Ltd.
July 2007 – January 2011
 Develop and maintain customers’ master data.
 Create and implement promotions and marketing communication activities.
 Enhance strong relationship with customers
 Create and implement CRM activities such as conferences, incentive trips, training and etc.
 PR the Company’s news to customers, general public.
 Provide all sales tools, sales kits, premiums and souvenirs for special occasions.
 Operate Call Center team
 Event & CSR Organizer
• Senior Sales & Marketing Executive, Riso (Thailand) Ltd.
December 2001 - June 2007
 Settle and operate of public exhibitions.
 Responsible for all phases of Vietnam-based distributors, including the marketing activities and sales
strategies.
 Train Vietnamese staff in product development and sales skills.
 Create new marketing strategies for penetrating new target markets and expanding the number of
customers in Bangkok.
 Improve customers’ satisfaction.
 Representative of Riso (Thailand) for new product training in other Asian countries.
 Assist to Managing Director for special assignments.
• Customer Assurance Officer& Sales Executive, Marriott Vacation Club International
April – November 2001
 Responsible for Customer Assurance Survey; analyze and summarize the results and suggest
solutions and alternatives.
 Develop sales strategies for the Marriott Phuket Beach Club membership to Thai residents and
foreigners.
• Teller, Bank of America (International Banking Center)
Seattle, Washington, America
February – November 2000 (Awarded the Best Teller of the Quarter)
 Maintain customer service standards in regard to financial transactions such as payments, currency
exchanges and referral of new products and services.
• Restaurant Manager, Araya Vegetarian & Bangkok Café II
Seattle, Washington USA
September 1996 – June 1998 (Part time-during studying MBA)
 Manage all aspects of the restaurant including accounting and purchasing.

3.  Create promotions for special occasions.
• Medical Representative, Nestle Product (Thailand) Inc.
April 1994 - December 1995
 Promote products and give information of formula milk and infant food to doctors, nurse and staff in
hospitals and health care centers in the Bangkok area.
 Create and implement marketing activities to approach new target markets.
 Enhance strong relationship with the market group.
• Head of Antibiotic Quality Controller, Picco Pharma Co., Ltd.
April 1992 - March 1994
 Responsible for Antibiotic Division to analyze and control antiseptic quality.
 Controller of antiseptic quality in factory area.
• Public Relations of Science Faculty, Srinakharinwirot University (1989-1990).
• Treasurer of Science Faculty, Srinakharinwirot University (1988-1989).
Training
• Competitive Sales Promotion Strategy by Dr.Kasam Pipatsereetham.
• Logistic Management by T.Prayoon Boonprasurd.
• Sales Management for Key Customer by Strategic Business Development Center
• Presentation for executive by Kaiser Training & Development Center.
• Crossing Cultures for Business by Nation Educational Services.
• Crossing Cultures for Business by Marriott Vacation Club International.
• Promotion and Selling Skill by Marriott Vacation Club International.
• Promotion and Selling Skill by Ciba-Geigy (Thailand) Limited.
• Promotion and Selling Skill by Nestle Product (Thailand) Inc.
• Communication Skill and Teamwork Improvement by Nestle Product (Thailand) Inc.
• Teller Training class by Bank of America, Head Office in Seattle, Washington, America.